Marie Stopes Australia

Name

Marie Stopes Australia

Legal name

MSI Reproductive Choices (Australia)

Website

https://mariestopes.org.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Reproductive Healthcare Services

NAICS

Family Planning Centers (62141), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

Keywords

• Reproductive healthcare services
• Abortion services
• Contraception services
• Vasectomy procedures
• Sexual health clinics

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: MSI Australia generates revenue through providing clinical healthcare services including abortion (medical and surgical), contraception, vasectomy, and related medical procedures. Services are billed to Medicare, private health insurers, and directly to patients for out-of-pocket costs.
2. Donations: As a non-profit organization, MSI Australia accepts tax-deductible donations from the public to support their mission of providing reproductive healthcare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MSI Australia is a non-profit healthcare provider that delivers clinical sexual and reproductive health services including medical abortion, surgical abortion, telehealth-based abortion (teleabortion), contraception (with a focus on long-acting reversible methods such as IUDs and implants), vasectomy, tubal ligation, emergency contraception, and pregnancy options and support-based counselling. Services are delivered by accredited clinicians across six national day-surgery facilities in major Australian cities and via national telehealth, with Medicare and private health insurance billing handled on behalf of patients and financial hardship support available.

Product overview

MSI Australia is a non-profit healthcare provider offering a unified platform of sexual and reproductive health services. The core offering consists of clinical service lines spanning abortion (medical, surgical, and telehealth-based), contraception (LARC methods including IUDs and implants, tubal ligation, emergency contraception), vasectomy, and counselling services. These services are delivered through a network of six accredited day surgeries and medical clinics across Australia (Canberra, Sydney West, Brisbane, Richmond/East Melbourne, St Kilda/Melbourne, and Perth), supplemented by a national call centre and online booking system. The organisation functions as a service provider rather than a software platform, with all services delivered by accredited healthcare professionals in accordance with National Safety and Quality Health Service Standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Abortion In-clinic medical abortion service performed by specialised doctors in MSI accredited day surgery facilities, with ultrasound and medications provided on-site as a one-stop visit; available without referral for most patients.
• Surgical Abortion Surgical abortion performed in MSI accredited day surgery facilities by specialised doctors, with sedation options available and no referral required for most patients; medical and sedation fees are included in the procedure cost.
• Abortion by Telehealth (Teleabortion) Remote abortion service allowing patients to consult clinicians by phone and receive medications or prescriptions delivered to them, providing care in the privacy of their own home without visiting a clinic; MSI Australia is Australia's longest-running teleabortion provider.
• Contraception Services Comprehensive contraception services including fitting of long-acting reversible contraceptives (IUDs and implants) and other methods performed by specially trained nurses and doctors, with sedation options available.
• Vasectomy No-scalpel vasectomy performed by specialist doctors using minimally invasive techniques, with sedation options available at MSI clinics across Australia.
• Tubal Ligation Permanent female sterilisation procedure available at MSI clinics across Australia with sedation options.
• Emergency Contraception Emergency contraception service offering the copper IUD and the emergency contraceptive pill for patients requiring time-sensitive post-coital contraception.
• Counselling Services Pregnancy options counselling and support-based counselling provided to help patients make informed decisions about their reproductive health before and after clinical procedures.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• MSI Reproductive Choices (Global)flagshipStrategic or Co-development PartnerMSI Australia is part of the MSI Reproductive Choices global movement, which has operated for 50 years since 1976. Globally, MSI Reproductive Choices has reached nearly 300 million women and girls, helped prevent 200 million unintended pregnancies and 110 million unsafe abortions, and saved an estimated 400,000 lives. MSI Australia has been part of this mission since 2000.
• MSI Asia PacificcoreStrategic or Co-development PartnerMSI Asia Pacific is a related regional organization within the MSI Reproductive Choices network. MSI Australia links to MSI Asia Pacific as part of the international sites.
• Australian Commission on Safety and Quality in Health Care (ACSQHC)coreStrategic or Co-development PartnerAll MSI Australia day surgeries are fully accredited against the National Safety and Quality Health Service Standards set by the Australian Commission on Safety and Quality in Health Care (ACSQHC). These are mandatory standards for public and private healthcare facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Family Planning Alliance Australia: Family Planning Alliance Australia is the national peak body for state-based family planning organisations. It is not a direct clinical competitor but operates in the same advocacy, standards and policy ecosystem as MSI Australia and influences the broader reproductive healthcare agenda.
• Sexual Health and Family Planning Australia (SHFPA): SHFPA is the national sector body for sexual health and family planning organisations. It is thematically aligned with MSI Australia's mission but functions as an industry association rather than a clinical provider, supplying workforce, policy and sector-development resources relevant to MSI's operating environment.
• MSI Reproductive Choices (Global): MSI Reproductive Choices is the global parent and brand network for MSI Australia, operating in dozens of countries. While not a commercial peer, it shapes MSI Australia's clinical protocols, training pipeline, supply chain and global advocacy positioning, making it a critical ecosystem participant.

Direct peers

• True Relationships & Reproductive Health: True Relationships & Reproductive Health (Queensland) operates specialist clinics providing contraception, abortion care, vasectomy and sexual health services. It directly overlaps with MSI Australia's service mix and is the primary competing specialist provider in Queensland, where MSI also operates a Brisbane clinic.
• Family Planning Australia: Family Planning Australia (formerly Family Planning NSW) operates clinics delivering contraception, STI management, pregnancy options and abortion referral services across NSW. It is the most directly comparable specialist reproductive health clinic operator to MSI Australia, sharing the same service taxonomy and regulated clinic accreditation model.

Broad incumbents

• Royal Women's Hospital (Melbourne): The Royal Women's Hospital is a major public tertiary hospital providing obstetric, gynaecology and abortion services. It overlaps with MSI Australia's clinical offering but operates on a public-hospital, no-cost basis with a much broader maternity and gynaecology portfolio, serving as a free public alternative for the same patient population.
• Monash Health Women's Services: Monash Health operates one of Victoria's largest public women's health services, including abortion and contraception provision. As a public health network, it provides a lower-cost (often free) alternative to MSI Australia's private clinic model across metropolitan Melbourne where MSI also operates.

Emerging players

• Children by Choice: Children by Choice is a Queensland-based non-profit providing pregnancy options counselling, post-abortion support and advocacy. It overlaps with MSI Australia's counselling arm and patient-support mission but does not operate clinical services, making it a partial peer focused on a specific niche within MSI's broader offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/australiamsi
• LinkedInlinkedin.com/company/marie-stopes-australia
• Instagraminstagram.com/msiaustralia_
• TikToktiktok.com/@msiaustralia
• Xx.com/mariestopesaus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marie Stopes Australia