What Solido does

Solido Inc. is an Argentine vertically integrated apparel company founded in 1992 and headquartered in Rosario, with 51-100 employees. The company designs, manufactures, and sells casual clothing for men and women, organized into sub-brand collections including GARAGE (casual everyday wear), SEASON 26 (seasonal contemporary fashion), ESSENTIALS (basic wardrobe staples), DROP ARGENTINA (Argentina-themed merchandise), and ACCESORIOS (accessories such as perfumes, belts, wallets, bags, caps, socks, and boxers). It operates its own production facility spanning over 2,000 m² in Rosario, covering the full manufacturing chain from weaving (tejeduría) and confection through washing processes, which provides control over quality, cost, and lead times.

The company operates a multi-channel distribution model: direct-to-consumer retail through physical stores and outlets in Rosario (including a flagship at Córdoba 1698, locations at Portal Rosario Shopping and Shopping Paso del Bosque, and outlets at Santa Fe 3178 and San Martín 3357), an e-commerce platform at solido-inc.com.ar with nationwide shipping, a wholesale channel (Mayoristas) for local retailers, and a franchise program (Franquicias) offering turnkey store setup with architecture, visual design, and a unified management system. Products are priced in Argentine Pesos with a 10% bank-transfer discount, 3 interest-free installments, and free shipping thresholds (ARS 100,000 in Rosario, ARS 200,000 nationally). Payment processing is handled through Mercado Pago and MODO.

Solido is a privately held, founder-owned company with no disclosed external funding rounds, institutional investment, or parent company. It is the registered owner of the "SOLIDO INC." and "DROP ARGENTINA" marks and operates exclusively in the Argentine domestic market. The marketing mix relies on the e-commerce website, email newsletter, WhatsApp for customer service and B2B inquiries, and organic social (Pinterest), with the brand's 30+ year heritage as a primary positioning asset.

Name

Solido

Legal name

SOLIDO INC.

Website

https://solido-inc.com.ar

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Solido Inc. is an Argentine vertically integrated apparel company founded in 1992, manufacturing and selling casual clothing for men and women through retail stores, e-commerce, wholesale, and franchise channels across Argentina.

Ownership category

akta.pro rank

Product category

Casual Apparel Manufacturing and Retail

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Casual apparel manufacturing
• Clothing retail
• Fashion wholesale
• Garment production
• Apparel franchising

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (B2C): Direct retail sales to consumers through physical stores in Rosario and online e-commerce platform. Offers multiple payment options including credit cards, bank transfer with discount, and installments.
2. Wholesale/B2B: Wholesale channel for retailers and local stores featuring products with strong brand identity, excellent quality, and high turnover rates. Minimum initial investment.
3. Franchise Revenue: Franchise model offering complete store setup with architecture, visual design, unified management system, and ongoing support. Financing available up to 6 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Solido designs, manufactures, and sells casual apparel and accessories for men and women, operating its own production facility (2,000+ m²) covering weaving, confection, and washing processes. The company distributes through physical retail stores in Rosario, an e-commerce storefront, a wholesale channel for retailers, and a franchise program for entrepreneurs, with collections organized under sub-brands including GARAGE, SEASON 26, ESSENTIALS, DROP ARGENTINA, and ACCESORIOS.

Product overview

Solido Inc. is an Argentine fashion and clothing brand with over 30 years of experience. The company operates its own production with a factory exceeding 2,000 m², developing collections from knitting and manufacturing through washing processes. The product portfolio is organized into distinct sub-brands/collections: GARAGE (casual everyday wear), SEASON 26 (contemporary seasonal collection), ESSENTIALS (basic wardrobe staples), DROP ARGENTINA (Argentina-themed patriotic merchandise), and ACCESORIOS (accessories including perfumes, belts, wallets, bags, caps, socks, and boxers). The company offers retail e-commerce, wholesale services for retailers, and franchise opportunities, with products ranging from t-shirts, pants, knits, hoodies, shirts, denim jackets, and outerwear for men and women, to various accessories. The brand is known for its strong brand identity, quality products, and high turnover, with jeans being a core product category.

Differentiator

Problem solved

Functional benefit

Brands

• DROP ARGENTINA: Collection featuring Argentine-themed apparel and accessories
• SEASON 26
• GARAGE
• ESSENTIALS

Products and services

• GARAGE Casual everyday wear collection for men and women, including t-shirts (remeras), pants (pantalones), knits (tejidos), shirts (camisas), hoodies and jackets (buzos y camperas), polo shirts (chombas), and accessories. Sold through the Sólido e-commerce site and retail stores.
• SEASON 26 Seasonal contemporary fashion collection for men and women, featuring t-shirts, pants, knits, hoodies, shirts, denim jackets, skirts (polleras), polo shirts (chombas), and winter jackets (camperas de abrigo).
• ESSENTIALS Basic wardrobe staples collection for men and women, including t-shirts, pants, knits, hoodies, polo shirts, denim jackets, and shirts.
• DROP ARGENTINA Argentina-themed patriotic merchandise collection including t-shirts, hoodies (canguros), blankets (mantas), scarves (bufandas), and hats featuring Argentine flag motifs and national designs.
• ACCESORIOS (Accessories) Accessories line including socks (medias), boxers, bags (bolsos), caps (gorras), wallets (billeteras), belts (cintos), and perfumes (PERFUME INTENSE WOMAN, BLESSED EAU PARFUM).
• Mayoristas (Wholesale) Wholesale distribution service for local Argentine retailers, supplying Sólido apparel from the company's own 2,000+ m² production facility. Backed by 30+ years of brand trajectory, strong brand identity, high-rotation products, and a minimum initial investment requirement. Engaged via WhatsApp.
• Franquicias (Franchises) Franchise program offering a proven retail business model including architectural store design, unified management system for real-time sales and inventory reporting, visual design, and ongoing operational support. Financing available up to 6 months for franchisees.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wanama: Argentine casual fashion brand for men and women with own stores and online sales. Comparable to Sólido as a long-standing domestic fashion retailer with multi-channel operations and a focus on accessible casual wear.
• Montagne: Argentine outdoor and sportswear brand headquartered in Buenos Aires with multi-channel retail and wholesale distribution across Argentina. Highly comparable to Sólido as a domestic multi-channel apparel company targeting Argentine consumers with own-brand collections.
• Rapsodia: Premium Argentine fashion brand with multi-brand retail presence and a strong identity-driven positioning. Comparable to Sólido as a domestic Argentine apparel brand operating physical retail and e-commerce with a distinct seasonal collection strategy.
• Jazmín Chebar: Argentine contemporary fashion brand with own boutiques and seasonal collections across Latin America. Comparable to Sólido's SEASON 26 sub-brand in terms of women's contemporary fashion positioning and domestic retail footprint.
• Broer: Argentine basics and casual apparel retailer with own physical stores and online channel. Closely mirrors Sólido's Essentials positioning, target demographic, and price-tier within the Argentine market.
• 47 Street: Argentine denim and casual apparel brand with nationwide retail stores and e-commerce. Directly comparable to Sólido given the strong emphasis on jeans, casual wear, and a similar domestic D2C plus wholesale positioning in Argentina.

Regional players

• Sarkany: Iconic Argentine footwear and fashion brand with own retail stores and e-commerce. Adjacent comparable to Sólido as a domestic lifestyle brand operating physical retail in Argentina with similar brand-equity-driven positioning.

Broad incumbents

• H&M: Global fast-fashion incumbent with a strong physical and digital retail footprint in Argentina. Comparable as a broad incumbent competing with Sólido in the affordable casual apparel segment, though at much larger scale and international scope.
• Zara (Inditex): Global fast-fashion incumbent owned by Inditex with physical stores and e-commerce presence across Latin America. Comparable to Sólido as a broad incumbent in the casual apparel category targeting similar demographic segments.

Emerging players

• Shein: Global digital-native fast-fashion retailer rapidly expanding across Latin America with aggressive pricing. Comparable to Sólido as an emerging disruptor competing for the same affordable casual apparel customer in Argentina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/solidoinc
• Facebookfacebook.com/solidoinccdb
• LinkedInlinkedin.com/company/solido-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solido