Juspro

What Juspro does

Juspro (operating under the brand name Justiça Sem Processo, abbreviated JUSPRO) is a private alternative dispute resolution (ADR) chamber incorporated as a Sociedade Simples Ltda. and headquartered in São Paulo, Brazil. It is positioned as the first private mediation and conciliation chamber registered with the Tribunal de Justiça de São Paulo (TJSP), which enables mediated agreements to be homologated by the court. The company provides negotiation, mediation, and conciliation services through both online and in-person channels, with a stated average resolution time of approximately 15 days — materially shorter than the multi-year timelines typical of Brazilian judicial litigation.

The operational platform is delivered through a self-service website and a mobile application, accessible to parties seeking to initiate or track a dispute. Mediators on the roster are certified through NUPEMEC (Núcleo Permanente de Métodos Consensuais de Solução de Conflitos), the TJSP-linked credentialing body. The company operates within Southeast Brazil, with no disclosed presence in other regions. It has also established a partnership with CONIMA (Conselho Nacional das Instituições de Mediação e Arbitragem), anchoring its institutional positioning within the Brazilian ADR ecosystem.

Juspro's commercial model is transactional: revenue is generated through fees tied to the complexity and monetary value of each mediated dispute, rather than subscriptions or retainers. It serves two distinct customer segments — individual consumers (B2C) initiating claims, and corporate clients (B2B) — with a notable structural feature: under the 'Conveniado' partner program, participating companies absorb the cost of mediation when one of their customers is the opposing party, effectively creating a B2B2C distribution mechanism that subsidizes consumer-side access.

Name

Juspro

Legal name

JUSPRO Justiça Sem Processo Mediação e Conciliação S/S Ltda.

Website

https://juspro.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Juspro is a São Paulo-based private mediation and conciliation chamber — the first registered with TJSP — providing online and in-person alternative dispute resolution to individual consumers and corporate clients in Brazil via a transaction-based fee model.

Ownership category

akta.pro rank

Product category

Alternative Dispute Resolution Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation & Dispute Resolution (BPAHAAAB)

akta.pro secondary industries

Specialty & Problem-Solving Courts (Drug, Mental Health, Veterans, Family) (BPAIAFAG), Court Services & Operations (Clerks, Records, Jury, Interpreters) (BPAIAFAH)

Keywords

• Online dispute resolution
• Private mediation services
• Conciliation chamber services
• Alternative dispute resolution
• Virtual mediation platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Mediation and Conciliation Fees: Fees charged for mediation and conciliation services, calculated based on the complexity and value of the dispute. Payment in two equal installments - first upon procedure initiation, second at closure. When a partnered company is involved, that company covers the fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

JUSPRO is the first private mediation and conciliation chamber registered with the Tribunal de Justiça de São Paulo (TJSP) in Brazil. The company provides in-person and online/virtual mediation and conciliation services to resolve disputes between parties (individuals and companies) without resorting to judicial litigation. Services are delivered through a self-service website, a mobile application, and physical sessions, with certified mediators and conciliators from NUPEMEC facilitating agreements that are subsequently homologated by the judiciary as enforceable judicial titles.

Product overview

JUSPRO operates as a unified platform offering private mediation and conciliation services. The core offering consists of two main service delivery modes: (1) in-person mediation and conciliation at physical locations, and (2) online/virtual mediation via video conference. Users access services through the JUSPRO website (using an online request form) or a dedicated mobile application (Aplicativo Móvel JUSPRO). The platform is structured around certified mediators and conciliators who facilitate dialogue between conflicting parties to reach agreements that are subsequently homologated by the Tribunal de Justiça de São Paulo. JUSPRO is the first private conflict resolution chamber registered with TJSP, and its services are governed by the Novo Código de Processo Civil and Lei da Mediação.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Mediation and Conciliation (Mediação e Conciliação Presencial)
• Online/Virtual Mediation and Conciliation (Mediação e Conciliação Online)

Quantifiable outcome

• Average conflict resolution time of 15 days

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Tribunal de Justiça de São Paulo (TJSP)coreStrategic or Co-development PartnerTJSP is the primary regulatory partner that registered JUSPRO as the first private dispute resolution chamber. This registration enables JUSPRO's agreements to receive judicial homologation and have enforceability as judicial titles.
• CONIMA (Conselho Nacional das Instituições de Mediação e Arbitragem)coreStrategic or Co-development PartnerCONIMA is the National Council of Mediation and Arbitration Institutions, which aims to congregate and represent mediation and arbitration entities, promoting excellence in Alternative Dispute Resolution (ADR) methods.
• Partner Companies (Empresas Conveniadas)majorChannel Partner/ Reseller/ DistributorCompanies that have partnership agreements (convênios) with JUSPRO. When a partnered company is involved in a mediation, that company is responsible for paying the fees (custas) of the procedure.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JAMS (JAMS — The Resolution Experts): Largest US private ADR provider; demonstrates the scaled business model for tech-enabled mediation chambers globally. Reference for JUSPRO's potential expansion path and corporate-market positioning.
• Centro Judiciário de Solução de Conflitos (CEJUSC): Court-affiliated free mediation centers in São Paulo and other states; offers direct public-sector competition. While free, they share the same certified mediator pool and homologation outcomes that JUSPRO markets against.
• American Arbitration Association (AAA-ICDR): US-headquartered ADR institution offering mediation, arbitration, and online dispute resolution services. Comparable business model with established hybrid in-person/virtual service delivery.
• International Chamber of Commerce (ICC) International Court of Arbitration: Global standard-setter for commercial arbitration and mediation rules; comparable on fee-for-service ADR revenue model and homologated award framework.

Direct peers

• Câmara de Mediação e Arbitragem FGV (GVMed): Operates private mediation/arbitration chambers in Brazil; similar ADR business model offering scheduled sessions and homologation support. Comparison point: FGV-backed institution vs. JUSPRO's court-registered status.
• Câmara de Conciliação, Mediação e Arbitragem Ciesp/Fiesp: Industry-association-backed private mediation chamber in São Paulo serving businesses and individuals. Directly comparable on chamber model, geographic market, and target dispute types.
• Câmara de Mediação Empresarial do Rio de Janeiro (CAMERJ): Private mediation chamber serving the Rio de Janeiro market with comparable services and business-association backing. Provides benchmark for geographic expansion into other Brazilian states.
• Câmara de Arbitragem e Mediação CAM-CCBC: Brazilian-Canadian Chamber of Commerce ADR arm providing mediation and arbitration in São Paulo. Comparable on private chamber structure, mediator certification, and homologated agreements.

Emerging players

• Youstice: Online dispute resolution platform with white-label SaaS tools for dispute resolution. Comparable on the tech-enabled ODR delivery model and self-service case initiation flow.
• Modria (Tyler Technologies): Online dispute resolution technology now part of Tyler Technologies. Comparable on technology-mediated mediation platforms; useful benchmark for JUSPRO's tech stack and partnership models with courts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juspro