Proxani

What Proxani does

Proxani is a Belgian animal nutrition company that produces and sells compound feed and tailored nutritional programs for dairy cattle, beef cattle, pigs, poultry, sheep, and goats, including a dedicated organically certified range (Bio Expert). Formed from the merger of ForFarmers and Dumoulin operations, Proxani is a brand of Arvesta Animal Nutrition BV and operates three production sites across Belgium (Kortrijk, Andenne, Izegem), with the group-level headquarter entity (Arvesta Animal Nutrition BV) registered in Wilsele (Leuven). The company has 101-250 employees and traces its combined expertise to 1937 origins and the Arvesta group's 120+ years of accumulated agricultural experience.

The technical core is precision feed formulation combined with proprietary concepts (Euroclim high-omega-3 extruded linseed feed reducing methane by up to 30%; the patented Taintstop boar-taint reduction blend; NutriFleXX total liquid-feeding solutions) layered onto a growing digital stack: ProExpert (10+ years of farm production data converted into graphs and benchmarks), Pig Monitor (sow management benchmarking with 2025 Agrovision integration), Silo Sensors (radar IoT with 5-year autonomous battery and low-stock alerting), and the FeedExpress online ordering storefront. The full product set is organized into sub-brands (Euroclim, Bio Expert, ProMilki, OmniGen, ProDry, HiPro 58, Ferti, Nutex Sweet, ProLac, Euro ProGress Performance) and supported by research partnerships with CRA-W and Université de Liège under the 2022-2026 Blanc-Bleu VERT project, plus the retail-validated 'Pré de chez nous' sustainable beef label co-developed with Bernard Gotta, Viande de Liège, and Sobemax.

Proxani's revenue model is one-time product sales of feed and feed supplements, complemented by advisory services embedded in the field-sales relationship. Go-to-market is a direct sales-led motion executed by technical-commercial account managers and product managers who visit farms, supplemented by the FeedExpress e-commerce storefront and a multi-channel content marketing program (articles, expert video, newsletters, and industry events such as Pig Rentability Day). End customers are predominantly SMB livestock farmers in Belgium, with no disclosed enterprise-anchor or recurring-subscription revenue model; sustainability and digital offerings are positioned as product differentiators rather than priced recurring services.

Name

Proxani

Legal name

Arvesta Animal Nutrition BV

Website

https://proxani.eu

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Proxani is a Belgian animal nutrition company producing proprietary compound feeds and tailored nutritional programs for dairy, beef, pig, poultry, sheep, and goat farmers, operating three Belgian production sites under Arvesta Animal Nutrition and combining patented feed concepts with digital farm-management tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Animal Feed Products: Proxani generates revenue by producing and selling a comprehensive range of animal feed products and nutritional solutions for dairy cattle, beef cattle, pigs, poultry, sheep, and goats. Products are sold directly to farmers through field sales representatives and the FeedExpress online platform. The revenue model combines product sales with expert advisory services embedded in the commercial relationship.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Proxani manufactures and sells a comprehensive range of compound animal feed products for dairy cattle, beef cattle, pigs, poultry, sheep, and goats, alongside proprietary feed concepts (Euroclim, Taintstop, NutriFleXX, Bio Expert, ProMilki) and digital farming tools (ProExpert, Pig Monitor, FeedExpress, Silo Sensors). The company delivers these products with embedded expert advisory services through field-based technical-commercial advisors and operates three Belgian production sites.

Product overview

Proxani is an animal nutrition company offering species-specific feed and digital solutions for dairy cattle, beef cattle, pigs, poultry, sheep, and goats. The portfolio is organized around core feed gammas per animal category (e.g., ProMilki for calves, Nutex Sweet/ProLac/HiPro 58 for dairy cows, Taintstop for pigs, NutriFleXX for liquid feeding operations), supplemented by specialized sub-brands (Euroclim for methane-reducing feed, Bio Expert for organic feeds) and a set of digital tools (FeedExpress online ordering, Silo Sensoren for feed inventory monitoring, Pig Monitor for sow farm benchmarking, ProExpert for data-driven advisory). Services include Proxani Connect (digital connectivity), Proxani Expertise (expert advisory), and Proxani Academy (training), which together with the products form an integrated livestock farming support ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• FeedExpress: Online ordering platform for animal feed
• NutriFleXX
• Taintstop
• Euroclim
• ProExpert
• Pig Monitor
• ProMilki
• Bio Expert
• HiPro 58
• OmniGen
• ProDry

Products and services

• Euroclim High-energy compound feed for beef cattle that improves production and fertility while reducing environmental impact through high omega-3 content from extruded flaxseed.
• Taintstop Patented piglet/pig feed that eliminates boar taint without surgical castration, positioned as a compliance-ready alternative for the upcoming EU ban on surgical piglet castration.
• NutriFleXX Total solution service and product package for liquid feeding, self-mixing and CCM operations, helping pig farmers extract maximum yield from own raw materials and by-products.
• ProMilki Calf milk powder range designed to optimize early-life growth and development in calves on dairy and beef farms.
• Bio Expert Assortment of organically certified compound feeds from local Belgian production, serving organic-certified livestock farmers.
• Pig Monitor Digital sow-results monitoring tool for pig farms that integrates with Agrovision management systems (PigManager, Farm, Ceres, Agrysst, Pigexpert) to provide trend analysis, improvement identification, and benchmarking.
• ProExpert Precision dairy data tool that converts milking-robot and conventional production data into charts and tables, enabling targeted advice from account managers for dairy farmers such as Guy & Dirk Hens.
• FeedExpress Online ordering platform where Belgian farmers can directly purchase Proxani feed products.
• Silo Sensors (Silosensoren) IoT silo fill-level monitoring hardware (radar sensors with 5-year battery) plus dashboards and low-stock email alerts, viewable on PC or smartphone.
• Proxani Connect Service package bundling Proxani's digital connectivity offerings, including silo sensors and the FeedExpress ordering platform.
• Proxani Expertise Expert advisory service providing tailored animal nutrition and farm management advice from Proxani's technical-commercial staff.
• Proxani Academy Training and education offering for Proxani customers covering animal nutrition, farm management, and Proxani tool usage.

Quantifiable outcome

• Up to 21% reduction in CO2 footprint of beef when using Euroclim® feed (as applied in the 'Pré de chez nous' quality label)
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AgrovisioncoreTechnology or Integration · 1 January 2025Technology partner enabling Pig Monitor integration with Agrovision sow management systems. All Agrovision systems (PigManager, Farm, Ceres, Agrysst, Pigexpert) can be connected to Pig Monitor, allowing technical data to be shared for result monitoring, trend analysis, and benchmarking.
• Centre Wallon de Recherches agronomiques (CRA-W)coreStrategic or Co-development Partner · 1 January 2022Scientific partner in the Blanc-Bleu VERT project, conducting feeding trials on BBB bull calves and BBB x Holstein cow crosses. Presented first scientific results showing up to -32% methane emissions for bull calves on a dry fattening ration.
• Université de LiègecoreStrategic or Co-development Partner · 1 January 2022Scientific partner in the Blanc-Bleu VERT project, contributing expertise to the research alongside CRA-W on reducing the ecological footprint of Belgian White Blue beef production.
• Wagralim ClusterminorStrategic or Co-development Partner · 1 January 2022Supporting partner of the Blanc-Bleu VERT project, representing the agrifood cluster in Wallonia.
• Bernard Gotta (Master Wholesaler)coreStrategic or Co-development PartnerBernard Gotta, master wholesaler, partnered with Viande de Liège, Sobemax, and Proxani to launch the 'Pré de chez nous' sustainable Belgian beef quality label. The label offers locally produced, sustainable beef with a 21% lower CO2 footprint and enhanced animal welfare, available at Belgian artisan butchers.
• Viande de LiègecoreStrategic or Co-development PartnerMeat cutter participating in the 'Pré de chez nous' quality label partnership alongside Bernard Gotta, Sobemax, and Proxani. Processes and retails the sustainable Belgian beef produced under the label.
• SobemaxcoreStrategic or Co-development PartnerCattle trader participating in the 'Pré de chez nous' quality label partnership. Plays a role in sourcing and supplying cattle for the sustainable beef supply chain.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alltech: Global animal nutrition company specializing in feed additives, premixes and species-specific nutritional programs with strong emphasis on sustainable livestock production (e.g., methane reduction) — directly comparable to Proxani's Euroclim® sustainability positioning.
• Nutreco: Global animal nutrition leader (parent of Trouw Nutrition and Skretting) offering premixes, specialty feeds and digital farming solutions across livestock species — comparable to Proxani's portfolio at far greater scale and geographic reach.
• Cargill Animal Nutrition: Global giant in compound feed, premixes and animal health additives serving cattle, swine and poultry producers worldwide — comparable feed category and species coverage to Proxani, with vastly larger scale and R&D budget.

Direct peers

• ForFarmers: ForFarmers is one of the largest European compound feed producers serving dairy, beef, pig, poultry and goat farmers with species-specific nutritional solutions — Proxani was actually formed from the combination of ForFarmers' and Dumoulin's Belgian operations, making it the most direct historical and operational peer.
• Royal Agrifirm Group: Cooperative feed and nutrition company providing compound feeds, premixes, specialty ingredients and digital farm tools across Europe for ruminants, pigs and poultry — directly overlaps with Proxani's species portfolio and its data-driven advisory approach.
• AVEVE: Belgian agricultural retailer and feed brand also operated within the Arvesta group, providing feed and farm supplies to Belgian livestock farmers — directly comparable as a Belgian-domestic feed competitor with overlapping customer base.
• Dumoulin: Historical Belgian compound feed producer that merged its Belgian operations with ForFarmers to form Proxani — directly comparable in Belgian species-specific feed, dairy and swine nutrition portfolio.
• De Heus Animal Nutrition: Dutch-headquartered global compound feed manufacturer with strong Belgian and Western European presence across dairy, beef, swine and poultry feed, plus farm advisory and digital services — directly comparable in product breadth, customer segment and GTM motion to Proxani.

Emerging players

• Adisseo: Specialist feed additive company (methionine, enzymes, rumen-protected amino acids, probiotics) with strong European dairy and beef focus — comparable to Proxani's HiPro 58 amino-acid technology and OmniGen-style stress modulators.
• Lallemand Animal Nutrition: Specialist in microbial-based feed additives (probiotics, yeasts, DFMs) and silage inoculants for ruminants and monogastrics — comparable to Proxani's premix/additive portfolio and sustainability-oriented additive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Facebookfacebook.com/proxanibv
• LinkedInlinkedin.com/company/proxani

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxani