What AssoFintech does

AssoFintech is a non-profit trade association (libera associazione di categoria, apartitica e senza scopo di lucro) founded in October 2017 and headquartered in Milan, Italy. It is the only Italian association that represents the full breadth of the fintech, insurtech, and proptech ecosystem — uniting startups, challenger and traditional banks, asset managers, investors, legal and financial professionals, academic institutions, and regulators under one institutional umbrella. The association does not develop proprietary technology products; rather, it operates a membership-based platform delivering regulatory advocacy, networking, internationalization support, financial education, and CSR programming on behalf of its members. Its Advisory Board is chaired by former Consob President Giuseppe Vegas and includes senior executives from Iccrea Banca, Banca Valsabbina, eToro, and Deloitte.

The association generates revenue primarily through tiered annual membership fees — free for students, €100 for individuals, €200 for startup-phase legal entities (under €300K turnover and within 2 years of founding), €500 for standard legal entities, and €5,000 for strategic supporting partners (SOCIO SOSTENITORE) — supplemented by event sponsorship and co-organization income from flagship activities such as Fintech Future, Call Tech Action Week, and the Italian Pavilion at the Singapore Fintech Festival. Distribution is conducted through its website (assofintech.org), direct institutional engagement with regulators and parliament, and an international partnership network spanning Israel (FinTech-Aviv), Luxembourg (LHoFT), Japan (Tokyo FinTech), and trade promotion bodies (ICE, ITA).

By late 2020/early 2021 the association had grown to over 160 members, and it continues to expand its partner roster and event cadence through 2024-2025. Governance is exercised through a Board of Directors, Advisory Board, and Scientific Committee (chaired by SDA Bocconi Professor Gimede Gigante). The association's strategic positioning rests on its role as the unified industry voice in Italian fintech legislative consultations, evidenced by formal participation in parliamentary hearings at the Camera dei Deputati and documented contributions to sandbox regulations and the Decreto Rilancio.

Name

AssoFintech

Legal name

AssoFintech

Website

https://assofintech.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AssoFintech is a Milan-based non-profit trade association, founded in 2017, representing Italy's fintech, insurtech, and proptech ecosystem through tiered membership, regulatory advocacy, events, and internationalization services for startups, banks, investors, and institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: AssoFintech generates revenue primarily through annual membership fees from individuals, startups, companies, and supporting partners. Fee tiers: free for students; €100/year for individuals; €200/year for legal entities in startup phase (up to €300K turnover, 2 years since establishment); €500/year for legal entities; €5,000/year for supporting partners (SOCIO SOSTENITORE).
2. Event sponsorship and co-organization: AssoFintech organizes and sponsors events such as Fintech Future, Call Tech Action Week, webinars, and workshops, often with corporate sponsors and partners contributing to event costs and visibility.

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

AssoFintech is a non-profit trade association that aggregates and represents Italy's fintech, insurtech, and proptech ecosystem. It sells tiered annual memberships (student, individual, startup, legal entity, supporting partner) bundled with information and education services, public affairs and regulatory advocacy, networking, internationalization support, and CSR/financial education programs.

Product overview

AssoFintech is a non-profit trade association (free association, non-partisan, and non-profit) that serves as Italy's only association representing all actors in the fintech, insurtech, and proptech sectors. The association operates a membership-based model with four tiers: Individual (€100/year), Legal Entity Startup (€200/year), Legal Entity (€500/year), and Supporting Member (€5,000/year). For its members, the association provides five core service activities: Information and Education (webinars, roundtables, position papers), Public Affairs (regulatory advocacy), Networking (business matching with investors), Internationalization (access to international fintech ecosystem), and CSR (financial education and gender equity initiatives). The association also organizes major annual events including Fintech Future and the Call Tech Action Week, and provides regular legislative monitoring on fintech regulations in Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Membership Free membership tier for university students, providing access to AssoFintech's educational content, events, and networking opportunities in the fintech/insurtech/proptech ecosystem.
• Individual Membership Annual membership for individual professionals at €100/year, granting access to association services, events, and networking.
• Startup Legal Entity Membership Annual membership for startup legal entities in the fintech/insurtech/proptech space at €200/year, providing association services tailored to early-stage companies.
• Standard Legal Entity Membership Annual membership for established companies at €500/year, providing full access to AssoFintech's representation, networking and advocacy services.
• Supporting Partner Membership Premium €5,000/year partnership tier offering elevated visibility and closer engagement with the association's leadership and advocacy work.
• Information and Education Services Member-facing information and education services covering the Italian fintech/insurtech/proptech landscape, regulatory developments, and industry trends.
• Public Affairs and Advocacy Services Regulatory and public-affairs representation on behalf of the Italian fintech ecosystem, including formal dialogue with regulators and institutions such as the Italian Parliament.
• Networking Services Structured networking services connecting member companies across the fintech/insurtech/proptech ecosystem, including banks, insurers, startups, investors, and academia.
• Internationalization Services Support for member companies seeking international expansion, including partnerships such as with the Singapore Fintech Festival.
• CSR and Financial Education Programs Corporate social responsibility and financial-education initiatives run by the association to broaden financial literacy and inclusion in Italy.
• Industry Events Industry events such as Fintech Future, Call Tech Action Week, Italy Fintech Day, Italy Proptech Day, Italy Insurtech Day, and Crowdinvesting Day, organized or co-organized by the association.

Quantifiable outcome

• Over 160 associated companies and individuals within ~3 years of founding
• +2 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• DentonscoreStrategic or Co-development Partner · 5 May 2021Dentons, the world's largest law firm, signed a two-year collaboration agreement with AssoFintech in May 2021 to promote the digital economy, monitor legislative developments, and identify synergies for institutional affairs activities. Dentons provides multidisciplinary fintech legal support including Financial Services, Data Privacy, and a global Fintech team, supporting AssoFintech's international vision.
• FinTech-Aviv (Israeli FinTech Association)coreStrategic or Co-development PartnerCollaboration with Israel's fintech association to create a strong connection supporting the fintech ecosystem in both Italy and Israel. The partnership facilitates cross-border networking, knowledge sharing, and market intelligence between the two leading fintech ecosystems.
• The LHoFT (Luxembourg House of Financial Technology)coreStrategic or Co-development PartnerPartnership with Luxembourg's fintech hub to enrich AssoFintech's international network in Europe. Luxembourg is recognized as a major success story in banking and financial services, and the partnership aims to provide members a bridge between Italy and Luxembourg for fintech innovation.
• British Chamber of Commerce for Italy (BCCI)minorStrategic or Co-development PartnerCollaboration with the British Chamber of Commerce to evolve and stimulate growth in Italy, with a focus on trade and investment development between the UK and Italy, particularly in the context of post-Brexit financial services.
• Global Thinking FoundationcoreStrategic or Co-development PartnerPartnership to promote the role of women in fintech, proposing educational, training, and innovative activities for gender equity. AssoFintech contributes to initiatives including the 'Glossario di Educazione Finanziaria' (150,000+ copies distributed) and projects on economic violence prevention.
• Finlombarda S.p.A.coreStrategic or Co-development PartnerCollaboration with Finlombarda, the financial company of Regione Lombardia, to explore opportunities in alternative finance instruments. Finlombarda supports AssoFintech in analyzing alternative finance data — between July 2020 and June 2021, these instruments mobilized €4.2 billion for SMEs (+58% YoY).
• Milano Notai (Notary Office)minorImplementation/ SI/ Consulting PartnerAgreement with Milano Notai notary firm to provide members with monitoring and in-depth services in corporate law, extraordinary corporate transactions, private equity, LBO, and financial instruments including bonds, mini-bonds, AIM, equity, stock options, and carried interest.
• Fimaa Milano Lodi Monza BrianzaminorStrategic or Co-development PartnerAgreement with Fimaa Milano (real estate and credit mediators association affiliated with Confcommercio) to promote fintech diffusion and regulatory developments among real estate professionals and their member base.
• FindexableminorStrategic or Co-development PartnerCollaboration with Findexable, the Global Fintech Index, to monitor the birth, growth, and actions of fintech companies and ecosystems worldwide, contributing to benchmarking and ecosystem intelligence.
• Invenium LegaltechminorStrategic or Co-development PartnerCollaboration with Invenium Legaltech to support and stimulate training activities related to the corporate credit lifecycle, covering credit risk management, insurance, financial analysis, and related topics.
• DeloittecoreStrategic or Co-development PartnerDeloitte collaborated with AssoFintech as the main partner for the Fintech Future 2022 event and contributes expertise in open banking, payments, and fintech regulatory analysis. Deloitte's Fintech Team Manager sits on AssoFintech's Advisory Board.
• Italian Insurtech AssociationcoreStrategic or Co-development PartnerStrategic collaboration with Italian Insurtech Association for joint initiatives including the Call Tech Action Week, co-organizing insurtech summits, and promoting insurance innovation initiatives.
• Italian PropTech Network (Politecnico di Milano)coreStrategic or Co-development PartnerPartnership with the Italian PropTech Network at Politecnico di Milano for joint events including Call Tech Action Week and Proptech Day, focusing on real estate technology innovation.
• Banca ValsabbinacoreStrategic or Co-development PartnerBanca Valsabbina became a new partner of AssoFintech in 2023, with Deputy Director Hermes Bianchetti joining the association's Advisory Board. The bank co-organizes Fintech Future 2023 and supports fintech ecosystem events.
• eTorocoreStrategic or Co-development PartnereToro joined AssoFintech as a partner, with Italy Regional Manager Massimo Citoni entering the Advisory Board. eToro co-organizes events on fintech, investment opportunities, and trading techniques, including events at Università Bocconi.
• ICE - Italian Trade AgencycoreGTM or Marketing PartnerAssoFintech collaborates with ICE (Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italiane) to support Italian fintech companies at international events including the Singapore Fintech Festival, where AssoFintech coordinated the Italian Pavilion.
• H-FARM CollegeminorStrategic or Co-development PartnerPartnership with H-FARM College (part of H-FARM, Europe's largest innovation platform) to promote fintech culture and digital economy education. H-FARM College offers an Executive Master in FinTech in Milan, with AssoFintech contributing industry perspective.
• Innexta (Consorzio Camerale per il Credito e la Finanza)coreGTM or Marketing PartnerCollaboration with Innexta, the Chamber of Commerce Consortium for Credit and Finance, to organize the annual Crowdinvesting Day and provide educational webinars on equity crowdfunding and alternative finance for SMEs.
• Iccrea BancacoreStrategic or Co-development PartnerIccrea Banca, Italy's largest cooperative banking group, joined AssoFintech as a member, with Head of Digital Innovation Andrea Coppini sitting on the Advisory Board. Iccrea's Innovation Festival Champions also received free AssoFintech memberships.
• Società per lo Sviluppo dell'Impresa (SACE)minorGTM or Marketing PartnerSACE, Italy's export credit and insurance agency, collaborates with AssoFintech on institutional initiatives. Board member Roberto Cociancich serves on the Advisory Board. SACE supports Italian fintech internationalization.
• Università Bocconi / SDA BocconicoreStrategic or Co-development PartnerAssoFintech collaborates with Università Bocconi on fintech education and research, including the 'Fintech and digitalization in the Finance Industry' presentation. Professor Gimede Gigante (ICE Director at SDA Bocconi) chairs AssoFintech's Scientific Committee.
• Cameramera di Commercio di Milano Monza Brianza LodiminorGTM or Marketing PartnerThe Chamber of Commerce of Milan supports AssoFintech events including Crowdinvesting Day and fintech webinars, providing venue access at Palazzo Emilio Turati and co-organizing industry events.
• ABI LabminorStrategic or Co-development PartnerPartnership with ABI Lab, the research and innovation center of the Italian Banking Association, for collaborative fintech initiatives and knowledge sharing between traditional banking and fintech innovation.
• Italian Tech AllianceminorStrategic or Co-development PartnerCollaboration with Italian Tech Alliance (formerly Italia Startup) for joint policy advocacy and ecosystem initiatives including proposals to the Italian government for startup support measures.
• Banca d'ItaliacoreStrategic or Co-development PartnerFormal collaboration with Banca d'Italia, including participation in regulatory discussions, representation at Fintech Future events, and support for the Italian Pavilion at Singapore Fintech Festival 2023.
• ConsobcoreStrategic or Co-development PartnerOngoing engagement with Consob (Italian securities regulator), including Commissioner Paolo Ciocca's participation in Fintech Future events and regulatory discussions on European fintech legislation and crypto-asset regulation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Innovate Finance: UK-based independent industry body representing the UK global fintech community, including advocacy, policy work, and ecosystem programs. Closest large-market peer to AssoFintech in mission (national fintech advocacy) and structure (membership association).
• FinTech-Aviv: Israeli FinTech Association — a non-profit industry body that represents and supports the Israeli fintech ecosystem. AssoFintech has a formal mutual partnership with FinTech-Aviv, making it the closest direct peer in mission and structure (membership-based fintech association).
• Tokyo FinTech: Japan-focused fintech community/association organizing meetups, educational sessions, and ecosystem building. AssoFintech has a formal mutual partnership with Tokyo FinTech, making it a structurally comparable international peer.
• AIEC (Associazione Italiana Equity Crowdfunding): Italian association specifically representing equity crowdfunding platforms. Listed as a member of AssoFintech and represents an adjacent sub-segment of the Italian fintech ecosystem — a comparable mission-aligned Italian peer.
• Italian Insurtech Association: Italian non-profit association representing the insurtech ecosystem. AssoFintech and Italian Insurtech Association jointly organize insurtech summits (Call Tech Action Week), making them direct peers in insurtech advocacy within Italy.
• The LHoFT (Luxembourg House of Financial Technology): Luxembourg-based fintech foundation/hub promoting fintech innovation and international collaboration. AssoFintech lists The LHoFT as a core mutual partner, and both organizations serve as national gateways connecting fintech members to international ecosystems.

Broad incumbents

• AFME (Association for Financial Markets in Europe): European-wide trade association advocating for wholesale financial markets, including capital markets, banking, and asset management. Comparable in association structure and regulatory advocacy function, but broader in scope and significantly larger than AssoFintech.

Emerging players

• Italian Tech Alliance: Italian non-profit representing the broader tech and startup ecosystem (formerly Italia Startup). Comparable in non-profit trade-association structure, but with a wider scope beyond fintech; AssoFintech has a formal collaboration agreement with Italian Tech Alliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/assofintech
• Facebookfacebook.com/AssoFintech
• LinkedInlinkedin.com/company/assofintech
• Instagraminstagram.com/assofintech

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssoFintech