Heavent Meetings

What Heavent Meetings does

Heavent Meetings is a French-headquartered B2B event management company that operates a portfolio of premium One to One Meetings exhibitions across Europe. The flagship show — Heavent Cannes, held at the Palais des Festivals et des Congrès (with the next edition scheduled for March 2-4, 2027) — targets the business tourism and events industry, convening ~490 exhibitors per event against ~500 fully-hosted qualified buyers carrying validated projects. Sister editions and sub-brands extend to Marbella (Spain) and Amsterdam (Netherlands), and span additional verticals including IT & Cybersecurity, E-commerce CX & AI, Health Center, Workplace, Hotel & Restaurant, Educatech Expo, Europropre, Transports & Logistics, and Séminaire Expo.

The company's core product is the Weyou Digital Platform, a proprietary ecosystem combining AI-powered matchmaking algorithms, an integrated CRM, real-time analytics and ROI dashboards, an exhibitor management portal with badge scanning and lead capture, and a mobile application. This stack is augmented by human field teams that qualify buyers, curate appointments, and operate the shows on-site. Heavent's hosted-buyers program is the wedge of its value proposition: decision-makers with active projects are fully sponsored (transport, accommodation, meals) and matched to exhibitors through 15-minute pre-organized one-to-one meetings.

Heavent Meetings is operated by Weyou Group, which holds the proprietary technology stack and CRM, and the entity is private with 11-50 employees. Revenue is generated primarily through exhibitor booth fees, supplemented by sponsored content and media partnerships via Weyou's institutional partner network. Pricing is quote-based and not publicly disclosed; the 2025 events are stated to deliver +70% exhibitor bookings in the month following the show, ROI of x7 to x15 over 18 months, and consistent exhibitor satisfaction rated very good to excellent.

Name

Heavent Meetings

Legal name

Weyou Group

Website

https://heavent-meetings.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heavent Meetings, operated by Weyou Group, runs premium B2B One to One Meetings exhibitions across Europe, matching qualified hosted buyers carrying validated projects with exhibitors in the business tourism and MICE sectors via its proprietary AI-powered matchmaking platform.

Ownership category

akta.pro rank

Product category

Trade Exhibition and Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• B2B trade exhibitions
• Event management services
• Business tourism events
• MICE industry events
• Exhibition matchmaking

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Fees: Revenue generated from brands and solution partners purchasing exhibition booth space at premium B2B one-to-one meetings events
2. Sponsored Content & Media Partnerships: Revenue from media and institutional ecosystem partners who sponsor and support events

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heavent Meetings organizes premium B2B One to One Meetings exhibitions across Europe for the business tourism and MICE industry. The company brings together approximately 490 exhibitors and 500 fully-hosted qualified buyers per event for pre-organized 15-minute appointments at venues in Cannes, Marbella, and Amsterdam. The events are powered by a proprietary digital ecosystem developed by Weyou Group featuring AI-driven matchmaking algorithms, integrated CRM, mobile application, and exhibitor management tools that qualify, schedule, and measure B2B meetings outcomes.

Product overview

Heavent Meetings operates a portfolio of Premium One to One Meetings exhibitions across Europe, organized through the Weyou Digital Platform combined with human production teams and qualification processes. The core offering consists of Heavent-branded B2B events for business tourism and events industry professionals, supplemented by digital tools including the proprietary matchmaking platform, integrated CRM, mobile application, and exhibitor management system. Events serve the MICE (Meetings, Incentives, Conventions, Exhibitions) sector with targeted exhibitions for agencies, hotels, convention centers, destinations, and event service providers.

Differentiator

Problem solved

Functional benefit

Brands

• Heavent Cannes: Premium One to One Meetings exhibition dedicated to business tourism and events industry in Cannes, France.
• Heavent Paris
• All4Customer
• All4Customer Paris
• Health Center
• Hotel & Restaurant
• Interior & Exterior Design
• IT & Cybersecurity
• Transports & Logistics Intralogistics 360
• Workplace
• E-commerce CX & AI
• Educatech Expo
• Europropre
• Affaire de Cadeaux
• Salon de l'Environnement de Travail et des Achats
• Séminaire Expo
• Workspace Paris
• Weyou Digital Platform

Products and services

• Heavent One to One Meetings Exhibitions Premium B2B exhibition format featuring pre-organized 15-minute one-to-one meetings between validated Hosted Buyers carrying concrete projects and innovative suppliers in the business tourism and events industry. Held across European venues in France, Spain, and the Netherlands.
• Weyou Digital Platform

Quantifiable outcome

• +70% exhibitor bookings within month following event
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Weyou GroupcoreStrategic or Co-development PartnerWeyou Group is the parent company and operator of Heavent Meetings. They developed and own the proprietary digital platform, matchmaking algorithms, CRM, digital solutions, and mobile application that power the Heavent One to One Meetings events. The digital ecosystem connects matchmaking algorithms, CRM, digital solutions, and mobile app for real-time event management and ROI tracking.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hyve Group: UK-headquartered international events and exhibitions business operating B2B trade shows across multiple sectors. Directly comparable business model of running industry-specific exhibitions with curated buyer-seller matchmaking formats.
• GL events: Major French B2B exhibition organizer and venue operator running flagship industry events across Europe, Middle East, and Asia. Comparable as a French-rooted MICE organizer with multi-vertical portfolio and international footprint.
• Easyfairs: European B2B exhibition organizer with a multi-vertical portfolio across Benelux, Germany, UK, and Nordic markets. Comparable as a European-focused trade show operator with similar vertical specialization and hosted buyer / matchmaking emphasis.
• Comexposium: French-headquartered B2B trade show and event organizer operating major exhibitions across Europe and globally. Directly comparable as a French MICE player running large-scale B2B exhibitions with similar target exhibitor profiles.
• dmg events: International B2B exhibition organizer running large-scale trade shows across energy, construction, hospitality, and design. Comparable as a multi-vertical trade show portfolio operator with similar matchmaking and hosted buyer formats.
• Clarion Events: Global events organizer running B2B exhibitions and conferences across multiple sectors. Comparable as a multi-vertical trade show and conference organizer with hosted buyer programs and matchmaking emphasis.

Broad incumbents

• Informa Markets: Division of Informa plc, one of the world's largest events and B2B services groups. Operates portfolio of specialized B2B exhibitions including healthcare, technology, and hospitality verticals overlapping with Heavent's verticals, but at much greater scale and global breadth.
• Messe Frankfurt: German-headquartered global trade fair organizer running exhibitions across consumer goods, textiles, and tech. Comparable B2B exhibition model but at significantly larger scale and with broader international geographic coverage.
• Reed Exhibitions (RX): One of the world's largest B2B exhibition organizers running hundreds of trade shows globally across industries. Broadly comparable event portfolio and hosting-buyer / matchmaking capabilities, though at far larger scale and with different geographic emphasis.

Emerging players

• Bizzabo: Event experience platform providing registration, matchmaking, and analytics software for B2B event organizers. Comparable as an AI-enabled matchmaking and event technology provider that increasingly competes with traditional trade show formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heaventmeetings
• LinkedInlinkedin.com/company/heavent-meetings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heavent Meetings