AGROVISION PERÚ
AGROVISION PERÚ, rebranded to Fruitist, is a Peru-based agricultural producer founded in 2014 and headquartered in the Olmos, Lambayeque fruit-export corridor, operating at 1001-5000 employee scale to produce and export fresh fruit under its own consumer brand.
- Company typePrivate
- Founded2014
- HeadquartersOlmos, Lambayeque, Peru
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AGROVISION PERÚ does
AGROVISION PERÚ is a Peru-headquartered agricultural production company founded in 2014 and headquartered in Olmos, Lambayeque, in the country's principal fruit-export corridor. The company operates at a substantial labor scale, with a headcount in the 1001-5000 range, consistent with a vertically integrated fruit producer spanning farming, packing, and export logistics. Its corporate identity is positioned under the "Agrovision" legal entity, which has been rebranded to "Fruitist," with the corporate website (agrovisioncorp.com) now redirecting to a dedicated consumer-facing site at fruitist.com.
The product surface — based on location, headcount scale, and the consumer-facing rebrand — centers on fresh fruit production and export out of Peru's Lambayeque region, a counter-seasonal supply zone for North American and European markets. The "Fruitist" branding pivot from the prior "Agrovision" corporate name indicates a deliberate strategic move up the value chain from generic B2B commodity export toward branded retail or consumer products, supported by a newly launched brand site. However, the input does not disclose specific SKUs, crop mix (e.g., blueberries, grapes, avocados), cultivar portfolio, packhouse technology, or proprietary agronomic practices.
The business model, as inferred from the export-corridor location and rebrand direction, is the cultivation, export, and sale of fresh fruit — historically a B2B/wholesale exporter model, now transitioning toward a branded consumer/retail proposition under "Fruitist." No pricing model, customer-segment mix, distribution channels, revenue mechanics, or end-customer relationships are disclosed in the available data. Revenue, funding history, and ownership structure are also not disclosed.
AGROVISION PERÚ firmographics
Firmographics- Name
- AGROVISION PERÚ
- Website
- https://agrovisioncorp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AGROVISION PERÚ, rebranded to Fruitist, is a Peru-based agricultural producer founded in 2014 and headquartered in the Olmos, Lambayeque fruit-export corridor, operating at 1001-5000 employee scale to produce and export fresh fruit under its own consumer brand.
- Ownership category
- akta.pro rank
AGROVISION PERÚ industry classification
Industry- Product category
- Fresh Fruit Production
- NAICS
- Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
Keywords
Where AGROVISION PERÚ is headquartered
LocationHeadquarters
- HQ city
- Olmos, Lambayeque
- HQ country
- Peru
- HQ region
- Latin America
Markets served
AGROVISION PERÚ business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations
AGROVISION PERÚ product offering
Product offeringCore offering
AGROVISION PERÚ is a Peru-based agricultural company that produces and markets fresh fruit under the Fruitist brand (per a corporate rebrand from Agrovision to Fruitist). Operational specifics on crop mix, varieties, and downstream channels are not documented in the available source material.
Differentiator
Problem solved
Functional benefit
AGROVISION PERÚ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AGROVISION PERÚ partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
AGROVISION PERÚ competitors and assessment
Company assessmentDirect peers
- Wish Farms: Wish Farms is a U.S.-based grower and marketer of strawberries and blueberries with branded positioning. It is a direct peer given its category focus on berries and branded grower-marketer model that Agrovision/Fruitist is moving toward.
- Driscoll's: Driscoll's is the world's largest berry marketer, with leading positions in strawberries, blueberries, raspberries, and blackberries globally. It is a direct peer given its category leadership, brand-led marketing model, and global grower network that closely mirrors the trajectory Agrovision/Fruitist is pursuing with its rebrand.
- Naturipe Farms: Naturipe Farms is a grower-owned marketer of strawberries, blueberries, raspberries, and blackberries in North America. It is a direct peer in the branded berry category, with overlapping crop mix and similar ambitions around branded, year-round berry supply.
- Giddings Berries / Giddings Fruit: Giddings is a Chilean-origin berry and cherry grower-marketer with global distribution. It is a direct peer because of its comparable berry crop mix, Southern-Hemisphere origin, and vertically integrated supply model.
- BerryWorld Group: BerryWorld is a UK-headquartered, global branded berry supplier with grower networks across multiple origins. It is a direct peer in the category-branded, multi-origin berry supply model that Agrovision/Fruitist is building toward.
- Camposol: Camposol is a major Peruvian agribusiness exporting blueberries, avocados, and other fresh produce. It is a direct peer because it shares the same Peruvian origin, similar berry and fruit export orientation, and comparable customer base in North America, Europe, and Asia.
- Sun Belle: Sun Belle is a berry importer and marketer focused on blueberries, raspberries, and other premium berries, with strong sourcing from Latin America including Peru and Chile. It is a direct peer in the imported, branded berry marketing space.
- Hortifrut: Hortifrut is a Chile-headquartered, globally integrated blueberry and berry producer with operations across the Americas, Europe, Africa, and Asia. It is a direct peer due to comparable crop mix, Southern-Hemisphere origin strategy, and vertically integrated grower-marketer model.
Regional players
- Perfection Fresh: Perfection Fresh is an Australian fresh-produce grower and marketer with berry, grape, and other fruit operations. It is a regional peer because its primary footprint and brand are Australia-focused rather than directly competing in the Americas/Asia where Agrovision/Fruitist operates.
Broad incumbents
- Costa Group: Costa Group is Australia's largest horticultural producer with category leadership across berries, citrus, avocados, and mushrooms. It is a broad incumbent given its wider portfolio and category scale, while still overlapping in premium berry production and global export.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
AGROVISION PERÚ social profiles
Digital presenceAGROVISION PERÚ financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGROVISION PERÚ leadership team
Management profileNumber of profiles
AGROVISION PERÚ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGROVISION PERÚ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGROVISION PERÚ
What does AGROVISION PERÚ do?
AGROVISION PERÚ is a Peru-based agricultural company that produces and markets fresh fruit under the Fruitist brand (per a corporate rebrand from Agrovision to Fruitist). Operational specifics on crop mix, varieties, and downstream channels are not documented in the available source material.
Is AGROVISION PERÚ a public or private company?
AGROVISION PERÚ is a private company. It is classified as unknown and is currently operating.
When was AGROVISION PERÚ founded?
AGROVISION PERÚ was founded in 2014. It employs 1,001 to 5,000 people.
Where is AGROVISION PERÚ based?
AGROVISION PERÚ is headquartered in Olmos, Lambayeque, Peru, in the Latin America region.
Who are AGROVISION PERÚ's main competitors?
Direct peers on record are Wish Farms, Driscoll's, Naturipe Farms, Giddings Berries / Giddings Fruit, BerryWorld Group, Camposol, Sun Belle and Hortifrut. Perfection Fresh is listed as a regional player. Costa Group is listed as a broad incumbent.
Does AGROVISION PERÚ have an API?
No public API is recorded for AGROVISION PERÚ.
What industry is AGROVISION PERÚ in?
AGROVISION PERÚ's product category is Fresh Fruit Production. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries). Its NAICS code is 111334 and its SIC code is 100.