Magic of India

What Magic of India does

Magic of India is a London-based cultural education organization that teaches Hindi language and Indian culture primarily to the Indian diaspora in the UK, with global online reach via Zoom. Founded by Geeta Srivastava, the company operates under the legal entity Spring World Network Limited (incorporated in England and Wales) and delivers small-group interactive Hindi classes of approximately five students per session to learners aged 3 to 100, alongside in-person UK cultural events such as the Holi colour-throwing festival.

The product portfolio centers on tiered Hindi instruction: children's group term classes at £170 per 10-lesson term, adult evening classes at £160 per term, toddler singalong sessions at £60, private lessons priced by consultation, and a free 15-20 minute trial lesson. Complementing the language offering, Magic of India sells a children's book ('Holi Hai! - the Spring Festival of Colour'), operates an art gallery marketplace featuring works by Indian artists, and runs craft, dance, yoga, and storytelling workshops in UK schools. Teaching methodology integrates songs, poems, drawing, movement, and Indian festival context to make language acquisition culturally meaningful, with all teachers DBS/CRB checked.

Revenue is generated through recurring term-based subscriptions for classes, transactional book and art sales, fees from cultural events (Holi, Independence Day, Republic Day celebrations), and UK school workshop contracts. Distribution spans a Wix-powered e-commerce website for direct consumer purchases, Amazon UK for the Holi book, Zoom for global online class delivery, and UK venues for in-person events. The company is founder-led with no disclosed institutional investment, no funding rounds, and a headcount of 1-10 employees.

Name

Magic of India

Legal name

Spring World Network Limited

Website

https://magicofindia.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic of India is a London-based cultural education organization that delivers online Hindi language classes via Zoom and organizes Indian cultural events for the UK Indian diaspora, primarily serving children aged 3-15 and adults.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Amusement, Gambling, and Recreation Industries (713), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF)

akta.pro secondary industries

K–12 Instructional Video & Multimedia (EDAGALAA), Children’s Religious & Values-Based Publishing (MPAJAFAL), Family, Kids & Education Fairs (MPAGAFAH)

Keywords

• Hindi language classes
• Cultural education services
• Online language learning
• Indian heritage workshops
• Children's language programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hindi Language Classes: Recurring revenue from term-based group Hindi language classes for children (aged 3-15) and adults, conducted online via Zoom. Classes are sold in term packages (typically 10 sessions). Also includes private one-on-one or small group lessons.
2. Educational Publications: Sale of children's books about Indian culture and festivals, such as 'Holi Hai! - the Spring Festival of Colour', available for purchase or free with postage coverage
3. Art Sales: Commission-based sales of paintings by various Indian artists (Swaraj Das, Abha Vaidya Jain, Shalini Bharadwaj, Smita Sonthalia, Chintan Upadhyay) through the website marketplace
4. Cultural Events: Revenue from large festival events including Holi colour-throwing outdoor parties and cultural workshops conducted in UK schools and venues

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Magic of India is a London-based cultural education organization that delivers Hindi language classes for children, adults, and toddlers, alongside cultural events and educational workshops. Instruction is offered online via Zoom and in person through UK school workshops and cultural celebrations such as Holi parties. The organization also retails related products including the children's book "Holi Hai!" and paintings via an art gallery on its website.

Product overview

Magic of India is a cultural education organization offering a portfolio of Hindi language learning services and Indian cultural experiences. The core offering consists of online Hindi language instruction via Zoom, including group term classes for children, adult evening classes, toddler singalong sessions, and private lessons. Classes are taught using interactive methods incorporating singing, movement, drawing, and cultural activities. Beyond language education, the company organizes large-scale Indian cultural events, most notably Holi colour-throwing festivals in the UK. The product line also includes a published children's book titled 'Holi Hai! - the Spring Festival of Colour' featuring stories, vocabulary, activities, and audio content about the Hindu festival, as well as an art gallery featuring original paintings by various artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Hindi Group Term Classes for Children
• Adult Hindi Classes
• Toddler Hindi Singalong Classes
• Hindi Private Lessons
• Free Trial Lesson
• Holi Colour-Dance Party Events
• Children's Cultural Workshops in UK Schools
• Holi Hai! Book
• Art Gallery (Paintings)

Quantifiable outcome

• Children learn to read, write, and speak conversational Hindi within terms of enrollment
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Abbey Road Studio (London)minorStrategic or Co-development PartnerRecording studio where the Indian National Anthem was recorded with 25 international musicians to celebrate 75 years of Indian Independence. This collaboration created a unique learning resource for students and a prestigious association for the organization.
• PD Solutions LtdminorOthersListed as a supporter of Magic of India. Nature of support not explicitly detailed in the source material.
• AmbalaminorOthersListed as a supporter of Magic of India. Nature of support not explicitly detailed in the source material.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Preply: Online tutoring platform offering Hindi tutors alongside many other languages, with structured class packages and per-lesson pricing. Comparable in delivery mechanism (live online instruction) and target learner seeking structured Hindi progress.
• Verbling: Online language tutoring marketplace featuring community-trained Hindi teachers with group and private lesson formats. Similar business model to Magic of India in combining professional tutors with structured live class delivery.
• italki: Global online marketplace connecting learners with native Hindi tutors for one-on-one and small-group lessons. Most directly comparable as an online Hindi language tutoring business, though it operates as a broader marketplace across many languages.
• HindiPod101 (Innovative Language): Hindi-specific audio and video lesson library with structured curricula across levels. Directly comparable as a Hindi-focused learning content provider, but operating as asynchronous content rather than live group classes.

Broad incumbents

• Pimsleur: Audio-based conversational language course with a long-standing Hindi program targeting adult learners. Comparable in serving adults (including diaspora) seeking conversational Hindi proficiency through structured curriculum.
• Duolingo: Largest gamified language-learning platform offering a Hindi course among 40+ languages. Comparable as a Hindi learning destination for casual learners and diaspora families, though entirely self-serve and app-based rather than live instruction.
• Mango Languages: Subscription language-learning platform offering Hindi among many languages, frequently licensed through libraries and educational institutions. Comparable in targeting Hindi learners including diaspora adults and being adopted via institutional channels.

Regional players

• Nehru Centre London: London-based Indian cultural institution offering Hindi classes, cultural events, and exhibitions for the UK Indian diaspora. Comparable as a UK-based organization delivering Hindi language instruction and Indian cultural programming to similar audiences in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/magicofindiaclub
• Instagraminstagram.com/magicofindia
• Xx.com/magicofindia
• LinkedInlinkedin.com/company/magicofindia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic of India