Net Up

What Net Up does

NET-UP Aktiengesellschaft is a Munich-based, privately held German stock corporation (Aktiengesellschaft) operating as a full-service digital agency since its founding in 1998. The company is organized around four service pillars: Web Development & Design (responsive websites and online stores built on Typo3 or WordPress with WooCommerce e-commerce integration), Online Marketing & Optimization (SEO, SEM/Google Ads, performance marketing, social media, email, banner advertising, and conversion optimization), System & IT (consulting, system integration, IT administration, IT security concepts, and full operational outsourcing), and a proprietary branded software product, TicketMachine, an online ticketing platform for event organizers that bundles ticket sales, marketing, distribution, and customer loyalty with mobile ticketing support. Hosting is delivered from fast servers located in Germany, addressing local data-residency requirements of DACH-region clients.

The company's commercial model is dominated by project-based, quote-driven professional services with billing linked to time investment at agreed rates, complemented by recurring revenue from domain registration, website hosting, and ongoing maintenance. Customer segments are addressed horizontally (businesses seeking digital presence, businesses needing online marketing, businesses requiring IT services) plus a vertical-specific segment (event organizers via TicketMachine). Distribution is entirely direct: phone, fax, email, and website contact forms routed through the single Munich headquarters at Dachauer Str. 272, with no channel partners, marketplace presence, or self-service onboarding documented.

Governance follows the mandatory two-tier German Aktiengesellschaft structure, with a one-person management board (Vorstand) led by Jürgen Schreier and a three-person supervisory board (Aufsichtsrat) chaired by Annett Lindemann, with Michael Kollenda and Rainer Zechmeister as members. A Deputy Data Protection Officer (Lennart Erhard) supports GDPR compliance. The firm holds professional liability insurance with HDI Versicherung AG covering worldwide exposure excluding the USA. No external funding rounds, M&A activity, patent portfolio, AI/ML capabilities, or third-party technology partnerships of strategic depth are disclosed in the source data.

Name

Net Up

Legal name

NET-UP Aktiengesellschaft

Website

https://net-up.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

NET-UP AG is a Munich-based digital agency founded in 1998 offering web development (Typo3/WordPress/WooCommerce), online marketing, IT system integration, and a proprietary TicketMachine ticketing platform to German SMB and event-organizer clients in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industry

Corporate Ticketing, Invitations & RSVP Management (HSACADAM)

Keywords

• Web development services
• Online marketing agency
• IT consulting services
• Ticketing platform software
• CMS implementation services

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Web Development Services: Project-based web development and design services including homepage creation, responsive design, and CMS implementation using Typo3 or WordPress with WooCommerce e-commerce integration.
2. Online Marketing Services: Search engine optimization (SEO), search engine marketing (SEM/Google Ads), performance marketing, social media marketing, email marketing, banner advertising, and conversion optimization services.
3. System & IT Services: IT consulting, system integration, IT support and administration, IT security concepts, and complete operating outsourcing.
4. Domain Registration & Hosting: Domain registration, website hosting, and ongoing website maintenance services for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

NET-UP AG is a Munich-based digital agency offering web development and design (Typo3/WordPress with WooCommerce), online marketing (SEO, SEM, performance and social media marketing), IT consulting and managed services, and a proprietary online ticketing platform called TicketMachine for event organizers. Services are delivered as bespoke project engagements and ongoing IT/hosting operations, with TicketMachine being the company's self-developed branded software product.

Product overview

NET-UP AG operates as a digital agency offering a portfolio of four interconnected service pillars: Web Development & Design (building responsive websites and online stores using Typo3 or WordPress with WooCommerce), Online-Marketing & Optimization (SEO, SEM, performance marketing, and conversion optimization), System & IT (consulting, integration, and managed operations), and the proprietary Ticketing platform TicketMachine (an online event ticketing and sales platform). The offerings are delivered as professional services rather than a self-service SaaS product, with TicketMachine being the company's sole named branded software product.

Differentiator

Problem solved

Functional benefit

Brands

• TicketMachine: Online ticketing platform enabling event organizers to manage ticket sales, marketing, distribution, and customer retention for events.

Products and services

• Webentwicklung & Design (Web Development and Design) Custom web development and design services delivering responsive websites and online stores built on Typo3 or WordPress content management systems with WooCommerce for e-commerce. Clients can update content without programming knowledge. Targeted at businesses adapting to the digital world.
• Online-Marketing & Optimierung (Online Marketing and Optimization) Search engine optimization (SEO), search engine marketing (SEM/Google Ads), performance marketing, social media marketing, email marketing, banner advertising, and conversion optimization services. Includes campaign controlling and reporting. Targeted at businesses seeking to improve search visibility and online conversion.
• System & IT (IT Consulting and Managed Services) IT consulting, system integration, IT administration and maintenance, IT security concepts, and full outsourcing of IT operations. Cross-industry, comprehensive IT support from conception through realization to administration and maintenance.
• TicketMachine

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Scholz & Volkmer: Cologne-based digital agency specializing in web platforms, brand experience, and digital marketing for enterprise clients — directly comparable mid-sized German agency competitor.
• UDG United Digital Group: German full-service digital agency delivering web development, marketing, IT, and digital transformation services — comparable four-pillar offering to NET-UP's portfolio.
• CTS Eventim: Germany's leading ticketing platform operator; directly comparable to NET-UP's TicketMachine in ticketing technology, marketing, and event distribution at vastly larger scale.
• cyperfection: Munich-region digital agency focused on web development, SEO, performance marketing, and IT services — direct regional competitor to NET-UP with overlapping offerings.
• Neofonie: Berlin-based digital agency offering web development, search marketing, and enterprise IT solutions — comparable mid-sized German full-service agency competing in the same verticals.
• SinnerSchrader: Hamburg/Munich-based digital agency offering web development, online marketing, and digital strategy for enterprise clients; closely comparable service portfolio and German-market focus to NET-UP.
• Reservix: German event ticketing platform offering online ticket sales and event marketing services for organizers — direct competitor to TicketMachine in the DACH market.
• dmcgroup: German digital agency offering web development, online marketing, and IT services with comparable mid-sized positioning and full-service digital offerings in the DACH market.

Broad incumbents

• Accenture Song: Global digital agency arm of Accenture (which acquired SinnerSchrader), offering enterprise-scale web, marketing, and IT services — broad incumbent competing across NET-UP's core segments.
• Aperto (IBM iX): Berlin-based digital agency (now part of IBM iX) offering web development, digital marketing, and IT services to enterprise clients — broader incumbent offering similar services at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/net-up-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net Up