Grand Automotive

What Grand Automotive does

Grand Automotive LLP is a privately held automotive importer and dealership network headquartered in Zagreb, Croatia, operating across 15 markets in Central and Southeast Europe, including both EU and non-EU territories (Croatia, Slovenia, Serbia, Hungary, Slovakia, Czech Republic, Austria, Bulgaria, North Macedonia, Bosnia & Herzegovina, Albania, Montenegro, Kosovo, Greece, and Cyprus). The company is 95% owned by Taavura Holdings, Israel's largest road haulage and logistics company, which itself is part of the Livnat Family's diversified business portfolio spanning oil and gas, high-tech, communications, real estate, and other sectors. The legal entity is structured as a Limited Liability Partnership, with corporate registration in Croatia.

Grand Automotive operates a dual-channel distribution model combining over 320 outlets split between company-owned dealerships and independent dealer partners. The portfolio spans 14 global automotive brands covering mass-market, premium, EV, commercial, and off-road segments: Renault, Dacia, Nissan, Alpine, Ford, Hyundai, Chery, VinFast, MG, Maxus, Ineos, Omoda, Jaecoo, and Piaggio Commercial, with Geely also referenced. In 2025, the company sold 69,291 vehicles (up from 46,786 in the prior period), and operates with a workforce of approximately 818-887 employees.

Revenue is generated through multiple streams: one-time vehicle sales (new and used), recurring revenue from mobility services (long-term rental, leasing, buy-back programs via the Mooveon subsidiary), and subscription insurance products. The Autoto subsidiary handles certified pre-owned vehicles, while Mooveon handles the mobility services vertical, giving the company a vertically integrated offering across the vehicle ownership lifecycle. No revenue figures are publicly disclosed and the company has no app, API, or digital product surface; its competitive position rests on physical distribution reach, OEM relationships, and parent-company logistics infrastructure rather than technology differentiation.

Name

Grand Automotive

Legal name

Grand Automotive LLP

Website

https://grandautomotive.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Grand Automotive LLP is a Croatia-based vehicle importer and dealership network operating 320+ outlets across 15 Central and Southeast European markets, distributing 14 global automotive brands and serving individual consumers through new vehicle sales, used cars, mobility services, and insurance.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Automobile Dealers (4411)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Automotive distribution
• Vehicle dealership network
• Used cars sales
• Mobility services
• Automotive insurance

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Vehicle Distribution and Sales: Import and distribution of top-tier vehicles from renowned global brands, ensuring wide selection of quality vehicles for customers across Europe. The company operates retail operations through over 320 outlets.
2. Mobility Services: Flexible solutions including long-term rental options, innovative leasing arrangements, and convenient buy-back programs for modern drivers.
3. Insurance Services: Tailored automotive insurance options with comprehensive coverage plans designed to protect vehicle investments.
4. Used Cars: Certified pre-owned vehicles through dedicated regional brand with thorough inspection and quality guarantees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Grand Automotive is a vehicle importer and multi-brand dealership group that imports and distributes vehicles from 14 global automotive brands through 320+ owned and independent dealerships across 15 Central and Southeast European markets. Its core offering includes the distribution and retail sale of new vehicles, certified pre-owned vehicles under the Autoto brand, mobility services (long-term rental, leasing, buy-back) under the Mooveon brand, automotive insurance, and personalized financing solutions bundled with vehicle purchase.

Product overview

Grand Automotive is a vehicle importer and dealership network operating across 15 markets in Central and Southeast Europe, offering a diverse portfolio of automotive brands including Renault, Dacia, Nissan, Alpine, Ford, Hyundai, Chery, VinFast, MG, Maxus, Ineos, Omoda, Jaecoo, and Piaggio Commercial. The company provides comprehensive automotive solutions including vehicle distribution through a network of 320+ retail outlets, certified pre-owned vehicles under the Autoto brand, mobility services via Mooveon (long-term rentals, leasing, buy-back programs), insurance products, and financial solutions. Featured vehicles span from compact city cars (Renault Clio, Ford Focus) to SUVs (Nissan Qashqai, Hyundai Tucson, Jaecoo 7) and electric models (VinFast VF 8, Maxus eDeliver 9), serving various customer needs from economic transportation to luxury performance vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Renault vehicles French automotive brand offering innovative and eco-friendly vehicles including electric models, distributed through Grand Automotive dealerships across Croatia, Slovenia, Bosnia and Herzegovina, Albania, Montenegro, Kosovo, North Macedonia, and Serbia.
• Dacia vehicles Economic Romanian automotive brand offering smart, rugged, and reliable vehicles at affordable prices, distributed by Grand Automotive across Croatia, Slovenia, Bosnia and Herzegovina, Albania, and Montenegro.
• Nissan vehicles Japanese brand offering innovative vehicles from eco-forward models like the Leaf to performance cars like the GT-R, distributed by Grand Automotive across Croatia, Slovenia, Serbia, Hungary, Slovakia, Czech Republic, Bosnia and Herzegovina, Montenegro, Kosovo, and North Macedonia.
• Alpine vehicles French luxury sports car brand offering high-speed performance vehicles inspired by racetrack heritage, distributed by Grand Automotive in Slovenia.
• Ford vehicles American brand offering vehicles with rugged American spirit, including muscle cars, versatile SUVs, and electric vehicles, distributed by Grand Automotive across Croatia, Bosnia and Herzegovina, Albania, and North Macedonia.
• Hyundai vehicles South Korean brand blending futuristic design with advanced safety and sustainability features, distributed by Grand Automotive across Croatia, Bosnia and Herzegovina, Albania, and Montenegro.
• Chery vehicles Chinese automotive brand offering sleek design, advanced features, and a balance of innovation and reliability, distributed by Grand Automotive in Croatia, Bosnia and Herzegovina, Albania, and North Macedonia.
• VinFast vehicles Vietnamese electric vehicle brand offering smart, all-electric SUVs including the VF 6 and VF 8 models, distributed by Grand Automotive across its markets.
• MG vehicles British brand combining heritage automotive excellence with cutting-edge technology and sustainable solutions, distributed by Grand Automotive across Croatia, Slovenia, Bosnia and Herzegovina, Montenegro, and North Macedonia.
• Maxus vehicles Brand merging innovation with reliability, offering efficient driving, spacious interiors, and seamless connectivity for commercial and passenger vehicles, distributed by Grand Automotive in Croatia, Slovenia, Hungary, and Bosnia and Herzegovina.
• Ineos vehicles British off-road vehicle brand offering rugged vehicles like the Grenadier, built tough for serious work and wild terrain, distributed by Grand Automotive in Croatia and Cyprus.
• Omoda vehicles Futuristic brand fusing technology, style, and sustainability into vehicles designed for the connected generation, distributed by Grand Automotive in Croatia, Slovenia, and Bosnia and Herzegovina.
• Jaecoo vehicles Brand blending urban elegance with off-road capability for premium comfort, distributed by Grand Automotive in Croatia, Slovenia, Czech Republic, and Bosnia and Herzegovina.
• Piaggio Commercial vehicles Commercial vehicle brand redefining efficiency with innovative design, reliable performance, ample cargo space, and maneuverability for transportation needs, distributed by Grand Automotive in Hungary, Czech Republic, and Austria.
• Used Cars (Autoto) Certified pre-owned vehicle program operated under the wholly owned Autoto subsidiary, offering thoroughly inspected pre-owned vehicles that meet defined quality and reliability standards for individual buyers in the region.
• Mobility Services (Mooveon) Wholly owned Mooveon subsidiary delivering flexible mobility solutions to modern drivers, including long-term vehicle rental, innovative leasing arrangements, and convenient buy-back programs.
• Automotive Insurance Tailored automotive insurance options with comprehensive coverage plans designed to protect the customer's vehicle investment and ensure safety on the road, distributed alongside vehicle sales.
• Financial Solutions Expert financial services bundled with vehicle purchase, crafting personalized financing plans intended to deliver a seamless and stress-free car purchasing experience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• RenaultcoreChannel Partner/ Reseller/ DistributorRenault is a key brand in Grand Automotive's portfolio. The French brand epitomizes innovation with eco-friendly designs and electric vehicles. Grand Automotive distributes Renault vehicles across multiple markets including Croatia, Slovenia, Bosnia & Herzegovina, Albania, Montenegro, Kosovo, North Macedonia, and Serbia.
• DaciacoreChannel Partner/ Reseller/ DistributorDacia is distributed by Grand Automotive across Croatia, Slovenia, Bosnia & Herzegovina, Albania, and Montenegro. The Romanian brand offers smart, economical automotive solutions with sheer reliability.
• NissancoreChannel Partner/ Reseller/ DistributorNissan vehicles are distributed across most Grand Automotive markets including Croatia, Slovenia, Serbia, Hungary, Slovakia, Czech Republic, Bosnia & Herzegovina, Montenegro, Kosovo, and North Macedonia. Nissan represents innovation with models like the Leaf and GT-R.
• AlpinecoreChannel Partner/ Reseller/ DistributorAlpine is distributed in Slovenia by Grand Automotive. The French luxury sports car brand represents high-speed performance with racetrack heritage.
• FordcoreChannel Partner/ Reseller/ DistributorFord vehicles are distributed across Croatia, Bosnia & Herzegovina, Albania, and North Macedonia. Ford represents American automotive heritage with muscle cars, SUVs, and electric vehicles.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai is distributed across Croatia, Bosnia & Herzegovina, Albania, and Montenegro. The South Korean brand blends futuristic design with advanced safety and sustainability.
• CherycoreChannel Partner/ Reseller/ DistributorChery vehicles are distributed in Croatia, Bosnia & Herzegovina, Albania, and North Macedonia. The Chinese brand pioneers automotive excellence with innovation and reliability.
• VinFastcoreChannel Partner/ Reseller/ DistributorVinFast is a key brand in Grand Automotive's portfolio. The Vietnamese electric vehicle manufacturer offers smart, all-electric SUVs including the VF 6 and VF 8.
• MGcoreChannel Partner/ Reseller/ DistributorMG is distributed across Croatia, Slovenia, Bosnia & Herzegovina, Montenegro, and North Macedonia. The brand combines British automotive excellence with cutting-edge technology and sustainable solutions.
• MaxuscoreChannel Partner/ Reseller/ DistributorMaxus vehicles are distributed in Croatia, Slovenia, Hungary, and Bosnia & Herzegovina. The brand merges innovation with reliability, offering efficient driving and spacious interiors.
• IneoscoreChannel Partner/ Reseller/ DistributorIneos is distributed in Croatia and Cyprus. The British brand offers rugged off-road vehicles like the Grenadier, built tough for serious work and wild terrain.
• OmodacoreChannel Partner/ Reseller/ DistributorOmoda vehicles are distributed in Croatia, Slovenia, and Bosnia & Herzegovina. The brand fuses tech, style, and sustainability into futuristic vehicles for the connected generation.
• JaecoocoreChannel Partner/ Reseller/ DistributorJaecoo is distributed in Croatia, Slovenia, Czech Republic, and Bosnia & Herzegovina. The brand blends urban elegance with off-road capability for premium comfort.
• Piaggio CommercialcoreChannel Partner/ Reseller/ DistributorPiaggio Commercial vehicles are distributed in Hungary, Czech Republic, and Austria. The brand redefines efficiency with innovative design, reliable performance, and maneuverability for transportation needs.
• GeelyminorChannel Partner/ Reseller/ DistributorGeely is listed on the contact page as a partner brand distributed by Grand Automotive.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/grand-automotive-ce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Automotive