Winmau Dartboard Company

What Winmau Dartboard Company does

Winmau Dartboard Company is a UK-based, privately held manufacturer of professional darts equipment, founded in 1946 and headquartered in Bridgend, Wales. The company specializes in precision-engineered bristle dartboards built from African sisal fibers and high-tungsten (90-95%) darts, serving three primary customer segments: PDC professional players, competitive amateur and league players, and hobbyist or gift-buying recreational consumers. Its core technology portfolio centers on patented dartboard construction, including Pro Core Technology (Patent 2507762), which uses layered sisal density to reduce surface resistance and absorb kinetic energy, and Density Control Wire Technology (Patent 2602684), which optimizes sisal density within critical scoring zones. Additional proprietary features include a rotating laser-cut steel number ring, 60-degree angled ultra-slim wiring for reduced bounce-outs, the Switch Point interchangeable point system, and the Fusion Integrated Flight and Shaft system.

Winmau sells its products through a direct-to-consumer e-commerce storefront shipping to 40+ countries with multi-currency support, supplemented by a UK click-and-collect service and a trade/reseller portal for B2B buyers. Hardware revenue is generated across four streams: dartboards (Blade X, Blade 6, Blade 360 series; $66-$180), tungsten darts including player signature editions and tournament series ($40-$150 per set), accessories such as flights, shafts, surrounds, lights, mats, and cases ($6-$170), and pre-configured bundle sets ($160-$198). The company also distributes the Red Dragon darts brand through its catalog.

The company's strategic center of gravity is its 2021 exclusive supplier agreement with the Professional Darts Corporation (PDC), described as the biggest deal in darts history, which places Winmau Blade boards on every televised PDC tournament. Winmau monetizes this visibility through a roster of sponsored professional players including Michael van Gerwen, Luke Humphries, Peter Wright, and Gerwyn Price, alongside grassroots development circuits (Development Tour, World Youth Championship, Challenge Tour) and partnerships with the ADC, WADC, and JDC. Brand reach is amplified through social media (Facebook, Instagram, X), the Winmau TV YouTube channel, email marketing, and sponsored professional endorsements. The company reports 5,000+ verified reviews with a 4.8 average rating, operates with 51-100 employees, and has no disclosed venture capital, private equity, or public-market funding.

Name

Winmau Dartboard Company

Legal name

Winmau

Website

https://winmau.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Winmau Dartboard Company is a UK-based, privately held manufacturer founded in 1946 that produces precision-engineered bristle dartboards and high-tungsten darts for professional, competitive amateur, and recreational players worldwide, holding exclusive official equipment supplier status with the PDC.

Ownership category

akta.pro rank

Product category

Darts Equipment

NAICS

Saw Blade and Handtool Manufacturing (332216)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Dartboard manufacturing
• Professional darts equipment
• Tungsten darts production
• Dart accessories
• Tournament darts

Headquarters

HQ city

Bridgend

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Dartboard Sales: Sale of professional-grade sisal dartboards including Blade X, Blade 6, and Blade 360 series. Products are sold as one-time purchases with prices ranging from $66 to $180.
2. Darts Sales: Sale of professional tungsten darts including signature player models, tournament series, and general performance darts. Prices range from $40 to $150 per set.
3. Accessories Sales: Sale of dartboard accessories including surrounds, lights, stands, mats, flights, shafts, cases, and replacement points. Accessories range from $6 to $170.
4. Bundles/Sets: Pre-configured bundles combining dartboards with surrounds and accessories at discounted package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Winmau manufactures and sells professional-grade bristle dartboards and high-tungsten darts, anchored by the Blade series (Blade X, Blade 6 Triple Core, Blade 360) used as the official PDC tournament boards. The company also produces player signature edition darts, integrated flight and shaft systems, and a full accessory ecosystem (surrounds, lights, mats, cases, points). It serves both professional players and recreational consumers worldwide through direct e-commerce and a trade reseller network.

Product overview

Winmau is a professional darts equipment company offering a comprehensive portfolio centered on tournament-grade dartboards (Blade X, Blade 6 Triple Core, Blade 360) and high-tungsten darts. The product line includes player signature editions (Michael van Gerwen, Luke Humphries, Peter Wright, Gerwyn Price), the Ikon series, and distributed brands (Red Dragon). Accessory offerings encompass integrated flight systems (Fusion, Nitro Flite), precision shafts (Vecta), dartboard surrounds and lighting, protective cases (Armor G1/G2/G4), switch points, and complete bundle sets combining multiple products. Winmau serves both professional competitors and recreational players through its PDC-approved tournament equipment and consumer-grade accessories, operating as a direct-to-consumer e-commerce business.

Differentiator

Problem solved

Functional benefit

Products and services

• Blade X Dartboard The flagship and most advanced Winmau dartboard, officially adopted as the PDC tournament board. Features patented Pro Core Technology with layered sisal density, Density Control Wire System, and 60-degree angled ultra-slim precision wiring for reduced bounce-outs.
• Blade 6 Triple Core Dartboard Official PDC Match Board featuring triple core sisal construction for enhanced durability and dart retention. Equipped with ultra-thin wiring and precision engineering for professional-level performance.
• Blade 6 Dual Core Dartboard Professional-grade dartboard with dual core sisal construction providing improved durability and self-healing properties for consistent play.
• Blade 360 Triple Core Dartboard Official PDC Match Quality dartboard with triple core sisal construction designed for tournament-level performance.

Quantifiable outcome

• 13% longer sisal depth compared to previous generations
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Professional Darts Corporation (PDC)flagshipStrategic or Co-development Partner · 1 January 2021In 2021, Winmau signed the biggest deal in darts history to become the official equipment supplier to the PDC. This partnership guarantees unrivaled exposure for the Winmau Blade 6 Triple Core dartboard seen by millions of viewers worldwide during all PDC tournaments.
• PDC Winmau Development TourcoreGTM or Marketing PartnerGrassroots development tour creating pathways for emerging players to reach professional levels.
• PDC Winmau World Youth ChampionshipcoreGTM or Marketing PartnerYouth championship supporting the next generation of professional darts players.
• PDC Winmau Challenge TourcoreGTM or Marketing PartnerAdditional development circuit for aspiring professional players.
• Amateur Darts Circuit (ADC)minorGTM or Marketing PartnerSupporting amateur competition circuit for grassroots darts development.
• Women's Amateur Darts Circuit (WADC)minorGTM or Marketing PartnerSupporting women's amateur competition with development pathway opportunities.
• Junior Darts Corporation (JDC)minorGTM or Marketing PartnerJunior development organization for young darts players.
• Winmau Team 360 Development ProgrammecoreGTM or Marketing PartnerInternal development program supporting emerging talent.
• MODUS Super SeriesminorGTM or Marketing PartnerOnline darts competition series supporting player development.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unicorn Darts: Unicorn is one of the oldest darts equipment manufacturers globally (founded 1908), producing dartboards and tungsten darts. A direct peer to Winmau with overlapping product categories, professional sponsorships, and a similar premium B2C/B2B distribution model.
• Cosmo Darts: Cosmo Darts manufactures tungsten darts with a focus on high-tungsten precision barrels for competitive players. A direct peer to Winmau in the professional tungsten darts segment with similar professional player endorsement models.
• Harrows Darts: Harrows is a UK-based darts equipment manufacturer offering tungsten darts, dartboards, flights, shafts, and accessories. Competes head-to-head with Winmau in the premium amateur and professional darts market with similar product breadth and distribution channels.
• Red Dragon Darts: Red Dragon is a UK-based darts equipment brand producing tungsten darts and accessories, with professional player sponsorships. Notably, Winmau distributes Red Dragon products, making them both a distribution partner and a direct competitor in the darts market.
• Target Darts: Target Darts is a UK-based darts equipment manufacturer producing tungsten darts and dartboards with strong professional player endorsements. Directly comparable to Winmau as a competitor in the premium dart equipment market targeting both professional and amateur players.
• Designa Darts: Designa is a UK-based darts equipment brand offering tungsten darts, brass darts, and accessories across price tiers. A direct peer to Winmau in the broader darts market, though with stronger positioning in mid-market and entry-level price points.
• Mission Darts: Mission Darts manufactures tungsten darts and accessories, sponsored by PDC professionals. A direct peer to Winmau in the tungsten darts segment with a similar professional endorsement strategy and e-commerce-first distribution.
• Bottelsen Darts: Bottelsen is a US-based darts manufacturer known for soft-tip darts and tungsten barrel designs. A direct peer to Winmau in the precision tungsten darts category, particularly in the North American soft-tip market.

Emerging players

• Granboard: Granboard is an emerging player in the electronic/soft-tip dartboard segment with smartphone connectivity and online play capabilities. Overlaps with Winmau's Ton Machine soft-tip board but focuses on the digital/connected experience rather than tournament-grade steel-tip boards.

Others

• Darts Corner: Darts Corner is a UK-based multi-brand darts retailer carrying Winmau, Unicorn, Target, Harrows, and other brands. Adjacent to Winmau as a distribution channel and competitor in the broader darts equipment ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/winmau
• YouTubeyoutube.com/@winmaudartstv?si=s4_uV1_Rgn_hqldg
• Facebookfacebook.com/winmaudarts
• Instagraminstagram.com/winmauofficial
• LinkedInlinkedin.com/company/winmau-dartboard-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winmau Dartboard Company