Techrato

What Techrato does

Techrato (تکراتو) is a Persian-language technology news and editorial publication founded in 2015 and headquartered in Tehran, Iran. The company operates a WordPress-based content website (techrato.com) that publishes technology news, product reviews, buying guides, and comparisons across multiple verticals including smartphones, artificial intelligence, automotive, astronomy, cinema/TV, gadgets, and software. Its audience consists of Persian-speaking technology consumers in Iran seeking localized coverage of both international product launches and domestic Iranian technology developments. The site is free to readers and does not operate a paywall, subscription, or registration model; revenue is generated through advertising, with a formalized advertiser-facing page at techrato.com/advertisement/.

As of 2026 the site has accumulated over 6,428 pages of editorial content spanning approximately 11 years of continuous operation, indicating a substantial long-form content archive. The company has a small headcount of 11–50 employees and maintains a multi-channel distribution footprint including an active Telegram channel (the dominant social platform in Iran), Instagram, LinkedIn, Twitter, Facebook, and an RSS feed. There is no evidence of a mobile application, SaaS product, API, or paid digital product in Techrato's offering — its commercial surface is exclusively advertising-supported editorial content.

The business model is fundamentally a digital advertising play built on Persian-language technology audience aggregation. No funding rounds, investors, M&A activity, parent entity, or formal partnerships are disclosed in the source data, suggesting the company is independently operated by its founders and editorial team. Operations are entirely domestic to Iran, and the company's growth levers are content vertical expansion, social distribution scale, and direct advertiser relationships rather than product, platform, or geographic diversification.

Name

Techrato

Legal name

تکراتو

Website

https://techrato.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Techrato is a Persian-language technology news publication founded in 2015 in Tehran, Iran, covering smartphones, AI, automotive, gadgets, and entertainment for Iranian tech consumers via a free, advertising-supported editorial website.

Ownership category

akta.pro rank

Product category

Technology News & Media

NAICS

Broadcasting and Content Providers (516), Information (51)

akta.pro industry

PRIMARYMPAJAEAL

Science, Technology & Gaming Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Technology news
• Tech reviews
• Consumer electronics news
• Gadget buying guides
• Persian tech media

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels6 records

Core offering

Techrato operates a Persian-language online technology news and reviews publication aimed at Iranian consumers. It delivers daily editorial content spanning smartphones, artificial intelligence, automotive technology, astronomy, cinema/TV, software/apps, and gadget reviews, alongside a dedicated buying-guide section to help end users evaluate and select consumer electronics.

Product overview

Techrato is a Persian-language technology news and content publication website. It does not offer a SaaS product, application, or software platform. Its sole offering is editorial news coverage spanning technology news, smartphone reviews, buying guides, AI, automotive, astronomy, and cinema. No distinct named digital products, modules, or commercial services are produced or offered by Techrato itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Techrato Tech News & Reviews Website Persian-language online publication delivering daily technology news, smartphone and gadget reviews, AI and automotive coverage, astronomy, cinema/TV, and a buying-guide section for Iranian consumer-tech readers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TechCrunch: TechCrunch is a leading global technology news publication covering startups, AI, and consumer tech. Its editorial breadth in AI and tech-business coverage parallels Techrato's English-source news translation workflow.
• Engadget: Engadget is a long-running consumer technology publication covering gadgets, smartphones, AI, and entertainment tech. Its category structure and content mix closely mirror Techrato's vertical coverage.
• The Verge: The Verge is a major English-language technology news publication covering consumer electronics, AI, automotive, and culture. It represents the editorial template Techrato follows at smaller scale and within the Persian-language niche.

Direct peers

• Android Authority: Android Authority is a smartphone-focused technology publication with deep reviews, comparisons, and buying guides. It overlaps directly with Techrato's largest content category (mobile phones, ~18,587 articles).
• GSMArena: GSMArena is one of the world's largest mobile phone specifications and news databases, with deep smartphone reviews and rumor coverage. Techrato mirrors GSMArena's editorial model — translated to Persian — including its buying guides and device comparisons.
• 9to5Google: 9to5Google covers Google ecosystem news, Pixel devices, Android updates, and AI features. Techrato covers the same product ecosystem as part of its smartphone and AI verticals, serving the same informational need in Persian.
• Zoomit: Zoomit is the leading Persian-language technology news and reviews publication in Iran, covering smartphones, AI, gadgets, and automotive technology. It is Techrato's closest direct competitor, serving the same audience with the same ad-supported model.
• Wccftech: Wccftech is a tech publication focused on consumer electronics news, leaks, and reviews. It operates a similar translation-and-aggregation model at English-language scale, making it structurally comparable to Techrato.

Regional players

• DigiKala Mag: DigiKala is Iran's dominant e-commerce platform, which also publishes product reviews and buying guides. While primarily a retailer, its content arm competes with Techrato for tech-purchase-intent Iranian readers.
• ITReseller (Iran): ITReseller is an Iranian B2B technology publication covering IT distribution, enterprise tech, and channel news. It shares the Persian-language tech media market with Techrato but addresses a more professional/enterprise audience segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Techratocom
• Facebookfacebook.com/Techrato
• LinkedInlinkedin.com/company/techera.ir
• Instagraminstagram.com/techratocom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Techrato