Georgetown Smile

What Georgetown Smile does

Georgetown Smile is a full-service private dental practice operating from a single office at 4400 Macarthur Blvd NW, Suite 200, in the Georgetown neighborhood of Washington, D.C. The practice is led by Dr. A.J. Peretz, DDS, a third-generation dentist and 1997 Howard University College of Dentistry graduate who has served at Georgetown Smile since 2006 and provides care with over 20 years of clinical experience, alongside a second listed dentist, Dr. George Michaels. The clinical team comprises approximately six staff including two dental hygienists and two dental assistants, supporting a multilingual practice environment (English, Spanish, French, German).

The practice delivers a comprehensive service portfolio spanning general dentistry (bi-annual cleanings, digital X-rays, exams, periodontal therapy, oral cancer screenings, fillings), cosmetic dentistry (teeth whitening, smile makeovers, bonding, porcelain veneers), restorative dentistry (dental implants, dentures, crowns, inlays/onlays, TMJ treatment, sleep apnea appliances), emergency dentistry (root canal therapy), orthodontic treatment via Invisalign, periodontics, and oral surgery (extractions, gum grafting, bone grafting). The clinical technology stack includes digital X-ray systems with 70% radiation reduction versus traditional X-rays, CAD/CAM for crown and restoration fabrication, 3D printing for surgical guides and dental models, teledentistry for remote consultations, AI-powered diagnostic assistance, VELscope oral cancer screening, Opalescence whitening systems, and FDA-cleared sleep apnea appliances (Silent Nite and TAP 3 TL). Patient-facing systems include NexHealth for online appointment booking, Denticon for practice management and patient registration, and CareCredit for third-party patient financing.

Georgetown Smile generates revenue through fee-for-service dental procedures billed across general, cosmetic, restorative, emergency, orthodontic, periodontic, and oral surgery categories. The practice participates as an in-network provider for seven insurance carriers (Cigna PPO, Delta Dental PPO + Premier, United Concordia, Guardian, MetLife, Principal, Sun Life), accepts CareCredit patient financing, and offers an in-house Healthy Smiles Savings Plan membership with annual recurring billing at 50% savings on exams and X-rays. Patient acquisition runs through direct-to-consumer channels including the practice website, an 81-page patient education blog, social media presence (Facebook, Instagram, YouTube, Pinterest), Google and Yelp reviews, a Refer a Friend program, and organic walk-ins for emergency cases. The practice operates Monday through Thursday and serves patients of all ages from the greater Washington, D.C. metropolitan area.

Name

Georgetown Smile

Legal name

Georgetown Smile

Website

https://georgetownsmile.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgetown Smile is a full-service private dental practice in Washington, D.C., led by Dr. A.J. Peretz, DDS, delivering general, cosmetic, restorative, emergency, orthodontic, periodontic, and oral surgery services to individuals and families across the D.C. metro area from a single Georgetown office with multilingual staff.

Ownership category

akta.pro rank

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAKAB

General Dentistry Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAFAH

Digital Prosthodontics & CAD/CAM Restorations (Chairside/Clinic-Based)

Healthcare & Life Sciences/Dental Care Services/Prosthodontics & Restorative Specialty

Keywords

• General dentistry services
• Cosmetic dental care
• Restorative dentistry
• Emergency dental services
• Orthodontic treatment

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Dental Professional Services: Fee-for-service dental care across general, cosmetic, restorative, emergency, orthodontic, periodontic, and oral surgery services. Revenue generated per procedure including cleanings, exams, fillings, crowns, implants, extractions, root canals, veneers, whitening, aligners, and surgical procedures.
2. Dental Insurance Processing: In-network and out-of-network insurance claims processing for patients. Accepts Cigna PPO, Delta Dental PPO + Premier, United Concordia, Guardian, MetLife, Principal, and Sun Life. Practice processes claims on behalf of patients.
3. CareCredit Patient Financing: Third-party patient financing through CareCredit allowing patients to finance 100% of dental treatments with no annual fees, upfront costs, or pre-payment penalties.
4. Healthy Smiles Savings Plan Membership: In-house dental membership plan offering 50% savings on exams and routine X-rays, discounts on preventive and additional dental procedures, with immediate activation and 12 months of continuous coverage. No deductibles, waiting periods, annual maximums, or pre-approvals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Georgetown Smile is a full-service dental practice operating from a single Washington, D.C. office that delivers general, cosmetic, restorative, orthodontic, periodontic, emergency, and oral surgery services directly to patients. The practice combines in-person chairside care with diagnostic technologies such as digital X-rays, CAD/CAM, 3D printing, and VELscope oral cancer screening, and supports patients with in-network dental insurance processing, CareCredit financing, and an in-house Healthy Smiles Savings Plan membership.

Product overview

Georgetown Smile is a full-service dental practice offering comprehensive oral healthcare through multiple service categories. The practice operates as a unified dental service portfolio consisting of General Dentistry (cleanings, exams, X-rays, fillings, periodontal therapy, oral cancer screenings), Cosmetic Dentistry (teeth whitening, smile makeovers, bonding, porcelain veneers), Restorative Dentistry (dental implants, dentures, crowns, inlays/onlays, TMJ treatment, sleep apnea therapy), Emergency Dentistry (root canal therapy), Orthodontic Dentistry (Invisalign), Periodontics, and Oral Surgery (gum grafting, bone grafting, extractions). The practice also offers a supplementary Healthy Smiles Savings Plan membership program. Services are delivered at a single Washington D.C. location with Dr. A.J. Peretz as the primary dentist.

Differentiator

Problem solved

Functional benefit

Products and services

• Bi-Annual Dental Cleanings ADA-recommended bi-annual teeth cleaning appointments that include a comprehensive exam, thorough cleaning to remove plaque and tartar, and tooth polishing for a bright, smooth smile; provided to patients of all ages in Washington, D.C.
• Digital X-Rays Digital dental diagnostic imaging that provides instant viewing, enhanced high-resolution diagnostics, up to 70% radiation reduction compared to traditional X-rays, and electronic storage for patient records.
• Limited and Comprehensive Exams Dental examinations including limited exams for specific concerns or emergencies and comprehensive oral exams for new patients and bi-annual checkups to evaluate teeth, gums, jaws, and oral structures.
• Periodontal Gum Therapy Treatment for periodontal disease involving surgical and non-surgical options including scaling and root planing, antibiotics, flap surgery, bone grafting, and gum grafting to support oral systemic health.
• Oral Cancer Screenings Visual and physical inspection of mouth tissues using VELscope technology to identify signs of oral cancer including sores, red or white patches, lumps, and other abnormalities for early detection.
• Fillings Composite tooth-colored dental fillings used to repair and restore teeth damaged by decay, placed using high-quality tools and hardened with blue light technology.
• Teeth Whitening Professional teeth whitening services including Opalescence Boost in-office treatment (15-43% peroxide, 3-8 shades brighter in 30-60 minutes) and Opalescence Treswhite Supreme whitening trays (10-15% hydrogen peroxide for home use).
• Smile Makeovers Comprehensive cosmetic dental treatment plans designed to improve smile appearance through procedures including tooth whitening, chipped tooth repair, reshaping, straightening, and missing teeth restoration.
• Bonding Cosmetic procedure using tooth-colored composite materials applied to tooth surfaces and hardened with special light to repair cracked or chipped teeth, fill gaps, correct discoloration, and reshape misshaped teeth.
• Porcelain Veneers Permanent thin tooth-colored porcelain shells attached to the front of teeth to correct color, restore chipped or cracked teeth, close gaps, and enhance overall smile appearance with stain-resistant material.
• Dental Implants Tooth replacement solution involving implant placement in jawbone, abutment connection, and crown placement to prevent bone loss, match natural teeth, and restore bite force.
• Dentures, Partials, and Bridges Removable prosthetic devices including complete and partial dentures, as well as dental bridges that bridge gaps created by missing teeth with prosthetic pontics anchored by crowns.
• Crowns Dental restorations that completely cover damaged, decayed, or weakened teeth, available in porcelain, ceramic, metal, resin, or combination materials, with proper care typically lasting more than 15 years.
• Inlays and Onlays Indirect dental fillings made from porcelain or composite resin; inlays fit into tooth grooves between cusps while onlays cover larger surface areas including chewing surfaces and cusps.
• TMJ Treatment Treatment for temporomandibular joint dysfunction including oral appliances (mouthguards/splints), medications, physical therapy, lifestyle changes, dental procedures, and surgery for severe cases.
• Sleep Apnea Treatment Sleep apnea treatment including custom-made FDA-cleared oral appliances such as the Silent Nite Sleep Appliance and TAP 3 TL mandibular advancement device to keep airways open during sleep, plus lifestyle modifications and CPAP referrals for severe cases.
• Dental Sealants Thin protective coatings applied to chewing surfaces of back teeth to prevent cavities, suitable for children and adults, lasting up to ten years with proper care.
• Root Canal Therapy Procedure to save badly damaged or infected teeth by eliminating infected pulp, cleaning and sanitizing the tooth interior, and filling and sealing to prevent further issues.
• Invisalign Clear Aligners Certified Invisalign provider offering clear aligner orthodontic treatment worn 20-22 hours daily with new aligners every 1-2 weeks, typically taking 12-18 months to correct crooked teeth, gaps, and bite issues.
• Periodontics Gum disease prevention and treatment including screening for early signs of gum disease, treatment for gingivitis and periodontitis, and scaling and root planing procedures.
• Gum Grafting Oral surgical procedure to treat gum recession by transplanting gum tissue to cover exposed tooth roots, reduce sensitivity, prevent further damage, and restore gum health.
• Bone Grafting Dental procedure transplanting bone tissue to repair and regenerate damaged jawbone, used to prepare for dental implants and generate bone growth for additional support.
• Extractions Tooth extraction procedure to remove damaged, decayed, or infected teeth from jawbone sockets under local anesthesia, performed when teeth are causing pain, infected, or impacted.
• Emergency Dentistry Urgent dental care for dental accidents and conditions including severe toothache, abscesses, cracked teeth, knocked-out teeth, lost crowns or fillings, and mouth or jaw injuries.
• Healthy Smiles Savings Plan In-house annual dental membership program offering 12 months of affordable dental care with 50% savings on exams and routine X-rays, discounts on preventive and additional procedures, immediate activation, and no deductibles, waiting periods, or maximums.

Quantifiable outcome

• Digital dental X-rays have a reduction in radiation levels by up to 70% compared to traditional X-rays
• +5 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aspen Dental: Aspen Dental is a large DSO-backed network of dental practices offering general, cosmetic, and restorative dentistry across the U.S. It competes for the same DC-area patients but operates at much greater scale with a broader geographic footprint.
• Pacific Dental Services: Pacific Dental Services is a major DSO supporting hundreds of dental practices with comprehensive general, restorative, and specialty services. It represents the scaled, DSO-affiliated operating model that contrasts with Georgetown Smile's independent single-site structure.
• Heartland Dental: Heartland Dental is one of the largest DSOs in the U.S., supporting a wide network of doctor-led practices offering general and cosmetic dentistry. It is relevant as the scaled incumbent model against which independent practices like Georgetown Smile compete.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a national dental practice network focused on dentures, implants, and extractions. It overlaps with Georgetown Smile's restorative and oral surgery services but at a much larger, value-oriented scale.
• Western Dental: Western Dental is a multi-location dental group practice offering general, cosmetic, orthodontic, and specialty services. It is comparable to Georgetown Smile in service breadth but operates as a much larger regional and multi-state group.

Direct peers

• Tend: Tend is a modern, design-forward dental studio chain offering general, cosmetic, and orthodontic care with a strong digital booking and patient-experience focus. It is the closest conceptual peer to Georgetown Smile given its premium, full-service, tech-enabled independent practice model.

Emerging players

• SmileDirectClub: SmileDirectClub is a direct-to-consumer clear aligner brand that bypasses in-office visits for mild orthodontic cases. It is a notable disruptor specifically in the aligner and teeth-whitening segments where Georgetown Smile also competes with Invisalign and Opalescence.
• MyBite Orthodontics: Smilelove and similar DTC orthodontic brands offer at-home clear aligner treatment plans that compete for mild orthodontic cases. These emerging players represent the new competitive frontier for the cosmetic orthodontic portion of Georgetown Smile's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/georgetownsmiledentist
• Instagraminstagram.com/georgetown_smile
• LinkedInlinkedin.com/company/georgetown-smile

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgetown Smile