Publicity

What Publicity does

Publicity (Паблисити Консультационная Группа) is a Moscow-based, privately held communications agency founded in 1994, positioning itself as one of the first full-service communications firms in post-Soviet Russia. The firm delivers a complete communications lifecycle to Russian government bodies, large Russian corporates, and international companies operating in Russia, covering strategy development, media relations, event organization, internal corporate communications, consumer communications, social communications, and professional-environment communications. Its stated client roster includes federal ministries (Economic Development, Healthcare, Industry & Trade), state investment vehicles (RDIF, VEB Ventures, VEB Innovations), and major enterprises across energy (NOVATEK, Lukoil, MOEK), aviation (Aeroflot, Turkish Airlines), technology (Microsoft, ABB, Schneider Electric, Nokia, Bosch), consumer goods (Heineken, Borjomi, Russian Standard, Efes), finance (INGOSSTRAKH, Russian Standard Bank), automotive (Renault), and tourism (Cyprus Tourism Organization, Hilton).

The firm's underlying technology stack is undisclosed, and the business is built on human professional-services delivery rather than proprietary software. Its business model is sales-led, relying on direct enterprise engagement and a reputation-driven client development approach accumulated over three decades. Revenue is generated through customized, quote-based professional-services engagements; no public pricing exists. Distribution is direct to enterprise and government buyers, with no channel-partner or reseller layer. The firm holds professional certifications from the Russian Association of Communications Organizations (RASO/RACO), the National Association of Communications Organizations (NAOM), and the Association of European Business (AEB), and has won recurring Russian industry awards including Silver Luchek and RuPoR. Publicity operates from a single headquarters in Moscow at 1st Shchemilovsky Lane, with event-organization coverage extending across all Russian regions and limited international execution. The firm is led by General Director Dmitry Borisovich Dorovsky, who has been with Publicity since 2004 and has held the General Director role since 2012; no parent company, funding rounds, or acquisition activity are disclosed.

Name

Publicity

Legal name

Publicity, Паблисити Консультационная Группа

Website

https://publicity.ru

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Publicity is a Moscow-based full-cycle communications agency founded in 1994, delivering strategic communications, media relations, event organization, and PR services to Russian government bodies and large Russian and international enterprises.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAADAI

Media Relations & Press Office Services

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

SECONDARYBPAFADAF

Media Relations & Press Office Services

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAO

Event PR & Communications Support

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAFADAN

Reputation Management & Online PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPAAAOAK

Media Relations, Monitoring & Rapid Response

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Reputation Management & Crisis Communications

Keywords

• Public relations services
• Communications strategy consulting
• Media relations agency
• Corporate event organization
• Government communications

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communications and PR Services: Full-cycle communications services including strategic communications development, media relations, event organization, internal communications, social communications, and consumer communications. Revenue generated from professional services engagements with enterprise and government clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Publicity is a full-cycle communications consulting group operating since 1994 in Moscow, delivering integrated communications and event organization services to Russian government bodies, large corporates, and international companies. Core offerings include communications strategy development, media relations, event organization, internal corporate communications, social communications, consumer communications, and professional environment (B2B) communications, executed end-to-end from strategy formulation to delivery.

Product overview

Publicity is a full-cycle communications and event organization services group offering six integrated service modules. The core offering includes communications strategy development, media relations, event organization, internal corporate communications, social communications, consumer communications, and professional environment communications. The services work together as a comprehensive communications ecosystem supporting clients from strategy formulation through execution across all stakeholder groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Environment Communications (Коммуникации в профессиональной среде) Positioning and reputation communications aimed at B2B and professional audiences for enterprises and government bodies seeking to communicate competitive advantage within business circles.
• Consumer Communications (Коммуникации с потребителями) Communications services that help businesses build effective interaction models with end-consumer audiences, harmonize brand perception across information channels, and drive consumer engagement.
• Internal Corporate Communications (Внутрикорпоративные коммуникации) Strategy services for internal communications dissemination, employee engagement, corporate culture development, and internal image building within organizations.
• Social Communications (Социальные коммуникации) Communications services covering social partnership programs, charity projects, CSR initiatives, and stakeholder engagement on social and public-interest topics.
• Communications Strategy Development (Разработка стратегии коммуникаций) Strategic consulting that maps stakeholders, defines key messages, designs communication tools, develops campaign ideologemes, and sets strategic communication policy direction for clients.
• Media Relations (Взаимодействие со СМИ) Press service execution including information campaigns, press release preparation, media kit development, interview organization, and securing coverage in Russian and international media.
• Event Organization (Организация мероприятий) Turnkey event production including business events (conferences, forums, roundtables, presentations), official government functions, grand openings, mass public events (city holidays, festivals, sports), social/charity events, internal corporate events, and management of client participation in exhibitions including international ones; delivered across all Russian regions.

Named customers40 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Agency for Strategic InitiativescoreStrategic or Co-development PartnerCollaboration on strategic communications initiatives and projects promoting investment in Russian regions
• Russian Direct Investment FundcoreStrategic or Co-development PartnerStrategic partnership for investment promotion communications and investor relations support
• WorldSkills Russia (Soyuz Molodykh Professionalov)minorStrategic or Co-development PartnerSupport for vocational skills development communications and professional competitions
• VEB VenturescoreStrategic or Co-development PartnerStrategic communications partnership for innovation and venture development projects
• VEB InnovationscoreStrategic or Co-development PartnerCommunications support for innovation and technology development initiatives

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Grayling: International public relations and public affairs consultancy operating across multiple markets. Comparable in scope of corporate and government communications services, though with broader geographic coverage than Publicity.
• Edelman: Global public relations firm and the world's largest independent PR agency. Comparable as a broad incumbent offering media relations, corporate communications, crisis and public affairs across multiple verticals, though operating at much greater scale and global footprint than Publicity.
• Hill+Knowlton Strategies: International public relations firm offering corporate communications, crisis management and public affairs. Historically one of the largest PR players in Russia; comparable in service mix and client types to Publicity.
• BCW (Burson Cohn & Wolfe): Global communications agency within WPP offering media relations, corporate and public affairs services. A direct competitor across enterprise and government communications engagements.
• FleishmanHillard: International PR and communications agency within Omnicom, providing media relations, public affairs, crisis and corporate communications. Directly comparable in service mix to Publicity, particularly for multinational clients operating in Russia.
• Ketchum: Global communications agency owned by Omnicom offering media relations, corporate and consumer communications. A direct competitor in the multinational segment that previously serviced the Russian market.
• Weber Shandwick: Global public relations and communications agency within Interpublic, providing media relations, corporate communications and public affairs. Comparable in full-service scope to Publicity for enterprise and government clients.

Direct peers

• Pro-Vision Communications: Russian communications group headquartered in Moscow offering media relations, event organization, public affairs and corporate communications. Among the closest direct domestic peers of Publicity in scale, service mix and target clients.
• Mikhailov & Partners: Independent Russian communications consultancy with strong public affairs and government relations practice. Comparable to Publicity in targeting Russian corporates and government institutions with strategic communications mandates.
• Comunica: Russian communications agency group providing media relations, corporate communications, event management and public affairs. Direct domestic peer in service offering and Russian enterprise/government client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PublicityPR

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publicity