Name

Club des Annonceurs

Legal name

Club des Annonceurs

Website

https://leclubdesannonceurs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Association operates on membership fees from brands and companies (loi 1901 non-profit organization)
2. Event Registration Fees: Revenue from paid events including Brand Dinner, Brand Arena sessions, and Formation workshops

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Club des Annonceurs is a French non-profit association (loi 1901) that operates a peer-support collective for Marketing and Communication Directors, delivering a calendar of branded professional events (Brand Immersion, Brand Projection, Brand Arena, Formation, Brand Learnings, Brand Dinner, Brand Study, REX B2B) and co-produced knowledge resources for approximately 20 member brands and 180 individual members from CAC 40, ETI, PME, TPE, and startup companies.

Product overview

Club des Annonceurs is a professional association (Collectif d'entraide et de partage) for brand leaders, offering a portfolio of event-based programs and knowledge resources rather than a unified software product. The core offerings include Brand Immersion (annual flagship study events exploring market mutations), Brand Projection (advertising creativity evenings), Brand Arena (interactive workshop-debates), and Formation (training sessions with industry experts). Supplementary offerings include Brand Learnings workshops, Brand Dinners, REX B2B sessions, and co-produced knowledge resources like the Guide Pratique Future of Search. Members also access exclusive resources through a dedicated members area. The organization serves 20 member brands and 180 members from CAC 40, ETI, PME, TPE, and Startup companies, with approximately 51 hours of conferences and sharing occasions annually.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Immersion: Flagship annual event exploring major brand and market mutations
• Brand Projection
• Brand Arena
• Brand Training
• Brand Learnings
• Brand Dinner
• REX B2B
• Brand Study
• Advanced VIVATECH

Products and services

• Brand Immersion Annual flagship event and study exploring major brand transformations and market mutations, featuring expert presentations and trend analysis for Marketing and Communication Directors from member companies.
• Brand Projection Signature evening event that spotlights advertising creativity viewed by brand managers, featuring readings, advertising analysis from novel angles, operational insights, weak signals detection, and creative gems sourced globally.
• Brand Arena Interactive format event allowing exchange in small groups around animated workshops-debates on current professional topics, with open discussions on strategic subjects.
• Formation (Brand Training) Training sessions and workshops led by industry leaders and experts, including the Brain & Share workshop format and programs such as CULTURISM and REX B2B for member brand professionals.
• Brand Dinner Intimate dinner-debate format bringing together members for discussions on current market topics such as information distrust and brand discourse reliability.
• Brand Study Study sessions exploring brand trends and sector-specific topics such as the future of luxury, conducted with external expert consultants for members.
• REX B2B Sessions B2B feedback and experience sharing sessions addressing challenges such as brand choice in B2B markets and how to argue branding importance to executive committees, delivered with Havas Paris B2B experts.
• Guide Pratique Future of Search Practical guide co-produced with You Love Words and Iprospect, answering 35 questions for marketing and communication directors on new approaches to brand visibility across digital platforms.
• Membership (Adhésion) Annual membership providing brands and companies access to the full program of Brand Immersion, Brand Projection, Brand Arena, Formation, Brand Learnings, Brand Dinner, Brand Study, REX B2B events and exclusive member resources, on a quote-based pricing basis.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ACT ResponsiblecoreStrategic or Co-development Partner · 1 January 2026Club des Annonceurs partners with ACT Responsible for the 'French Brands Together for Good' initiative at Cannes Lions 2026, calling on French brands to unite on responsibility, sustainable development, and inclusion issues.
• VMLcoreStrategic or Co-development PartnerCo-development partner for multiple events including Brand Immersion analysis, The Future 100 2026 presentation, and Matinale REX B2B. VML provides strategic planning expertise and trend analysis for member events.
• KantarcoreStrategic or Co-development PartnerResearch partner providing unique studies and data for Brand Immersion events, contributing consumer insights and market research to member brand strategy discussions.
• Havas PariscoreStrategic or Co-development PartnerB2B experts Valerie Planchez Grillet (Vice President) and Malka Duriez (Associate Director) present at REX B2B events addressing brand challenges in B2B markets.
• Nelly RodiminorStrategic or Co-development PartnerLuxury consultants presenting at Brand Study events, providing expertise on future of luxury and brand positioning in changing consumer landscape.
• CisionminorGTM or Marketing PartnerMedia intelligence partner sharing insights on disinformation and brand discourse reliability at Brand Dinner events.
• Florent DubosminorStrategic or Co-development PartnerBrand strategy expert and Brandism bureau president leading Brand Learnings workshop on 'Culturism' - examining communication and brand history as reflection of current issues.
• VIVATECHminorGTM or Marketing PartnerAdvanced program session with VIVATECHNOLOGY CEO to preview the global innovation show program, identify key sessions and best practices for members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Société Générale de Presse (SGP) — Stratégies / CB News: French trade media covering marketing, communication, and advertising, organizing events and publishing industry intelligence. Adjacent as a French media partner providing content and visibility to the advertiser community that Club des Annonceurs serves.
• Cannes Lions International Festival of Creativity: The flagship global awards and learning event for the creative communications industry. Adjacent rather than competitive — Club des Annonceurs is participating in Cannes Lions 2026 initiatives, and the festival serves as both ecosystem partner and aspirational benchmark for the association's Brand Projection and Brand Immersion programs.

Direct peers

• World Federation of Advertisers (WFA): Global body representing multinational advertisers, providing peer-to-peer knowledge exchange, policy advocacy, and best-practice programs. Closely comparable as an international peer-support collective for senior marketers, though with a global rather than French remit.
• Association of National Advertisers (ANA): The leading US trade association for corporate advertisers and brand marketers, offering membership, training, events, and industry intelligence. Directly comparable as a membership-based collective serving senior marketing/communications leaders across large enterprises.
• Adetem: France's primary association for marketing professionals, offering events, training, publications, and a community for marketing practitioners. Comparable as a French membership association serving marketers, with a slightly broader remit covering marketing operations beyond brand strategy.

Broad incumbents

• IAA (International Advertising Association): Global membership organization for the advertising industry spanning agencies, advertisers, media, and academia. Comparable as a membership collective for advertising professionals, though with a wider stakeholder scope than Club des Annonceurs' advertiser-only focus.

Regional players

• AACC (Association des Agences-Conseils en Communication): French trade association for communication consulting agencies. Adjacent to Club des Annonceurs as a French organizing body for the advertising ecosystem, though focused on agencies rather than advertiser clients.
• Marketing Week (Centaure): French media and events brand covering marketing and advertising, organizing conferences and awards for marketing professionals. Comparable as a French provider of marketing community, content, and events, though commercially focused rather than non-profit.
• Effie France: French edition of the Effie Awards, recognizing marketing effectiveness. Comparable as a French organizer of marketing-effectiveness events and programs targeted at advertisers and agencies, though focused on awards rather than ongoing peer learning.
• UDECAM: French union of communication and advertising agencies representing agency interests in France. Comparable as a French industry body organizing marketing/advertising professionals, but on the agency side rather than the advertiser side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Club_Annonceurs
• Facebookfacebook.com/LeClubdesAnnonceurs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club des Annonceurs