What Tactica does

Táctica (Tactica) is an independent strategic research consultancy headquartered in Barcelona, Spain, founded in 1998. The firm offers three integrated service lines: Strategic Research (Investigación Estratégica), Social Research (Investigación Social), and Market Research (Investigación de Mercados), delivered as custom ad-hoc projects rather than standardized products. Its stated methodology combines data collection, analysis, and interpretation from people, organizations, and markets with a structured reflection and co-creation process intended to produce actionable strategic outputs.

The firm operates as a horizontal network of senior independent liberal professionals, explicitly independent of any corporate group, with full senior team involvement from project inception through delivery. Core technology is described only as tools used in a supporting role to enrich traditional research methodologies; no platform, product, API, SDK, application, patent, or trademark is disclosed. Delivery capacity beyond the core team is augmented through a partner ecosystem covering national and international field services, digital platform development, and public relations / communications strategy.

Táctica serves seven primary verticals: Leisure and Tourism, Renewables and Sustainability, Consumer Goods, Pharmaceuticals and Laboratories, Politics, and Transport and Mobility, plus Education. The revenue model is professional services on a custom quote basis, with no publicly disclosed pricing. There are no external funding events, no institutional investors, no parent company, no subsidiaries, and no disclosed M&A activity. The firm has operated continuously for 25+ years as a self-sustaining private practice, with two named client-facing principals (Cris Domingo and Laura Gibert) and total headcount in the 1-10 range.

Name

Tactica

Legal name

Táctica

Website

https://tactica.es

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Táctica is an independent Barcelona-based strategic research consultancy delivering custom ad-hoc social research, market research, and strategic reflection projects. The firm serves seven sectors including tourism, renewables, pharmaceuticals, and education through a small network of senior independent professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Research Projects: Project-based professional services generating revenue through bespoke research and strategic consulting engagements. Projects are designed ad hoc based on client needs, integrating social and market research, strategic reflection, and innovation. Revenue is generated through custom project fees rather than standardized product pricing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Táctica is a strategic research consultancy that delivers custom ad hoc services spanning strategic research, social research, and market research. The firm distills knowledge from people through data collection, analysis, and interpretation; cultivates ideas through reflection and creative processes; and builds opportunities via co-creation with client teams. Engagements are bespoke, designed end-to-end by the same senior team without standardized products or fragmented value chains.

Product overview

Tactica is a strategic research consultancy specializing in social and market research. The company operates as a single integrated offering rather than a platform with modular components. Their services are organized around three interconnected activities: destilling knowledge from people (research), cultivating ideas through reflection, and building opportunities via co-creation. The core products—Investigación Estratégica, Investigación Social, and Investigación de Mercados—are delivered through custom ad hoc methodologies designed around each client's specific needs rather than standardized processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Investigación Estratégica (Strategic Research) Strategic research services that provide objective and reliable information to support solid decision-making for challenges, strategic projects, and innovation processes. Designed for client organizations facing strategic, innovation, or planning decisions that require grounded market and social intelligence.
• Investigación Social (Social Research) Social research services that register information from people in the form of data or discourse, analyze and interpret it, and transform it into reliable, useful, and operational knowledge for client organizations.
• Investigación de Mercados (Market Research) Market research services integrated with social research, strategic reflection, and innovation, generating actionable strategic outputs, relevant ideas, and innovative opportunities for client organizations across multiple sectors.

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Field Services Partners (unnamed)supportingOthersNetwork of partners providing field assistance and services with national and international coverage. These partners extend the company's operational capacity for data collection and field research across geographies beyond the core team's direct reach.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sigma Dos: One of Spain's leading market and opinion research firms, offering quantitative and qualitative studies across sectors including politics, consumer goods, and society. Directly comparable to Tàctica in service mix and Spanish-market focus, though significantly larger.
• Análisis e Investigación: Madrid-based market research consultancy serving Spanish and international clients across consumer goods, services, and social research. Comparable in scale and service offering to Tàctica's bespoke research practice.
• IMOP Insights: Spanish research and consultancy firm specializing in social research, market studies, and opinion polling. Direct comparable to Tàctica in scale, vertical mix, and ad-hoc research delivery model.
• Metroscopia: Spanish research firm known for political polling, social research, and strategic opinion studies. Directly comparable to Tàctica in political and social research niche, with a similarly boutique brand-driven profile.
• Simple Lógica: Spanish market and social research consultancy serving public and private clients with custom-designed studies. Comparable to Tàctica in methodology (ad hoc design), Spanish focus, and senior-led delivery model.

Broad incumbents

• Ipsos: Global market research and public opinion leader operating across 90+ markets with significant Iberia presence. Overlaps with Tàctica in social research, market studies, and political polling, but at vastly greater scale and with standardized productized offerings.
• NielsenIQ: Global consumer intelligence firm providing retail measurement, consumer behavior, and FMCG/gran-consumo insights — directly overlapping with Tàctica's consumer-goods and market-research work. Operates at a vastly larger scale with technology-led measurement products.
• GfK (now NIQ Consumer): Major global market research group with established Spain operations covering consumer goods, retail, and technology insights. Comparable to Tàctica in consumer-research methodologies, but at enterprise scale with syndicated products.
• Kantar: World-leading evidence-based insights and consulting firm with strong Spain operations across consumer goods, retail, and media research. Comparable in the market-research and consumer-behavior space, but operates at global scale with proprietary panels and analytics platforms.

Emerging players

• 40dB Data Services: Madrid-based consumer-insights and data-analytics firm combining social research with proprietary data products. Adjacent competitor in the Spanish market-research space, blending traditional research with tech-enabled methodologies that may rival Tàctica's bespoke positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/t-ctica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tactica