Dartslive
Dartslive (株式会社ダーツライブ) is a Japanese Sega Sammy Group company that develops, sells, and operates networked electronic darts machines, home dartboards, and tournament/streaming services serving commercial venues, individual players, and corporate clients across 21+ countries.
- Company typePrivate
- Founded2003
- HeadquartersHigashi-shinagawa, Japan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dartslive does
Dartslive Co., Ltd. (株式会社ダーツライブ) is a Japanese entertainment technology company founded in November 2003 as a Sega Sammy Group company, headquartered in Shinagawa-ku, Tokyo. The company develops, sells, and operates electronic darts machines, home dartboards, and a connected online platform that enables networked competitive play across commercial venues and residential settings. Its commercial hardware line (DARTSLIVE3 and DARTSLIVE2) accounts for over 10,000 installed machines globally, while its consumer home board line (DARTSLIVE HOME, HOME Pro, 200S, ZERO BOARD) has surpassed 250,000 cumulative units sold. The connected platform supports approximately 16 million plays per month across 20 countries and integrates with the Dartslive Card digital profile system for player progression tracking.
The company operates a multi-stream revenue model: hardware sales to commercial venues and consumers, digital content and game add-ons (including licensed IP collaborations), subscription-based video streaming via DARTSLIVE TV, tournament and event operations (Japan Darts Matsuri, THE WORLD, SUPER DARTS, U-22, Area Championships), sponsorship and media rights, and merchandise through the Creators Parade! platform. GTM motion is hybrid — enterprise field sales for venue placement, product-led growth through home boards, event-driven acquisition via flagship tournaments that draw tens of thousands of attendees, and community-led retention through amateur leagues, digital cards, and social media. The company operates in 21+ countries through regional subsidiaries in Hong Kong, South Korea, China, Singapore, USA, France, and the UK, with a total headcount of approximately 150 employees.
Dartslive's strategic positioning centers on transforming darts from an informal bar activity into a structured, digitally-enhanced competitive sport accessible across demographics. The Sports Darts Project extends the addressable market into senior wellness (with academic research showing 60% cognitive improvement in mild cognitive impairment patients), youth development (U-22 tournaments, school programs), and inclusive sports for people with disabilities. Cross-sector partnerships with J-League soccer clubs (Yokohama FC, Asululu Numazu), healthcare and academic institutions, and local government (Iki City, Nagasaki Prefecture) further diversify the customer base beyond the core entertainment vertical.
Dartslive firmographics
Firmographics- Name
- Dartslive
- Legal name
- 株式会社ダーツライブ
- Website
- https://dartslive.co.jp
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dartslive (株式会社ダーツライブ) is a Japanese Sega Sammy Group company that develops, sells, and operates networked electronic darts machines, home dartboards, and tournament/streaming services serving commercial venues, individual players, and corporate clients across 21+ countries.
- Ownership category
- akta.pro rank
Dartslive industry classification
Industry- Product category
- Electronic Darts Equipment and Platform
- NAICS
- Amusement Arcades (71312), Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
- akta.pro secondary industry
- Gaming & Virtual World Social Platforms (MPACAJAG)
Keywords
Where Dartslive is headquartered
LocationHeadquarters
- HQ city
- Higashi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Dartslive business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Commercial Darts Machines Sales & Placement: Sale and placement of Dartslive3 and Dartslive2 electronic darts machines to venues such as bars, darts halls, entertainment centers, and other commercial establishments. Revenue generated from hardware sales and ongoing service/support contracts with venue operators.
- Home Darts Boards: Sale of consumer-grade electronic darts boards (Dartslive Home, Dartslive Home Pro) directly to individuals. Series cumulative sales exceed 250,000 units. Home boards connect to the online platform enabling remote competitive play.
- Digital Content & Game Add-ons: Sale of digital game content, live effects, award movies, themes, and digital collectibles on the Dartslive platform. Players purchase or earn digital items that customize their gameplay experience. Includes collaboration content from licensed IP partnerships.
- Dartslive TV Subscription & Streaming: Video streaming service delivering live tournament broadcasts (THE WORLD, SUPER DARTS, JAPAN), archived matches, player tutorials, and documentaries. Revenue generated through viewer subscriptions and potentially advertising within streams.
- Tournament & Event Operations: Organization and operation of large-scale darts events including Japan Darts Matsuri (20,000+ attendees), THE WORLD series, SUPER DARTS world championship, and U-22 tournaments. Revenue from entry fees, sponsorships, and merchandise sales at events.
- Merchandise & Goods Sales: Sale of branded merchandise including apparel, accessories, and collectibles through the Creators Parade! platform and event venues. T-shirt design contests generate both community engagement and merchandise revenue.
- Sponsorship & Media Rights: Sale of tournament broadcasting rights and sponsorship packages to brands such as Nishitan Clinic, which ran CM spots during JAPAN professional darts tour broadcasts on Dartslive TV.
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Dartslive product offering
Product offeringCore offering
Dartslive develops, manufactures, sells, and operates an integrated electronic darts entertainment ecosystem. Its commercial dart machines (DARTSLIVE3, DARTSLIVE2) are placed in over 10,000 venues worldwide, while its home dartboards (DARTSLIVE HOME series, cumulative sales exceeding 250,000 units) connect players to an online competitive platform. The company also operates the Dartslive TV streaming service, organizes major tournaments (SUPER DARTS, THE WORLD, Area Championships, Nippon Darts Matsuri), and distributes digital game content and licensed IP collaboration themes.
Product overview
DARTSLIVE operates as a platform-plus-products company in the darts entertainment industry. Its core offerings consist of electronic dart machines (DARTSLIVE3 and DARTSLIVE2 for commercial use) and home dartboards (DARTSLIVE HOME Pro, DARTSLIVE HOME, and DARTSLIVE200S), all connected through its online infrastructure enabling competitive play. The ecosystem is supported by DARTSLIVE TV streaming service, major tournament properties (SUPER DARTS world championship, THE WORLD international tour, Area Championships, U-22 tournaments, Nippon Darts Matsuri festival), and the Sports Darts Project initiative promoting darts as an inclusive lifelong sport. The company also offers the Creators Parade! merchandise platform. Founded in November 2003 and headquartered in Shinagawa, Tokyo, DARTSLIVE is a Sega Sammy Group company.
Differentiator
Problem solved
Functional benefit
Brands
- DARTSLIVE 3（ダーツライブ3）: オンライン・ダーツマシン（店舗設置用）
- DARTSLIVE 2（ダーツライブ2）
- DARTSLIVE Home（ダーツライブホーム）
- DARTSLIVE Home Pro（ダーツライブホームプロ）
- DARTSLIVE TV（ダーツライブTV）
- DARTSLIVE ZERO BOARD（ダーツライブゼロボード）
- Sports Darts Project（スポーツダーツプロジェクト）
- Shine（シャイン）
- Creators Parade!（クリエイターズ・パレード！）
Products and services
- DARTSLIVE3 (ダーツライブ3) Commercial-grade electronic darts machine for venue installation featuring online connectivity that enables networked play, digital content downloads, and real-time tournament participation across thousands of installed locations globally.
- DARTSLIVE2 (ダーツライブ2) Previous generation online darts machine for commercial venue installation, with over 10,000 units installed worldwide prior to the DARTSLIVE3 launch. Supports online competitive play and digital content.
- DARTSLIVE HOME (ダーツライブホーム) Home-use electronic dartboard enabling online competitive play from home through the official app, allowing players to compete remotely and track their stats.
- DARTSLIVE HOME Pro (ダーツライブホームプロ) Latest home dartboard model in the DARTSLIVE HOME series featuring the highest level of quiet performance in the lineup.
- DARTSLIVE200S (ダーツライブ200S) Previous-generation home dartboard model that preceded the DARTSLIVE HOME product line and contributed to establishing the home darts market.
- DARTSLIVE ZERO BOARD (ダーツライブゼロボード) Budget-tier home-use electronic dartboard offering an entry-level option in the DARTSLINE HOME product family.
- DARTSLIVE TV (ダーツライブTV) Official video streaming service delivering live and archived broadcasts of major darts tournaments including SOFT DARTS PROFESSIONAL TOUR JAPAN and THE WORLD, plus tutorial programs and documentaries. Requires DARTSLIVE account registration.
- SUPER DARTS World championship darts event determining the world's best player, featuring prize money of 10 million yen. Serves as the pinnacle competition in the darts calendar.
- THE WORLD International darts tournament organized by DARTSLIVE, open to both professional and amateur players worldwide.
- DARTSLIVE Area Championship Regional competition determining the strongest area players across six Japan regions, serving as a qualifying pathway to the SUPER DARTS world championship.
- U-22 DARTS TOURNAMENT Youth tournament for darts players aged 22 and under, providing a pathway to compete on the world stage.
- Nippon Darts Matsuri (日本ダーツ祭り) Japan's largest-scale darts festival featuring tournaments, top player matches, goods sales, and new game experiences, drawing over 23,000 visitors in 2025.
- Ninja Trainer Arcade (ニンジャトレーナーアーケード) Arcade game using shuriken (throwing stars) as input, leveraging dart-throwing motion technology as a new entertainment concept.
- Creators Parade! (クリエイターズ・パレード) Original goods creation and sales platform enabling creators to design and sell custom merchandise including T-shirts through an integrated production, capsule fulfillment, and creator support platform.
Quantifiable outcome
- Cognitive improvement in mild cognitive impairment patients: 60% of participants (16 of 27) showed improvement after 6 months of regular darts play, with significant gains in memory (delayed recall) and attention
- +3 more outcomes
Companies that use Dartslive
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Dartslive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dartslive partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- にしたんクリニック (Nishitan Clinic) / エクスコムグローバル株式会社 (Exicom Global Co., Ltd.)minorNishitan Clinic (operated by Exicom Global Co., Ltd.) became a CM co-sponsor for SOFT DARTS PROFESSIONAL TOUR JAPAN broadcasts on Dartslive TV. Four professional darts players starred in original commercials aired during live tournament broadcasts of STAGE 7 Kyoto, STAGE 8 Fukushima, and STAGE 9 Osaka.
- 横浜FC (Yokohama FC)coreOfficial partner agreement between Dartslive and J-League soccer club Yokohama FC. Collaboration includes multi-sport events combining soccer training and darts challenges, promoting inclusive sports participation for children through adults. Dartslive provides equipment, expertise, and event programming while Yokohama FC provides venue access and community reach.
- 株式会社アスルクラロ沼津 (Asululu Numazu)minorPartnership with regional soccer club Asululu Numazu to promote darts as a community health activity. Collaboration aimed at promoting health and wellbeing for children and elderly residents through darts in the local community.
- 日本ダーツ祭り2025 sponsors (株式会社オーダースーツSADA, サミー株式会社, 株式会社Fujitaka, 株式会社グリニッジ・ワークス)minorCorporate sponsors supporting the Japan Darts Matsuri 2025 event, providing funding and cross-promotional support for the largest annual darts event in Japan with 23,000 attendees.
- 長崎県壱岐市 (Iki City, Nagasaki Prefecture)coreDartslive entered an Engagement Partner Agreement with Iki City, Nagasaki Prefecture, as part of the Sports Darts Project. The partnership aims to promote darts as a lifelong sport and community health activity. Dartslive installed darts machines in community centers and civic facilities across the island, and conducts regular darts experience events and online competitions linking Iki City residents with counterparts in other regions.
- 県立広島大学 / 高知健康科学大学 / 株式会社ONE ENTERPRISEcoreJoint research partnership with Prefectural Hiroshima University, Kochi University of Health Sciences, and ONE ENTERPRISE to study the health benefits of darts for seniors and those with mild cognitive impairment. The research validated that 60% of participants showed cognitive improvement after 6 months of regular darts play. Dartslive provides machine access and content while academic partners conduct clinical assessment.
- THE WORLD SENIORS DARTS LTDcoreDartslive formed a partnership with THE WORLD SENIORS DARTS LTD to support and promote senior darts competition. This partnership aligns with Dartslive's Sports Darts Project initiative to establish darts as a lifelong sport accessible to all ages.
- 生涯スポーツとしてダーツを推進する議員連盟 (Darts Parliamentary League)coreDartslive's Sports Darts Project supported the formation of a parliamentary league to promote darts as a lifelong sport. The league, led by member of parliament Kawamura Tateo, aims to leverage darts for social benefits including elderly health, intergenerational communication, and inclusive sports development.
- Sports Darts Project Ambassadors (朝日健太郎, 官野一彦, 星野理絵, others)coreSports Darts Project appointed public ambassadors including former volleyball Olympian Asahi Kentaro, para-athlete wheelchair rugby champion Kanno Ichiko, and professional player Hoshino Riei to promote darts as a universal sport. Ambassadors participate in events, school visits, and media appearances to expand darts awareness beyond the traditional player demographic.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Dartslive competitors and assessment
Company assessmentBroad incumbents
- Target Darts: Global darts equipment and accessories brand covering steel-tip, soft-tip, and apparel; broad incumbent in the wider darts category that overlaps with Dartslive's player base and tournament ecosystem.
- Winmau: Global darts equipment brand sponsoring major darts tournaments and serving competitive players; comparable to Dartslive as a darts category incumbent in hardware and competitive ecosystem.
- Unicorn Darts: Long-established darts manufacturer and global brand; competes adjacent to Dartslive in the broader darts equipment, accessories, and tournament space.
- Bandai Namco Amusement: Major Japanese amusement machine and entertainment center operator; comparable as a broader incumbent in commercial amusement machines and venue-based entertainment where Dartslive places hardware.
- Sega Sammy Holdings (Sega / Sammy): Parent conglomerate; comparable as the broader corporate parent and adjacent amusement/gaming businesses (arcade machines, amusement parks) that share distribution and group resources with Dartslive.
- SEGA AMUSEMENTS (Sega): Sister company within Sega Sammy operating amusement machines and arcade products; comparable to Dartslive's commercial machine business and international venue distribution network.
Others
- b8ta (Kakaku.com): Experiential retail platform that hosts Dartslive Home board trial displays; comparable as a retail/channel partner relevant to Dartslive's direct-to-consumer hardware go-to-market.
Emerging players
- PDC (Professional Darts Corporation): Global professional darts tour and media property; partially comparable to Dartslive's SUPER DARTS and THE WORLD events in running the competitive/tournament layer of the darts category.
Direct peers
- Gran-board: Smart home dartboard brand with an online competitive platform; directly comparable to the Dartslive Home product line on consumer hardware and online multiplayer functionality.
- Phoenix Darts: Japanese electronic darts machine and platform operator; competes head-to-head with DARTSLIVE in commercial venue placements, online play, and tournament operations in Japan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dartslive social profiles
Digital presenceDartslive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dartslive leadership team
Management profileNumber of profiles
Profiles1 record
Dartslive subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dartslive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dartslive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dartslive
What does Dartslive do?
Dartslive develops, manufactures, sells, and operates an integrated electronic darts entertainment ecosystem. Its commercial dart machines (DARTSLIVE3, DARTSLIVE2) are placed in over 10,000 venues worldwide, while its home dartboards (DARTSLIVE HOME series, cumulative sales exceeding 250,000 units) connect players to an online competitive platform. The company also operates the Dartslive TV streaming service, organizes major tournaments (SUPER DARTS, THE WORLD, Area Championships, Nippon Darts Matsuri), and distributes digital game content and licensed IP collaboration themes.
Is Dartslive a public or private company?
Dartslive is a private company. It is classified as corporate owned and is currently operating.
When was Dartslive founded?
Dartslive was founded in 2003. It employs 251 to 500 people.
Where is Dartslive based?
Dartslive is headquartered in Higashi-shinagawa, Japan, in the Asia region.
How does Dartslive make money?
Seven revenue lines are on record. Commercial Darts Machines Sales & Placement is the primary driver. The others are home Darts Boards, digital Content & Game Add-ons, dartslive TV Subscription & Streaming, tournament & Event Operations, merchandise & Goods Sales and sponsorship & Media Rights.
Who are Dartslive's main competitors?
Broad incumbents on record are Target Darts, Winmau, Unicorn Darts, Bandai Namco Amusement, Sega Sammy Holdings (Sega / Sammy) and SEGA AMUSEMENTS (Sega). b8ta (Kakaku.com) is listed as an others. PDC (Professional Darts Corporation) is listed as an emerging player. Direct peers are Gran-board and Phoenix Darts.
Does Dartslive have an API?
No public API is recorded for Dartslive.
What industry is Dartslive in?
Dartslive's product category is Electronic Darts Equipment and Platform. Its primary akta.pro industry code is MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards), with a secondary code of MPACAJAG, Gaming & Virtual World Social Platforms. Its NAICS code is 71312 and its SIC code is 7900.