Meisjesfeest
Meisjesfeest is a Netherlands-based DTC e-commerce retailer founded in 1999 that sells girls' party dresses, bridesmaid dresses, and special occasion wear from curated European designer brands, serving parents and gift-givers across the Netherlands, Belgium, and international markets via a multilingual online storefront.
- Company typePrivate
- Founded1999
- HeadquartersPurmerend, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Meisjesfeest does
Meisjesfeest is a privately held, Netherlands-based direct-to-consumer e-commerce retailer operating from Purmerend since 1999 and specializing exclusively in girls' party dresses and special occasion wear. The catalog spans party dresses, bridesmaid and flower girl dresses, hair accessories, party shoes, and layering pieces (cardigans and boleros) in sizes 68-176, sourced from a curated portfolio of European designer brands including LoFff, Derhy Kids, Creamie, Happy Girls, Bonnie Jean, Abel & Lula, Lapin House, Ooh la la Couture, UBS.2, and Old Soles, alongside a discounted Archive Sale section. The target customer is parents and gift-givers purchasing occasion-specific clothing for girls for events such as holy communions, Eid al-Fitr, galas, weddings, and birthdays.
The storefront is built on the Lightspeed e-commerce platform with web design handled by Yellowlab and payment processing by MultiSafepay, covering bank transfer, PIN, PayPal, and cash settlement. The site is published trilingually in Dutch, German, and English, and is configured to ship orders across the Netherlands, Belgium, and internationally with a €75 free-shipping threshold for NL and BE. Pricing is unit-based with items ranging from approximately €1.95 for hair accessories to over €200 for premium occasion dresses, and the offering is supported by phone (06-20544843) and live chat customer service, plus a 14-day return window.
The business model is straightforward transactional retail: one-time purchases of branded third-party goods with no subscription or recurring component. The company employs 1-10 people, carries no disclosed institutional backing or parent company, and discloses no revenue figures. Marketing is conducted through organic Facebook and Twitter presences, Pinterest integration on product pages, a content blog, and an email newsletter, with no evidence of paid advertising scale, marketplace listings, or wholesale distribution.
Meisjesfeest firmographics
Firmographics- Name
- Meisjesfeest
- Legal name
- Meisjesfeest
- Website
- https://meisjesfeest.nl
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Meisjesfeest is a Netherlands-based DTC e-commerce retailer founded in 1999 that sells girls' party dresses, bridesmaid dresses, and special occasion wear from curated European designer brands, serving parents and gift-givers across the Netherlands, Belgium, and international markets via a multilingual online storefront.
- Ownership category
- akta.pro rank
Meisjesfeest industry classification
Industry- Product category
- Children's Special Occasion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro industry
- Occasion & Formalwear (Children)Special-Occasion & Formalwear Department StoresConsumer Products & Retail/General Merchandise & Department Stores/Junior / Specialty Department Stores
Keywords
Where Meisjesfeest is headquartered
LocationHeadquarters
- HQ city
- Purmerend
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Meisjesfeest business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail Product Sales: Direct retail sales of girls' party dresses, accessories, shoes, and special occasion clothing through the online storefront. Customers purchase individual items at set prices with optional free shipping threshold. Revenue is generated through one-time transaction-based purchases rather than subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume-based free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Meisjesfeest product offering
Product offeringCore offering
Meisjesfeest is an online retail store that sells girls' party dresses, bridesmaid/flower girl dresses, beach dresses, and coordinating accessories, shoes, and cardigans. The store carries curated European designer brands such as LoFff, Derhy, Creamie, Happy Girls, Bonnie Jean, Abel & Lula, and Lapin House, sized from toddler (68) through teen (176).
Product overview
Meisjesfeest is an online e-commerce shop specializing in party dresses and formal wear for girls. The product offering centers on party dresses (for communion, Eid al-Fitr, galas, and celebrations), bridesmaid dresses, accessories (hair clips, headbands, hair pins), shoes (heels, ballerinas, sneakers), and cardigans/boleros. The store features multiple branded product lines including Creamie, Happy Girls, Abel & Lula, UBS.2, Old Soles, Bonnie Jean, LoFff, and others. Products are organized by size ranges (68-176) and include an Archive Sale section for discounted items. The company operates a multi-language website (Dutch, German, English) and offers free shipping on orders over €75 for Netherlands and Belgium.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Dresses Girls' party dresses for occasions including holy communion, Eid al-Fitr, galas, and festive celebrations. Available in sizes 68-176 from brands such as Bonnie Jean, Happy Girls, LoFff, Creamie, Lapin House, and Derhy.
- Bridesmaid and Flower Girl Dresses Dresses designed for girls serving as bridesmaids and flower girls at weddings, including styles from Bonnie Jean and Happy Girls.
- Hair Accessories
Companies that use Meisjesfeest
Customer profileSegments2 records
Ideal customer profiles1 record
Meisjesfeest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Meisjesfeest partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and primary.
- LightspeedcoreLightspeed provides the e-commerce platform powering Meisjesfeest's online storefront, including shopping cart functionality, payment processing, and inventory management capabilities.
- MultiSafepaycoreMultiSafepay provides payment processing services enabling secure transactions through various payment methods including bank transfer, PIN, PayPal, and cash.
- LoFffprimaryLoFff is a key brand partner providing girls' party dresses and special occasion wear sold through Meisjesfeest's online storefront.
- Derhy KidsprimaryDerhy Kids provides girls' party dresses and special occasion wear sold through Meisjesfeest's online storefront.
- CreamieprimaryCreamie provides girls' party dresses, accessories, and special occasion wear sold through Meisjesfeest's online storefront.
- Happy GirlsprimaryHappy Girls provides girls' party dresses and special occasion wear sold through Meisjesfeest's online storefront.
- Bonnie JeanprimaryBonnie Jean provides girls' party dresses and special occasion wear sold through Meisjesfeest's online storefront.
- Abel & LulaprimaryAbel & Lula provides girls' accessories and special occasion wear sold through Meisjesfeest's online storefront.
- Lapin HouseprimaryLapin House provides girls' dresses and special occasion wear sold through Meisjesfeest's online storefront.
- Ooh la la CoutureprimaryOoh la la Couture provides girls' party dresses and special occasion wear sold through Meisjesfeest's online storefront.
Scale indicators1 record
Expansion highlights3 records
Meisjesfeest competitors and assessment
Company assessmentDirect peers
- Lollicocktail: Dutch online boutique specializing in girls' party and special occasion dresses across multiple European brands. Closest direct comparable: same niche, same geography, similar curated multi-brand model and target customer (mothers shopping for girls' occasions).
- Childrensalon: UK-based global online retailer of luxury and designer children's clothing, including formal and occasion wear. Comparable as a multi-brand e-commerce destination for premium children's special occasion apparel, though at a higher price tier and broader geographic reach.
- Oilily: Dutch heritage children's fashion brand with its own online store. Comparable as a Dutch-rooted children's apparel brand selling occasion and everyday wear online, though Oilily is brand-led rather than a multi-brand retailer.
- Melijoe: French online retailer of designer children's fashion including occasion and party wear. Direct peer in the curated multi-brand online children's specialty model, with strong European designer assortment overlap.
- AlexandAlexa: Online multi-brand retailer of designer children's clothing. Comparable assortment strategy (curated European and international children's brands sold DTC online) targeting parents seeking special occasion and premium everyday wear.
Broad incumbents
- Bonprix: European value fashion retailer with a children's line and strong catalog/online presence in NL/BE/DE. Competes for the same Dutch/Belgian family shopper on price, with growing online assortment in kids' occasion wear.
- C&A: European mainstream fashion retailer with strong presence in the Netherlands/Belgium/Germany and an active children's category. Broad incumbent alternative for parents shopping occasion wear at mass-market price points.
- H&M (Kids): Global fast-fashion retailer with a substantial kidswear line. Competes on price and convenience for parents shopping girls' party dresses; lacks Meisjesfeest's specialist curation and premium designer focus.
- Zalando: Europe's largest online fashion platform with a sizable children's wear category including party and occasion dresses. Broad incumbent that competes for the same parent shopper but across all apparel categories and price points.
Regional players
- Kleertjes.nl: Dutch online marketplace/retailer for new and secondhand children's clothing. Regional peer in the Dutch online kidswear space; overlaps with Meisjesfeest's customer base but operates a broader, multi-category marketplace model rather than a single-niche focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
Meisjesfeest social profiles
Digital presenceMeisjesfeest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meisjesfeest leadership team
Management profileNumber of profiles
Meisjesfeest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meisjesfeest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meisjesfeest
What does Meisjesfeest do?
Meisjesfeest is an online retail store that sells girls' party dresses, bridesmaid/flower girl dresses, beach dresses, and coordinating accessories, shoes, and cardigans. The store carries curated European designer brands such as LoFff, Derhy, Creamie, Happy Girls, Bonnie Jean, Abel & Lula, and Lapin House, sized from toddler (68) through teen (176).
Is Meisjesfeest a public or private company?
Meisjesfeest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Meisjesfeest founded?
Meisjesfeest was founded in 1999. It employs 1 to 10 people.
Where is Meisjesfeest based?
Meisjesfeest is headquartered in Purmerend, Netherlands, in the Europe region.
How does Meisjesfeest make money?
One revenue line is on record: retail Product Sales.
Who are Meisjesfeest's main competitors?
Direct peers on record are Lollicocktail, Childrensalon, Oilily, Melijoe and AlexandAlexa. Broad incumbents are Bonprix, C&A, H&M (Kids) and Zalando. Kleertjes.nl is listed as a regional player.
Does Meisjesfeest have an API?
No public API is recorded for Meisjesfeest.
What industry is Meisjesfeest in?
Meisjesfeest's product category is Children's Special Occasion Apparel. Its primary akta.pro industry code is CRAAAHAK, Occasion & Formalwear (Children), with a secondary code of CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 4581 and its SIC code is 5600.