What Queensland Association Of State School Principals does

The Queensland Association of State School Principals (QASSP) is a member-led not-for-profit association founded in 1966 that represents principals, deputy principals, and middle leaders of Queensland state primary schools. It serves approximately 1,245 members across 745 school locations spanning remote Torres Strait islands, rural one-teacher schools, regional centres, and the state's largest urban state colleges. QASSP's stated advocacy footprint covers more than 325,000 primary school students (with an updated figure of 345,000 referenced in advocacy materials), positioning it as the principal collective voice for state school leadership in the jurisdiction. The association is headquartered at 29 Baxter Street, Fortitude Valley, Queensland, and operates with member-elected governance across branch forums, state councils, and a board.

Name

Queensland Association Of State School Principals

Legal name

Queensland Association of State School Principals

Website

https://qassp.org.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

QASSP is a 1966-founded, member-led not-for-profit association representing approximately 1,245 principals and school leaders across 745 Queensland state primary schools, delivering advocacy, professional learning, publications, and legal services add-ons through its Fortitude Valley headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Australia

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: QASSP generates revenue primarily through membership fees from five membership categories: Full Members (principals, deputy principals, heads of school), Associate Members (heads of department, coaches), Affiliate Members (members of other government sector principals associations), Professional Members (aspiring leaders), and Alumni Members (former school leaders). Fees are collected via fortnightly payroll deduction or annual payment.
2. Publications and Educational Resources: QASSP sells educational publications including Heggerty Phonemic Awareness manuals for Pre-Kindergarten through Primary levels, Bridge the Gap intervention materials, The Queensland Principal journal subscription, and The First Fifty Years commemorative book.
3. Legal Services Add-on: Optional legal services add-on for members, provided in partnership with FC Lawyers. Available via fortnightly payroll deduction ($15.35) or annual purchase ($399). Provides unlimited initial consultations with solicitors.
4. Professional Learning Programs: Fee-based professional learning programs including Fierce Conversations, Phonemic Awareness First Steps, and Phonemic Awareness Next Steps workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

QASSP is a member-led not-for-profit association that delivers advocacy, professional learning and support services to Queensland state primary school leaders. It operates tiered membership subscriptions, certified Fierce Conversations training, Heggerty Phonemic Awareness workshops and manuals, a quarterly journal, an FC Lawyers legal services add-on, and representation on more than 50 government committees.

Product overview

QASSP operates as a member-led not-for-profit association serving Queensland state primary school principals with a portfolio of professional learning programs and educational publications. The core offerings include Fierce Conversations (a certified conversation framework program), Phonemic Awareness First Steps and Next Steps workshops based on Dr Michael Heggerty's research, and a range of Heggerty Phonemic Awareness Manuals spanning Pre-Kindergarten through Primary Extension levels. The association also publishes The Queensland Principal journal quarterly and offers optional Legal Services add-ons through a partnership with FC Lawyers. Membership programs provide advocacy, professional development, and networking for school leaders across 745 Queensland locations impacting over 325,000 students.

Differentiator

Problem solved

Functional benefit

Products and services

• QASSP Membership Programs Tiered membership association offering Full, Associate, Affiliate, Professional and Alumni membership to Queensland state primary school leaders, providing advocacy, professional learning, networking and access to benefits.
• Fierce Conversations A conversation-framework professional development program for school leaders, delivered under an exclusive agreement with Fierce Incorporated (Seattle). QASSP is the only organisation in Australia certified to present the course.
• Phonemic Awareness First Steps Entry-level workshop training educators to implement Dr Michael Heggerty's Phonemic Awareness program, covering the 10 phonemic awareness skills with guided practice.
• Phonemic Awareness Next Steps Advanced workshop for educators experienced with the Heggerty Phonemic Awareness program, covering structured literacy approach, planning literacy blocks and leading literacy practice with colleagues.
• 2021 Pre-Kindergarten Heggerty Phonemic Awareness Manual Teal manual of 35-weeks of daily phonemic awareness lessons designed for three- and four-year-old learners in half- or full-day programs.
• 2022 Kindergarten Heggerty Phonemic Awareness Manual Purple manual of 35-weeks of daily lessons using nursery rhymes to introduce four- and five-year-old students to phonological and phonemic awareness skills.
• 2022 Foundation Year Heggerty Phonemic Awareness Manual Blue manual containing 35-weeks of daily phonological and phonemic awareness lessons covering all consonants, short vowels, digraphs, blends and rime patterns for the first formal year of schooling.
• 2022 Primary Heggerty Phonemic Awareness Manual Yellow manual for Year 1 and above containing 35-weeks of daily instruction covering all early, basic and advanced phonemic awareness skills, usable for individual or small-group remedial work ($176).
• 2022 Primary Extension Heggerty Phonemic Awareness Supplemental resource of 12-weeks of explicit and systematic phonemic awareness lessons for 3rd through 5th grade classrooms, authored by Alisa VanHekken and Marjorie Bottari ($99).
• Bridge the Gap Intervention Lessons Systematic phonemic awareness intervention lessons for students in Year 2 and above, providing a simplified curriculum with targeted instruction based on student need ($121).
• The First Fifty Years Hardcover book by Lynne Butterworth (2016) documenting the history of QASSP from its 1966 founding to a not-for-profit with more than 1,250 members ($35 including postage within Australia).
• The Queensland Principal Subscription Quarterly publication delivered to QASSP members and education stakeholders in Australia, covering the latest trends and ideas in education ($85/year).
• QASSP Legal Services Optional membership add-on legal services partnership with FC Lawyers providing members unlimited initial consultations with solicitors, available at $15.35 per fortnight via payroll deduction or $399.00 annually.

Quantifiable outcome

• Advocacy impacts 345,000 students across Queensland
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Bullyproof AustraliaminorOthersBusiness partner listed on QASSP website. Provides products/services contributing to Queensland's state primary schools.
• Your OSHC by Camp AustraliaminorOthersBusiness partner listed on QASSP website. OSHC (Outside School Hours Care) services provider for schools.
• Class SolverminorOthersBusiness partner listed on QASSP website. Provides scheduling/classroom solutions for schools.
• FootstepsminorOthersBusiness partner listed on QASSP website. Dance company offering programs to schools.
• MSP PhotographyminorOthersBusiness partner listed on QASSP website. Photography services for schools.
• TynansminorOthersBusiness partner listed on QASSP website. Financial/insurance services.
• Digital School SignsminorOthersBusiness partner listed on QASSP website. Digital signage solutions for schools.
• ElastikminorOthersBusiness partner listed on QASSP website. Technology/solutions provider.
• Enquiry TrackerminorOthersBusiness partner listed on QASSP website. Enquiry/student tracking solutions.
• frontrow by boxlightminorOthersBusiness partner listed on QASSP website. Educational technology and learning solutions.
• KyoceraminorOthersBusiness partner listed on QASSP website. Document solutions and printing services.
• MultiLitminorOthersBusiness partner listed on QASSP website. Literacy solutions and programs.
• PlayCominorOthersBusiness partner listed on QASSP website. Play and learning solutions.
• Street ScienceminorOthersBusiness partner listed on QASSP website. Science education programs.
• Switch4SchoolsminorOthersBusiness partner listed on QASSP website. Energy/utility solutions for schools.
• Teachers HealthminorOthersBusiness partner listed on QASSP website. Health insurance for teachers/education workers.
• FC LawyerscoreStrategic or Co-development PartnerQASSP has partnered with FC Lawyers to offer members optional access to legal services tailored to meet the needs of school leaders. Members receive unlimited initial consultations with solicitors, free of charge. Services available via payroll deduction ($15.35 fortnightly) or annual purchase ($399).
• Australian Government Primary Principals AssociationcoreStrategic or Co-development PartnerQASSP is an active member of this national association, participating in national advocacy on behalf of Queensland state primary school leaders.
• Australian Primary Principals AssociationcoreStrategic or Co-development PartnerQASSP is an active member of this national association for advocacy and collaboration on primary education issues.
• Fierce IncorporatedcoreStrategic or Co-development PartnerQASSP holds an exclusive agreement with Fierce Incorporated based in Seattle, Washington to present the Fierce Conversations course and materials to schools in Australia. QASSP is the only organisation in Australia to have its own certified Fierce Conversations Trainer.
• International Confederation of PrincipalsminorStrategic or Co-development PartnerQASSP provides members with an international voice through this global principals' organization.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Australian Council for Educational Leaders (ACEL): Australia-wide professional association for educational leaders across all sectors and roles; comparable in mission (leadership development, advocacy, professional learning) but broader in scope and national in coverage.
• National Association of Elementary School Principals (NAESP): Large US-based professional association for elementary and middle-level school leaders; serves as the international benchmark comparable for membership structure, advocacy, publications, and professional learning offered by QASSP, though at much larger scale.
• Australian Primary Principals Association (APPA): National peak body for primary principals across Australia, of which QASSP is an active member. Broader geographic mandate and broader remit make it a broader incumbent peer, with overlapping advocacy, professional development, and representation activities.
• Australian Government Primary Principals Association (AGPPA): Federally focused primary principals' association in which QASSP actively participates; national counterpart with overlapping advocacy function but broader policy and federal remit than QASSP's Queensland focus.

Regional players

• Victorian Principals Association (or equivalent state body): State-level principals' association analogous to QASSP but serving Victorian state school principals; useful regional comparable for benchmarking membership and advocacy models outside Queensland.
• New Zealand Principals' Federation (NZPF): National professional and advocacy body for New Zealand primary and secondary principals; very similar membership/advocacy/professional learning model and is connected to QASSP through the International Confederation of Principals. Comparable as a cross-Tasman peer.
• Queensland Association of Combined Sector Leaders: Cross-sector principals' association in Queensland; explicitly named in QASSP's Affiliate Member pathway and operates a similar professional membership and advocacy structure for Queensland school leaders outside the state primary system.
• Independent Schools Queensland: Peak body for Queensland's independent (non-government) schools; operates in the same Queensland geography with comparable advocacy and member-service structure but serves a different school sector (independent rather than state).
• Queensland Secondary Principals' Association: The analogous membership association for Queensland state secondary school principals; uses similar subscription-based advocacy and professional learning model and is explicitly named as an Affiliate Member pathway for QASSP. Strong direct comparability on structure and revenue model, differentiated only by school sector.
• Association of Special Education Administrators in Queensland: Queensland-based professional association for special education administrators; runs a comparable membership, advocacy, and professional development model and is explicitly referenced as an Affiliate Member category for QASSP. Comparable in scale and operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QASSP
• LinkedInlinkedin.com/company/qassp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Association Of State School Principals