What Dyandra Promosindo does

Dyandra Promosindo (PT. Dyandra Promosindo) is an Indonesian professional exhibition and event organizer founded in 1994 and headquartered in Jakarta, with regional branches in Surabaya and Makassar. The company operates as a primary subsidiary of PT Dyandra Media International, Tbk (IDX: DNET), itself part of the Kompas Gramedia Group, one of Indonesia's largest diversified media conglomerates. Dyandra runs an MICE (Meetings, Incentives, Conferences, Exhibitions) portfolio spanning at least eight verticals: automotive (IIMS, IIMS Series), halal industry (Halal Indo), pet (JIPS via subsidiary PT Mavic Dyandra Internasional), furniture and woodworking (IFEX, Indowood Expo), energy (IPA Convex), franchise (IFRA), music entertainment (Projek-D), and women-focused consumer (Indonesia Women Fest). It also handles special events including the B20 and Y20 G20 engagement group summits in 2022, MotoGP Mandalika 2023, and the Pope Francis Apostolic Journey to Indonesia in 2024.

The company sells exhibition floor space and sponsorship packages to B2B exhibitors (e.g., 62 automotive brands at IIMS 2026; 346 exhibitors at Halal Indo 2025), issues consumer tickets through its proprietary platform dyandratiket.com (Rp 25,000 single entry, Rp 90,000 family pass at JIPS 2026), and generates transaction-fee revenue from business matching at flagship shows. Its supporting technology stack is limited to digital ticketing and event registration websites for individual shows (halalindoexpo.com, indowoodexpo.com, etc.), with no disclosed AI/ML capabilities, public APIs, or proprietary data products. Operational delivery covers venue operations, marketing, PR, logistics, creative production, registration systems, protocol, and sponsorship coordination, executed by a core team of 51-100 employees supported by a network of industry association partners (HIMKI, IPA, AFI, SCA), government stakeholders (Ministry of Industry, Indonesian Bishops' Conference), and commercial sponsors (BNI).

Name

Dyandra Promosindo

Legal name

PT. Dyandra Promosindo

Website

https://dyandra.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Exhibition & Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Exhibition management services
• Trade show organization
• MICE event services
• Consumer exhibition events
• Event ticketing platform

Headquarters

HQ city

Gelora

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Exhibition and Event Management Services: Organizing and managing large-scale exhibitions, conferences, and entertainment events for various industries including automotive, furniture, halal, pet, energy, and lifestyle. Revenue is generated through exhibition space sales to exhibitors, ticket sales to attendees, and sponsorship packages.
2. Exhibition Space Rental: Renting exhibition floor space to brands, manufacturers, and industry players participating in events such as IIMS, IFEX, Indowood Expo, Halal Indo, and JIPS.
3. Public Event Tickets: Selling admission tickets to consumer-facing events such as JIPS 2026 (Rp 25,000 per person) and Projek-D music festival. Family packages also offered.
4. Sponsorship and Business Matching: Facilitating business matching between exhibitors and buyers, attracting international visitors, and securing sponsors for events such as Halal Indo 2026 which recorded Rp 7.7 billion in transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dyandra Promosindo organizes and manages professional exhibitions, trade shows, conferences, and entertainment events in Indonesia. It sells exhibition floor space and sponsorships to brands and manufacturers (B2B), issues consumer tickets through its proprietary dyandratiket.com platform (B2C), and operates a multi-industry portfolio including IIMS (automotive), IFEX (furniture), Halal Indo (halal industry), JIPS (pet industry), IFRA (franchise), IPA Convex (oil & gas), and Projek-D (music). The company also provides end-to-end event management services covering operations, logistics, marketing communications, PR, registration, and protocol for major international events such as B20, Y20, MotoGP, and high-profile special events.

Product overview

Dyandra Promosindo is a leading professional exhibition and event management company established in 1994 and headquartered in Jakarta with branches in Surabaya and Makassar. The company organizes MICE (Meetings, Incentives, Conferences, Exhibitions) events and live entertainment experiences across multiple industry sectors. Its portfolio includes flagship annual events such as the Indonesia International Motor Show (IIMS) for automotive, Jakarta International Pet Show (JIPS) for pet industry, Halal Indo Expo for halal industry, IFEX for furniture, IFRA for franchises, and Projek-D music festival. The company also manages special events including major international summits (B20, Y20), MotoGP, and the Papal visit. Supporting infrastructure includes Dyandra Tiket for ticketing. The company operates as a subsidiary of Dyandra & Co. under Kompas Gramedia Group.

Differentiator

Problem solved

Functional benefit

Brands

• IIMS (Indonesia International Motor Show): Indonesia's leading and largest automotive exhibition featuring the 'Autotainment' concept blending automotive exhibitions with entertainment experiences through IIMS Infinite Live and IIMS Infinite Show
• IFEX (Indonesia International Furniture Expo)
• Halal Indo Expo
• Projek-D (Projek Dynamic)
• IPA Convex
• IFRA
• JIPS (Jakarta International Pet Show)
• Indowood Expo (Indonesia Forestry and Woodworking Machinery Expo)
• Indonesia Women Fest
• World of Coffee Jakarta
• IIMS Series

Products and services

• Indonesia International Motor Show (IIMS) Indonesia's leading and largest automotive exhibition showcasing latest vehicle lineups, electrified vehicles, and automotive technologies from domestic and international automotive manufacturers. Combines automotive exhibition with entertainment experiences through IIMS Infinite Live and IIMS Infinite Show.
• Indonesia International Furniture Expo (IFEX) Indonesia's largest international furniture and craft exhibition organized with HIMKI and part of the Asia Furniture Show Circle. Serves as a strategic platform for design innovation, technology transfer, and export market expansion for Indonesian furniture manufacturers.
• Jakarta International Pet Show (JIPS) Major pet exhibition featuring diverse pet categories, competitions (e.g., gecko Morphvolution with Rp 19 million prize pool), educational programs (Eduground), and interactive experiences for pet owners/paw-rents and the pet industry. Organized by subsidiary PT Mavic Dyandra Internasional.
• Halal Indonesia International Industry Expo (Halal Indo) International halal industry exhibition covering food, beverages, fashion, cosmetics, healthcare, pharmaceuticals, education, tourism, and hospitality sectors. Strategic partner Kementerian Perindustrian presents Indonesian Halal Industry Awards (IHYA) and Ministry Pavilion with workshops and business matching P3DN.
• IndoWood Expo (Indonesia Forestry and Woodworking Machinery Expo) Exhibition focused on forestry and woodworking machinery, featuring 3D Scanner Auto Spray Machines, fully automatic double-end drilling machines, fire prevention systems, and paint coating production lines for Indonesia's furniture and wood processing industry.
• Indonesia Franchise, License, and Business Concept Expo (IFRA) Indonesia's largest franchise and licensing exhibition organized with Asosiasi Franchise Indonesia. Features International Franchise Conference, Business Matching program, and IFRApreneur Competition to support franchise and licensing brand expansion across Indonesia.
• IPA Convention and Exhibition (IPA Convex) Southeast Asia's leading platform for oil and gas sector collaboration, technological advancement, and strategic dialogue, organized by the Indonesian Petroleum Association. Serves oil, gas, and energy sector companies, professionals, policymakers, and investors.
• Projek-D (Projek Dynamic) Music Festival Music festival celebrating Indonesia's vibrant music scene, featuring both established Indonesian musicians and rising talents across various genres. Ticketed via dyandratiket.com.
• Indonesia Women Fest Women-focused exhibition combining shopping, workshops, and entertainment for fashion, beauty, wellness, and mom & baby brand exhibitors targeting women consumers.
• Dyandra Tiket (Online Ticketing Platform) Proprietary online ticketing platform enabling visitors to purchase admission tickets for Dyandra-managed events (JIPS, Projek-D, etc.). Supports multiple ticket tiers including single entry, Family Pass bundles, and promotional bank partner offers.
• IIMS Series (Multi-City Regional Exhibitions) Multi-city automotive exhibition series bringing the IIMS format to Surabaya, Balikpapan, Manado, and Medan to serve regional automotive markets across Indonesia.
• Special Event Management Services End-to-end professional event management services for major international special events. Includes World of Coffee Jakarta (specialty coffee trade show with SCA), MotoGP Mandalika 2023, B20 Summit Indonesia 2022 (2,000+ delegates from 69 countries), Y20 Summit 2022, Apostolic Journey of Pope Francis to Indonesia 2024 (~90,000 attendees at GBK), and ASEAN Energy and Business Forum. Service covers operational handling, marketing communication, PR, logistics, creative production, registration, protocol, sponsorship coordination, and airport ground handling.

Quantifiable outcome

• Halal Indo 2025 attracted 27,340 visitors from 31 countries with Rp 7.7 billion in transactions and Rp 7.2 trillion in investment commitments
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Konferensi Waligereja Indonesia (Indonesian Bishops' Conference)flagshipStrategic or Co-development Partner · 5 September 2026Dyandra Promosindo supported professional event handling for Pope Francis Apostolic Journey to Indonesia 2024, organized through collaboration with Indonesian Bishops' Conference. Event featured Holy Mass at Gelora Bung Karno Stadium with 90,000 attendees.
• BNI (Bank Negara Indonesia)coreGTM or Marketing Partner · 25 June 2026Official Bank Partner for JIPS 2026 offering Buy 1 Get 1 ticket promotion (June 24-29, 2026), Rp 100,000 shopping vouchers for QRIS transactions, and special pricing on partner merchant products.
• Kementerian Perindustrian Republik IndonesiaflagshipStrategic or Co-development Partner · 18 June 2026Strategic partner for Halal Indo Expo 2026. Ministry organizes Indonesian Halal Industry Awards (IHYA) 2026, presents Ministry Pavilion with halal industry services, workshops, coaching clinics, business matching P3DN, and Industrial Festival. Deputy Minister Faisol Riza actively promotes halal industry development through the exhibition.
• Bravery (Dog Food Brand)minorGTM or Marketing Partner · 15 June 2026Collaborated with JIPS 2026 for Dog Community Gathering: Beach Bark Bash event at PIK 2. Bravery provides dog food brand presence and supports community-building activities for dog owners.
• Indonesian Petroleum Association (IPA)flagshipStrategic or Co-development Partner · 6 June 2026IPA organizes IPA Convention and Exhibition (IPA Convex) with Dyandra Promosindo as Southeast Asia's leading platform for oil and gas industry collaboration, technological advancement, and strategic dialogue.
• Asosiasi Franchise Indonesia (AFI)flagshipStrategic or Co-development Partner · 6 June 2026AFI collaborates with Dyandra Promosindo to organize IFRA (Indonesia Franchise, License, and Business Concept Expo and Conference), Indonesia's largest franchise and licensing exhibition featuring International Franchise Conference, Business Matching, and IFRApreneur Competition.
• HIMKI (Himpunan Industri Mebel dan Kerajinan Indonesia)flagshipStrategic or Co-development Partner · 4 June 2026Co-organizer of Indowood Expo (Indonesia Forestry and Woodworking Machinery Expo) with Dyandra Promosindo and Pablo Publishing. HIMKI represents furniture and craft industry manufacturers and is a key partner for IFEX exhibitions. The partnership drives transformation of Indonesia's furniture and woodworking industry through technology transfer and international business connections.
• Pablo Publishing & ExhibitionflagshipStrategic or Co-development Partner · 4 June 2026Co-organizer of Indowood Expo together with HIMKI and Dyandra Promosindo. Provides international exhibition expertise and connections for bringing woodworking machinery brands from multiple countries to Indonesia.
• Radhiyan Pet and CareminorGTM or Marketing Partner · 2 June 2026Pet care business collaborated with JIPS 2026 to present Museum of Cats & Exotic Animals zone and Vet Clinic offering free health checks, blood typing, consultations, and sterilization services.
• deHakims, Jagat Satwa Nusantara, and AnimaliumminorGTM or Marketing Partner · 2 June 2026Animal education zone collaborators presenting diverse exotic animals including capybara, binturong, exotic birds, King Cockatoo, Albino Python, Mini Goat, Savannah Cat, Harris's Hawk, Red Iguana, and more for JIPS 2026 educational experiences.
• GRID NetworkcoreStrategic or Co-development Partner · 29 May 2026Collaborated with Dyandra Promosindo to organize Indonesia Women Fest 2026, the inaugural women-focused exhibition featuring fashion, beauty, wellness, and mom & baby industries. GRID Network contributed to program development and audience engagement for the event.
• Direktorat Polisi Satwa (Ditpolsatwa)minorGTM or Marketing Partner · 28 May 2026Indonesian Police Animal Directorate collaborates with JIPS 2026 to present K9 demonstrations, educational sessions, vet consultations, and Paw Patrol campaign promoting responsible pet ownership during the exhibition.
• KPSGI (Komunitas Pecinta Sugar Glider Indonesia)minorGTM or Marketing Partner · 28 May 2026Sugar glider enthusiast community presenting Eduground experience at JIPS 2026 with aviary-style enclosure for visitors to observe and interact with sugar gliders.
• PT Mavic Dyandra InternasionalcoreStrategic or Co-development Partner · 18 April 2026Subsidiary company (Mavic Dyandra Internasional) that organizes Jakarta International Pet Show (JIPS) and collaborates with external partners like Fenice, Anver's, and Bravery for pet industry events and pre-exhibition activities.
• Fenice and Anver'sminorGTM or Marketing Partner · 18 April 2026Pet care and lifestyle brands collaborated with PT Mavic Dyandra Internasional for Groom & Rally Special Activity featuring Dog Yoga at Commune Courts as pre-event to JIPS 2026.
• Reptile Club and ReptvolutionminorGTM or Marketing Partner · 18 April 2026Reptile communities collaborated with JIPS 2026 for Morphvolution program featuring gecko competitions (17 categories, Rp 19 million prize pool) and Varanus Agility showcasing monitor lizard agility.
• Specialty Coffee Association (SCA)flagshipStrategic or Co-development Partner · 18 April 2026SCA collaborated with Dyandra Promosindo as part of organizing committee for World of Coffee Jakarta (first specialty coffee trade show in a coffee-producing country, second edition of World of Coffee Asia), managing operations, marketing communication, and PR to showcase Indonesia's coffee heritage.
• G20 Indonesia (B20 and Y20 Summits)flagshipStrategic or Co-development Partner · 1 November 2022Dyandra Promosindo played pivotal role in B20 Summit Indonesia 2022 (official G20 engagement group with 2,000+ delegates from 69 countries) and Y20 Summit 2022, managing program handling, logistics, creative services, registration, protocol, and sponsorship coordination.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• dmg events: Global exhibition organizer with energy-sector and lifestyle event portfolio. Comparable to Dyandra's IPA Convex (energy) and broader B2B trade show operating model.
• Messe Frankfurt: German-headquartered global trade fair organizer with significant Asia-Pacific presence (e.g., Automechanika, Heimtextil). Comparable as a multi-industry exhibition operator competing in verticals like automotive and lifestyle that overlap with Dyandra's portfolio.
• Reed Exhibitions (RX Global): World's largest exhibition organizer operating across 30+ countries with deep ASEAN presence. Comparable as a multi-vertical B2B trade show organizer competing for tier-one exhibitors and international brands in the same industries Dyandra serves.
• Informa Markets: Global B2B exhibitions group operating hundreds of trade shows including major franchises in Asia. Directly comparable as a multi-industry exhibition organizer competing for international exhibitor share and event partnerships in Southeast Asia.
• Koelnmesse: Major German exhibition organizer running industry-specific B2B trade fairs (food, furniture, leisure) with active Southeast Asia strategy. Comparable to Dyandra's industry-vertical show approach (furniture, halal/lifestyle, music).

Others

• Indonesian Petroleum Association (IPA): Industry association that co-organizes IPA Convex with Dyandra Promosindo. Comparable as the sector counterpart in the oil and gas vertical where Dyandra serves as the operational event partner.
• HIMKI (Himpunan Industri Mebel dan Kerajinan Indonesia): Furniture and craft industry association co-organizing Indowood Expo and IFEX with Dyandra Promosindo. Comparable as a strategic partner/adjacent organization whose members are key Dyandra exhibitor customers in the furniture vertical.

Direct peers

• PT Amara Pameran Indonesia: Indonesian exhibition and event organizer focused on consumer and lifestyle B2C events. Comparable as a domestic Indonesian peer competing for venue slots, exhibitor relationships, and B2C visitor audiences in similar verticals.
• PT Debindo-ITE: One of Indonesia's largest domestic exhibition organizers, operating B2B trade shows across multiple industries (manufacturing, printing, mining). Directly comparable as an Indonesia-based multi-vertical exhibition competitor.

Regional players

• Sphere Exhibits: Singapore-based exhibition organizer with ASEAN-wide multi-industry trade shows. Comparable as a Southeast Asian peer competing for regional exhibitor relationships, though primarily Singapore-headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DyandraPromo
• Facebookfacebook.com/DyandraPromo
• LinkedInlinkedin.com/company/pt.-dyandra-promosindo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyandra Promosindo