What Wanama does

Wanama is an Argentine women's fashion brand and direct-to-consumer retailer operating under the legal entity BIG BLOOM S.A. The company sells women's clothing, denim, leather goods, fragrances, footwear, and accessories alongside a home decor collection and a separate kids line, Wanama Kids (wanamakids.com). Its product architecture is organized around seasonal collections — most recently the FW26 'Echoes of Freedom' drop — and vertical sub-lines including a Pima cotton premium range. A sustainability initiative, The Circular Club (thecircularclubwanama.com), extends the brand into circular-economy messaging.

The commercial model is omnichannel. Wanama sells through its owned e-commerce platform (www.wanama.com in Argentina, www.wanama.uy in Uruguay) and more than 100 physical points of sale that include brand stores, franchise locations, and multimarca wholesale partners. Core technology is a standard e-commerce storefront with Mercado Pago and NPS for payments, Andreani for last-mile logistics and pick-up points, Zendesk for customer support, WhatsApp commerce via a pill-button widget, and social login through Facebook and Google OAuth. Pricing is denominated in Argentine pesos, includes VAT, and is supported by interest-free installment financing through ICBC bank (3 and 6 cuotas sin mínimo de compra; 12 cuotas from $18,500 ARS) and free shipping above $300,000 ARS. Customer acquisition runs primarily through organic social — Instagram (@wanamaoficial), Facebook, and TikTok — supplemented by an email newsletter offering a 10% subscriber discount. No public revenue, funding, or investor information is disclosed; the company is privately held, founder/owner-managed, and operates from El Talar de Pacheco, Buenos Aires Province, with 101–250 employees.

Name

Wanama

Legal name

BIG BLOOM S.A.

Website

https://wanama.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Wanama is an Argentine women's fashion retailer selling apparel, denim, accessories, home decor, and a kids line through an owned e-commerce platform and more than 100 retail doors across Argentina and Uruguay.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time retail sales of apparel, accessories, and home decor products through owned e-commerce and physical stores. Products include women's clothing (tops, bottoms, dresses, outerwear, denim), accessories (belts, bags, fragrances), and home goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Wanama designs, brands, and retails women's fashion through seasonal collections (currently FW26 "Echoes of Freedom"), covering outerwear, knitwear, dresses, shirts, pants, tops, t-shirts, denim, leather goods, and accessories such as bags, footwear, belts, fragrances, underwear, and headwear. The brand extends into home decor (bedding, kitchen textiles, cushions, blankets, candles, ornaments) and a children's line via wanamakids.com, and sells digital gift cards. Products are fulfilled through owned e-commerce (wanama.com / wanama.uy), 100+ physical stores, and franchise/wholesale partners, with payment installments via ICBC and processing via MercadoPago and NPS.

Product overview

Wanama is a women's fashion e-commerce retailer operating primarily in Argentina and Uruguay. The core offering centers on women's clothing across multiple categories including outerwear, knitwear, dresses, shirts, pants, and denim, organized primarily around seasonal collections (currently FW26 'Echoes of Freedom'). The brand differentiates through specialized sub-lines such as the Pima Cotton Collection (premium Peruvian cotton garments), leather goods (Cueros), and a comprehensive accessories range spanning bags, footwear, belts, fragrances, underwear, and headwear. Beyond fashion, Wanama has expanded into Home Deco (bedding, kitchen, and living accessories) and Kids clothing via a separate website. The company also operates The Circular Club sustainability initiative and offers Gift Cards. The business model combines direct-to-consumer e-commerce with physical retail presence through franchise stores across Argentina, supported by integrated payment processing (MercadoPago, NPS), logistics (Andreani), and customer service (Zendesk, WhatsApp) infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Wanama Kids: Kids fashion line operating at wanamakids.com
• The Circular Club

Products and services

• Women's Clothing Collection (FW26 Echoes of Freedom) Primary women's fashion seasonal collection sold via wanama.com; covers outerwear, knitwear, dresses, skirts, shirts, pants, tops, t-shirts, and denim aimed at fashion-conscious women in Argentina and Uruguay.
• Denim Collection Denim apparel line for women offering Skinny, Straight, Boot Cut, Wide Leg fits, and denim jackets.
• Pima Cotton Collection Premium women's apparel sub-line featuring t-shirts and tops made from Peruvian Pima cotton with higher-quality fabric and craftsmanship.
• Leather Goods (Cueros) Leather accessory collection including belts and bags crafted from cowhide leather, aimed at Wanama's women's fashion customers.
• Accessories Collection Broad women's accessories line including bags, footwear, belts, fragrances, underwear, scrunchies, and caps.
• Home Deco Collection Home decor collection including bedding, cushions, blankets, kitchen textiles, tableware, candles, essences, ornaments, baskets, rugs, and home accessories sold through wanama.com.
• Wanama Kids Sub-brand offering children's clothing and apparel sold through the separate wanamakids.com website.
• Wanama Gift Cards Digital gift cards available in denominations of $100,000, $150,000, and $200,000 ARS for purchase and gifting.
• The Circular Club Sustainability and circular-economy initiative for the Wanama brand promoting responsible consumption and recycling, operated under thecircularclubwanama.com.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core.

• AndreanicoreImplementation/ SI/ Consulting PartnerAndreani is the primary logistics partner for Wanama, handling home delivery and pick-up point shipments across Argentina. Customers can choose between home delivery or Andreani branch pick-up.
• ICBCcoreGTM or Marketing PartnerICBC bank partnership enables 3 and 6 interest-free installments without minimum purchase amount, and 12 interest-free installments from $18,500 ARS. This financing option is prominently featured in marketing materials.
• Mercado PagocoreTechnology or IntegrationPrimary payment processing platform for all online transactions. Supports multiple payment methods including credit cards, debit cards, and cash payments through Pago Fácil and Rapipago.
• NPScoreTechnology or IntegrationAlternative payment processing service for credit card transactions, complementing Mercado Pago integration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zara (Inditex): Global fast-fashion incumbent with extensive Argentine and Uruguayan retail presence. Comparable to Wanama in women's apparel category and overlapping customer base, though at vastly larger scale and faster trend cycles.
• Mango: Spanish global women's fashion retailer with significant LATAM presence (including Argentina and Uruguay). Comparable as a competing women's apparel and accessories brand operating in Wanama's geography but at greater scale and with broader international footprint.
• Falabella (Argentina/LATAM): Major LATAM department store operator with Argentine operations selling apparel, home goods, and accessories. Comparable as a multi-category retailer competing with Wanama for the same women's apparel and home decor wallet, though at broader assortment and scale.

Direct peers

• Kosiuko: Argentine fashion brand offering women's and men's apparel, denim, and accessories through e-commerce and physical stores. Comparable in target market, country focus, and omnichannel DTC-plus-retail model.
• Jazmín Chebar: Argentine women's fashion brand selling apparel, outerwear, and accessories via DTC and retail. Directly comparable to Wanama in geography, customer, and product mix (women's clothing with leather goods and accessories).
• Complot: Argentine women's fashion brand with apparel, denim, and accessories sold through retail and e-commerce. Directly comparable in geography, customer persona, and product category mix to Wanama.
• Las Pepas: Argentine contemporary fashion brand focused on women's clothing and accessories. Comparable to Wanama as a domestic peer targeting trend-conscious Argentine women across price tiers.
• María Cher: Argentine contemporary fashion brand with apparel and accessories targeted at women. Comparable to Wanama as a domestic Argentine women's fashion retailer with multi-channel presence.
• Rapsodia: Argentina-based women's contemporary fashion brand offering apparel, denim, and accessories through e-commerce and physical stores. Closely comparable to Wanama in target customer (Argentine women), price positioning (mid-to-premium), and omnichannel model.
• AY Not Dead: Argentine fashion brand with women's and men's apparel, denim, and accessories. Comparable to Wanama as a domestic multi-category fashion brand with strong Argentine brand identity and multi-channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wanamaoficial
• Instagraminstagram.com/wanamaoficial
• TikToktiktok.com/@wanama_oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wanama