What Slickr does

Slickr is a privately-held online local business directory operating at slickr.org that lets local businesses create listings at no cost and enables consumers to browse and search those listings by category. The platform is built as a standard web-based directory with category taxonomy (48+ categories) and search, aggregating 2,050+ business listings across four countries: the United States, Canada, Australia, and the United Kingdom.

The underlying product is a content-driven SMB listings platform; there is no indication of proprietary AI, machine learning, or advanced technical components beyond conventional web directory functionality. The company also maintains a social media presence to support go-to-market and brand awareness.

Slickr's business model is freemium. Listings and basic directory access are free for businesses and consumers, while monetization is attempted through a paid upsell layer that includes top-tier visibility placement, prime spots, and custom marketing boosts. The company appears bootstrapped, with no disclosed funding rounds, investors, executive team, or revenue figures in the available material.

Name

Slickr

Legal name

Slickr

Website

https://slickr.org

Company type

Private

Operating status

Operating

Short description

Slickr is a bootstrapped online local business directory that lets SMBs create free listings across 48+ categories in the US, Canada, Australia, and the UK, with optional paid premium visibility upgrades.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Business Listings (Free Tier): Free listings for local businesses to increase their online visibility. Businesses can create profiles with contact information, descriptions, and service details.
2. Premium Visibility Services: Top-tier visibility, prime spots, and custom marketing boosts mentioned as premium services for businesses wanting enhanced exposure on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Slickr is a web-based local business directory platform that enables consumers to search and discover local businesses across 48+ service categories including healthcare, real estate, automotive, legal, and home services. Local businesses can create free listings with contact information, descriptions, and service details to gain online visibility. The platform also offers premium visibility services including top-tier placement, prime spots, and custom marketing boosts for businesses seeking enhanced exposure.

Product overview

Slickr operates as a single unified business directory platform, not a modular platform architecture. The core product is the Slickr Business Directory Platform, which provides a searchable database of local businesses across 40+ categories. The platform also offers a supplementary Business Listing Services module that businesses can use to enhance their visibility within the directory through premium placement and marketing features.

Differentiator

Problem solved

Functional benefit

Products and services

• Slickr Business Directory Platform Web-based local business directory platform that enables users to search for and discover local businesses across 48+ categories including Healthcare, Real Estate, Automotive, Legal Services, Home Improvement, and more. Businesses create free profiles with contact information, descriptions, and service details to reach potential customers.
• Business Listing Services Premium subscription service allowing businesses to create and manage enhanced profiles on Slickr's directory, providing top-tier visibility, prime spots in search results, and custom marketing boosts to help businesses reach local customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Foursquare: Foursquare operates a location-based discovery platform with business listings, ratings, and tips. It overlaps with Slickr's local business discovery use case, though it leans more on consumer check-ins and location data.
• Angi (Angie's List): Angi operates a directory and lead-generation platform for home-services professionals, with reviews and pay-per-lead monetization. It is comparable to Slickr's home-services listings but with deeper vertical specialization and enterprise monetization.
• Thumbtack: Thumbtack is a marketplace that matches consumers with local professionals across categories like home services, events, and lessons. It overlaps with Slickr's category-based local search, but with a stronger lead-generation/booking focus.

Direct peers

• Hotfrog: Hotfrog is a global small-business directory with free listings and paid premium placements across categories. It is highly comparable to Slickr in business model, category structure, and target SMB customer.
• Citysearch: Citysearch is a long-running local city guide and business directory with categorized listings and reviews. It is a structural analog to Slickr's category-based local search experience, though at much lower current scale.
• Yelp: Yelp is the dominant consumer-facing local business directory with reviews, photos, and advertising products for SMBs. It directly competes with Slickr on category-based local search and paid visibility placements, operating at vastly greater scale.
• Better Business Bureau: BBB is a long-standing business directory and accreditation platform that lets consumers search accredited local businesses by category and region. It overlaps directly with Slickr's core category-browsing and trust/ratings value proposition.
• Yellow Pages: Yellow Pages operates a web-based directory of local businesses organized by category and geography. It is structurally similar to Slickr, offering free and paid listings, though with a longer history and broader brand recognition.
• Manta: Manta is a small-business directory that offers free and premium listings, primarily for SMBs seeking visibility. It competes directly with Slickr in the free-listing-with-premium-upsell model.

Broad incumbents

• Google Business Profile: Google's free local business listings product surfaces directly in Search and Maps. It competes with Slickr by dominating local-intent SERPs and offering free visibility, but does so as part of Google's broader search/maps portfolio rather than as a standalone directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slickr