Roofling

What Roofling does

Roofling is a privately held Australian roofing services company that delivers roof repair, restoration, installation, re-roofing, metal roofing, roof tiling, and windstorm damage repair to residential homeowners. The company positions itself as a national operator with active service coverage across 24 major Australian cities, including all state capitals and a number of regional centers. Underlying technology is conventional: state-of-the-art roof-cleaning and restoration equipment, durable roofing materials, and skilled trade labor rather than any proprietary software platform or digital product.

The business model is direct-to-consumer and project-based. Customers are acquired primarily through local search engine optimization — Roofling operates hundreds of suburb-level landing pages targeting roof repair and roof restoration queries — and converted via a free on-site inspection that produces a custom quote. Pricing is quote-based with no publicly disclosed tiers; revenue is recognized as one-time project fees for repair, restoration, installation, and replacement work. A 1800 491 770 toll-free number and a website quote-request form are the primary bottom-of-funnel contact channels. There is no disclosed recurring-revenue component, no subscription model, and no enterprise or B2B customer base.

The company does not disclose headcount, ownership, funding history, management team, incorporation jurisdiction, certifications, partnerships, or financial performance. Marketing assets carry a 2020 copyright, the website uses a default US governing-law clause that appears to be a template artifact, and there are no third-party awards, regulatory filings, or verified customer references in the available record. The competitive claims ("top rated," "unbeatable") are self-reported and unvalidated by independent sources.

Name

Roofling

Legal name

Roofling

Website

https://roofling.com.au

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Roofling is an Australian direct-to-consumer roofing services company offering roof repair, restoration, installation, and storm-damage repair to residential homeowners across 24 major cities. Revenue is generated through project-based quotes following free on-site inspections, distributed primarily via local SEO.

Ownership category

akta.pro rank

Product category

Residential Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Repair & Leak Remediation (HSAPAKAB)

akta.pro secondary industries

Roof Installation & Replacement (HSAPAKAA), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH)

Keywords

• Roof repair services
• Roof restoration services
• Residential roofing contractor
• Metal roof installation
• Storm damage roof repair

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Roof Repair Services: One-time service fees for roof repair work including leak repairs, windstorm damage repairs, and general maintenance. Revenue is project-based with quotes provided after free inspections.
2. Roof Restoration Services: Full roof restoration services using specialized equipment to clean, repair, and restore roofs to prime condition. Project-based pricing.
3. Roof Installation and Replacement: Complete roof installation, re-roofing, roof tiling, and metal roofing installation services. Higher-value project work with quote-based pricing.
4. Roof Maintenance: Ongoing roof maintenance services to ensure roof longevity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roofling is an Australian roofing services company that provides residential roof repair, restoration, installation, re-roofing, metal roofing, and roof tiling services. All services are delivered on-site by licensed roofers and supported by complimentary roof inspections used to generate project quotes. The company operates Australia-wide across 24 major cities and surrounding suburbs with a direct-to-consumer field service model.

Product overview

Roofling is a traditional roofing service company offering a unified portfolio of roofing services across Australia. The core service offerings include Roof Repairs and Roof Restoration, which are complemented by Roof Installation, Re-Roofing (complete roof replacement), Metal Roofing, and Roof Tiling services. Specialized services include Windstorm Damage Repair for emergency storm-related repairs. All service offerings are supported by a complimentary Free Roof Inspection service used to assess damage and prepare quotes. The company serves residential customers across Australia through multiple service locations, operating without a digital product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repairs Roof repair services for Australian residential homeowners where experienced roofers identify roof problems and apply appropriate methods to perform repairs, including leak repair and crack sealing.
• Roof Restoration Roof restoration services for residential homeowners using state-of-the-art equipment to clean roofs, remove moss, lichen, or fungus growth, and fix problems to restore the roof to prime condition.
• Roof Installation New roof installation for residential properties using top-notch workmanship and durable roofing materials designed to stand the test of time.
• Re-Roofing Complete roof replacement services for residential homeowners, performed by skilled roofing contractors who carefully replace existing roofs without disturbing the existing ceiling and plaster.
• Metal Roofing Metal roof installation by trained roofers for residential properties. Metal roofs reduce solar gains, helping to lower electricity bills significantly.
• Roof Tiling Tiled roof installation for residential properties using high-quality materials and skilled workmanship to produce roofs that can last a lifetime without losing lustre.
• Windstorm Damage Repair Emergency repair services following windstorms for Australian residents, addressing displaced shingles, cracks, and other storm-related roof damages.

Quantifiable outcome

• Roof restoration extends roof life and restores it to prime condition
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Tecta America: US-based commercial roofing services company operating across multiple states with a broad service portfolio. Comparable as a scaled roofing services operator, though more commercial-weighted than Roofling's residential focus.
• Roofing Corp of America: US-based residential roofing roll-up acquiring and operating regional roofing contractors across multiple states. Comparable as a benchmark for Roofling's potential roll-up strategy and a reference point for scaled residential roofing economics, though operating in the US market.

Regional players

• Mr. Roof: US nationwide residential roofing contractor offering roof repair, replacement, and inspections to homeowners. Directly comparable in service portfolio and direct-to-consumer GTM, but operating in the US rather than Australia.
• Bone Dry Roofing: US-based residential and commercial roofing franchise network providing repair, replacement, and restoration services. Comparable service mix (roof repair, restoration, replacement) and brand-led local marketing model, though geographically focused on the US Midwest.
• All Seasons Roofing & Restoration: US residential roofing contractor offering repair, replacement, and storm-damage services. Closely comparable service mix and storm-damage restoration emphasis, though operating in US markets.
• M&M Roofing: US residential roofing contractor providing installation, repair, and replacement services. Similar direct-to-consumer residential roofing model with comparable service portfolio, though US-focused.

Direct peers

• Oneflare: Australian online services marketplace where homeowners post jobs and local trades bid, with roofing as a featured category. Comparable to Roofling in target customer (Australian homeowners) and in competing for the same roofing-job demand via online channels.
• Hipages Group: Australian home services marketplace connecting homeowners with tradespeople including roofers. Comparable as both an Australian consumer-acquisition channel for residential roofing and a benchmark for how roofers monetize local SEO and lead-gen at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofling