RF-Hobby sro

What RF-Hobby sro does

RF-Hobby sro (legal name RF Hobby s.r.o.) is a privately held Czech publishing company headquartered at Bohdalecká 6/1420, Praha 10, founded in 2000 and operating with 51-100 employees. The company publishes over 60 magazine titles in the Czech Republic, reaching a combined audience of approximately 2.3 million readers across categories including history and current events (Epocha, History Revue, 21. Století), mysteries and paranormal (Enigma), lifestyle and women's interests (Můj čas na kafíčko, Paní domu, Top Class, Rezidence), puzzles and crosswords, children's publications (Šikulka, Junior), and specialized niches such as firearms (Zbraně a náboje).

The business operates a hybrid print-and-digital distribution model. Print subscriptions and single issues are sold through the send.cz distribution partner, while digital editions are delivered via the digiport.cz (Floowie) e-subscription platform, accessible on computers, tablets, and mobile devices. The company runs a proprietary e-commerce shop at shop.rf-hobby.cz, has expanded into book publishing through the Knižní edice and Knihovníčka reference book series, and operates more than 15 thematic internet portals (including EpochaPlus.cz, 21stoleti.cz, EnigmaPlus.cz, and TisiceReceptu.cz) that extend magazine brands into digital content and advertising inventory. Marketing is conducted via per-title Facebook, Twitter, and Instagram accounts, an email newsletter, and content marketing through magazine profile pages.

Revenue is generated from four primary streams: recurring print magazine subscriptions, recurring e-subscriptions, one-time book sales under the Knižní edice line, and in-magazine and online advertising. The company maintains a dedicated sales team (Key Account Manager, Media Consultants) to support the advertising business. The reader base is highly diversified across five core personas (history readers, puzzle enthusiasts, women/lifestyle, families/children, and hunting/weapons enthusiasts), and operations are confined to the Czech Republic with no disclosed geographic expansion. Ownership is not publicly disclosed; the company appears to be privately held by founders or local owners with no identified parent, institutional investors, or controlling shareholders.

Name

RF-Hobby sro

Legal name

RF Hobby s.r.o.

Website

https://rf-hobby.cz

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

RF-Hobby sro is a privately held Czech magazine publisher founded in 2000, operating 60+ print and digital magazine titles in categories including history, lifestyle, puzzles, children, and specialty hobbies, reaching approximately 2.3 million Czech readers via subscriptions, e-platforms, and 15+ internet portals.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (513120), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

Science, Technology & Gaming Magazines (MPAJAEAL), Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), Children’s Digital & Interactive Publishing (E-books, Apps, Enhanced Content) (MPAJAFAJ)

Keywords

• Magazine publishing
• Print subscriptions
• Digital publishing
• Consumer magazines
• Book publishing

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine Sales: Sales of physical magazine subscriptions and single issues through send.cz distribution partner
2. E-subscription: Digital magazine subscriptions through digiport.cz (Floowie) platform for electronic reading
3. Book Sales: Sale of books through Knižní edice (Book Edition) line including cookbooks, encyclopedias, and specialty publications
4. Advertising: In-advertising and promotional placements within magazines and on internet portals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RF-Hobby s.r.o. is a Czech consumer magazine publishing house that produces and distributes over 60 print magazine titles covering history, popular science, mystery, lifestyle, puzzles, children's content, and specialized hobbies. The company sells print subscriptions through send.cz, e-subscriptions via the digiport.cz (Floowie) platform, books under the Knihovnička and Knižní edice lines, and monetizes its content through in-magazine and online advertising on 15+ companion internet portals.

Product overview

RF-Hobby sro is a Czech magazine publishing company offering a portfolio of over 60 magazine titles across various categories including history (Epocha, History Revue), science and technology (21. Století), mysteries (Enigma), lifestyle and entertainment (Můj čas na kafíčko, Moje šťastná hvězda), puzzles (crosswords, sudoku series), children's publications (Šikulka, Junior), and specialized topics (Zbraně a náboje, Top Class, Rezidence). The company also publishes books under the Knihovní edice series and operates numerous internet platforms including EpochaPlus.cz, 21stoleti.cz, NaseHvezdy.cz, EnigmaPlus.cz, and others. The portfolio includes print magazines available by subscription through Send.cz, e-versions through DigiPort.cz, and direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Epocha magazine Czech-language magazine covering history, current events, and society topics for adult readers interested in historical and geopolitical subjects. Available by print subscription via send.cz, e-subscription via digiport.cz, and online via EpochaPlus.cz.
• Enigma magazine Czech-language magazine focused on mysteries, unexplained phenomena, and paranormal topics, for readers interested in the unexplained. Available in regular, MAXI (enlarged-format), and special editions.
• 21. Století magazine Czech popular science and technology magazine covering scientific discoveries and innovations, with companion portal 21stoleti.cz.
• History Revue magazine Czech historical magazine featuring articles about world and Czech history, with companion online portal HistoryPlus.cz.
• Můj čas na kafičko magazine Czech entertainment and lifestyle magazine with puzzles, crosswords, and relaxation content for leisure readers.
• Moje šťastná hvězda magazine Czech women's magazine featuring horoscopes, lifestyle, and entertainment content, with companion portal NaseHvezdy.cz.
• Paní domu magazine Czech women's lifestyle magazine covering home, family, and household topics, with companion portal PaníDomu.cz.
• Moje chvilka pohody magazine Czech relaxation and lifestyle magazine with puzzles and entertainment content for leisure readers.
• Šikulka magazine Czech children's magazine featuring crafts, DIY projects, and creative activities for kids, with companion portal casopissikulka on Instagram.
• Junior magazine Czech children's and youth magazine with educational content for young readers and parents.
• Zbraně a náboje magazine Czech magazine focused on firearms and ammunition, covering weapons reviews, hunting, and shooting sports for enthusiast readers.
• Top Class magazine Czech luxury lifestyle magazine for affluent readers, with companion portal iLuxus.cz.
• Rezidence magazine Czech magazine focused on interior design and residential architecture, with companion portal RezidenceOnline.cz.
• Svět na dlani magazine Czech popular science magazine exploring world cultures, nature, and discoveries for general-interest readers.
• Puzzle and Crossword Series Series of pocket-sized puzzle magazines (Luštění do kapsy) including crosswords, sudoku, and numerical puzzles for leisure and mental exercise.
• Knižní edice (Book Edition) Line of published books covering topics including cooking, history, encyclopedias, and specialty reference guides, sold through the RF-Hobby Shop and other channels.
• Knihovnička series (Library Edition books) Series of compact reference books (Knihovnička Paní domu, Edice knihovničky – 101 tipů na výlety, and related titles) covering gardening, travel tips, health remedies, and cooking tips.
• EpochaPlus.cz internet portal Czech online news portal extending Epocha magazine content to a digital format, with advertising and content marketing.
• 21stoleti.cz internet portal Czech online portal extending 21. Století magazine content to digital readers.
• DarujteCasopis.cz gift subscription service Czech online gift subscription service that enables customers to purchase RF-Hobby magazine subscriptions as gifts.

Quantifiable outcome

• 2,300,000 readers across all magazine titles
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• send.czcoreChannel Partner/ Reseller/ DistributorOfficial subscription distribution partner for print magazine sales. Handles subscription processing and delivery for most RF-Hobby magazine titles including Epocha, Enigma, 21. Století, and others.
• digiport.cz (Floowie)coreChannel Partner/ Reseller/ DistributorDigital publishing platform providing e-subscription services for RF-Hobby magazines. Enables readers to access digital editions on computers, tablets, and mobile devices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Future plc: UK-based global multi-title publisher focused on specialist consumer interests (tech, gaming, hobbies, lifestyle) with strong digital and e-commerce monetization. Comparable to RF-Hobby in niche-content specialization and the strategy of extending print brands into digital verticals.
• Sanoma Media Finland: Leading Nordic consumer magazine publisher with broad portfolio across lifestyle, home, and entertainment, complemented by digital platforms. Comparable to RF-Hobby in subscription-driven, niche-portfolio consumer publishing model, though at much larger scale in Finland/Netherlands.
• Hearst Magazines: Global magazine publisher with portfolio spanning lifestyle, home, fashion, and entertainment titles, and growing digital subscription and portal businesses. Comparable to RF-Hobby in diversifying print magazine brands into digital subscription and content platforms.
• Condé Nast: Global premium magazine publisher covering luxury, lifestyle, interior design, and culture verticals. Comparable to RF-Hobby in operating a portfolio of niche specialist titles (analogous to RF-Hobby's Top Class, Rezidence, and lifestyle titles) and pivoting to digital subscription and content platforms.
• Czech News Center (formerly Ringier Axel Springer CZ): One of the largest Czech media houses, operating newspapers, magazines, and digital portals. Comparable to RF-Hobby as a major Czech multi-title publisher with both print and digital distribution, competing in similar consumer verticals.
• Lagardère Travel Retail / Hachette: Global publishing group with significant magazine and book operations (Hachette) across European markets. Comparable to RF-Hobby in operating a multi-vertical consumer publishing portfolio, including books and magazines, though at vastly larger scale and broader geographic reach.
• Bauer Media Czech Republic: Czech arm of the large European Bauer Media Group, publishing a wide portfolio of consumer magazines in the Czech market. Directly comparable to RF-Hobby as a multi-title consumer magazine publisher in the same geography with overlapping verticals (lifestyle, women, entertainment).
• Burda International Czech Republic: Czech operations of German publisher Burda, which produces consumer magazines across lifestyle, home, and hobby verticals in the Czech market. Comparable to RF-Hobby in business model (subscription-driven multi-title consumer publishing) and target audience.

Regional players

• Bonnier Publications: Nordic magazine publisher covering lifestyle, home, and hobby verticals across Scandinavia. Comparable to RF-Hobby in multi-title consumer magazine model and subscription-led revenue, though operating primarily in Northern European markets rather than Central Europe.

Others

• FLOOWIE (digiport.cz): Digital publishing and e-subscription platform that powers RF-Hobby's digital editions. Listed as a peer because it is the infrastructure enabling RF-Hobby's digital distribution; representative of broader e-magazine SaaS platforms (e.g., Readly, Pressreader) that compete for the same end-reader attention.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RFHOBBY
• Facebookfacebook.com/pages/RF-HOBBY/426642297458885

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RF-Hobby sro