Floowie International s.r.o.

Name

Floowie International s.r.o.

Legal name

Floowie International s.r.o.

Website

https://floowie.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Publishing Platform

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131), Newspaper Publishers (513110), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Digital Publishing Platforms (News/Magazines) (BPAMAJAE)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), E-book Subscription & Bundling Services (MPAJAMAB)

Keywords

• Digital publishing platform
• Digital publications distribution
• Newspaper digitization services
• Publisher API integration
• E-reading mobile apps

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Publication Sales (Individual): Floowie earns revenue from the sale of individual digital publications. Publishers can sell publications individually at prices they set. The platform supports various pricing models including one-time purchases.
2. Prepaid Subscriptions: Users purchase prepaid access to publications either by number of pieces (issues) or by number of days from a specified date. The prepaid system grants access for up to 10 years.
3. Publication Rental: Users can rent individual publications or subscriptions for a defined period, paying for temporary access rather than permanent ownership.
4. Credit System: Users purchase Credits (points) to access publications, with credits usable across the platform. Credits expire after 720 days if unused.
5. Advertising: Publishers can include advertisements in their digital publications, reaching Floowie's user base of over 1.16 million users.
6. Affiliate/Embed Kiosk Revenue Share: Floowie offers embeddable sale kiosks for third-party websites to sell publications, with revenue sharing for publishers who embed these widgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Floowie operates a digital publication platform that converts print content (newspapers, magazines, books, catalogues) into interactive digital editions distributed through a web platform and native iOS/Android apps. Publishers access self-serve tools including Business Profile dashboards, the Floowie RESTful API, Embed Libraries, and embeddable Sale Kiosks for affiliate revenue. End users browse, purchase, rent, or subscribe to publications, including via a virtual Credit System, with access across PC, Mac, Android, and iOS devices.

Product overview

Floowie International s.r.o. operates a digital publications platform that enables users to read, publish, and share digital content including newspapers, books, catalogues, and other periodicals. The core Floowie Platform supports both free and paid publications through web and mobile applications (Android and iOS). Publishers access additional tools including Business Profile for analytics, Embed Libraries for website integration, and Sale Kiosk for e-commerce. A developer API provides programmatic access for third-party integrations. The platform also includes a Credit System for managing purchases and subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Floowie Platform

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Bauer Media GroupcoreChannel Partner/ Reseller/ DistributorBauer Media Group, a major European media conglomerate, distributes its publications through the Floowie digital platform, enabling its magazine content to reach Floowie's user base of over 1.16 million users.
• Pravda (Slovakia)coreChannel Partner/ Reseller/ DistributorPravda, a leading Slovak daily newspaper, partners with Floowie to distribute its publications digitally, reaching readers across Central Europe through Floowie's multi-language platform.
• Economia (Hospodářské noviny)coreChannel Partner/ Reseller/ DistributorEconomia, publisher of leading Czech business newspaper Hospodářské noviny and magazine Respekt, distributes content through Floowie.
• Ringier (Czech Republic)coreChannel Partner/ Reseller/ DistributorRingier, a major Central European media company, publishes titles including Blesk, Reflex, and Auto TIP through Floowie.
• Petit Press (Slovakia)coreChannel Partner/ Reseller/ DistributorPetit Press, Slovakia's largest news media house (publisher of SME), distributes digital publications through Floowie.
• Mafra (Czech Republic)coreChannel Partner/ Reseller/ DistributorMafra, one of the largest Czech media houses publishing MF DNES and Metro free newspaper, distributes content through Floowie.
• IDG CzechcoreChannel Partner/ Reseller/ DistributorIDG Czech, publisher of technology publications Computerworld and Security World, distributes through Floowie.
• Sanoma MediacoreChannel Partner/ Reseller/ DistributorSanoma Media, a Nordic media company operating across Central Europe, distributes publications through Floowie.
• Jaga GroupcoreChannel Partner/ Reseller/ DistributorJaga Group, a Slovak publishing house focused on construction and home improvement content (Rodinné domy, ASB), distributes through Floowie.
• Vodafone Czech RepublicminorGTM or Marketing PartnerVodafone Czech Republic publishes ČILICHILI magazine through Floowie, demonstrating telecommunications company's use of digital publishing.
• Forbes Czech RepubliccoreChannel Partner/ Reseller/ DistributorForbes Czech Republic magazine is distributed through Floowie.
• EcpresscoreChannel Partner/ Reseller/ DistributorEcpress, publisher of sports magazines (RUN, Strategie) and other publications, distributes through Floowie.
• Burdapraha (Hearst Shmedia)coreChannel Partner/ Reseller/ DistributorBurdapraha, publisher of international magazines including Elle, Marianne, and Marie Claire Czech editions, distributes through Floowie.
• Iura Editions (Romania)minorChannel Partner/ Reseller/ DistributorIura Editions from Romania distributes publications through Floowie.
• Metro (free newspaper)coreChannel Partner/ Reseller/ DistributorMetro free newspaper is distributed through Floowie.
• Fischer (tourism)minorChannel Partner/ Reseller/ DistributorFischer, a travel/tourism company, distributes catalogues through Floowie.
• Kia Motors Czech RepublicminorGTM or Marketing PartnerKia Motors distributes catalogues and promotional publications through Floowie.
• Tesco Czech RepublicminorGTM or Marketing PartnerTesco distributes catalogues through Floowie.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zinio: Zinio provides a global digital newsstand for magazines with single-issue and subscription purchasing — comparable to Floowie's transaction-based and subscription revenue streams.
• Yumpu: Yumpu provides an online magazine maker and digital publishing platform with embedded readers, SEO distribution and e-commerce — overlapping Floowie's FloowiePaper viewer and embeddable widget features.
• Pocketmags: Pocketmags distributes digital magazine subscriptions through its own app stores and platforms — directly comparable to Floowie's mobile reading apps and subscription commerce model.
• Pressreader: Pressreader distributes thousands of newspapers and magazines from 120+ countries via apps and library partnerships — competing directly with Floowie for both publisher supply and end-reader demand.
• Magzter: Magzter operates a global digital newsstand with subscription and single-issue purchases for magazines — a direct competitor to Floowie's individual publication sales and subscription offerings.
• Issuu: Issuu is the leading global digital publishing platform for magazines, catalogs, newspapers and books, offering flipbook embedding, distribution and monetization tools — directly competing with Floowie's core offering across geographies.
• Joomag: Joomag is a digital publishing and content marketing platform for magazines, catalogs and brochures with interactive multimedia and CRM integrations — comparable in feature set and publisher target customer.
• Readly: Readly offers an unlimited reading subscription service for magazines and newspapers across European markets — overlapping Floowie's prepaid subscription and credit-based access model.

Emerging players

• Calyx: Calyx (formerly Pirr) offers digital publishing tools focused on magazine conversion and distribution with a CEE and European footprint — a regional, niche competitor similar in target market to Floowie.

Broad incumbents

• Scribd: Scribd operates a much larger subscription digital library spanning books, audiobooks, magazines and documents — a broad incumbent with overlapping digital-reading and subscription features, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/floowie
• Facebookfacebook.com/floowie
• LinkedInlinkedin.com/company/floowie-international-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floowie International s.r.o.