What NEUWERTH does

Neuwerth Logistics SA is a Swiss family-owned material handling equipment distributor founded in 1976, headquartered in Ardon, Valais, with a regional branch in Geneva (Le Lignon). The company represents more than 15 international brands exclusively within Swiss territory — including Hangcha (electric forklifts and telescopic handlers), OMG Industry (pallet trucks, reach trucks, side loaders), Mariotti (compact electric forklifts), Smartlift (glass handling robots), Flexlifting (mini cranes), Antanokargo (electric stair climbing trolleys), Bulmor (lateral forklifts), and Gaussian Robotics (autonomous cleaning robots) — and stocks over 500 units at its 5,000 m² Ardon showroom and warehouse facility. The company's wholly-owned group includes NEUWERTH Rental SA, Hangcha (Switzerland) SA, Publitronic SA, and regional market entities in Geneva and Visp.

NEUWERTH operates as a full-service one-stop solution for warehouse, logistics, construction, and industrial handling needs in Switzerland and Liechtenstein. Revenue is generated across five streams: one-time equipment sales (new and used forklifts, aerial work platforms, cleaning machines, warehouse infrastructure); recurring rental of forklifts and handling equipment; maintenance, repair, and service contracts; spare parts supply across all represented brands; and certified operator training (forklift and aerial work platform licenses). Distribution combines an e-commerce platform (NEUWERTH.shop) with direct showroom sales at Ardon and Geneva, integrated with SIX Saferpay payment processing, Google Analytics/AdWords tracking, Facebook Pixel retargeting, and Mautic marketing automation hosted on Swiss servers.

The primary customer base consists of Swiss professional businesses (B2B) requiring forklifts, aerial work platforms, warehouse storage solutions, and cleaning equipment, with limited B2C sales also permitted. Pricing is quote-based in Swiss Francs ex-warehouse Ardon, with separate charges for transport, packaging, insurance, and certificates, supported by a 12-month/1,500 working hour warranty. The company employs approximately 50 people and has no public listing, no external institutional investment, and no disclosed revenue figures.

Name

NEUWERTH

Legal name

NEUWERTH Logistics SA

Website

https://neuwerth.ch

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Neuwerth Logistics SA is a 50-year-old Swiss family-owned material handling equipment distributor headquartered in Ardon, Switzerland, representing 15+ international brands exclusively for the Swiss market. It sells, rents, services, and trains operators on forklifts, aerial platforms, cleaning robots, and warehouse equipment for Swiss B2B customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ardon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of new and used handling equipment including forklifts, aerial work platforms, cleaning machines, warehouse equipment, and specialized machinery. The company stocks over 500 units.
2. Rental Services: Rental of forklifts, aerial work platforms, and handling equipment for short-term or long-term needs.
3. Maintenance and Service: Repair, service, and maintenance of handling equipment with customer support from claim registration to resolution.
4. Spare Parts: Sale of replacement parts and accessories for all equipment brands represented.
5. Training Services: Forklift operator training (permis cariste) and aerial work platform operator training for certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NEUWERTH Logistics SA is a Swiss family-owned distributor of material handling equipment, exclusively representing more than 15 brands in Switzerland. The company sells, rents, and services forklifts, aerial work platforms, warehouse equipment, cleaning machines, glass handling robots, mini cranes, and stair climbing devices. It complements equipment supply with maintenance, repair, spare parts, rack inspection, and certified operator training for forklifts and aerial work platforms.

Product overview

NEUWERTH Logistics SA is a Swiss material handling equipment distributor (not a software company) offering sales, rental, maintenance, spare parts, and operator training services. The product portfolio spans multiple brands and categories: electric and combustion forklifts (Hangcha, OMG Industry, Mariotti), lifting equipment (platform lifts, scissor lifts, boom lifts, truck-mounted lifts, spider lifts), warehouse infrastructure (pallet racking, safety barriers, floor markings), cleaning equipment (sweepers, scrubbers, combined machines, robotic cleaners), and specialized equipment (glass handling robots from Smartlift, mini cranes from Flexlifting, stair climbing devices from Antanokargo, telescopic handlers). With over 500 units in stock and representation of more than 15 brands exclusively for Switzerland, NEUWERTH operates as a comprehensive one-stop solution for warehouse, logistics, construction, and industrial handling needs. Services include equipment rental, maintenance/repair, spare parts supply, rack inspection, and forklift/nacelle operator certification training.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Forklifts Electric counterbalance forklifts (3-wheel and 4-wheel) ranging from 0.6 to 5.0 tonnes capacity, including lithium-ion battery options, for warehouse and industrial material handling operations.
• Combustion Forklifts Internal combustion forklifts (gasoline, diesel, and gas variants) for outdoor, heavy-duty, and construction material handling applications.
• Aerial Work Platforms Aerial work platforms including scissor lifts, articulated boom lifts, truck-mounted lifts, and spider lifts for elevated access, construction, and maintenance operations.
• Electric Pallet Trucks and Stackers Electric pallet trucks and stackers from OMG Industry and Hangcha for horizontal transport and low-level lifting of palletized goods, including lithium-ion battery options.
• Reach Trucks Reach trucks with retractable mast from OMG Industry (Neos II series) for high-lift warehouse operations and narrow aisle racking, including multi-directional variants.
• Side Loaders Side loaders from OMG Industry and Bulmor for handling long, heavy, and bulky loads in warehouse environments.
• Glass Handling Robots Smartlift electric vacuum glass handling robots from Danish manufacturer for professional glazing installation, including high-lifter and outdoor-rated models.
• Mini Cranes Flexlifting mini cranes with 200-500 kg capacity for precision lifting in confined spaces, installation, and maintenance work.
• Electric Stair Climbing Hand Trucks Antanokargo DONKEY series electric stair climbing devices (light hand trucks, mobile transporters, and heavy-duty tracked models) for transporting goods up and down stairs.
• Electric Telescopic Handler Hangcha T2560XHYG electric telescopic handler with lithium battery technology for versatile material handling and construction applications.
• Industrial Cleaning Machines and Autonomous Cleaning Robots Industrial sweepers, scrubbers, combined machines, and Gaussian Robotics autonomous cleaning robots (ECOBOT SCRUBBER and VAC series) for warehouse and industrial facility cleaning.
• Warehouse Infrastructure Warehouse infrastructure including pallet racking systems, safety barriers, floor markings, and related warehouse fit-out equipment.
• Equipment Rental Services Short-term and long-term rental of forklifts, aerial work platforms, and handling equipment for Swiss businesses with full service maintenance included.
• Maintenance and Repair Services Repair, service, and maintenance of handling equipment from claim registration to resolution, with warranty coverage of 12 months or 1,500 working hours.
• Spare Parts Supply Sale of replacement parts and accessories for all equipment brands represented by NEUWERTH across Switzerland.
• Rack Inspection Inspection service for warehouse pallet racking systems to verify safety and compliance.
• Operator Training and Certification Certified operator training for forklift (permis cariste) and aerial work platform licenses, delivered at the Ardon training center and Geneva branch.

Quantifiable outcome

• Over 500 units in stock for immediate delivery
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hangcha (Switzerland) SAcoreChannel Partner/ Reseller/ DistributorNEUWERTH represents Hangcha brand for electric forklifts, lithium equipment, and telehandlers exclusively in Switzerland. They offer promotional deals including free electric pallet truck with forklift purchases (50th anniversary).
• OMG IndustrycoreChannel Partner/ Reseller/ DistributorNEUWERTH distributes OMG Industry products including pallet trucks, reach trucks, and lateral forklifts in Switzerland.
• MariotticoreChannel Partner/ Reseller/ DistributorItalian manufacturer of compact electric forklifts, distributed exclusively by NEUWERTH in Switzerland.
• SmartliftcoreChannel Partner/ Reseller/ DistributorDanish manufacturer of glass handling robots with suction cups. NEUWERTH distributes Smartlift products for professional glazing operations in Switzerland.
• FlexliftingminorChannel Partner/ Reseller/ DistributorManufacturer of mini cranes and handling equipment. NEUWERTH offers Flexlifting products in Switzerland.
• AntanokargominorChannel Partner/ Reseller/ DistributorManufacturer of electric stair climbing trolleys. NEUWERTH distributes Antanokargo DONKEY series products in Switzerland.
• Gaussian RoboticsminorChannel Partner/ Reseller/ DistributorManufacturer of cleaning robots. NEUWERTH distributes Gaussian Robotics ECOBOT scrubber and VAC series robots in Switzerland.
• BulmorminorChannel Partner/ Reseller/ DistributorManufacturer of lateral forklifts for long and heavy loads. NEUWERTH offers Bulmor products for Swiss market.
• SIX Payment Services (Saferpay)coreTechnology or IntegrationPayment processing platform providing secure credit card transactions (Visa, Mastercard), Twint, and other payment methods via PCI DSS compliant Saferpay module.

Scale indicators4 records

Expansion highlights4 records

Regional players

• Stöcklin Logistik AG: Swiss-based intralogistics specialist focused on warehouse trucks, stacker cranes, and pallet handling solutions. Competes with NEUWERTH in the Swiss warehouse equipment segment with a domestic manufacturing footprint.

Direct peers

• Crown Equipment: US-based material handling equipment manufacturer with a global dealer and direct sales model. Comparable to NEUWERTH in offering forklifts, warehouse equipment, and after-sales service through distributor-style relationships.
• Still Group: German-headquartered forklift and warehouse truck manufacturer with direct sales, rental, and service operations across Europe. Highly comparable to NEUWERTH as a multi-brand material handling equipment distributor with integrated service and training.
• CLARK Material Handling: US-headquartered forklift manufacturer with a global independent dealer and distributor network. Closely comparable to NEUWERTH's model of multi-brand material handling equipment distribution with service and parts support.

Broad incumbents

• Toyota Material Handling: World's largest forklift manufacturer with a combined dealer network and direct sales in Switzerland. Directly comparable to NEUWERTH in offering forklifts, rental, service, and operator training to B2B customers.
• Linde Material Handling (KION Group): Premium forklift brand under KION Group with direct sales and a strong service network, including Swiss operations. Competes with NEUWERTH on electric forklift range, service contracts, and operator training.
• Hyster-Yale Materials Handling: Global manufacturer of lift trucks and material handling equipment with a multi-brand dealer network. Comparable to NEUWERTH's multi-brand architecture across Hyster, Yale, and complementary brands.
• Manitou Group: French manufacturer of telehandlers, aerial work platforms, and rough-terrain handling equipment with European dealer networks. Comparable to NEUWERTH's aerial work platform and telescopic handler ranges.
• Jungheinrich: Global intralogistics provider with direct sales of forklifts, pallet trucks, and warehouse equipment plus a strong service network. Competitor to NEUWERTH's premium forklift offering and operates direct Swiss sales/service coverage.

Others

• Hangcha: Chinese forklift manufacturer and NEUWERTH's anchor exclusive brand partner in Switzerland. Increasingly a direct competitor globally as Hangcha expands its own European dealer and direct-sales footprint, creating potential channel conflict.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nlogistics

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEUWERTH