Grand Motors

What Grand Motors does

Grand Motors d.o.o. is a Serbian limited liability company founded in 2001 and headquartered in Belgrade, operating as the authorized importer, distributor, and servicer for four automotive brands — Chery, Ford, Mazda, and MG — in Serbia and the wider regional market. The company is a subsidiary of the international Grand Automotive Group, which provides strategic direction, operating standards, and cross-market reach, and also operates a satellite office in Novi Sad through its wholly-owned subsidiary Grand M Novi Sad, integrated in 2014.

The business spans four revenue streams: new vehicle sales from represented OEM brands, authorized maintenance and repair services performed by certified technicians using original spare parts, supply of original/certified spare parts, and used vehicle sales supported by a 'Staro za Novo' trade-in program. Distribution is executed through directly operated showrooms at the Belgrade headquarters, owned service centers, and a nationwide network of authorized dealer and service partners.

The primary customer segment is individual consumers purchasing vehicles for personal use, with a secondary segment of business customers acquiring vehicles for fleet purposes. GTM motion is enterprise-style field sales combined with physical retail showrooms; marketing is driven through the company's official website (grandmotors.rs), social media integrations, and direct customer inquiries. No external funding rounds, AI/technology capabilities, or publicly disclosed pricing or revenue figures are available in the source data.

Name

Grand Motors

Legal name

Grand motors d.o.o.

Website

https://grandmotors.rs

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Grand Motors is a Serbian authorized importer, distributor, and service provider for Chery, Ford, Mazda, and MG vehicles, serving individual consumers and fleet customers through showrooms, service centers, and a nationwide authorized partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Novi Beograd

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Sale of new automobiles from represented brands (Chery, Ford, Mazda, MG) as authorized importer
2. After-sales Service and Maintenance: Authorized vehicle maintenance and repair services
3. Spare Parts Sales: Supply of original spare parts for vehicles sold and in service
4. Used Vehicle Sales: Sale of carefully selected used vehicles, including vehicles from trade-in programs

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grand Motors is an authorized importer, distributor, and service provider for new automobiles from represented brands (Chery, Ford, Mazda, MG) in Serbia. The company also provides authorized maintenance and repair services, supplies original spare parts, and runs a 'Staro za Novo' used vehicle trade-in program through its own showrooms and authorized partner network across Serbia.

Product overview

Grand Motors operates as an authorized automotive importer, distributor, and service provider representing multiple vehicle brands (Chery, Ford, Mazda, MG). The company offers a comprehensive automotive portfolio including new vehicle sales, authorized maintenance and repair services using original spare parts, and a used vehicle program through its 'staro za novo' (trade-in) system. The business model is built around authorized dealership operations with a network of certified partners across Serbia.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Chery, Ford, Mazda, MG) Sale of new automobiles from authorized automotive brands including Chery, Ford, Mazda, and MG as the authorized importer in Serbia. Targeted at individual consumers and business fleet customers.
• Vehicle Maintenance and Repair Services Authorized maintenance and repair services for vehicles from the represented brands, conducted by certified technicians using original spare parts. Targeted at vehicle owners needing servicing.
• Original Spare Parts Supply Supply of original and certified spare parts for the brands represented by Grand Motors (Chery, Ford, Mazda, MG). Targeted at vehicle owners and service workshops needing authentic replacement parts.
• Used Vehicle Sales (Staro za Novo Trade-In) Sale of pre-owned vehicles from various global manufacturers sourced through a trade-in program where customers exchange their existing vehicles as part payment. Targeted at consumers seeking value-priced, carefully selected used vehicles.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and flagship.

• Grand M Novi SadcoreStrategic or Co-development Partner · 1 January 2014Grand M Novi Sad, operating since 2003, became an integral part of the Grand Motors system in 2014. The integration expanded the service network and improved customer accessibility across Serbia.
• Chery AutocoreChannel Partner/ Reseller/ DistributorChery Auto is one of the automotive brands represented by Grand Motors as authorized importer. Grand Motors handles official distribution and sales of Chery vehicles in Serbia.
• FordcoreChannel Partner/ Reseller/ DistributorFord is one of the automotive brands represented by Grand Motors as authorized importer. Grand Motors handles official distribution and sales of Ford vehicles in Serbia.
• MazdacoreChannel Partner/ Reseller/ DistributorMazda is one of the automotive brands represented by Grand Motors as authorized importer. Grand Motors handles official distribution and sales of Mazda vehicles in Serbia.
• MG MotorcoreChannel Partner/ Reseller/ DistributorMG Motor is one of the automotive brands represented by Grand Motors as authorized importer. Grand Motors handles official distribution and sales of MG vehicles in Serbia.
• Grand Automotive GroupflagshipStrategic or Co-development PartnerGrand Motors is part of the international Grand Automotive Group, which operates in multiple European and regional markets. The group provides strategic vision, international experience, and best practices in the automotive industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US multi-brand automotive retailer with hundreds of franchised stores offering new and used vehicle sales, finance, service, and parts — analogous authorized-dealer model with full lifecycle revenue streams.
• Asbury Automotive Group: US multi-brand automotive retailer with a portfolio of franchised dealerships offering new and used vehicles, parts, service, and finance — directly comparable authorized dealer/distributor operating model with focus on customer lifecycle revenue.
• Sonic Automotive: US multi-brand automotive retailer with franchised dealerships and a used-vehicle digital platform, comparable in new-vehicle authorized distribution, service/parts operations, and used-car inventory strategy.
• Vertu Motors: UK's largest multi-brand automotive retailer operating franchised dealerships with new and used vehicle sales plus aftersales — analogous multi-brand authorized retail model serving consumer and fleet customers.
• Hedin Mobility Group: Pan-European multi-brand automotive retail and distribution group operating authorized dealer networks across multiple markets, comparable in business model, brand portfolio breadth, and integrated sales-service-parts offering.
• Inchcape plc: Global automotive distributor representing multiple brands across emerging and developed markets, directly comparable to Grand Motors' authorized importer business model with brand portfolio diversification and integrated aftersales.
• Emil Frey Group: One of Europe's largest multi-brand automotive dealer and importer groups with operations across multiple countries, comparable to Grand Motors as a multi-brand authorized distributor with full sales-service-parts operations and exposure to the European/regional automotive market.
• Group 1 Automotive: US-based multi-brand automotive retailer operating franchised dealerships with new/used vehicle sales, service, and parts operations, comparable in multi-OEM authorized distribution model and integrated aftersales.
• Lithia Motors: Large US multi-brand automotive retailer with omnichannel sales, service, and parts operations across a wide brand portfolio — comparable in scale of multi-OEM authorized retail and integrated aftersales strategy.

Direct peers

• Delta Motors: Authorized multi-brand automotive importer and dealer operating in Serbia with its own showroom and service network, directly comparable to Grand Motors in business model, customer base (Serbian consumers), and product mix (new vehicles, service, parts).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Motors