Enquiry Tracker
Enquiry Tracker is a cloud-based K-12 admissions CRM and enrollment management platform serving 650+ private, public, charter, and faith-based schools across five countries with inquiry capture, event management, online applications, and Student Information System integrations.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Enquiry Tracker does
Enquiry Tracker is a privately held software company that sells a cloud-based customer relationship management and enrollment management platform purpose-built for K-12 schools. Founded in June 2017 in Melbourne, Australia by brothers Antony Campitelli (CEO, formerly an executive at Apple, Adobe and Planet Labs) and Greg Campitelli (Director, with 37 years in education), the company serves private, independent, public, charter, and faith-based schools that need to manage the full inquiry-to-enrollment lifecycle. The platform is delivered as a SaaS product hosted on Google Cloud Platform and serves 650+ schools across five core countries (Australia, New Zealand, Canada, United States) with additional reach into Hong Kong, Malaysia, Puerto Rico, Singapore, Thailand and the United Kingdom.
The product is organized around three modules. Pipeline, the core CRM, captures parent inquiries through school-branded web forms that render in 134 languages, automates personalized email and SMS follow-ups, manages high-volume school events with tablet-based check-in, and provides a real-time analytics dashboard covering demographics, geography, feeder schools and funnel forecasts. Apply is an add-on online application and enrollment module that guides families through step-by-step forms with document upload, e-signatures, and Stripe-backed fee payments, synchronizing with Pipeline so returning families do not re-enter data. Exchange is the integration layer, providing native API, XML or CSV connectivity to more than ten Student Information Systems (Blackbaud, Compass, Civica CES, Edumate, Engage, FACTS/PC School, SchoolPRO, Sentral, TASS, Wonde, SchoolMint Enroll, Synergetic, ICON, SAS2000, MAZE, KAMAR) along with Stripe and Zapier.
The business model is annual SaaS subscription, quote-based pricing with no increases since the 2018 launch, and unlimited users, support, and training are included. Revenue is augmented by add-on campuses, module fees (Apply, Exchange) and optional professional services for data import/export. Go-to-market is a sales-led direct motion via a 'Book a Demo' website funnel augmented by a certified partner program across APAC and North America, a strategic reseller relationship with SchoolMint covering the US Public and Charter segment, and engagement with K-12 industry associations such as AISAP, ICGS, ASCA, Educate Plus, The Enrollment Management Association and VACPSP. The company discloses no external institutional funding.
Enquiry Tracker firmographics
Firmographics- Name
- Enquiry Tracker
- Legal name
- Enquiry Tracker Pty. Ltd.
- Website
- https://enquirytracker.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Enquiry Tracker is a cloud-based K-12 admissions CRM and enrollment management platform serving 650+ private, public, charter, and faith-based schools across five countries with inquiry capture, event management, online applications, and Student Information System integrations.
- Ownership category
- akta.pro rank
Enquiry Tracker industry classification
Industry- Product category
- K-12 Education Admissions Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)
- akta.pro secondary industry
- K–12 SIS & District Administration Platforms (EDAFAEAA)
Keywords
Where Enquiry Tracker is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Enquiry Tracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Annual SaaS Subscription: The company operates on an annual subscription model. The Service is offered on a 12-month subscription basis with automatic renewal. No price increases have been implemented since launch in 2018. Unlimited users, support, and comprehensive training are included with the subscription. Schools can add campuses or modules at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription tiers based on school size/campus count, with Optional Modules available |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Enquiry Tracker product offering
Product offeringCore offering
Enquiry Tracker provides a cloud-based admissions CRM and enrollment management platform for K-12 schools, combining the Pipeline CRM (inquiry capture, event management, automated personalized communications, analytics) with the Apply online application module (step-by-step applications, document uploads, payment processing via Stripe) and the Exchange integration platform (native connections to 15+ Student Information Systems). The platform manages the full inquiry-to-enrollment lifecycle for private, independent, public, charter, and faith-based schools globally.
Product overview
Enquiry Tracker is a cloud-based K-12 school admissions CRM and enrollment management platform consisting of two key modules: Pipeline (core CRM) and Apply (online application/enrollment solution). Pipeline serves as the central hub for managing inquiries, event registrations, personalized communications, and analytics. Apply extends the solution by enabling families to complete online applications with document uploads and payment processing. Both modules share data to provide a seamless journey from initial inquiry through to final enrollment.
Differentiator
Problem solved
Functional benefit
Brands
- Pipeline: Simple enrollment CRM for K-12 schools that enables capturing, managing, communicating and nurturing future families through a CRM solution.
- Apply
Products and services
- Pipeline A simple but powerful CRM for K-12 schools designed for managing the inquiry-to-enrollment pipeline. Features include inquiry capture via instant web forms, event registration with tablet-based check-in, personalized email communications, and analytics dashboards for monitoring family progress through enrollment stages. Designed for admissions and marketing teams at schools.
- Apply A smart online application and enrollment solution that guides families through a step-by-step application process with consistent data capture, key document uploads, secure fee processing via Stripe payment gateway, and automatic data synchronization with Pipeline for returning families.
- Exchange Integration Platform Integration platform that connects Enquiry Tracker with 15+ Student Information Systems (Blackbaud SIS, Civica CES, Compass, Edumate, Engage, FACTS/PC School, SchoolPRO, Sentral, TASS, Wonde, SchoolMint Enroll, Synergetic, ICON, SAS2000, MAZE, KAMAR) via API, XML, or CSV, plus Stripe payment gateway and Zapier (5,000+ apps).
Quantifiable outcome
- 650+ schools across 5 countries managing enrollments with the platform
- +4 more outcomes
Companies that use Enquiry Tracker
Customer profileNamed customers28 records
Segments1 record
Ideal customer profiles3 records
Enquiry Tracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature5 records
Enquiry Tracker partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core.
- SchoolMintcoreStrategic reseller partnership with SchoolMint for the USA Public and Charter school marketplace. SchoolMint integrates directly with Enquiry Tracker via the SchoolMint Enroll product and stays in sync as families complete the enrollment process. SchoolMint serves more than 11 million students and families in more than 18,000 schools across the USA.
- StripecoreEnquiry Tracker integrates with Stripe payment gateway. Any money collected via the platform goes directly to the school's Stripe account. Parents can complete required payments for applications using the secure online payment gateway.
- Blackbaud SIScoreNative API integration allowing automatic data transfer from Enquiry Tracker to Blackbaud SIS based on each school's preferred conditions and schedules.
- Compass SIScoreNative API integration with Compass SIS for automatic student data transfer.
- FACTS/PC SchoolcoreNative API integration with FACTS/PC School for automatic data transfer.
- SentralcoreNative API integration with Sentral SIS for automatic data transfer.
- TASScoreNative API integration with TASS SIS for automatic data transfer.
- WondecoreNative API integration with Wonde for automatic data transfer to various educational technology systems.
- Civica CEScoreNative API integration with Civica CES for automatic data transfer.
- EdumatecoreNative API integration with Edumate SIS for automatic data transfer.
- EngagecoreNative API integration with Engage SIS for automatic data transfer.
- SchoolPROcoreNative API integration with SchoolPRO for automatic data transfer.
- SynergeticcoreCSV/XML integration with Synergetic for data export and school management.
- ICON (Education)coreCSV/XML integration with ICON for data export.
- SAS2000 & SchoolEdgecoreCSV/XML integration with SAS2000 & SchoolEdge for data export.
- Civica MAZEcoreCSV/XML integration with Civica MAZE for data export.
- KAMARcoreCSV/XML integration with KAMAR for data export.
- AISAP (Association of Independent School Admission Professionals)coreProfessional organization partnership. Enquiry Tracker is committed to supporting and working alongside industry leaders within the global professional education sector.
- ICGS (International Coalition of Girls' Schools)coreProfessional organization partnership supporting girls' schools globally.
- ASCA (Australian School Boards)coreProfessional organization partnership with Australian School Boards.
- Educate Plus AU & NZcoreProfessional organization partnership supporting education professionals in Australia and New Zealand.
- The Enrollment Management AssociationcoreProfessional organization partnership with The Enrollment Management Association.
- VACPSP (Victorian Association of Catholic Primary School Principals)coreProfessional organization partnership with VACPSP representing Catholic primary school principals in Victoria, Australia.
- Innovating Schools (Australia)coreCertified partner providing marketing and brand expertise for schools in the Asia Pacific region. Damien Cairns, Director, stated: 'We pride on partnering with best-in-class education products – Enquiry Tracker exceeds our expectations.'
- Enroll Media Group (USA)coreCertified North American partner providing social media campaign leadership and marketing services for schools.
- Ticker NewscoreMedia partnership for the Beyond Education content series, broadcast monthly on Ticker News. Mike Loder from Ticker News is featured as a collaborator on the show.
- SchoolMint EnrollcoreDirect API integration with SchoolMint Enroll. Enquiry Tracker stays in sync with SchoolMint Enroll as families complete the enrollment process. SchoolMint serves more than 11 million students and families in over 18,000 schools.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Enquiry Tracker competitors and assessment
Company assessmentBroad incumbents
- PowerSchool: PowerSchool is a dominant K-12 SIS provider. Its enrollment and recruitment modules overlap with Enquiry Tracker, particularly for public and large school districts.
- Blackbaud: Blackbaud provides SIS and admissions solutions for K-12 schools (including Blackbaud SIS, which Enquiry Tracker integrates with). It is a larger incumbent offering broader school administration portfolios.
- FACTS (Renweb): FACTS offers a K-12 school management suite that includes admissions and enrollment modules. It competes broadly with Enquiry Tracker across SIS-adjacent workflows for faith-based and independent schools.
Direct peers
- TADS: TADS provides tuition management and admissions software for K-12 private schools. Its admissions workflow functionality competes with Enquiry Tracker's Apply and Pipeline modules.
- SchoolMint: SchoolMint is both a strategic reseller and a direct competitor. Its SchoolMint Enroll product handles K-12 enrollment workflows for 18,000+ US schools, overlapping directly with Enquiry Tracker's Pipeline and Apply offerings.
- Finalsite: Finalsite provides K-12 school websites, enrollment, and communications tools. Its enrollment management and inquiry-to-application workflows compete directly with Enquiry Tracker's Pipeline and Apply modules.
- SchoolAdmin: SchoolAdmin is an admissions and enrollment CRM purpose-built for K-12 private and independent schools, directly overlapping with Enquiry Tracker's core customer segment and product offering.
- Gradelink: Gradelink is a SIS for K-12 schools that includes admissions and enrollment features, serving a similar private/independent school customer base to Enquiry Tracker.
- OpenApply: OpenApply provides online admissions and enrollment management for K-12 schools globally, directly competing with Enquiry Tracker's Apply module in the international private school market.
Others
- HubSpot: HubSpot is a horizontal CRM platform sometimes used by smaller K-12 schools for basic inquiry management. It is an indirect competitor that Enquiry Tracker displaces with purpose-built K-12 functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Enquiry Tracker social profiles
Digital presenceEnquiry Tracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enquiry Tracker leadership team
Management profileNumber of profiles
Profiles2 records
Enquiry Tracker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enquiry Tracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enquiry Tracker
What does Enquiry Tracker do?
Enquiry Tracker provides a cloud-based admissions CRM and enrollment management platform for K-12 schools, combining the Pipeline CRM (inquiry capture, event management, automated personalized communications, analytics) with the Apply online application module (step-by-step applications, document uploads, payment processing via Stripe) and the Exchange integration platform (native connections to 15+ Student Information Systems). The platform manages the full inquiry-to-enrollment lifecycle for private, independent, public, charter, and faith-based schools globally.
Is Enquiry Tracker a public or private company?
Enquiry Tracker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Enquiry Tracker founded?
Enquiry Tracker was founded in 2017. It employs 1 to 10 people.
Where is Enquiry Tracker based?
Enquiry Tracker is headquartered in San Francisco, United States, in the North America region.
How does Enquiry Tracker make money?
One revenue line is on record: annual SaaS Subscription.
Who are Enquiry Tracker's main competitors?
Broad incumbents on record are PowerSchool, Blackbaud and FACTS (Renweb). Direct peers are TADS, SchoolMint, Finalsite, SchoolAdmin, Gradelink and OpenApply. HubSpot is listed as an others.
Does Enquiry Tracker have an API?
Yes. Enquiry Tracker integrates with Student Information Systems via APIs to automatically transfer inquiry and application data. Data transfer methods include API, XML, and CSV formats. The system integrates directly with Blackbaud SIS, Compass SIS, and SchoolMint Enroll via their respective APIs, automatically transferring data based on each school's preferred conditions and schedules.
What industry is Enquiry Tracker in?
Enquiry Tracker's product category is K-12 Education Admissions Software. Its primary akta.pro industry code is EDAFAMAB, Admissions CRM, Outreach & Pipeline Management, with a secondary code of EDAFAEAA, K–12 SIS & District Administration Platforms. Its NAICS code is 611710 and its SIC code is 7372.