Décor
Décor is a family-owned commercial flooring contractor headquartered in Greeley, Colorado, providing project-based installation, estimating, procurement, and project management services to general contractors across Colorado and Wyoming since 1979.
- Company typePrivate
- Founded1979
- HeadquartersGreeley, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Décor does
Décor, Inc. is a privately held, family-owned commercial flooring contractor headquartered in Greeley, Colorado, operating since 1979 and serving general contractors across the Colorado and Wyoming Front Range. The company was originally a residential interior design firm before John Demmitt acquired it in 1982 and pivoted it to commercial flooring installation; today it is led by second-generation President & CEO Tori Demmitt. Its core offering is project-based commercial flooring installation services covering epoxy, sealed and polished concrete, moisture barrier systems, engineered wood, carpet, resilient flooring (including integral coved commercial sheet vinyl), ceramic and stone tile, and architectural film, supported by in-house estimating, procurement, warehouse logistics, demolition, concrete preparation, and project management capabilities. Décor earns revenue through one-time project fees on a quote-based pricing model, sold via direct field sales to general contractors and certified for installation across OSHA, FORBO, Armstrong, Ardex, Protect-All, and Workspace Safety PCC standards, with end projects spanning healthcare, hospitality, education, government, and technology/manufacturing facilities.
Décor firmographics
Firmographics- Name
- Décor
- Legal name
- Décor, Inc.
- Website
- https://decor2.net
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Décor is a family-owned commercial flooring contractor headquartered in Greeley, Colorado, providing project-based installation, estimating, procurement, and project management services to general contractors across Colorado and Wyoming since 1979.
- Ownership category
- akta.pro rank
Décor industry classification
Industry- Product category
- Commercial Flooring Services
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833), Building Finishing Contractors (2383)
- akta.pro primary industry
- Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)
- akta.pro secondary industry
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Décor is headquartered
LocationHeadquarters
- HQ city
- Greeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Décor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commercial Flooring Installation Services: Project-based commercial flooring installation services for general contractors. Revenue is generated through one-time project fees for installation work spanning preconstruction estimating, material procurement, and final installation across various flooring types.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Décor product offering
Product offeringCore offering
Décor is a commercial flooring contractor providing end-to-end flooring project delivery for commercial construction. Core services include commercial flooring installation, estimating, procurement of flooring materials, project management, concrete surface preparation, and demolition, offered as a single integrated subcontracting package to general contractors and facility owners.
Product overview
Décor is a commercial flooring company that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides comprehensive commercial flooring solutions through integrated services: Flooring Estimating Services for accurate project bids, Flooring Procurement Services for material storage and delivery, Project Management Services from preconstruction through final installation, Concrete Floor Preparation including grinding/patching/leveling, Flooring Demolition Services, and Commercial Flooring Installation Services covering epoxy, sealed/polished concrete, moisture barriers, engineered wood, carpet, resilient flooring, and various tile types. These services work together to support general contractors from preconstruction through final installation, with in-house capabilities and experienced crews.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Flooring Installation
Companies that use Décor
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
Décor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Décor partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Weld Food BankminorCommunity involvement through food bank support - demonstrates commitment to local community in Greeley/Weld County area where headquarters is located.
- Boys and Girls ClubminorCommunity involvement supporting youth organizations in Colorado communities.
- Habitat for HumanityminorCommunity involvement supporting affordable housing construction through volunteer labor and potentially materials/services.
- Governor’s Art ShowminorSponsorship of regional art exhibition - demonstrates community arts support in Colorado.
- Vertix Health CharitiesminorCharitable partnership with Vertix Health Charities - likely related to healthcare projects and community health initiatives.
- Built NOCOminorNorthern Colorado building industry community involvement supporting regional construction community.
- Serve 6:8minorCommunity service organization in Northern Colorado receiving company support.
- FORBOcoreCertification partner for FORBO flooring products - enables installation of FORBO commercial flooring materials with manufacturer support.
- ArmstrongcoreCertification partner for Armstrong flooring products - enables certified installation of Armstrong commercial flooring.
- ArdexcoreCertification and product partnership for Ardex MC Rapid floor leveling/patching products essential for subfloor preparation.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Décor competitors and assessment
Company assessmentBroad incumbents
- Interface: Global commercial modular carpet manufacturer with strong specification presence in healthcare, education, and corporate segments where Décor operates; an incumbent whose product certifications and warranty programs shape which installers are approved for spec work.
- Shaw Industries Group: Berkshire Hathaway-owned flooring manufacturer and the largest carpet producer in the world with a significant commercial specification business; serves as a broader incumbent whose products Décor installs, and whose vertically integrated commercial offerings compete for the same GC relationships.
- Mohawk Industries: One of the largest flooring manufacturers globally with a substantial commercial portfolio across carpet, resilient, and hard surface; competes broadly with Décor via product specification and integrated commercial services.
- Mannington Mills: Family-owned flooring manufacturer with strong commercial presence in resilient, carpet, and rubber flooring across healthcare, education, and hospitality — segments directly addressed by Décor.
- Tarkett: Global flooring manufacturer with a large commercial segment covering resilient, carpet, and wood products; competes broadly with Décor's scope via manufacturer-direct installation partnerships and competes for spec on commercial projects.
- Engineered Floors: Major U.S. carpet manufacturer with significant commercial and multifamily business; relevant incumbent whose product lines and commercial specification influence subcontractor selection on Décor's GC projects.
Direct peers
- Spectra Contract Flooring: One of the largest commercial flooring contractors in North America, offering full-scope estimating, procurement, and installation services to general contractors across healthcare, education, hospitality, and corporate markets — directly comparable in service model to Décor's B2B commercial flooring offering.
- Master Tile / Carpet One Contract: Commercial flooring contractor with regional installation operations serving general contractors and property managers; comparable to Décor as a project-based commercial flooring installer with multi-vertical exposure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Décor social profiles
Digital presenceDécor compliance and trust
Trust signalCompliance10 records
Décor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Décor leadership team
Management profileNumber of profiles
Profiles1 record
Décor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Décor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Décor
What does Décor do?
Décor is a commercial flooring contractor providing end-to-end flooring project delivery for commercial construction. Core services include commercial flooring installation, estimating, procurement of flooring materials, project management, concrete surface preparation, and demolition, offered as a single integrated subcontracting package to general contractors and facility owners.
Is Décor a public or private company?
Décor is a private company. It is classified as family owned and is currently operating.
When was Décor founded?
Décor was founded in 1979. It employs 51 to 100 people.
Where is Décor based?
Décor is headquartered in Greeley, United States, in the North America region.
How does Décor make money?
One revenue line is on record: commercial Flooring Installation Services.
Who are Décor's main competitors?
Broad incumbents on record are Interface, Shaw Industries Group, Mohawk Industries, Mannington Mills, Tarkett and Engineered Floors. Direct peers are Spectra Contract Flooring and Master Tile / Carpet One Contract.
Does Décor have an API?
No public API is recorded for Décor.
What industry is Décor in?
Décor's product category is Commercial Flooring Services. Its primary akta.pro industry code is IMAFANAH, Flooring Installation & Finishing (Tile, Wood, Carpet, Resin), with a secondary code of IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions). Its NAICS code is 238330.