What NellyRodi does

NellyRodi is a Paris-based strategy and trend forecasting consultancy founded in 1985 by Nelly Rodi, serving brands across creative industries — luxury, fashion, beauty, home/decoration, food, hospitality, jewellery and watches, automotive, mobility, and cultural institutions. The agency operates an integrated practice centred on three core offerings: Conseil (custom 360° brand strategy consulting organised around a Business division by sector and an Inspiration division covering strategic planning, insights and creative direction), Études Marketing (decryption studies such as Maximalist Beauty, Brand Diversification and Intangible Luxury), and Cahiers de Tendances (seasonal and annual trend books including Life & Style, Color Intelligence, Women's Stories, Living Expressions, BeautyLab and Kids' Stories). Revenue is generated through project-based consulting engagements, one-time sales of trend books (€2,500–€7,920 per edition across Digital, Print, Print+Digital and Workshop tiers), ticketed conferences (e.g., Beyond Trends Vol.2, Maximalist Beauty) and the NellyRodi Trends Club subscription. The proprietary methodology crosses creation, marketing and consumer attitudes, blending quantitative and qualitative sociological/anthropological analysis with neuroscience-informed trend book design and exclusive seasonal color libraries of 45 colors per book; it is supported by data partnerships with Linkfluence, Episto and LuxuryInsight and sustainable-production partnerships with Tekyn and FairlyMade.

The group is structured around the operating entity TRENDLAB SAS (€223,750 capital, Paris-registered) and the holding NellyRodi SA, presided by founder Nelly Rodi. Leadership today sits with Pierre-François Le Louët (President since 2003, previously at L'Oréal), supported by a director-level bench covering consulting (Charlotte Boisdron), Europe sales (Claudine Martin), Consumer Trends (Vincent Grégoire), Global Creative (Cécile Rosenstrauch), Innovation & Prospective (Maxime Coupez), Luxury (Clara de Pirey) and Beauty (Chloé Arjona). International delivery runs through NellyRodi Inc. in New York (Managing Director Jacqueline Rumohr), NellyRodi Japan in Tokyo (General Manager Emi Owashi), and correspondents in Korea (Mihye Park) and China (Pauline Su, Iris Hu), with partner agents in Spain and Italy. The Paris headquarters are housed in the renovated Hôtel Cromot du Bourg, a Louis XV private mansion that also contains the Derouillon gallery and the FairlyMade x NellyRodi tissu-thèque.

Go-to-market is sales-led and content-driven: direct phone and e-commerce sales via the 'Service Commercial' and nellyrodi.com (physical delivery limited to Metropolitan France, digital access for 24 months), a weekly newsletter, a magazine/blog (Actualités), conferences and masterclasses, and partnership referrals through federations (e.g., Fédération Française du Prêt-à-Porter Féminin) and schools (Institut Français de la Mode). Customers include LVMH, L'Oréal, Sephora, Richemont, Jacquemus, Pernod Ricard, Accor, Netflix, Centre Pompidou, Michelin and other enterprise logos. The group also operates the investment subsidiary NellyRodi MoneyBox (2013), holding minority stakes in Michel&Augustin, Horace and Etudes, and is a Certified B Corporation under the 2018-launched 'Change for the Better!' RSE programme.

Name

NellyRodi

Legal name

TRENDLAB SAS

Website

http://nellyrodi.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

NellyRodi is a Paris-based strategy and trend forecasting consultancy founded in 1985 that helps luxury, fashion, beauty, home/decoration, food, hospitality and cultural-institution brands anticipate consumer and aesthetic trends through consulting engagements, marketing studies, and seasonal trend books, with subsidiaries in New York and Tokyo.

Ownership category

akta.pro rank

Product category

Strategy and Trend Consulting for Creative Industries

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Trend forecasting consulting
• Fashion trend analysis
• Brand strategy consulting
• Consumer behavior research
• Creative industry insights

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategy consulting engagements (Conseil): Custom consulting missions for brand strategy, creative 360° strategy, target and offer refinement; delivered on a project/engagement basis.
2. Marketing studies (Études): One-off sales of marketing studies (e.g., Maximalist Beauty, Brand Diversification, Intangible Luxury) that decode consumer behavior and sector dynamics for strategy and retail decisions.
3. Trend book sales (Cahiers de tendances): One-time sales of seasonal or annual trend books (Life & Style, Color Intelligence, Women's Stories, Living Expressions, BeautyLab, Kids' Stories) sold in Digital, Print, Print+Digital and Workshop tiers; digital access provided for 24 months.
4. Workshop and expert sessions: Premium tier of trend book offerings includes a 2-hour presentation/workshop with a NellyRodi expert to deepen trend analysis and creative strategy.
5. Conferences and paid events: Ticketed conferences and events (e.g., Beyond Trends Vol.2, Maximalist Beauty) generating direct ticket revenue via Weezevent.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NellyRodi is a Paris-based strategy and trend consulting agency serving creative industries (fashion, beauty, luxury, home/decoration, lifestyle). It sells three integrated offerings: custom consulting engagements (Conseil), marketing studies decoding consumer behavior (Études), and seasonal/annual trend books (Cahiers de tendances) with exclusive color palettes and sensory direction.

Product overview

NellyRodi operates as a single integrated consulting practice rather than a multi-product platform. Its offering is centered on three core services — Conseil (Consulting), Études Marketing (Marketing Studies), and Cahiers de tendances (Trend Books) — and is complemented by the NellyRodi Trends Club membership, the Beyond Trends conference series, and a weekly newsletter. The Cahiers de tendances portfolio is composed of named seasonal and annual products that fit together as a multi-vertical trend-book system: the multi-sector Color Intelligence and annual Life & Style editions, the vertical-specific Women's Stories (women's ready-to-wear), Kids' Stories (children's ready-to-wear), Living Expressions (home and garden), and BeautyLab (beauty and well-being). The marketing studies portfolio — including Maximalist Beauty, Brand Diversification, and Intangible Luxury — provides the strategic and consumer-insight research layer that feeds into the consulting engagements and informs the trend books.

Differentiator

Problem solved

Functional benefit

Brands

• Life & Style: Annual cross-sector trend book covering consumer archetypes, design, decoration, architecture, art, retail, mobility, fashion, gastronomy, beauty, electronics and leisure.
• Women's Stories
• Color Intelligence
• Living Expressions
• BeautyLab
• NellyRodi MoneyBox

Products and services

• Conseil (Consulting Services) Custom advisory offering for top and middle management covering brand, offer, and 360° creative strategy, organized across fashion, beauty, lifestyle and consumer goods verticals and supported by strategic planning, insights, artistic direction, graphic design and style.
• Études Marketing (Marketing Studies) One-off decryption studies that help creative-industry professionals understand evolutions in consumer behavior, aesthetics and business models to strengthen strategy. Portfolio includes Maximalist Beauty, Brand Diversification, and Intangible Luxury.
• Life & Style Annual Trend Book Annual multi-sector trend book decoding new consumer behaviors, attitudes, values and emerging lifestyles; sold in Digital, Print, Print+Digital, and Workshop tiers from 4,600€ to 7,920€.
• Women's Stories Seasonal Trend Book Seasonal trend book dedicated to women's ready-to-wear and textile accessories, offering inspiration through colors, prints, materials, shapes, silhouettes and cultural references; sold in four tiers from 2,500€ to 5,400€.
• Living Expressions Seasonal Trend Book Seasonal trend book dedicated to home and garden products offering inspiration for decoration, linens, tableware and furnishings collections, built around four inspirational angles with 45 exclusive colors; priced from 2,700€ to 5,640€.
• BeautyLab Seasonal Trend Book Seasonal trend book dedicated to the beauty and well-being universe providing inspiration for care, makeup and accessory collections through colors, textures, ingredients, packaging, shapes, rituals, looks and cultural references.
• Color Intelligence Seasonal Trend Book Multi-sector seasonal trend book offering inspiration for desirable and responsible product collections, communication materials and events; structured around Colors on the Radar, Season's Trends, Creative Themes, and a library of 45 colors per season.
• Kids' Stories Seasonal Trend Book Seasonal trend book for children's ready-to-wear covering colors, prints, materials, shapes, silhouettes and cultural references for the Fall-Winter 27/28 season.
• Maximalist Beauty Study Marketing study exploring renewed emotional and expressive dynamics in the beauty market, covering new consumer expectations, emerging codes and upcoming opportunities for brands.
• Brand Diversification Study Marketing study addressing how brands can diversify effectively without losing their message or complicating their business.
• Intangible Luxury Study Marketing study exploring the shift of luxury from ownership to lived experiences, covering hospitality, health, personal development, entertainment and culture as new luxury territories.
• NellyRodi Trends Club Subscription club for decision-makers in the creative industries, providing access to the trend-book catalog and exclusive insights.

Quantifiable outcome

• 45 exclusive colors developed each season per trend book line
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LinkfluencecoreTechnology or IntegrationMethodological partnership for data analytics. NellyRodi teams up with Linkfluence to build powerful and audacious methodological associations and accompany brands 360°.
• EpistocoreTechnology or IntegrationMethodological partnership for data. Combined with Linkfluence and LuxuryInsight, used to power NellyRodi's 360° brand consulting and trend work.
• LuxuryInsightcoreTechnology or IntegrationMethodological partnership for luxury-specific data and insights, supporting NellyRodi's luxury trend and consulting work.
• TekyncoreTechnology or IntegrationRSE/sustainable-production partner; co-develops responsible production and traceability tooling for NellyRodi and its clients.
• FairlyMadecoreTechnology or IntegrationRSE/responsible-sourcing partner; also co-hosts the FairlyMade x NellyRodi tissu-thèque inside the Hôtel Cromot du Bourg.
• Galerie DerouilloncoreStrategic or Co-development PartnerArt-gallery partnership co-located within NellyRodi's Hôtel Cromot du Bourg; functions as an experimental exhibition space for avant-garde artists referenced in NellyRodi's cultural ecosystem.
• HANDSminorImplementation/ SI/ Consulting PartnerAgency responsible for the design, artistic direction, development and project monitoring of the NellyRodi website.
• NellyRodi MoneyBoxcoreStrategic or Co-development PartnerInvestment subsidiary launched in 2013 by President Pierre-François Le Louët to take minority stakes in creative-industry brands (e.g., Michel&Augustin, Horace, Etudes).
• ESAT L'EnvolminorOthersSocial-inclusion partner that systematically recycles NellyRodi's dead-stock trend books; employs 135 disabled workers.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Trendstop: Trendstop is a London-based trend forecasting service offering seasonal trend reports, runway analysis and consumer insight subscriptions to fashion, beauty and retail brands. It overlaps with NellyRodi's trend-book subscription business model, though with a more digitally-native delivery.
• Carlin International: Carlin International is a French-born creative trend bureau publishing seasonal trend books and offering brand strategy across luxury, fashion, beauty and home. It shares NellyRodi's DNA as a trend-office-turned-strategy-consultancy serving European creative-industry brands.
• Promostyl: Promostyl is a Paris-based trend forecasting and creative consulting agency publishing seasonal trend books and color palettes for fashion, beauty and home. It is one of the original French trend offices and competes head-to-head with NellyRodi for the same creative-industry client base.
• WGSN: WGSN is the global leader in fashion and lifestyle trend forecasting, offering subscription-based trend reports, data analytics and consulting to brands. It is the most directly comparable competitor to NellyRodi, with overlapping products (seasonal/annual trend books, consumer insights, consultancy) and overlapping customer base across luxury, fashion, beauty and retail.
• Peclers Paris: Peclers is a Paris-based creative strategy and trend forecasting agency serving fashion, beauty, luxury and lifestyle brands with trend books, consumer insights and brand strategy consulting. Like NellyRodi it is a heritage French trend office founded in the 1970s with a multi-vertical offering and a similar blue-chip European client base.
• Fashion Snoops: Fashion Snoops is a New York-based trend forecasting service publishing seasonal trend books and reports for fashion, beauty, retail, interior and active lifestyle brands. It is a direct subscriber-model competitor to NellyRodi's Cahiers de Tendances business.

Emerging players

• Heuritech: Heuritech is a Paris-based AI platform that analyzes social-media images to detect fashion and beauty trends and quantify demand for brands including LVMH and Sephora. It is an emerging competitor in trend detection that overlaps with NellyRodi's foresight value proposition from a technology-first angle.
• Spate: Spate is a New York-based AI-powered trend intelligence platform that analyzes Google search and TikTok data to surface emerging consumer trends, used by beauty and fashion brands. It overlaps with NellyRodi's trend-forecasting offering from an always-on, data-driven angle and serves similar buyer personas in beauty marketing.

Broad incumbents

• Stylus: Stylus is a London-based consumer insight and trend forecasting subscription service covering fashion, beauty, interiors, food, tech and beyond. It is broader in vertical coverage than NellyRodi's current portfolio and competes for subscription trend-book and consumer-insight budgets at large brands.
• Future Laboratory: The Future Laboratory is a London-based consumer insight and trend forecasting consultancy producing reports, events and strategy engagements for global brands. It overlaps with NellyRodi's Conseil and Études offerings across a wider set of consumer industries including retail, hospitality and finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nellyrodi
• Facebookfacebook.com/160113325583
• LinkedInlinkedin.com/company/nellyrodi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NellyRodi