Icone

What Icone does

Icone Medical (legal entity: Icone Medical Indústria e Comércio de Importação e Exportação Ltda., CNPJ 11.967.115/0001-76) is a privately held Brazilian manufacturer of high-performance electromedical equipment for the aesthetic and dermatological markets, founded in 2010 and headquartered in the Morumbi district of São Paulo, Brazil. The company develops, manufactures, and distributes 15 distinct capital equipment products across multiple physical modalities — Q-Switched Nd:YAG lasers (Q-Clean, Q-Clean MAX, Q-Wipe), CO2 fractional lasers (MTZ Essential, MTZ 40, MTZ 60), a third-generation fiber-optic hair-removal system (Fiber Deep), HIFU (CFU-Èlife), radiofrequency with robotic microneedling (Cutanea), microwave body contouring (Lysiwave), transdermal laser (Aileen), augmented-reality phlebology visualization (Easy Vein Pro), skin cooling systems (Aria, Aria Mini), and the XLase multi-platform modular system. Core engineering differentiators include proprietary dual-barrel Q-Switched laser architecture, consumable-free HIFU with mechanical focal adjustment, patented microwave adipocyte targeting, and a multi-modality modular platform combining Nd:YAG, KTP, Q-Switched, IPL, and Erbium technologies.

The company's revenue model combines one-time capital equipment sales with a recurring technical-assistance and maintenance services stream, delivered through a direct sales motion (email, phone, WhatsApp) targeting medical-aesthetic clinics, dermatologists, surgeons, and beauty clinics/spas across Brazil. Icone holds ANVISA certification, CE marking, and ISO 9001 quality certification, and operates a proprietary nationwide technical-support network with immediate parts replacement. A strategic co-development partnership with Biotec Italia (a global aesthetic-technology developer present in 60+ countries) produces shared-IP products including CFU-Èlife and the patented Lysiwave microwave platform, signaling both technology transfer and latent international distribution optionality. The firm is founder-led/privately held with no disclosed venture capital backing, parent company, or institutional investors, and is currently operating with 51–100 employees.

Name

Icone

Legal name

Icone Medical Indústria e Comércio de Importação e Exportação Ltda.

Website

https://iconemedical.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Medical Aesthetic Equipment Manufacturing

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Energy-Based Surgical Devices (Electrosurgery, RF, Ultrasonic, Laser) (HLAHADAC)

akta.pro secondary industry

Laser & Energy-Based Dermatology (HLAKACAF)

Keywords

• Medical aesthetic equipment
• Electromedical device manufacturing
• Laser systems aesthetics
• HIFU body contouring
• Radiofrequency skin rejuvenation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electromedical Equipment Sales: Icone Medical manufactures and sells high-performance aesthetic medical equipment including lasers, HIFU, radiofrequency, and microwave devices. Revenue is generated through one-time equipment sales with pricing based on product tier and specifications.
2. Technical Support and Maintenance Services: The company provides its own technical assistance and maintenance services nationwide, with immediate parts replacement and accessible costs. This includes post-sale support and equipment servicing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Icone Medical manufactures and sells high-performance electromedical equipment for aesthetic and medical use, including laser systems (Q-Switched Nd:YAG, CO2 fractional, diode fiber optic), HIFU, radiofrequency, and microwave body contouring devices. The company sells this equipment primarily to medical-aesthetic clinics and medical professionals across Brazil, complemented by in-house technical assistance and maintenance services with nationwide coverage.

Product overview

Icone Medical is a Brazilian manufacturer of high-performance aesthetic and medical-electronic equipment. The product portfolio spans 15 distinct offerings across multiple technology platforms: multiple Q-Switched Nd:YAG laser systems (Q-Clean, Q-Clean MAX, Q-Wipe) for tattoo/pigment removal and rejuvenation; CO2 fractional laser platforms (MTZ Essential, MTZ 40, MTZ 60) for ablative treatments; fiber optic laser hair removal (Fiber Deep); HIFU technology (CFU-Elife) for non-invasive lifting; radiofrequency and microneedling (Cutanea); microwave body contouring (Lysiwave); transdermal laser (Aileen); augmented reality phlebology visualization (Easy Vein Pro); cooling systems (Aria, Aria Mini); and a multi-platform modular laser (XLase). Products share common engineering principles (Brazilian development, international certifications, local technical support) and are sold as standalone equipment targeting aesthetic clinics and medical professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Aileen Transdermal laser system for aesthetic and vascular treatments, featuring dual Xenon lamps, Nd:YAG 1064nm bar, intelligent pre/post-shot cryogenic jet cooling (RCS system), and open software with programmable memories. Designed for aesthetic clinics and medical professionals treating vascular and skin conditions.
• Aria Advanced skin cooling system for medical-aesthetic procedures, providing surface skin cooling during laser, IPL, and injectable treatments. Reaches temperatures down to -20°C with German radial vacuum pump. Targeted at clinics performing laser and IPL procedures.
• Aria Mini Portable, lightweight compact version of the Aria cooling system for reduced spaces and mobile professionals, delivering near full-size performance in a smaller footprint.
• CFU-Elife Premium HIFU platform developed in partnership with Biotec Italia, operating without consumables. Features microfocused (1.5/3/4.5mm) and macrofocused (6/9/11/13mm) handpieces, Center Less architecture for homogeneous coagulation points, Easy Zoom mechanical focal adjustment, and open software platform with up to 10Hz frequency. For non-invasive lifting and body contouring.
• Cutanea Radiofrequency platform combining robotic microneedling (with insulated needles delivering RF at needle tip up to 65°C) and microablative fractional RF without needles for skin rejuvenation, firming, and revitalization. For dermatologists and aesthetic clinics.
• Easy Vein Pro Augmented reality visualization system for aesthetic phlebology enabling visualization of vessels in green neon or black/white modes that are invisible to naked eye or ultrasound. Features rechargeable battery and compact design for mobility. For phlebology and vascular treatment practitioners.
• Fiber Deep Third-generation fiber optic laser hair removal system with independent emission of 3 wavelengths (810nm gold, 940nm, 1064nm), 1200W real power output, and integrated cooling system. Designed for all skin types including high phototypes. Comes with 5-year warranty.
• MTZ 40 Versatile CO2 fractional laser system (10,600nm) for facial, corporal, surgical, and gynecological procedures without consumables or extra adjustments. For clinics and medical professionals performing ablative treatments.
• MTZ 60 Ultra pulsed fractional CO2 laser with 60W power, featuring Korean 7-mirror articulated arm, latest-generation scanner, vaginal spacer tip, 360-degree handpiece, fractional tips, and 50mm/100mm surgical pens. For facial, corporal, surgical, and gynecological procedures.
• MTZ Essential Fractional CO2 laser (10,600nm) with 30W RF-stimulated sealed metallic tube, Korean 7-mirror articulated arm, multiple operating modes (Fractional Light, Fractional Deep, Fractional Fusion, Full Resurfacing Classic), custom shot formats, and cold laser mode. For aesthetic treatment clinics.
• Q-Clean Nd:YAG Q-Switched laser (1064nm, 532nm, 1320nm) with exclusive dual laser bar system stimulated by German Xenon lamp, flat top converter lenses, unlimited shots without software lock, touchscreen LCD, and 6 spacers. For tattoo/micropigmentation removal, hyperpigmentation, rejuvenation, and Black Peel protocols. ANVISA and CE certified.
• Q-Clean MAX High-power Q-Switched laser positioned as the new reference in nanossecond laser technology. For demanding aesthetic and dermatological treatments including tattoo removal, pigmentation, and skin rejuvenation.
• Q-Wipe Portable Q-Switched laser for micropigmentation (PMU) removal, built in Brazil with 300W power, Xenon lamp-activated Nd:YAG generator, intuitive interface, and local technical support.
• XLase Multi-platform modular laser system with 5 modular technologies: X-DUAL (Nd:YAG 1064nm + KTP 532nm), Q-PULSE (Q-Switched 1064nm/532nm), X-LIGHT (IPL with 6 interchangeable filters), ABLAT (Erbium 2940nm). Features square pulse driver, Flat Top Converter optics, and 6 spot size options. For multi-treatment aesthetic clinics.
• Lysiwave Patented microwave body contouring system (2.45GHz) developed in partnership with Biotec Italia, using controlled heating from ionic mobilization for adipocyte targeting combined with continuous cooled pure oxygen flow for patient comfort. Features LD handpiece (3cm2) for collagen fiber contraction, thermal sensors, and automatic intensity adjustment. For localized fat, flaccidity, and cellulite treatment.
• Technical Assistance and Maintenance Service In-house technical assistance and maintenance service with nationwide coverage across Brazilian territory, immediate parts replacement, accessible costs, and direct specialized support. Contactable via WhatsApp at +5511955784456. Serves existing Icone Medical equipment owners.

Quantifiable outcome

• 5-year warranty on Fiber Deep equipment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Biotec ItaliacoreStrategic or Co-development PartnerStrategic collaboration between Icone Medical (Brazilian reference in electromedical device engineering) and Biotec Italia (one of the largest global developers of aesthetic and medical technologies, present in more than 60 countries). The partnership combines Italian precision engineering with Brazilian production robustness and know-how, resulting in exclusive platforms including CFU-ÈLIFE HIFU system and Lysiwave microwave body contouring technology. Both products are jointly developed with shared intellectual property.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cutera: US-based aesthetic device manufacturer offering lasers, RF, and body contouring platforms (e.g., enlighten, truSculpt, Secret RF) that compete head-to-head with Icone's Q-Clean, MTZ, Cutanea, and Lysiwave systems in similar clinic channels.
• Venus Concept: Aesthetic device company offering Venus Legacy, Venus Velocity, and Venus Viva platforms in RF, laser hair removal, and skin rejuvenation segments where Icone competes with Cutanea and Fiber Deep across clinic customers.
• Alma Lasers: Global aesthetic medical device manufacturer offering lasers, RF, ultrasound, and body contouring platforms directly competing with Icone's Q-Clean, MTZ, Fiber Deep, Cutanea, CFU-Elife, and Lysiwave product lines across similar medical-aesthetic clinic customers.
• Sciton: US aesthetic and medical laser manufacturer offering fractional CO2, IPL, and BBL platforms (e.g., JOULE, mJOULE) directly competing with Icone's MTZ fractional CO2 and XLase multi-platform laser systems for clinic customers.
• Lutronic: Korean aesthetic device manufacturer offering Q-Switched (Spectra), fractional laser, and HIFU systems that compete with Icone's Q-Clean, MTZ, and CFU-Elife product lines, particularly in international markets.
• InMode: Israeli aesthetic device manufacturer specializing in RF, body contouring, and minimally invasive technologies (e.g., BodyTite, Morpheus8) competing with Icone's Cutanea RF platform and body contouring products.
• Candela (Syneron-Candela): Global aesthetic device company offering GentleLase, GentleYAG, CO2RE, and VelaShape platforms competing with Icone's Fiber Deep, MTZ, and body contouring products across medical-aesthetic clinics worldwide.

Broad incumbents

• Lumenis (Boston Scientific): Global aesthetic and surgical laser leader now part of Boston Scientific with strong footprint in CO2 and Nd:YAG lasers that compete with Icone's MTZ and Q-Clean product families; serves overlapping clinic and dermatology customers worldwide.
• Cynosure (Hologic): Major aesthetic device manufacturer owned by Hologic, offering PicoSure, Elite+, and TempSure platforms that compete with Icone's tattoo removal (Q-Clean), hair removal (Fiber Deep), and RF (Cutanea) products across clinic customers.

Others

• Biotec Italia: Italian aesthetic medical technology developer and Icone's strategic partner; co-develops CFU-Èlife HIFU and Lysiwave microwave technologies under shared IP. Operates in 60+ countries and is the closest peer in terms of product overlap, though primarily as a partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iconemedical
• Facebookfacebook.com/iconemedical

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icone