Capena

What Capena does

CAPENA GmbH (trading as Capena Swimmingpools) is a German manufacturer of prefabricated reinforced concrete swimming pool kits, headquartered in Feldkirchen bei München. The company's core product is a proprietary pool structure system built from modular polypropylene formwork panels that receive reinforced steel and are filled with concrete in a single continuous pour covering walls, floor, and steps. This monolithic pour method, combined with self-supporting formwork that requires minimal excavation (external dimensions plus 15 cm), is the central technical differentiator and underpins claims of rapid installation and structural integrity validated by static calculations.

The product portfolio extends well beyond the basin kit itself. CAPENA offers multiple pool models (Borneo, Baby Borneo), eight named stair designs (Kheops, Prestige, Elegance, Sextant, Artemis, Zeus, Ondine, Pharao), custom one-piece welded PVC liners with replaceable hanging profiles, and a full accessory stack: automatic roller shutter covers, four-season safety covers, bubble covers, telescopic shelters, FULL-INVERTER heat pumps (CAP 13, CAP 36), solar and heat-exchanger heating, Dolphin cleaning robots, Bayrol-branded dosing systems, counter-current systems, massage stations, waterfalls, and sand filtration. An online configurator enables buyers to specify basin, steps, liner color, cover, and accessories and submit a quote request.

Commercially, CAPENA operates a hybrid go-to-market combining direct-to-consumer sales via a six-language website (German, English, Spanish, French, Italian, Dutch) with a European dealer and installer network governed by a dedicated AGB-Händler terms document. The company is privately held under German law with Geschäftsführer Dipl.-Ing. Chr. Sterr as the named authorized representative, has 11-50 employees, no disclosed funding or external investment, and markets primarily to private homeowners installing residential pools across Germany, the Netherlands, France, Spain, and Italy.

Name

Capena

Legal name

CAPENA GmbH

Website

https://capena-swimmingpools.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Capena GmbH is a German manufacturer of prefabricated reinforced concrete swimming pool kits using a proprietary polypropylene formwork and monolithic pour system, selling direct-to-consumer and through a European dealer network to private homeowners across Germany, the Netherlands, France, Spain, and Italy.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro industry

PRIMARYHSAIALAJ

Equipment Installation & Upgrades (Automation, Covers, Sanitizers)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Pool & Spa Cleaning and Maintenance

Keywords

• Swimming pool kits
• Concrete pool systems
• Pool liners
• Pool heating systems
• Pool cleaning robots

Headquarters

HQ city

Feldkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Swimming Pool Kit Sales: CAPENA manufactures and sells complete swimming pool kits including the reinforced concrete basin structure, custom liners, covers, and accessories. The kits are sold as one-time purchases with professional installation options mentioned.
2. Pool Accessories and Add-ons: Additional revenue from accessories including heating systems (heat pumps, solar panels, heat exchangers), dosing systems, cleaners, wellness features (counter-current systems, waterfalls, massage stations), and covers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Capena manufactures and sells reinforced concrete swimming pool kits using a proprietary modular polypropylene formwork system, with walls, bottom and steps poured in one continuous operation. The complete pool offering includes basin kits (Borneo, Baby Borneo), pool stairs, custom-welded PVC liners, covers, heating systems, cleaning robots, dosing systems, wellness features, and sand filtration, sold to homeowners through a European dealer/installer network and direct website sales.

Product overview

CAPENA is a German manufacturer of unique reinforced concrete swimming pool structures for skimmer pools (with overflow available on request). The core product is the CAPENA swimming pool basin kit, which uses a patented modular formwork system in polypropylene that receives reinforced concrete. The company offers prefabricated components enabling quick installation. The product portfolio includes multiple pool models (Borneo, Baby Borneo), eight stair designs (Kheops, Prestige, Elegance, Sextant, Artemis, Zeus, Ondine, Pharao), custom PVC liners in various colors and patterns, multiple cover types (automatic roller shutters, safety covers, bubble covers, telescopic shelters), three heating options (FULL-INVERTER heat pumps, solar systems, heat exchangers), automatic cleaning robots (Dolphin brand), dosing systems for water treatment, wellness features (counter-current systems, massage stations, waterfalls), and sand filtration. An online pool configurator tool allows customers to customize pool basins and covers. All products are designed for outdoor and indoor use, with a continuously growing European distribution network.

Differentiator

Problem solved

Functional benefit

Products and services

• CAPENA Swimming Pool Basin Kits (Borneo, Baby Borneo) Reinforced concrete swimming pool basin kits built with modular polypropylene formwork panels, available in skimmer and overflow variants. Manufactured in Germany with prefabricated components for quick installation and minimal excavation.
• Pool Stairs (Kheops, Prestige, Elegance, Sextant, Artemis, Zeus, Ondine, Pharao) Reinforced concrete pool stairs offered in multiple designs including Roman, straight, corner-integrated, and full-width configurations. All stairs are seamlessly lined with PVC liner using high-frequency welding technology with no joints.
• Custom Pool Liners Custom-manufactured PVC pool liners welded in one piece, available in solid colors, mosaic patterns, and decorative borders. Feature comfort foam on walls and felt padding on floor for pleasant touch; fixed with a hanging profile allowing replacement without removing pool edge stones.
• Pool Covers (Automatic Roller Shutters, Four-Season Safety Covers, Bubble Covers SOLAR 400/500, Telescopic Shelters) Range of pool covers including above-ground and underground automatic roller shutter covers, year-round safety covers, classic 400/500 micron bubble covers for heat retention, and telescopic pool shelters that extend the swimming season with effective thermal insulation.
• Pool Heating Systems (FULL-INVERTER Heat Pumps CAP 13/CAP 36, Solar Systems, Heat Exchangers) Air-to-water FULL-INVERTER heat pumps that efficiently heat pools up to 28°C, solar panel systems that extract energy from sun and ambient heat, and heat exchangers that connect to home heating systems to warm pool water.
• Dolphin Automatic Pool Cleaning Robots Automatic pool cleaning robots (Dolphin Scoop Deluxe and Scoop Smart models) that automatically clean the entire pool floor and walls in approximately 2-6 hours.
• Pool Dosing Systems (Bayrol Pool Relax) Water treatment systems including chlorine disinfection systems, salt water electrolysis systems, and flocculation systems for crystal-clear pool water, featuring Bayrol Pool Relax dosing products.
• Pool Counter-Current Systems CAPENA counter-current systems that simulate ocean waves and enable fitness swimming; available in various models and pump strengths to allow optimal customization for use by the whole family.
• Massage Stations and Waterfall Features CAPENA massage stations intended to prevent back problems and help with neck tension or spinal disc issues, plus cascade showers and water features that serve as pool attractions and visual eye-catchers.
• Sand Filtration Systems Powerful sand filter systems sized to pool dimensions, with optional technical pit adjacent to the pool for housing filtration equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• BayrolsupportingTechnology or IntegrationBayrol is referenced as a supplier partner for dosing equipment and water treatment systems. CAPENA pools feature Bayrol Pool Relax dosing systems and chlorination products for water disinfection. This is a product supply partnership for pool maintenance equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Desjoyaux Pools: French manufacturer of in-ground pool kits with a similar DIY-style construction approach and pan-European dealer network; competes directly with CAPENA in the customizable residential concrete pool category.
• Niveko Pools: Czech manufacturer of one-piece monoblock polypropylene pools sold across Europe as kits; competes with CAPENA in the premium prefabricated residential pool segment.
• Future Pool: German pool kit manufacturer offering prefabricated pool systems and accessories via a dealer network, directly comparable to CAPENA's product breadth and channel structure.
• Piscines Magiline: French pool kit manufacturer offering customizable in-ground concrete pools with proprietary formwork systems and a franchised installer network, highly comparable to CAPENA's kit-plus-dealer model.
• Compass Pools: UK-based manufacturer of ceramic-core composite pools sold as kits through dealer/installers across Europe; competes with CAPENA for premium residential in-ground pool customers.
• RivieraPool: German manufacturer of steel-wall and polypropylene pool kits distributed across Europe; closest geographic and product-category competitor to CAPENA in the DACH market.

Others

• Bayrol: European pool and spa water-treatment chemicals and dosing systems supplier; already a CAPENA technology partner (Bayrol dosing/chlorination in CAPENA kits) — relevant ecosystem participant rather than direct competitor.

Broad incumbents

• Hayward Pool Products: Large incumbent pool equipment brand with broad coverage across filtration, heating, automation and cleaners; comparable to CAPENA in the accessories layer but not as a kit manufacturer.
• Pentair: Global broad-line pool equipment manufacturer (pumps, filters, heaters, automation); competes with CAPENA's accessory portfolio but does not sell pool kits directly, serving as an incumbent benchmark.

Emerging players

• Myrtha Pools: Italian-built modular pool specialist focused on commercial and competition pools (with residential extensions); comparable technology platform and European manufacturing base but different end-segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capena-gmbh/about/?viewAsMember=true
• Instagraminstagram.com/capena_swimmingpools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capena