50 States Insurance Leads, LLC

What 50 States Insurance Leads, LLC does

50 States Insurance Leads, LLC is a US-based, Delaware-incorporated wholesale lead generation company founded in 2011 that aggregates, verifies, and resells real-time insurance leads to independent insurance agents, brokers, and agencies across all 50 states. The company generates consumer leads through a combination of owned insurance quote websites (SEO and content marketing), social media, and an affiliate marketing network, with daily volumes reported at approximately 5,000 auto insurance leads, 6,000 life insurance leads, and over 4,000 home insurance leads. Quality assurance is delivered via IP verification (proxy-IP validation for valid US IP addresses), 100% real-time phone connectivity verification, and third-party lead scoring services that rank leads by conversion potential.

The company's core product surface comprises four insurance verticals (auto, health, life/FE, and home), each offered in both exclusive (sole-agent access, higher price) and shared (multi-agent, lower price) formats. Distribution is executed through a self-serve wholesale marketplace at agent.50statesinsuranceleads.com, launched in November 2018, where agents can sign up online, configure filters and delivery timing, and purchase leads with an integrated CRM. Pricing is transaction-based on a pay-as-you-go model with payments collected in advance via third-party gateway; specific per-lead pricing is not publicly disclosed but is positioned as "lowest price guaranteed," with a 10% extra credit buffer offered on all purchases.

The business is privately held, bootstrapped (no disclosed funding rounds), and operates from Lewes, Delaware with a headcount of 51-100 employees. The customer base is horizontal, targeting insurance agents and agencies nationwide through a long-tail distribution model rather than enterprise anchor accounts, with mid-market agencies such as LQM Agency referenced as repeat buyers.

Name

50 States Insurance Leads, LLC

Legal name

50 States Insurance Leads, LLC

Website

https://50statesinsuranceleads.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

50 States Insurance Leads is a US wholesale lead generation company that aggregates, verifies, and sells real-time auto, health, life, and home insurance leads to independent insurance agents and agencies nationwide through a self-serve online marketplace launched in 2018.

Ownership category

akta.pro rank

Product category

Insurance Lead Generation

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Leads, Introducers & Referral Networks (FSAEAMAB)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Qualification & Inside Sales Support Services (BPAFAKAK), Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Insurance lead generation
• Insurance sales leads
• Exclusive insurance leads
• Real-time lead delivery
• Insurance agent marketing

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Insurance Lead Sales (Transaction-based): The company generates revenue by selling insurance leads to insurance agents and agencies on a per-lead transaction basis. Payments are collected in advance via third-party payment gateway using debit/credit cards or bank transfers. The company offers both exclusive leads (higher price, sole access) and shared leads (lower price, multiple agents receive same lead). Leads span auto, health, life, and home insurance categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

50 States Insurance Leads generates and sells real-time, exclusive and shared insurance leads for Auto, Health, Life & Final Expense, and Home insurance lines to insurance agents, agencies, and brokers across all 50 US states. Leads are delivered through a self-serve wholesale marketplace where agents sign up, configure filters and delivery schedules, and purchase leads in bulk via credit/debit card or bank transfer. Every lead is IP-verified, phone-verified, and quality-scored through third-party lead scoring before delivery.

Product overview

50 States Insurance Leads, LLC is a lead generation company specializing in insurance leads for agents across the United States. Their core offerings include four main lead types: Auto Insurance Leads, Health Insurance Leads, Life Insurance & FE Leads, and Home Insurance Leads. These leads are offered in both exclusive and shared formats, as well as real-time delivery options. The company operates a wholesale insurance lead marketplace platform where agents can purchase leads with customizable delivery times and filter settings. Quality assurance is provided through IP verification, phone verification, and third-party lead scoring services. The company has been in the insurance lead generation business for over 8 years, generating thousands of leads daily through their online and affiliate marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Leads Exclusive and shared, real-time auto insurance leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored to maximize conversion potential. The company processes approximately 5,000 auto insurance leads per day.
• Health Insurance Leads Exclusive and shared, real-time health insurance leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored. Positions for the steady consumer demand for online health insurance shopping.
• Life Insurance & FE Leads Exclusive and shared, real-time life insurance and final expense (FE) leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored. Targets the growing demand for online life insurance shopping.
• Home Insurance Leads Exclusive and shared, real-time home insurance leads for insurance agents nationwide, IP-validated, phone-validated, and quality-scored. Addresses the consistent demand for home insurance coverage.
• Wholesale Insurance Lead Marketplace Online self-serve wholesale marketplace platform through which agents, agencies, and insurance brokers purchase insurance leads at wholesale prices. Includes customizable delivery time settings, filter configuration, and an integrated CRM for lead management.

Quantifiable outcome

• Processes approximately 5,000 auto insurance leads per day
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MediaAlpha: Public customer acquisition platform that powers insurance lead transactions between carriers and consumers through real-time auction technology, comparable to 50 States' real-time, multi-vertical lead marketplace model.
• EverQuote: Public online insurance lead generation marketplace operating an agent-facing platform that connects consumers shopping for auto, home, and life insurance with agents purchasing leads, directly comparable to 50 States Insurance Leads' core offering.
• QuoteWizard: Insurance lead generation platform owned by LendingTree that captures consumer quote requests across multiple insurance lines and routes them to agents, operating a directly analogous lead-gen-to-agent model.
• PolicyGenius: Digital insurance brokerage that generates and qualifies leads across life, home, auto, and disability and routes them to carriers/agents, operating the same multi-vertical insurance lead generation and routing model.
• The Zebra: Insurance comparison marketplace that captures consumer quote intent across auto and home and monetizes through agent lead sales, overlapping directly with 50 States' consumer-acquisition-to-agent-distribution model.
• SmartFinancial: Insurance lead generation and comparison platform operating a consumer-facing quote engine that captures consumer demand and sells leads to agents across multiple insurance lines.
• Insurify: Insurance comparison and lead generation platform providing auto and home insurance leads to carriers and agents, with a comparable owned-property-plus-paid-channel acquisition strategy.
• InsuranceLeads.com: Long-running insurance lead generation vendor selling exclusive and shared auto, home, and life leads to agents nationwide, with the same per-lead transaction-based model and quality verification stack as 50 States Insurance Leads.

Emerging players

• ActiveProspect: Lead verification and consent management infrastructure provider (LeadConduit, TrustedForm) used by insurance lead generators for TCPA compliance and lead routing, adjacent infrastructure to 50 States' verification stack.

Broad incumbents

• LendingTree: Large public financial services marketplace that owns QuoteWizard and offers insurance lead generation as part of a much broader lending and insurance consumer-acquisition portfolio, comparable as a broad incumbent competing in insurance lead sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 50 States Insurance Leads, LLC