Life Value
Life Value is a privately-held Brazilian insurance brokerage founded in 2017 and headquartered in Rio de Janeiro, offering pension and life insurance intermediation services through a small team of 11-50 employees.
- Company typePrivate
- Founded2017
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Life Value does
Life Value is a privately-held Brazilian insurance brokerage founded in 2017 and headquartered in Rio de Janeiro. According to the firmographic record, the company offers pension and life insurance services to clients in Brazil, operating in a for-profit capacity with a small team of 11-50 employees.
The company's business model is consistent with that of a traditional insurance brokerage: intermediating pension and life insurance products on behalf of carriers in exchange for commissions. The digital footprint, however, is minimal — the corporate website at lifevalue.com.br is a basic Weebly-hosted page that displays only the company name, a reference to an individual identified as "Bella Marcel," and hosting attribution to Hostgator Brasil Ltda. No product catalog, carrier roster, pricing information, technology stack, management team, partnerships, certifications, or regulatory registrations are publicly disclosed.
The investment-relevant reality is one of significant data scarcity. Revenue, funding history, ownership structure, regulatory standing (e.g., SUSEP registration as an insurance broker in Brazil), customer base, and leadership are all unverified or unreported in the available source material. For analytical purposes, Life Value should be treated as a sub-scale, opaque brokerage with insufficient public disclosure to underwrite either a valuation or a strategic thesis; any deal work would require direct management outreach and primary-source verification of carrier appointments, commission volume, and regulatory standing before meaningful conclusions can be drawn.
Life Value firmographics
Firmographics- Name
- Life Value
- Website
- https://lifevalue.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Life Value is a privately-held Brazilian insurance brokerage founded in 2017 and headquartered in Rio de Janeiro, offering pension and life insurance intermediation services through a small team of 11-50 employees.
- Ownership category
- akta.pro rank
Where Life Value is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Life Value business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Life Value product offering
Product offeringCore offering
Life Value is an insurance brokerage company that offers pension and life insurance services to clients. The firm acts as an intermediary connecting individual customers with life insurance and pension product providers, based in Rio de Janeiro, Brazil.
Product overview
No product or service information available on the website.
Differentiator
Problem solved
Functional benefit
Products and services
- Pension Insurance Services Brokerage and advisory services for pension insurance products, connecting individual clients with pension plan providers for retirement planning and long-term financial security.
- Life Insurance Services Brokerage and advisory services for life insurance policies, helping individual clients select coverage from insurers for financial protection of beneficiaries.
Companies that use Life Value
Customer profileIdeal customer profiles1 record
Life Value technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Life Value partnerships and signals
Strategic signalRecent moves1 record
Life Value competitors and assessment
Company assessmentEmerging players
- Akko: Brazilian insurtech offering device-protection and adjacent insurance products through digital channels. Comparable as a tech-enabled emerging player demonstrating how new entrants can scale distribution outside traditional brokerage models.
- Pier: Brazilian insurance tech company building digital distribution infrastructure for insurance products. Comparable as an emerging digital distribution player that competes for the same broker-customer relationship Life Value depends on.
- Justos: Brazilian insurtech initially focused on auto insurance but expanding into adjacent lines. Comparable as an emerging digital player reshaping Brazilian insurance distribution and raising the competitive bar on technology and customer experience.
Direct peers
- 180 Seguros: Brazilian insurance brokerage distributing policies from multiple carriers with emphasis on life and personal lines. Directly comparable as a competing brokerage with similar carrier-intermediary model and product mix.
- Minuto Seguros: Brazilian digital-first insurance broker that compares and distributes policies across multiple carriers, including life and pension products. Comparable as a tech-enabled brokerage serving Brazilian consumers in the same product categories.
- WIZ Soluções Corretora de Seguros: One of the largest insurance brokerages in Brazil, distributing life, auto, and other lines through retail, banking, and digital channels. Directly comparable as a multi-channel insurance brokerage operating in the same Brazilian market.
Broad incumbents
- SulAmérica: One of Brazil's largest insurance and health groups, offering life, health, auto, and pension products with a large in-house brokerage force. Comparable as a broad incumbent competing for the same life and pension customer wallet.
- Brasilprev: Largest private pension provider in Brazil, jointly owned by BB and Principal. Comparable because Life Value's pension brokerage offering overlaps with Brasilprev's core product, though Brasilprev is a carrier rather than a broker.
- Icatu Seguros: Major Brazilian insurer specializing in life, pension, and capitalization products. Comparable as a life-and-pension specialist that brokers like Life Value distribute policies for, providing a relevant benchmark for product and channel strategy.
- Porto Seguro: Large Brazilian insurance group with diversified life, auto, and property products distributed through its own brokerage network. Comparable as a broad incumbent against which Life Value must compete for life insurance distribution share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Life Value social profiles
Digital presenceLife Value financial estimates
Financial estimateRevenue estimate
Valuation estimate
Life Value leadership team
Management profileNumber of profiles
Life Value funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Life Value M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Life Value
What does Life Value do?
Life Value is an insurance brokerage company that offers pension and life insurance services to clients. The firm acts as an intermediary connecting individual customers with life insurance and pension product providers, based in Rio de Janeiro, Brazil.
When was Life Value founded?
Life Value was founded in 2017. It employs 11 to 50 people.
Where is Life Value based?
Life Value is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
Who are Life Value's main competitors?
Emerging players on record are Akko, Pier and Justos. Direct peers are 180 Seguros, Minuto Seguros and WIZ Soluções Corretora de Seguros. Broad incumbents are SulAmérica, Brasilprev, Icatu Seguros and Porto Seguro.
Does Life Value have an API?
No public API is recorded for Life Value.