RD Avery

What RD Avery does

RD Avery Limited is a privately held, family-owned UK vehicle services company headquartered in Landford between Salisbury and Southampton, with a registered office in Salisbury, Wiltshire. Founded in 1983 by Ray and Sue Avery as a partnership, it was reincorporated as a private limited company in 2013 and trades under the registered brand "Complete Vehicle Care". The company's core business is the servicing, maintenance, repair and MOT testing of cars, light commercial vehicles under 3.5 tonnes, and heavy commercial vehicles including trucks, vans, buses, coaches, motorhomes and horseboxes. It serves a mix of private motorists, small businesses and commercial fleet operators across the South Coast of England (Hampshire, Wiltshire, Salisbury, Southampton, New Forest, Romsey, Totton).

Operations centre on a single physical workshop with a purpose-built MOT centre covering classes 4, 5 and 7, supported by TEXA diagnostic equipment for fault finding and an on-site roller brake testing facility. The product portfolio is bundled under "Complete Vehicle Care" and includes commercial vehicle services, car/light vehicle services, MOT preparation and testing, diagnostics, prestige and classic vehicle care, and an integrated fleet support package with collection/delivery and customer loan vehicles. The company generates revenue primarily through one-time professional-service transactions (servicing, repairs, MOTs) and a smaller recurring layer from net-monthly credit accounts offered to approved commercial customers.

In March 2023 RD Avery divested its long-running vehicle recovery operation (Avery Recovery), citing recruitment, retention, cost and regulatory pressures, and refocused on the garage-services business under Head of Workshops Andy Sims. The company remains privately held with no disclosed external investors, no funding history, and no parent company, and operates as a direct-to-consumer workshop with enquiry-based intake and an account-application track for commercial clients.

Name

RD Avery

Legal name

RD Avery Limited

Website

https://rdavery.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

RD Avery is a privately held, family-owned UK vehicle services company in Landford, Salisbury, that provides servicing, repair, MOT testing (classes 4, 5, 7) and fleet support for cars, light commercials and heavy commercial vehicles across the South Coast of England.

Ownership category

akta.pro rank

Headquarters

HQ city

Salisbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Servicing and Repair: One-time service transactions for vehicle maintenance, repairs, and MOT testing for both commercial and light vehicles. Services include servicing, inspection, repair, and MOT preparation.
2. Credit Account Services: Net monthly credit terms offered to approved commercial account holders for ongoing vehicle service relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RD Avery is a family-owned vehicle workshop operating under the 'Complete Vehicle Care' brand from its Landford site between Salisbury and Southampton. It delivers commercial vehicle services (trucks, vans, buses, coaches, horseboxes) and car/light vehicle services (under 3.5 tonnes), including repairs, servicing, MOT testing (classes 4, 5 and 7), TEXA-based diagnostics, roller brake testing, prestige/classic vehicle care, and fleet support packages. Following its March 2023 exit from recovery operations, the company now focuses exclusively on garage services.

Product overview

RD Avery operates as a single unified vehicle services brand called 'Complete Vehicle Care', offering two main service streams: Commercial Vehicle Services and Car/Light Vehicle Services. The commercial division serves trucks, vans, buses, coaches, and horseboxes with MOT testing, inspection, servicing, brake testing, and fleet support. The car/light vehicle division provides similar services for vehicles under 3.5 tonnes including prestige and classic car care. Supporting modules include MOT testing facilities (classes 4, 5, and 7), TEXA-powered diagnostics, roller brake testing, and customer loan vehicles. The company announced exit from recovery operations in March 2023 to focus on garage services.

Differentiator

Problem solved

Functional benefit

Brands

• Complete Vehicle Care: A trademark of RD Avery Limited representing the company's mission to provide comprehensive vehicle repair services.

Products and services

• Complete Vehicle Care Unified vehicle services brand encompassing car and commercial workshop services including repairs, servicing, MOT testing, and maintenance delivered from the Landford workshop between Salisbury and Southampton.
• Commercial Vehicle Services Full service and repair facilities for commercial vehicles including trucks, vans, buses, motorhomes, coaches, and horseboxes, with MOT testing, inspection, and fleet support capabilities delivered from the Landford workshop.
• Car and Light Vehicle Services Comprehensive garage services for cars, vans, classic cars, 4x4s, and minibuses under 3.5 tonnes, including service and inspection, MOT preparation and testing, maintenance and repair, diagnostics and fault finding.
• MOT Testing Services Purpose-built MOT centre offering class 4, 5, and 7 MOT testing services for cars and light commercial vehicles up to 3.5 tonnes, with full inspection and preparation.
• Diagnostics and Fault Finding Diagnostic services using TEXA equipment to identify vehicle issues and root causes, performed by fully trained technicians.
• Prestige and Classic Vehicle Care Specialised care for prestige and classic vehicles with trained technicians who source and fit rare parts.
• Business Fleet Support Integrated package of fleet services including service, repair, inspection, testing, collection and delivery with customer loan vehicles available.
• HGV MOT Test Preparation Full inspection and preparation for MOT tests for Goods Vehicle Operators and commercial vehicle owners, with presentation to approved VOSA test centre.
• Roller Brake Testing Complete brake testing services with on-site rolling road facility for commercial vehicles.
• Customer Loan Vehicles Range of commercial vehicles and cars available for loan to facilitate business continuity while customer vehicles are being serviced.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Association of Vehicle Recovery Operators (AVROUK)minorOthersListed as an industry link on RD Avery's website under Industry Links section. AVROUK is a trade association for vehicle recovery operators in the UK.
• The Institute of the Motor IndustryminorOthersListed as an industry link. The IMI is a professional body for the automotive industry.
• Federation of Small Businesses (FSB)minorOthersRD Avery is a member of the FSB, a UK business support organization for small businesses.
• Downton SignsminorOthersListed as a local business link, suggesting a local business partnership or referral relationship.
• The Trussell TrustminorOthersListed as a local business link, a charity organization.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• National Tyres and Autocare: UK autocare chain offering MOT, servicing, tyres, and repairs across 200+ branches. Direct competitor in the consumer car/light vehicle servicing and MOT segment.
• Mr Tyre: UK regional autocare chain providing MOT, servicing, tyres, and repairs. Comparable in scale and regional service model to RD Avery's single-workshop operation.
• Halfords Autocentres: UK national chain of autocentres offering MOT, servicing, and repairs for cars and light commercial vehicles. Comparable service mix, MOT testing capability, and customer segments to RD Avery's car/light vehicle division.
• Kwik Fit: Largest UK independent automotive service chain offering MOT, servicing, tyres, and repairs across 600+ centres. Directly comparable as a multi-service garage operator serving both consumer and fleet customers with MOT testing at scale.
• ATS Euromaster: UK commercial vehicle and fleet tyre and servicing specialist with extensive depot network. Comparable to RD Avery's commercial vehicle services and fleet support offering, particularly for HGV and large vehicle maintenance.
• HiQ Tyre & Autocare: UK network of independent autocare centres providing MOT, servicing, tyres, and repairs. Direct competitor with comparable service breadth.
• Formula One Autocentres: UK autocare chain offering MOT, servicing, and repairs across multiple sites. Comparable service offering and customer segments (consumer and small business) to RD Avery.

Broad incumbents

• Scania UK Service Centres: OEM-affiliated commercial vehicle service network providing HGV servicing, MOT preparation, and fleet support. Comparable in commercial vehicle capability (HGV, bus, coach servicing) to RD Avery but at greater scale with manufacturer backing.
• Imperial Commercials: UK-wide commercial vehicle dealer and service network with multiple locations. Comparable to RD Avery's commercial vehicle servicing capability but at much greater scale and with dealer-affiliated OEM support.
• Bosch Car Service UK: Global independent garage network with UK member workshops offering diagnostics, servicing, and repairs. Comparable in technician training standards and diagnostic technology adoption to RD Avery's TEXA-equipped workshop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rd_avery
• Facebookfacebook.com/rdaveryltd
• LinkedInlinkedin.com/company/rd-avery-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RD Avery