Naturfloor

What Naturfloor does

Naturfloor is a privately held Romanian manufacturer and direct-to-consumer retailer specializing in carpets and rugs made from natural fibers. Founded around 2014 by a team with over 10 years of Western European natural fiber flooring experience, the company is headquartered at Campina 62-64 in Cluj-Napoca, Romania, and operates a small (1-10 employee) workshop-style business. Its core product portfolio spans four material lines: sisal, coconut fiber (cocos), wool (lana), and sea grass (seegrass), offered in specified widths (up to 4-5 meters) and thicknesses (5-20mm) with various backing options including latex, jute, cotton, felt, and woven.

The company's technology centers on natural fiber textile manufacturing for flooring applications, with products engineered to deliver antistatic, antialergic, fire-resistant (Classes A through EFL), acoustic-insulating, and humidity-regulating properties, including compatibility with underfloor heating. Its key capability is custom-made-to-measure production, accepting exact customer dimensions and offering customizable border trims in cotton, leather, synthetic leather, or client-supplied tapestry materials dyed with natural colorants. Go-to-market is direct-to-consumer via the company's website (naturfloor.ro) and Facebook/Twitter channels, with inquiries handled by email, phone (0744 251 384), and Facebook messenger, and orders fulfilled nationwide in Romania through courier delivery. Customers are segmented across residential (primary), commercial offices, and hospitality (hotels, restaurants), with quote-based, pay-as-you-go pricing on each custom order.

Name

Naturfloor

Legal name

naturfloor

Website

https://naturfloor.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Naturfloor is a Romanian manufacturer and direct-to-consumer retailer of custom-made carpets and rugs made from natural fibers (sisal, coconut, wool, seegrass), serving residential homeowners, offices, and hospitality venues across Romania via made-to-measure orders.

Ownership category

akta.pro rank

Product category

Natural Fiber Carpet and Rug Manufacturing

NAICS

Carpet and Rug Mills (314110)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Area Rug Manufacturing (IMAOAJAC)

Keywords

• Natural fiber carpets
• Custom-made rugs
• Natural flooring materials
• Woven textile products
• Floor covering manufacturing

Headquarters

HQ city

Casele Micesti

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Custom Natural Fiber Carpets and Rugs: One-time sale of customized natural fiber flooring products (sisal, wool, seegrass, coconut) made to customer-specified dimensions. Additional revenue from border finishing services using various materials (cotton, leather, tapestry). Products are delivered nationwide via courier service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Naturfloor manufactures and sells carpets, rugs, and wall-to-wall moquette made from natural fibers including sisal, coconut fiber, wool, and sea grass. Products are offered as standard collections or custom-made to any customer-specified dimension, with optional border finishing in cotton, leather, or tapestry materials. The company serves residential and commercial customers across Romania via direct-to-consumer sales through its own e-commerce website and phone/email channels.

Product overview

Naturfloor is a natural fiber carpet and rug company offering a portfolio of four core product lines: sisal, cocos (coconut fiber), lana (wool), and seegrass (sea grass). Products are sold as standard collections and can be custom-made to any dimension with optional border trims. The company operates in Romania, serving both residential and commercial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sisal Carpets and Rugs
• Cocos (Coconut Fiber) Carpets and Rugs
• Lana (Wool) Carpets and Rugs
• Seegrass (Sea Grass) Carpets and Rugs
• Custom-Made Rugs

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Tarkett: Global flooring manufacturer offering carpets, vinyl, wood, and sports surfaces across residential and commercial segments in Europe. Comparable as a broad European flooring incumbent competing in the same end-markets, though at vastly larger scale and broader product range.
• Balta Industries: Belgium-based European carpet and rug manufacturer with broadloom, area rugs, and carpet tiles across woven and tufted constructions. Directly comparable as a European carpet manufacturer, though much larger and broader in product portfolio than Naturfloor's natural-fiber specialty.
• Interface: Global commercial carpet tile manufacturer with a strong sustainability and Mission Zero platform. Comparable in the modular/acoustic carpet space and in sustainability positioning, but operates at global scale versus Naturfloor's Romanian niche.
• Oriental Weavers: Egypt-based global rug and carpet manufacturer and exporter, one of the world's largest producers of woven and printed rugs. Comparable as a rug manufacturer serving residential and commercial channels worldwide, though at industrial scale versus Naturfloor's custom natural-fiber niche.
• Beaulieu International Group: Belgian flooring group producing carpets, vinyl, and laminates for European residential and contract markets. Comparable as a European flooring manufacturer with a sizable carpet division, though broader and more scaled than Naturfloor.
• Mohawk Industries: World's largest flooring manufacturer with broadloom carpet, rugs, and ceramic/laminate across residential and commercial channels. Comparable as a carpet manufacturer at the category level, though focused on mass-market synthetic tufted products versus Naturfloor's natural-fiber specialization.

Direct peers

• Condor Group: Dutch carpet manufacturer producing tufted and woven carpets for residential and commercial markets across Europe. Comparable as a European mid-market carpet producer serving similar residential and contract channels, though without Naturfloor's natural-fiber focus.
• Balsan: French carpet manufacturer offering broadloom and carpet tiles for offices, hotels, and public spaces across Europe. Comparable as a European mid-sized carpet producer with strong commercial/hospitality exposure, overlapping with Naturfloor's office and hotel use cases.
• Victoria Carpets: UK-based carpet manufacturer producing tufted and woven broadloom for residential and contract markets. Comparable as a mid-sized European carpet manufacturer serving similar channels, though UK-focused and broader in construction types than Naturfloor.

Emerging players

• Alternative Flooring: UK specialist in natural fiber and quirky rugs (sisal, coir, seagrass, wool) sold through retail and trade channels. Comparable as a direct natural-fiber rug specialist with similar materials (sisal, seagrass, coir) and a focus on residential/contract customers, though UK-focused and larger in distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/naturfloor
• Facebookfacebook.com/naturfloor.ro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturfloor