Broth of Life

What Broth of Life does

Broth of Life is an Australian, founder-led manufacturer and direct-to-consumer supplier of certified organic bone broth products, headquartered on the Sunshine Coast, Queensland. The company was founded in 2013 by Alison Bell and operates from a manufacturing facility in Queensland using Australian-sourced organic grass-fed beef bones, free-range organic chicken, and organic lamb. Its core technology is a low-temperature dehydration and freeze-drying process applied to bone broth that has been slow-simmered for 24-48 hours, producing shelf-stable powders with a 2-year shelf life that preserve nutritional content (collagen, amino acids, minerals) without additives, preservatives, flavours, colours, fillers, or thickeners. Broth of Life was the first NASAA Certified Organic bone broth brand in Australia (Certificate SXC 24039) and the first to launch a freeze-dried bone broth product globally.

The product portfolio spans dehydrated bone broth (beef, chicken, lamb, plus vegetable stock), freeze-dried bone broth (beef, chicken), FODMAP-friendly variants, naked (no-herb) variants, meat rubs, the Fiesta Range of seasoning mixes, organic salts and cooking fats, nutritional supplements (liver powder, gelatin powder, Supreme Green Blend), pet products (Buffy's Broth Pet Range), and a newly launched tallow-based skincare line. Pricing is denominated in Australian dollars, with unit prices ranging from AUD $9.50 (chicken salt) to AUD $34.00 (freeze-dried, FODMAP, and naked variants), and an average order value exceeding AUD $90 per the affiliate program data.

The business model combines direct-to-consumer e-commerce (primary, via a Shopify storefront shipping domestically in Australia and internationally to 100+ countries) with wholesale distribution to retail partners, contract manufacturing for third-party brands, and an affiliate/Collab program offering 10% commission via Dovetale. The company also operates a subscription option with a minimum three-order commitment. Marketing relies on content marketing (extensive blog covering gut health, skin health, recipes), an email newsletter with 30,000+ subscribers, organic social media, and influencer/affiliate partnerships. Broth of Life is bootstrapped, with no external funding rounds, parent company, or institutional investors disclosed; the only contact email referencing a specific individual ([email protected]) suggests founder-led operations with a headcount of 1-10 employees.

Name

Broth of Life

Legal name

Broth of Life

Website

https://brothoflife.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Broth of Life is an Australian, founder-led manufacturer of NASAA Certified Organic bone broth powders and related clean-label food, pet, and skincare products, selling direct-to-consumer online (globally), wholesale, and via contract manufacturing to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Organic Bone Broth

NAICS

Dried and Dehydrated Food Manufacturing (311423), Animal Food Manufacturing (3111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

akta.pro secondary industry

Pet Food Toppers, Mixers & Broths (AFADAFAN)

Keywords

• Organic bone broth
• Freeze-dried broth powder
• Dehydrated bone broth
• Certified organic foods
• Functional nutrition products

Headquarters

HQ city

Cromer

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of certified organic dehydrated and freeze-dried bone broth powders, vegetable stocks, meat rubs, seasonings, fats and salts, supplements, and accessories. One-time purchase model with subscription option for recurring orders.
2. Wholesale Distribution: Wholesale supply of products to retail partners and contract manufacturing services for third-party brands.
3. Affiliate/Collab Program: Commission-based affiliate marketing program offering 10% commission on sales with average order value over $90.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Broth of Life manufactures and sells NASAA Certified Organic bone broth in dehydrated and freeze-dried powder formats, made from Australian grass-fed beef, free-range chicken, and organic lamb. The range includes FODMAP-friendly, Naked, and flavored variants, complemented by meat rubs, seasoning mixes, cooking fats, supplements, and a pet broth line, sold primarily through a direct-to-consumer e-commerce store with wholesale and contract manufacturing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Dehydrated Bone Broth Range Certified organic dehydrated bone broth in beef, chicken, and lamb varieties, slow-simmered for 24-48 hours and dehydrated into powder form. Sold in 45g, 90g jars, 90g refill satchels, and 1kg bulk satchels, targeted at health-conscious consumers seeking convenient gut, joint, and immune nutrition.
• Freeze-Dried Bone Broth Range World's first certified organic freeze-dried bone broth available in beef and chicken 100g satchels (approximately 20 serves each). Designed for maximum nutrient retention, multiple flavor and texture options, and long shelf stability.
• FODMAP Friendly Bone Broth Range
• Naked Bone Broth Range Minimal ingredient organic dehydrated bone broth in beef and chicken 90g jars with no added herbs or seasonings. Certified organic and gluten-free, suited to consumers wanting pure bone broth without flavoring.
• Organic Vegetable Stock Certified organic vegetable stock in 90g pouches made with pure vegetables, Himalayan rock salt, and organic extra virgin olive oil. Vegan and paleo friendly, intended as a plant-based alternative to bone broth.
• Organic Meat Rubs Certified organic meat rub seasoning blends in Texas Beef, Portuguese Chicken, and Herbaceous Lamb variants. Designed for seasoning beef, chicken, and lamb dishes.
• Fiesta Range Seasoning Mixes Certified organic seasoning mixes in Taco Spice, Nachos, Fajita, Chilli Con Carne, and Guacamole variants. All-in-one sachets with no need for added stock or tomato paste, marketed as gut-friendly Mexican-style seasonings.
• Organic Fats and Salts Certified organic cooking fats and salts including Chicken Salt, Himalayan Salt, Tallow, and Broth Fats. Designed as nutrient-dense cooking ingredients and finishing salts.
• Nutritional Supplements Certified organic nutritional supplements including Liver Powder (90g), Gelatin Powder (500g), and Supreme Green Blend, providing protein, collagen, and micronutrient support.
• Buffys Broth Pet Range Bone broth and treats specifically formulated for pets, including subcategories for bone broth and treats. Targeted at pet owners seeking nutritional support for companion animals.
• Branded Accessories Broth of Life branded ceramic coffee mug intended for drinking bone broth, sold as branded merchandise.

Quantifiable outcome

• 2-year shelf life without refrigeration
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Symbio LaboratoriesminorOthersThird-party laboratory used for independent product testing to verify nutritional value is maintained through the dehydration process. Results confirmed dehydration does not affect product nutritional value.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting the Broth of Life online store. Provides payment processing, store infrastructure, and order fulfillment systems.
• DovetalecoreTechnology or IntegrationCreator and affiliate management platform powering the Broth of Life Collab program. Used for affiliate sign-ups, commission tracking, and partnership management.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Primal Kitchen: US pantry brand owned by Kraft Heinz offering broths, condiments, and dressings with a clean-label positioning. Comparable in shelf-stable organic broth category but operates at much larger scale and broader product portfolio.
• Pacific Foods: Established US organic broth and soup brand owned by Campbell's. Comparable in organic broth/stock manufacturing with broad retail distribution; competes in the same category but at much larger scale and broader portfolio.

Direct peers

• Kettle & Fire: US-based shelf-stable bone broth brand selling dehydrated and ready-to-drink bone broth via DTC and retail. Closest comparable in product format (dehydrated bone broth powder, ready-to-use liquid) and GTM (DTC-first with grocery expansion).
• Osso Good: US bone broth brand selling frozen and shelf-stable bone broth via DTC. Direct comparable in dehydrated/frozen bone broth format with similar gut-health and clean-label value proposition.
• Dr. Kellyann: US bone broth and clean-eating brand built around a specific wellness protocol (Dr. Kellyann diet). Direct peer in DTC bone broth category with comparable use of protocol-driven marketing to health-conscious consumers.
• Nutra Organics: Australian health food brand selling bone broth, collagen, and protein powders via DTC. Closest geographic peer in the Australian functional-food market with overlapping bone broth and supplement product lines.
• Bonafide Provisions: US organic bone broth company producing frozen and dehydrated bone broth using grass-fed bones. Direct peer in clean-label, organic, bone-broth-from-grass-fed-cattle positioning with DTC and wholesale channels.
• Bare Bones Broth: US-based bone broth brand offering both ready-to-drink and powdered broths with a strong wellness positioning. Direct peer in premium, clean-label bone broth category via DTC channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brothoflife

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broth of Life