Coalition to Salute America’s Heroes

What Coalition to Salute America’s Heroes does

The Coalition to Salute America's Heroes is a 501(c)(3) non-profit, non-partisan organization founded in 2004 (EIN 52-1351773) that provides direct aid and support services to post-9/11 combat-wounded veterans of Operations Iraqi Freedom, Enduring Freedom, and New Dawn (OIF/OEF/OND) and their families. The organization is headquartered in Williamsburg, Virginia (relocated from Leesburg, VA in September 2023) and operates with 11-50 employees. Its core service lines include Emergency Financial Aid (direct payments that have stopped foreclosures and prevented vehicle repossessions), the Veteran Circle peer-support membership program, Heroes Thanking Heroes (a transitional part-time employment program that engages nearly 50 combat-wounded veterans or primary caregivers in donor thank-you calls from home), conferences and retreats such as the R2R Conference, a National Food Truck Program that distributes non-perishable foods and toiletries to military families, and Resiliency workshops delivered in partnership with the American Red Cross. The Coalition also disburses targeted grants to aligned veteran nonprofits (e.g., Patton Veterans Project, Our Military Kids, EOD Warrior Foundation, Madison House Autism Foundation, NAPE's America's Little Helpers) and runs the Grateful Nation Fund for families of Kabul Airport bombing victims.

The Coalition's business model is donation-driven: it is funded by individual donors, corporate partners, stock gifts, workplace giving through Combined Federal Campaign (CFC) approval, and recurring fundraisers including an annual holiday fundraiser, raffles, and a golf classic. No fees are charged to veterans; services are free to eligible combat-wounded recipients. Its go-to-market relies on a toll-free donor hotline (1-888-447-2588), a website-based aid request intake, email outreach, organic social media (Facebook, Twitter, Instagram, YouTube), celebrity ambassadors, military-friend endorsements, and a network of channel partnerships with DAV, Recruit Military, Corporate Gray, Hiring Our Heroes, and Hire Heroes USA for virtual career fairs, plus Blue Star Families and Feed the Children/Amazon Fresh for food distribution at military installations.

There is no proprietary technology platform; the Coalition's offering is a portfolio of human-delivered programs funded by charitable contributions, with operational and program-impact scale reported qualitatively as "thousands" of veterans served and "millions of dollars" of Emergency Financial Aid deployed since inception. Trust signals supporting its donor pipeline include BBB Wise Giving Alliance accreditation, GreatNonProfits and GuideStar recognition, CFC approval, and the U.S. Department of Labor Gold HIRE Vets Medallion Award (2021, second consecutive year).

Name

Coalition to Salute America’s Heroes

Legal name

Coalition to Salute America's Heroes

Website

https://saluteheroes.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Coalition to Salute America's Heroes is a 501(c)(3) non-profit founded in 2004 that provides emergency financial aid, peer support, transitional employment, and food assistance to post-9/11 combat-wounded veterans (OIF/OEF/OND) and their families, funded by donations and grants.

Ownership category

akta.pro rank

Product category

Nonprofit Veteran Support Services

NAICS

Emergency and Other Relief Services (624230), Civic and Social Organizations (81341)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH), Veterans & Military Family Benefits Administration (BPAIAKAI)

Keywords

• Veteran support services
• Emergency financial aid
• Nonprofit veteran organization
• Wounded veteran assistance
• Peer support programs

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The Coalition relies on donations from individual donors, corporate partners, and the general public. They accept stock donations, have an annual holiday fundraiser, raffles, and golf tournament fundraisers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Coalition to Salute America's Heroes is a 501(c)(3) non-profit that provides free emergency financial aid, peer support, employment assistance, and recovery programs to post-9/11 combat-wounded veterans of Operations Iraqi Freedom, Enduring Freedom, and New Dawn, and their families. Its flagship offerings include direct Emergency Financial Aid to stop home foreclosures and vehicle repossessions, the Veteran Circle peer-support membership, the Heroes Thanking Heroes work-from-home transitional employment program, Conferences & Retreats, National Employment Resources, and the National Food Truck Program.

Product overview

Coalition to Salute America's Heroes is a non-profit 501(c)(3) veteran services organization founded in 2004, not a technology company. The organization operates as a single unified charitable mission providing direct financial aid and support services to post-9/11 combat-wounded veterans. Its core programs include Emergency Financial Aid (stopping home foreclosures and vehicle repossessions), Veteran Circle Membership (peer support), Heroes Thanking Heroes (transitional employment), Conferences & Retreats, National Employment Resources, and the National Food Truck Program. The organization is headquartered in Williamsburg, VA and was previously based in Leesburg, VA.

Differentiator

Problem solved

Functional benefit

Brands

• Heroes Thanking Heroes: A transitional, part-time, flexible employment program providing nearly 50 combat-wounded veterans or their primary caregivers with work making phone calls to thank donors.
• Veteran Circle
• Emergency Financial Aid

Products and services

• Emergency Financial Aid Direct financial assistance program providing millions of dollars to combat-wounded veterans from Operations Iraqi Freedom, Enduring Freedom, and New Dawn, addressing financial crises including mortgage foreclosures and vehicle repossessions.
• Veteran Circle Membership (VC) Peer support membership program enabling combat-wounded veterans and their spouses/caregivers to connect with others facing similar challenges and rebuild their lives.
• Heroes Thanking Heroes Transitional, part-time, flexible work-from-home employment program providing nearly 50 combat-wounded veterans or their primary caregivers opportunities to thank donors for contributions via phone calls from their homes.
• Conferences & Retreats (R2R Conference) Events and retreats providing wounded veterans opportunities for recovery, rebuilding, and reconnection with peers.
• National Employment Resources Employment assistance and job fair resources connecting veterans with career opportunities through national and virtual career fairs.
• National Food Truck Program Program distributing non-perishable foods, toiletries, and household products to veterans and military families facing hunger.
• Stock Donation Program A giving program that allows donors to contribute appreciated stocks to support the Coalition's mission of providing critical financial aid to post-9/11 combat-wounded veterans, enabling donors to avoid capital gains taxes while making an impact.
• America's Little Helpers Program funded by NAPE's $85,000 grant supporting military family assistance initiatives.
• Grateful Nation Fund Fund established to support families of Kabul Airport bombing victims with anonymous donor contributions.
• Resiliency Workshops (with American Red Cross) Resiliency workshops for America's Little Helpers members offered in partnership with the American Red Cross, focusing on Communication and Coping Skills, with veteran feedback informing curriculum and implementation.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• American Red CrosscoreStrategic or Co-development Partner · 1 September 2023Excited partnership to offer Resiliency workshops for ALH members. Courses focus on Communication and Coping Skills, with the group providing feedback on curriculum and implementation.
• Blue Star FamiliescoreStrategic or Co-development Partner · 1 August 2021Ongoing partnership with Blue Star Families of Missouri and other chapters to distribute non-perishable foods and hygiene products to active-duty and veteran military families at various military installations.
• Donofrio & AssociatesminorGTM or Marketing Partner · 1 May 2019Annual golf classic fundraiser with proceeds benefiting the Coalition.
• Brandonbilt MotorsportsminorGTM or Marketing Partner · 1 October 2018NASCAR Xfinity Series partnership for Dover Speedway race. Driver Brandon Brown's car showcased Coalition logo; veteran ambassadors recognized during race.
• Feed the Children and Amazon FreshcoreStrategic or Co-development Partner · 1 June 2018Teamed up with Feed the Children and Amazon Fresh for Operation Hope for Vets 2018 to distribute food to sustain families of veterans in the DC Metro area.
• Madison House Autism FoundationminorStrategic or Co-development Partner · 1 April 2017Grant funding provided to support the Autism After 21 Day program and micro-farm project providing entrepreneurial ventures for Veterans.
• Patton Veterans ProjectminorStrategic or Co-development Partner · 1 February 2015$5,000 grant awarded to support Patton Veterans Project programs benefiting veterans.
• Our Military KidsminorStrategic or Co-development Partner · 1 January 2015$5,000 grant awarded to Our Military Kids organization.
• EOD Warrior FoundationminorStrategic or Co-development Partner · 1 September 2014$7,500 grant awarded to help build a home for a severely wounded veteran.
• DAV and Recruit MilitarycoreChannel Partner/ Reseller/ DistributorPartnership for National Virtual Career Fairs for Veterans, connecting veterans with employment opportunities.
• Corporate GraycoreChannel Partner/ Reseller/ DistributorSponsored virtual job fairs connecting veterans with employers.
• Hiring Our HeroescoreChannel Partner/ Reseller/ DistributorPartnership for virtual hiring fairs for veterans in Europe and other regions.
• Hire Heroes USAcoreChannel Partner/ Reseller/ DistributorPartnership for virtual career fairs helping veterans transition to civilian employment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Disabled American Veterans (DAV): Established veterans service organization providing benefits assistance, employment resources, and transition support. Coalition partners with DAV on virtual career fairs, indicating direct overlap on the employment and benefits side of veteran support.
• Wounded Warrior Project: Largest US nonprofit serving post-9/11 combat-wounded veterans, offering direct financial aid, mental health programs, and career support. Operates at far greater scale than the Coalition but addresses the same severely wounded OIF/OEF/OND constituency.

Direct peers

• Operation Homefront: Provides emergency financial assistance, food, and housing support to military families, including wounded warriors. Comparable in service mix (financial aid, food security, transitional support) and population (wounded/post-9/11).
• The Independence Fund: Nonprofit focused specifically on catastrophically wounded combat veterans, providing mobility devices, adaptive housing, and emergency financial support. Highly comparable mission overlap with Coalition's Emergency Financial Aid and OIF/OEF/OND focus.
• Hire Heroes USA: Channel partner of the Coalition for virtual career fairs; specializes in veteran employment transition. Directly comparable on the employment/transition side of the Coalition's service mix.
• PenFed Foundation: Nonprofit providing emergency financial assistance, housing support, and job placement for veterans and military families. Comparable donor-funded model and direct financial aid mission.
• Blue Star Families: Active partner of the Coalition for food distribution programs. Provides direct services and community support to military families including caregivers, overlapping with Coalition's caregiver support and food security programs.
• EOD Warrior Foundation: Recipient of a Coalition grant in 2014 for the Home for Heroes project. Specializes in supporting wounded Explosive Ordnance Disposal service members — narrow but adjacent mission within the broader wounded-veteran support space.
• Semper Fi & America's Fund: Provides immediate financial assistance and lifetime support to critically wounded combat veterans and families. Closest peer on direct financial aid delivery and severely wounded veteran focus.
• Bob Woodruff Foundation: Funded by donations and grants to support post-9/11 veterans and families through direct financial assistance and community programs. Highly comparable nonprofit structure, donor-funded revenue model, and direct-aid service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SaluteHeroes
• YouTubeyoutube.com/user/SaluteHeroes
• Facebookfacebook.com/SaluteHeroes
• Instagraminstagram.com/explore/locations/122916794557256/coalition-to-salute-americas-heroes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coalition to Salute America’s Heroes