SATEMA

Corporate Apparel & Textile Finishingsatema.de

SATEMA is a German B2B textile-finishing company in Reutlingen that customizes corporate fashion — workwear, businesswear, teamwear, and accessories — through in-house embroidery, multiple printing methods, and laser engraving for companies, sports clubs, and public institutions across Germany.

Company typePrivate
Founded2000
HeadquartersReutlingen, Germany
Headcount11–50
GTM typeB2B
OfferingServices

What SATEMA does

SATEMA – Corporate Fashion GmbH is a privately held German B2B textile-finishing company headquartered in Reutlingen, Baden-Württemberg, operating since approximately 2000 under Managing Directors Alina Sulz and Michael Sulz. The company provides corporate fashion — branded workwear, businesswear, teamwear, sportswear, and accessories — by combining textile sourcing with in-house customization techniques that include flat, 3D, appliqué, and patch embroidery; screen, transfer, digital direct, sublimation, eco-solvent, and flex printing; flocking; and laser engraving. All production runs through a single Reutlingen facility using modern machinery, and SATEMA also serves as an Official Dealer for Stanley/Stella sustainable organic-cotton textiles.

The technology platform is a multi-technique finishing capability set rather than a software platform: SATEMA differentiates on the breadth of decoration methods it can perform in-house, supported by labeling services, custom collection design (8–12 week lead time), and an express production tier (3–5 days) alongside a standard 10–14 day service. Distribution is omnichannel — direct phone/email sales ([email protected]), an inquiry-based online shop (shop.satema.de), social channels (Instagram, Facebook), UPS standard shipping within Germany, courier express, on-request international shipping, and local pickup at Reutlingen.

Revenue is generated from one-time product sales of customized textiles and from finishing services applied to either customer-supplied or SATEMA-sourced apparel, priced on volume-tier unit rates net of VAT. The go-to-market is sales-led, targeting German companies, associations, sports clubs, healthcare/medical facilities, and gastronomy/hospitality businesses across SMB through enterprise segments, with personalized quote turnaround of 24–48 hours. The company is founder-owned, with no disclosed external investment, subsidiaries, or parent entity.

SATEMA firmographics

Firmographics

Name: SATEMA
Legal name: SATEMA – Corporate Fashion GmbH
Website: https://satema.de
Company type: Private
Founded year: 2000
Operating status: Operating
Headcount range: 11–50 employees
Short description: SATEMA is a German B2B textile-finishing company in Reutlingen that customizes corporate fashion — workwear, businesswear, teamwear, and accessories — through in-house embroidery, multiple printing methods, and laser engraving for companies, sports clubs, and public institutions across Germany.
Ownership category
akta.pro rank

SATEMA industry classification

Industry

Product category: Corporate Apparel & Textile Finishing
NAICS: Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Apparel Accessories and Other Apparel Manufacturing (31599)
SIC: Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
akta.pro primary industry: Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
akta.pro secondary industries: Activewear & Athleisure Cut & Sew (IMAOAEAA), Event Tablescapes & Centerpiece Styling (HSACAOAF)

Keywords

Corporate fashion
Customized workwear
Textile embroidery
Business apparel
Promotional clothing

Where SATEMA is headquartered

Location

Headquarters

HQ city: Reutlingen
HQ country: Germany
HQ region: Europe

Offices1 record

Markets served

SATEMA business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

Textile Product Sales: Sale of textile products (workwear, businesswear, sportswear, accessories) with customization options. Products are sold with volume-based pricing tiers.
Textile Finishing Services: Custom embroidery, printing, and finishing services applied to customer-selected textiles or those from SATEMA's assortment. Services include labeling, laser engraving, and special techniques.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard textile products with tiered volume pricing

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

SATEMA product offering

Product offering

Core offering

SATEMA – Corporate Fashion GmbH is a German textile company based in Reutlingen that produces and finishes customized corporate fashion. Its offering combines garment categories (businesswear, workwear, sports & teamwear, accessoires) with in-house finishing services such as embroidery, printing, laser engraving, and labeling.

Product overview

SATEMA is a Corporate Fashion company offering a unified platform of textile products and embellishment services. The core offering combines professionally customized textiles (Businesswear, Workwear, Sports & Teamwear, and Accessoires) with in-house textile refinement services including embroidery (Flachstick, 3D-Stick, Applikationsstick, Patchstick), printing (Digitaldruck, Transferdruck, Sublimationsdruck), and laser techniques. The product portfolio includes Stanley/Stella sustainable brand products alongside a customer shop service module for employee ordering and logistics management. All production is located at their Reutlingen facility.

Differentiator

Problem solved

Functional benefit

Products and services

Businesswear
Workwear
Sports & Teamwear
Accessoires
Embroidery Service
Printing Service
Laser Engraving Service
Labeling Service

Quantifiable outcome

Standard delivery: 10-14 days; Express production: 3-5 days; Custom collection: 8-12 weeks

Companies that use SATEMA

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles3 records

SATEMA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

SATEMA partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Stanley/StellacoreChannel Partner/ Reseller/ DistributorSATEMA is an Official Dealer of Stanley/Stella, a manufacturer of fashion-forward basic textiles made from organic cotton. Stanley/Stella's production is monitored by the Fair Wear Foundation, and their products are available through SATEMA's online shop and consultation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

SATEMA competitors and assessment

Company assessment

Direct peers

Hagemann Group: German promotional products and textile finishing house with similar in-house decoration services for B2B clients. Comparable capability mix and target verticals.
Shirtinator GmbH: German custom apparel and textile-printing platform focused on B2B and team/business orders. Overlapping embroidery and print capabilities and similar German SMB customer base.
Textil One GmbH: German B2B platform providing customized workwear and corporate apparel for SMEs. Overlap in customization, embroidery and online ordering on German corporate clients.
Spreadshirt GmbH: Leipzig-based print-on-demand and custom apparel platform, similar mix of decoration techniques and B2B service. Direct overlap on customization, embroidery/printing and corporate fashion.
Adler Textile Trends GmbH: German-based custom textile and finishing supplier serving corporate and promotional markets. Closely comparable B2B positioning, in-house finishing and Central-European geography.

Emerging players

Printful Inc. Global digital print-on-demand and embroidery operator. Same decoration technology base (DTG, embroidery) but industrial scale; demonstrates competitive ceiling for regional finishers like Satema.

Broad incumbents

DBL – Deutscher Berufskleider-Leasing GmbH: Large German workwear rental/leasing provider competing for Satema's healthcare, gastronomy and industrial customers. Same end-segments but very different (rental vs customization) go-to-market.
Fruit of the Loom / Russell Europe: Major European blank-apparel manufacturer serving corporate decoration, schools and promotions. Indirect competitor at the textile-supply layer preceding customization.
MEWA Textil-Service GmbH & Co. Germany's leading industrial workwear leasing and service company. Competes in Satema's workwear and healthcare verticals but offers leased/textile-rental model at much larger scale.

Others

Stanley/Stella SA: Belgian blank-apparel brand that Satema distributes as an Official Dealer. Not a competitor but a key supply partner shaping Satema's sustainable-corporate-fashion positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

SATEMA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SATEMA leadership team

Management profile

Number of profiles

Profiles2 records

SATEMA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SATEMA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SATEMA

What does SATEMA do?

Is SATEMA a public or private company?

SATEMA is a private company. It is classified as family owned and is currently operating.

When was SATEMA founded?

SATEMA was founded in 2000. It employs 11 to 50 people.

Where is SATEMA based?

SATEMA is headquartered in Reutlingen, Germany, in the Europe region.

How does SATEMA make money?

Two revenue lines are on record. Textile Product Sales are the primary driver. The others are textile Finishing Services.

Who are SATEMA's main competitors?

Direct peers on record are Hagemann Group, Shirtinator GmbH, Textil One GmbH, Spreadshirt GmbH and Adler Textile Trends GmbH. Printful Inc. is listed as an emerging player. Broad incumbents are DBL – Deutscher Berufskleider-Leasing GmbH, Fruit of the Loom / Russell Europe and MEWA Textil-Service GmbH & Co.. Stanley/Stella SA is listed as an others.

Does SATEMA have an API?

No public API is recorded for SATEMA.

What industry is SATEMA in?

SATEMA's product category is Corporate Apparel & Textile Finishing. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear), with a secondary code of IMAOAEAA, Activewear & Athleisure Cut & Sew. Its NAICS code is 31525 and its SIC code is 2300.