San Diego Canyonlands
San Diego Canyonlands is a 501(c)(3) nonprofit founded in 2008 that restores and protects San Diego's urban canyon and creek ecosystems through volunteer-driven habitat restoration, wildfire and flood resilience programs, youth workforce development, and environmental education serving underserved local communities.
- Company typePrivate
- Founded2008
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What San Diego Canyonlands does
San Diego Canyonlands is a 501(c)(3) nonprofit organization (legal name San Diego Canyonlands Inc., EIN 26-2237918) founded in 2008 and headquartered at 5106 Federal Blvd #205, San Diego, California, with a staff in the 11-50 range. Its mission is to promote, protect, and restore urban canyon and creek ecosystems across San Diego County, with particular focus on underserved communities such as City Heights. The organization's program portfolio spans ecosystem restoration (invasive species removal, native planting, streambed restoration), wildfire and flood resilience initiatives, volunteer stewardship along trails including the City Heights Canyon Loop Trail (established 2012), guided hikes and special events such as the Hikeathon & Nature Challenge, youth and green-jobs workforce development, native plant gardening education, and environmental justice programming.
The organization operates without any disclosed proprietary technology stack, relying instead on standard nonprofit infrastructure: a Squarespace-hosted website (sdcanyonlands.org), GoFundMe Pro (Classy) for donation processing including a $25 monthly recurring preset, the California Climate Action Corps portal for volunteer event registration, and email/newsletter distribution. Revenue is generated exclusively through tax-deductible individual donations and corporate partnership/sponsorship contributions. Core operational partnerships include the California Climate Action Corps (volunteer pipeline), GoFundMe (donation infrastructure), Fire Safe Council of San Diego County (wildfire resources), City of San Diego Park Rangers (canyon restoration events), San Diego Coastkeeper, and the Elementary Institute of Science. The organization is led by co-founder and Executive Director Erik Bowlby, and has earned recognition including the 2018 Orchid Award from the San Diego Architectural Foundation for the City Heights Loop Trail and the 2025 Candid Platinum Seal of Transparency.
San Diego Canyonlands firmographics
Firmographics- Name
- San Diego Canyonlands
- Legal name
- San Diego Canyonlands Inc.
- Website
- https://sdcanyonlands.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- San Diego Canyonlands is a 501(c)(3) nonprofit founded in 2008 that restores and protects San Diego's urban canyon and creek ecosystems through volunteer-driven habitat restoration, wildfire and flood resilience programs, youth workforce development, and environmental education serving underserved local communities.
- Ownership category
- akta.pro rank
San Diego Canyonlands industry classification
Industry- Product category
- Environmental Conservation Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)
Keywords
Where San Diego Canyonlands is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
San Diego Canyonlands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting ecosystem restoration, wildfire resilience, flood resilience, biodiversity protection, and community programs. Donations can be made as one-time contributions or monthly recurring gifts.
- Corporate Partnerships: Corporate sponsorship and partnership programs for businesses seeking to support environmental conservation efforts in San Diego.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly recurring donation option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
San Diego Canyonlands product offering
Product offeringCore offering
San Diego Canyonlands is a 501(c)(3) nonprofit organization that promotes, protects, and restores San Diego's urban canyon ecosystems. It delivers habitat restoration, wildfire and flood resilience, environmental education, volunteer stewardship, and youth/green-jobs workforce development programs through community events, guided hikes, and partnership-driven programs. The organization funds its work via tax-deductible individual donations and corporate sponsorships.
Product overview
San Diego Canyonlands operates as a non-profit environmental organization offering a portfolio of interconnected conservation and community programs rather than a unified technology product. The core offerings include ecosystem restoration services, community outreach and education, volunteer programs (with events along trails like the City Heights Canyon Loop Trail), guided hikes and nature events, youth and workforce development (green jobs training), wildfire resilience initiatives, native plant gardening resources, and environmental justice programs. These services are delivered through in-person volunteer events, educational workshops, partnerships with organizations like the California Climate Action Corps, and donation-supported programs via the GoFundMe platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecosystem Restoration Programs Habitat restoration services focused on revitalizing San Diego's canyons and creeks through removal of invasive species, planting native vegetation, and restoring natural streambeds. For local San Diego communities and the broader canyon ecosystem.
- Community Outreach and Education Environmental education programs and community engagement initiatives connecting people with nature through workshops, events, and awareness campaigns. Targeted at underserved San Diego communities, youth, and families.
- Volunteer Programs Weekly volunteer stewardship events for fire fuel reduction, invasive plant removal, and native species nurturing along trails such as the City Heights Canyon Loop Trail. For San Diego residents, youth, families, and corporate groups.
- Guided Hikes and Nature Events Occasional special events including guided hikes and the Hikeathon & Nature Challenge that build community and connect people with local San Diego ecosystems.
- Youth and Workforce Development Green jobs training and youth programs that help communities connect with nature while developing environmental stewardship skills. Targeted at young people in San Diego, including underserved populations.
- Wildfire Resilience Initiatives Programs focused on clearing flammable vegetation and restoring native plants to make San Diego's canyons and adjacent neighborhoods more resilient to wildfires. For San Diego communities and partner organizations.
- Environmental and Social Justice Programs Initiatives improving equitable access to green spaces and environmental knowledge in underserved San Diego communities. For local community members near canyon ecosystems.
Quantifiable outcome
- City Heights Loop Trail established in 2012 connecting diverse canyons and offering nearby nature for residents
- +1 more outcomes
Companies that use San Diego Canyonlands
Customer profileSegments3 records
Ideal customer profiles3 records
San Diego Canyonlands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
San Diego Canyonlands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered general and core.
- San Diego CoastkeepergeneralPartner organization working together on environmental protection initiatives. Listed as a partner organization on San Diego Canyonlands' website partners section.
- Elementary Institute of SciencegeneralPartner organization collaborating on science education and environmental awareness programs. Listed as a partner organization on San Diego Canyonlands' website partners section.
- California Climate Action CorpscoreState-sponsored program partnering with San Diego Canyonlands to host volunteer events. Canyonlands uses the California Climate Action Corps portal for volunteer sign-ups and event coordination, providing workforce development opportunities.
- Fire Safe Council of San Diego CountygeneralPartner organization providing wildfire preparedness resources and information. Featured in San Diego Canyonlands' resource packages for wildfire resiliency education.
- City of San Diego Park RangersgeneralCollaboration for canyon restoration events in Ruffin Canyon and Navajo Canyon within the San Diego River Watershed. Events are listed separately and not staffed by Canyonlands team members.
- GoFundMecoreGoFundMe powers San Diego Canyonlands' online donation platform (GoFundMe Pro/Classy). Provides secure payment processing, monthly donation capabilities, and donor management infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
San Diego Canyonlands competitors and assessment
Company assessmentBroad incumbents
- Trust for Public Land: Trust for Public Land is a national land conservation organization that creates urban parks, trails, and ecological corridors—directly comparable to Canyonlands' City Heights Canyon Loop Trail work but with national scale and public funding access.
- The Nature Conservancy (California): TNC is a national incumbent operating large-scale land conservation and restoration programs across California; it overlaps with Canyonlands' mission but operates at far greater scale, with major institutional funding and policy influence.
- Resource Environmental Solutions: Resource Environmental Solutions is a large private mitigation and restoration firm executing habitat restoration projects at scale; while for-profit and infrastructure-heavy, it overlaps with Canyonlands' core ecosystem restoration services across the U.S.
- Sierra Club (San Diego Chapter): Sierra Club is a national environmental organization with a San Diego chapter running local outings, restoration events, and advocacy; it overlaps with Canyonlands' guided hikes and community engagement, but operates from a much larger national infrastructure.
Emerging players
- Earthwatch Institute: Earthwatch engages citizen scientists and volunteers in field conservation and environmental research; while more research-oriented and global in scope, its volunteer engagement and environmental education model is comparable to Canyonlands' programs.
Direct peers
- San Diego Coastkeeper: San Diego Coastkeeper is a regional water-quality and watershed-protection nonprofit that is both an active partner and a direct peer in habitat restoration, volunteer engagement, and canyon/creek stewardship across San Diego.
- Wildcoast: Wildcoast is a regional nonprofit conserving coastal and marine ecosystems in the San Diego/Baja California region through volunteer-driven restoration, advocacy, and community programs—closely aligned with Canyonlands' volunteer-based habitat restoration model.
- California Native Plant Society (San Diego Chapter): CNPS runs native plant conservation, habitat restoration, and volunteer events across California; its San Diego chapter closely mirrors Canyonlands' native plant restoration and invasive species removal activities.
- Friends of the San Diego River: Friends of the San Diego River is a volunteer-led nonprofit focused on restoration, advocacy, and education along the San Diego River watershed—directly overlapping Canyonlands' watershed restoration work and volunteer event model.
Regional players
- San Diego Audubon Society: San Diego Audubon is a regional chapter running habitat restoration, birding programs, and volunteer stewardship in San Diego County—operating with similar nonprofit mechanics, donor base, and volunteer event structure as Canyonlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
San Diego Canyonlands compliance and trust
Trust signalCompliance3 records
San Diego Canyonlands financial estimates
Financial estimateRevenue estimate
Valuation estimate
San Diego Canyonlands leadership team
Management profileNumber of profiles
Profiles1 record
San Diego Canyonlands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
San Diego Canyonlands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about San Diego Canyonlands
What does San Diego Canyonlands do?
San Diego Canyonlands is a 501(c)(3) nonprofit organization that promotes, protects, and restores San Diego's urban canyon ecosystems. It delivers habitat restoration, wildfire and flood resilience, environmental education, volunteer stewardship, and youth/green-jobs workforce development programs through community events, guided hikes, and partnership-driven programs. The organization funds its work via tax-deductible individual donations and corporate sponsorships.
Is San Diego Canyonlands a public or private company?
San Diego Canyonlands is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was San Diego Canyonlands founded?
San Diego Canyonlands was founded in 2008. It employs 11 to 50 people.
Where is San Diego Canyonlands based?
San Diego Canyonlands is headquartered in San Diego, United States, in the North America region.
How does San Diego Canyonlands make money?
Two revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships.
Who are San Diego Canyonlands's main competitors?
Broad incumbents on record are Trust for Public Land, The Nature Conservancy (California), Resource Environmental Solutions and Sierra Club (San Diego Chapter). Earthwatch Institute is listed as an emerging player. Direct peers are San Diego Coastkeeper, Wildcoast, California Native Plant Society (San Diego Chapter) and Friends of the San Diego River. San Diego Audubon Society is listed as a regional player.
Does San Diego Canyonlands have an API?
No public API is recorded for San Diego Canyonlands.
What industry is San Diego Canyonlands in?
San Diego Canyonlands's product category is Environmental Conservation Services. Its primary akta.pro industry code is THAAAGAK, Education & Community Programs (Junior Ranger, Citizen Science, School Programs). Its NAICS code is 71219 and its SIC code is 7900.