Ruh Dental

What Ruh Dental does

Ruh Dental is a privately held UK cosmetic and implant dentistry group operating four clinics — three in London (Harrods Knightsbridge, Fleet Street, Notting Hill Gate) and one in Manchester (Spinningfields). Founded in 2015 by CEO Dr. Zayba Sheikh, the practice runs through four distinct legal entities registered in England and serves individual adult consumers seeking aesthetic dental treatments rather than general NHS dentistry. Its core service portfolio is organized around a three-step "Align, Enhance, Replace" framework: Invisalign orthodontic treatment (with Diamond Apex / top 1% in Europe status and 7,000+ cumulative cases), cosmetic enhancements such as composite bonding and porcelain veneers (with 10,000+ cumulative smiles), and dental implants including All-on-4 and All-on-6 full-arch restorations. Revenue is generated per-treatment via upfront payments or 0% interest finance arranged through Snap Finance and Tabeo Finance, with treatment tickets ranging from £395 (whitening) to £15,000 (All-on-6).

The technology stack is built on third-party clinical platforms rather than proprietary systems: Align Technology's Invisalign system and ClinCheck 3D treatment planning for orthodontics, CBCT 3D scanners for implant planning, digital smile design for cosmetic visualization, and the Dentally patient management system with Stripe payment processing. The business goes to market through a direct-to-consumer, social-media-led motion — heavy presence on Instagram, TikTok, and YouTube featuring before/after galleries and celebrity patient stories (notably Molly Mae Hague), with free in-person and virtual consultations as the primary conversion mechanism and flexible evening and weekend appointments to accommodate professional patients.

Strategically, the practice has expanded steadily since founding, opening three new clinics between 2017 and 2025 and most recently securing a flagship concession inside Harrods, which functions as both a premium retail touchpoint and a luxury brand anchor with separate Harrods-specific pricing. The group employs 501–1,000 staff, holds no external institutional investment, and operates under founder/management ownership. Clinical reputation is supported by a 4.8/5 Google rating across 350+ reviews and a 100% money-back guarantee on Invisalign outcomes within eight weeks.

Name

Ruh Dental

Legal name

Ruh Dental (KBH) Limited

Website

https://ruhdental.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ruh Dental is a privately held UK cosmetic and implant dentistry group operating four clinics (Harrods Knightsbridge, Fleet Street, Notting Hill Gate, Manchester) serving individual adult consumers seeking Invisalign orthodontics, composite bonding, porcelain veneers, and dental implants under a premium, direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Cosmetic Dentistry Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Orthodontic Group Practices (HLABAKAC)

Keywords

• Cosmetic dentistry services
• Invisalign orthodontic treatment
• Composite bonding veneers
• Dental implant placement
• Smile makeover treatments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Cosmetic Dental Treatments: Primary revenue stream from cosmetic dental procedures including composite bonding, porcelain veneers, and smile makeovers. Treatment fees are paid upfront or through financing plans.
2. Orthodontic Treatment (Invisalign): Clear aligner orthodontic treatment generating revenue through tiered treatment packages (Invisalign Lite, Moderate, Full). Includes ancillary revenue from retainers and whitening kits included in packages.
3. Dental Implants: Revenue from single, multiple, and full-arch dental implants (All-on-4, All-on-6). Treatment typically requires significant upfront payment with financing options available.
4. General Dentistry: Routine dental services including extractions, root canals, hygiene appointments, white fillings, and bridges.
5. Finance Facilitation: Partnership with Snap Finance and Tabeo Finance to provide 0% interest financing for treatments, facilitating higher-value purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Ruh Dental operates a multi-location private dental practice providing cosmetic, orthodontic, implant, and general dentistry services to individual consumers. Its core offering is structured around a 3-step smile makeover plan (Align via Invisalign, Enhance via composite bonding/veneers/whitening, Replace via implants/bridges/dentures), supported by in-clinic consultations, digital treatment planning, and 0% finance partnerships.

Product overview

Ruh Dental is a cosmetic and implant dentistry practice offering a unified service portfolio centered on smile transformation. The core offering follows a 3-step approach: Align (Invisalign braces), Enhance (composite bonding, porcelain veneers, teeth whitening), and Replace (dental implants, bridges, dentures). These are complemented by general dentistry services (fillings, root canal, extractions, hygiene, periodontics) and facial aesthetic treatments (anti-wrinkle, lip fillers, Profhilo). Products span multiple tiers (e.g., Invisalign Lite/Moderate/Full, All-On-4/All-On-6 implants) and include post-treatment retainers and night guards. The practice operates multiple UK clinic locations with digital consultation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Treatment Clear aligner orthodontic system that straightens teeth discreetly using custom-made removable aligners, offered in Lite, Moderate, and Full/Comprehensive tiers to suit mild to complex cases. Targets adults seeking an alternative to fixed braces, backed by a 100% money-back guarantee if teeth are not visibly straighter within 8 weeks.
• Composite Bonding Minimally invasive cosmetic procedure applying tooth-coloured composite resin to repair chipped, cracked, worn, or discoloured teeth, or to close gaps and reshape teeth. Positioned as an original Ruh Dental specialism with over 10,000 smiles enhanced using their freehand technique.
• Porcelain Veneers Custom-crafted ceramic shells bonded to the front surface of teeth to address discolouration, chips, misalignment, or gaps, providing long-lasting natural aesthetics with a typical lifespan of 15-20 years.
• Dental Implants Titanium posts surgically placed into the jawbone to serve as artificial tooth roots supporting crowns, bridges, or full-arch prosthetics for permanent tooth replacement, including All-on-4 and All-on-6 full-arch solutions. Treatment planned using CBCT 3D imaging with a reported 90%+ success rate after 10 years.
• Teeth Whitening Professional cosmetic treatment using clinical-grade whitening agents to lighten and brighten tooth colour for patients with discoloured or stained teeth.
• Dental Bridges Fixed prosthetic devices that replace one or more missing teeth by anchoring to adjacent natural teeth or implants, restoring function and appearance.
• Dentures Removable prosthetic devices custom-fitted to replace missing teeth and surrounding tissue, offered as full or partial sets for edentulous or partially edentulous patients.
• General Dentistry Services Routine dental care including white fillings, root canal treatment, tooth extraction, hygiene appointments (scale and polish), and periodontics to treat gum disease and maintain oral health.
• Facial Aesthetics Non-dental cosmetic treatments including anti-wrinkle injections, lip fillers, and Profhilo skin rejuvenation offered alongside smile makeover services.

Quantifiable outcome

• 10,000+ smiles transformed
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Align TechnologycoreTechnology or IntegrationOfficial Invisalign provider using Align Technology's clear aligner system. Utilises ClinCheck 3D treatment planning software and receives aligner trays manufactured by Align Technology for patient treatment.
• HarrodsflagshipStrategic or Co-development PartnerPremium retail partnership with Harrods department store in Knightsbridge, London. Rüh Dental operates a clinic within the Harrods Wellness Clinic on the Fourth Floor, targeting affluent consumers seeking luxury dental services.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dental Beauty: UK cosmetic dental group with multiple London and regional sites focused on Invisalign, composite bonding, veneers, and implants. Comparable to Ruh Dental in service portfolio and multi-site cosmetic positioning.
• The London Smile Clinic: London-based premium cosmetic dental clinic focused on smile makeovers, veneers, and orthodontics. Directly comparable to Ruh Dental in London premium cosmetic positioning, celebrity-driven brand, and high-ticket treatment mix.
• Smilepod: London-focused cosmetic dental group operating multiple central studios offering hygiene, whitening, composite bonding, and Invisalign. Directly comparable to Ruh Dental in London-centric cosmetic DTC positioning and similar price-tiering of services.
• Portman Dental Care: UK premium dental group operating a multi-site network of practices including cosmetic, implant, and orthodontic services. Directly comparable to Ruh Dental in service mix (Invisalign, cosmetic, implants), UK group-practice structure, and premium positioning.

Broad incumbents

• Rodericks Dental Partners: UK dental group with a large multi-site practice portfolio offering NHS and private dentistry including cosmetic and orthodontic treatments. PE-backed consolidator directly comparable in UK group practice structure and service breadth.
• mydentist: Largest UK dental chain with hundreds of practices offering NHS and private cosmetic, orthodontic, and implant services. Comparable as a broad incumbent in UK multi-site dentistry, though less focused on the premium/aesthetic niche Ruh Dental occupies.
• Bupa Dental Care: Major UK dental chain (part of Bupa) providing general, cosmetic, and orthodontic care across a large clinic network. Comparable as a broad incumbent operating UK-wide private dentistry at scale, with overlapping Invisalign/cosmetic services.
• Together Dental: UK dental group operating multiple practices across England offering general, cosmetic, and orthodontic dentistry. Comparable as a UK group-practice peer operating across multiple regions with mixed NHS/private services.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ruhdental
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ruh-dental-group
• Instagraminstagram.com/ruhdental
• TikToktiktok.com/@ruhdental?lang=en
• Xx.com/RuhDental

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruh Dental