Vertikal Press

What Vertikal Press does

Vertikal Press is a privately held B2B media company serving the global crane, aerial lift, telehandler, and access equipment industry, founded in 1998 and headquartered in Helmdon, Northamptonshire, United Kingdom. The company operates the leading English-language trade news portal, Vertikal.net, delivering daily news, a weekly email digest, video content, a fraud and theft reporting section, and a business directory. It publishes two trade magazines — Cranes & Access (Vol. 28, Issue 3, June 2026) in English and Kran & Bühne (Ausgabe 216) in German — and sustains a German-language editorial office in Freiburg to serve the DACH market.

The company's product surface extends beyond editorial content into commercial services: a free equipment marketplace, a tiered jobs posting platform (priced from £185 for online-only to £895 for online plus full-page print in Cranes & Access), and utility tools including currency and unit converters. Vertikal Press also operates the annual Vertikal Days exhibition at Newark Showground, the company's flagship in-person industry event. The underlying technology is a web-based news publishing platform with email newsletter distribution; no APIs, integrations, or AI/ML features are disclosed.

Vertikal Press Ltd, the operating legal entity (Company Number 03766294), is led by Managing Director and Publisher Leigh Sparrow and is independently owned with no parent company, subsidiaries, or external institutional investment disclosed. The company monetizes through five revenue streams: online advertising on vertikal.net, recurring print and digital magazine subscriptions, transaction-fee job postings, marketplace listings, and Vertikal Days exhibition sponsorships and attendee fees. Geographic reach spans the UK and Germany with a claimed global audience, serving OEMs, rental companies, contractors, and industry service providers across Europe and the broader EMEA region.

Name

Vertikal Press

Legal name

Vertikal Press Ltd

Website

https://vertikal.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Vertikal Press is a UK-based B2B media company serving the global crane, aerial lift, and access equipment industry through the Vertikal.net news portal, English and German trade magazines, a jobs and equipment marketplace, and the annual Vertikal Days exhibition.

Ownership category

akta.pro rank

Product category

Trade Media & Industry News

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Trade media publishing
• Industry news services
• Crane and lift industry
• B2B trade magazines
• Construction equipment exhibitions

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: Online advertising on vertikal.net news portal
2. Magazine Subscriptions: Subscription revenue from Cranes & Access print and digital magazine
3. Job Postings: Fee-based job posting advertisements on the platform
4. Marketplace Listings: Equipment for sale and wanted ads on the marketplace platform
5. Vertikal Days Exhibition: Annual industry exhibition event with sponsorships and attendee fees

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Vertikal Press is a B2B trade media company that publishes industry news, articles, and video content on Vertikal.net for the crane and lift industry. It produces the English-language magazine Cranes & Access and the German-language edition Kran & Bühne, operates an online equipment marketplace and jobs portal, and runs the annual Vertikal Days exhibition in the UK. Revenue is generated through online advertising, magazine subscriptions, paid job postings, paid marketplace listings, and exhibition sponsorships/attendee fees.

Product overview

Vertikal Press operates a multi-platform media business for the crane and lift industry. The core offering consists of Vertikal.net (online news portal) providing real-time industry news, combined with Cranes & Access (English magazine) and Kran & Bühne (German magazine) as print/digital publications. Vertikal Days serves as the company's flagship annual exhibition. Additional services include a marketplace for equipment trading, jobs portal for employment, video content library, business directory, and utility tools (currency/unit converters). The products work together to serve the industry through comprehensive news coverage, events, and commercial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertikal.net Online news and information platform for the crane and lift industry, featuring news articles, events, videos, marketplace listings, and a business directory. Sold to advertisers and accessed free of charge by industry readers.
• Cranes & Access Magazine English-language trade magazine (Vol. 28, Issue 3, June 2026) covering the crane and lift industry, available via print and digital subscription.
• Kran & Bühne Magazine German-language edition (Ausgabe 216) of the trade magazine covering the crane and lift industry, distributed to German-speaking industry professionals.
• Vertikal Days Exhibition Annual UK trade exhibition for crane, aerial lift, and telehandler industry held at Newark Showground, Nottinghamshire, with paid sponsorships and attendee fees.
• Jobs Portal Paid job posting service for the crane and lift industry with tiered pricing (online-only at £185/€210/$300 plus VAT up to online plus full-page print in Cranes & Access at £895/€1,050/$1,315 plus VAT).
• Marketplace Listings Online marketplace for buying and selling equipment in the crane and lift industry, featuring items-for-sale and wanted listings (currently free online).
• Weekly Newsletter / Digest Weekly email newsletter digest delivering industry news and updates to subscribers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Access International: Access International is a KHL-published magazine covering the aerial work platform and access-equipment industry. It is a close substitute for Vertikal's coverage of aerial lifts, telehandlers, and access platforms, competing for the same OEM advertisers.
• Cranes & Transport Briefing: Cranes & Transport Briefing is an independent trade newsletter and directory serving the crane and specialized transport sector. It overlaps Vertikal's B2B news, jobs, and marketplace functions in a comparable niche audience.
• KHL Group: KHL Group is the largest B2B trade-media publisher serving the construction-equipment and crane industries, with titles including International Cranes & Specialized Transport, Access International, and Aggregates Business. It is Vertikal Press's most direct competitor, serving overlapping advertiser and reader bases across many of the same geographies.
• Rental Equipment Register: Rental Equipment Register (RER) is a long-established trade publication covering the equipment-rental industry, including aerial lifts and telehandlers. It competes with Vertikal.net for news consumption and job-posting spend from the same rental-fleet customer base.
• International Cranes & Specialized Transport: International Cranes & Specialized Transport (a KHL title) is a long-running global magazine for the heavy-lift and crane industry. It directly competes with Cranes & Access for advertiser budgets and reader attention in the same OEM and rental-fleet audience.

Others

• Industrial Vehicle Technology International (IVT International): IVT International is a B2B magazine covering industrial and off-highway vehicle technology. It is adjacent to Vertikal's coverage of telehandlers, aerial lifts, and lifting equipment, and serves some of the same OEM engineering and procurement readers.
• Diesel & Gas Turbine Worldwide: Diesel & Gas Turbine Worldwide is a long-running trade publication covering high-power diesel and gas-turbine applications, including industrial and marine equipment. It is thematically adjacent to Vertikal's industrial-machinery audience and a possible ecosystem partner for OEM advertisers.

Emerging players

• Aggregates Business: Aggregates Business is a KHL-published trade magazine covering the aggregates and construction-materials sector. It is adjacent to Vertikal's coverage of construction equipment and competes indirectly for construction-industry advertising dollars.

Broad incumbents

• Construction Europe: Construction Europe (KHL-published) covers infrastructure and construction projects across Europe, frequently including equipment procurement news. It overlaps with Vertikal's European OEM and contractor audience and competes for cross-region advertising.
• Equipment World: Equipment World is a leading US-based digital media brand covering heavy equipment, including cranes. It is broader than Vertikal but competes for overlapping advertiser budgets and reader mindshare across the North American crane and access market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/vertikalnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertikal Press