Club Recrear

What Club Recrear does

Club Recrear is a privately held Chilean sports and recreation club operator founded in 1996 and headquartered in La Florida, Santiago, with four physical club locations across southern Santiago (La Florida, La Cisterna, Macul, and Campo Deportivo). The company operates in the mass-market family fitness category, offering six tiered subscription plans (Full Gimnasio Prime, Gold, Platinum, Platinum Kids, Escuela de Natacion, Full Piscina Clasico) that bundle access to heated pools, gyms, jacuzzis, group classes, nutritional counseling, and structured swimming lessons, with prices ranging from approximately CLP $50,990 to CLP $1,633,990 depending on tier and duration. Its core differentiator in swimming is the licensed Swiimcolors methodology developed by Olympic swimmer Gustavo Borges, which uses color-coded levels and a digital evaluation platform; the Campo Deportivo site adds 7 padel courts with competitive-level lighting.

The business generates revenue primarily through recurring membership subscriptions, supplemented by usage-based fees for day passes (CLP $10,000), padel court rentals (via Easycancha integration), structured swimming school programs, children's birthday party packages, and a corporate B2B channel offering tiered outings (CLP $4,000-$8,000 per person). Go-to-market is hybrid: a product-led direct-to-consumer motion using a 7-day free trial, on-site sales, a WhatsApp Business sales channel, and an e-commerce store (tienda.recrear.cl) integrated with Webpay Plus for payments, alongside a dedicated enterprise sales motion led by Diana Yuretic targeting corporate employee-benefit contracts. Ancillary partnerships with Kon3cta (online psychotherapy with member discounts extendable to family) and Welbox (member discount platform) extend the perceived value of the core membership.

Technology infrastructure is conventional for the category: a standard fitness-club management platform, third-party court booking via Easycancha, payment processing through Transbank Webpay Plus, and a Recrear Home mobile app on iOS and Android for member reservations and access management. The company employs 51-100 staff and shows no disclosed institutional investors, parent company, or funding rounds. Its current strategic posture is incremental product and segment expansion (corporate channel, padel buildout, ecosystem partnerships) within its existing Santiago footprint rather than geographic or transformational expansion.

Name

Club Recrear

Legal name

Club Recrear

Website

https://recrear.cl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Club Recrear is a privately held Chilean multi-location fitness and recreation club chain founded in 1996, operating four clubs in southern Santiago and serving families and individuals through tiered membership subscriptions, swimming programs (using the licensed Swiimcolors methodology), padel courts, and corporate event packages.

Ownership category

akta.pro rank

Headquarters

HQ city

La Florida

HQ country

Chile

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring monthly, quarterly, semi-annual, and annual membership fees across multiple plan tiers (Full Gimnasio Prime, Gold, Platinum, Platinum Kids, Escuela de Natacion, Full Piscina Clasico). Plans vary by club location and duration, with annual plans including 1 month free and semi-annual plans including 15 days additional.
2. Day Pass / Entry Tickets: Single-use pool entry tickets sold online at $10,000 CLP per entry. Includes PDF with QR code for access control.
3. Corporate Events and Packages: B2B corporate packages for employee activities including pedagogical outings ($4,000 p/p+iva), Sun Time ($6,000 p/p+iva), and Full Day ($8,000 p/p+iva) experiences.
4. Birthday Party Bookings: Catering and celebration services for children's birthdays at club facilities, including pool or court activities with customizable packages and add-ons.
5. Padel Court Reservations: Court rental fees for padel facilities. The club has 7 padel courts with competitive-level lighting. Reservations handled through Easycancha platform.
6. Swimming School Programs: Structured swimming lessons for children (starting at 6 months) and adults using the Swiimcolors methodology. Programs range from $345,990 to $1,101,990 depending on plan duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Club Recrear operates a multi-location sports and recreation club chain in Santiago, Chile, offering tiered membership plans that grant access to gyms, heated swimming pools, jacuzzi, group fitness classes, padel courts, and structured swimming lessons using the Swiimcolors methodology. The company also sells ancillary services including pool day passes, birthday party hosting, corporate event packages, and padel court rentals across its four locations (La Florida, La Cisterna, Macul, and Campo Deportivo).

Product overview

Club Recrear is a multi-facility health and recreation club operating 4 locations in Santiago, Chile (La Florida, La Cisterna, Macul, and Campo Deportivo). The company offers a tiered membership system with six distinct plans (Full Gimnasio Prime, Escuela de Natación, Gold, Platinum, Platinum Kids, and Full Piscina Clásico) that provide access to gyms, heated swimming pools, group fitness classes, and specialized programs. Additional services include birthday celebrations, corporate packages, daily pool passes, and padel courts. The swimming school uses the Swiimcolors methodology by Olympic swimmer Gustavo Borges.

Differentiator

Problem solved

Functional benefit

Brands

• Swiimcolors: Swimming methodology developed by Olympic swimmer Gustavo Borges, implemented at Club Recrear for swimming lessons. Features color-coded levels, pedagogical systematization, and aquatic skill development for children and adults.

Products and services

• Plan Full Gimnasio Prime Gym membership providing unlimited access to gym facilities at Campo Deportivo with permanent instructor, periodic evaluations, and group classes including Cycling Indoor, Pilates, Zumba, Yoga, and GAP. Pricing ranges from $50,990 CLP to $665,990 CLP depending on contract duration.
• Plan Gold Premium membership granting access to heated pools, free swim lanes, jacuzzi, gym, permanent instructor, monthly nutritional counseling, group classes (TRX, Crosstrainer, Functional, Indoor Cycling, Pilates, Yoga, Hidrogimnasia), and summer outdoor pool access at La Cisterna and La Florida. Pricing ranges from $104,990 CLP to $1,098,990 CLP.
• Plan Platinum Top-tier membership including all Gold benefits plus swimming course three times per week, Orange Zone training access, full nutritional counseling, all group classes, and summer outdoor pool access. Pricing ranges from $601,990 CLP to $1,633,990 CLP.
• Plan Escuela de Natación Swimming school program for children aged 6 months to 13 years and adults 14+, teaching aquatic skills and four swimming techniques using the Swiimcolors methodology developed by Olympic swimmer Gustavo Borges. Pricing ranges from $345,990 CLP to $1,101,990 CLP depending on plan duration.
• Plan Platinum Kids Physical activity program for children aged 4-12 with supervised exercise routines, twice-weekly swimming classes, weekly conditioning classes (Kids Dance, Taekwondo, Functional Kids), and scheduled recreational pool access. Pricing ranges from $453,990 CLP to $1,339,900 CLP.
• Plan Full Piscina Clásico Pool-focused membership offering access to heated pool for free swimming during specified hours, requiring mastery of at least one swimming technique. Weekday access until 4 PM; unrestricted weekends and holidays. Pricing ranges from $465,990 CLP to $712,990 CLP.
• Pool Day Pass Single-entry daily ticket to club pools priced at $10,000 CLP per person, purchased online with PDF QR code delivery for access control.
• Club de Padel Recrear Padel court rental at Campo Deportivo featuring 7 modern padel courts with competitive-level lighting, reservable through phone, WhatsApp, or the EasyCancha platform.
• Celebraciones (Birthday Packages) Birthday celebration packages hosted at club pools and facilities, configurable with activity selection, venue choice, date/time, and add-on packs for children's parties and family celebration days.
• Corporate Packages (Convenio Empresas) Corporate benefits package offering employee activities including Paseo Pedagógico ($4,000 CLP per person + IVA, 3-hour weekday outing), Sun Time ($6,000 CLP per person + IVA, 4-hour package), and Full Day ($8,000 CLP per person + IVA, 10:30-18:30, 7-day package), plus sports leagues and spa days.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kon3ctacoreGTM or Marketing PartnerOnline psychotherapy partnership providing mental health benefits to Club Recrear members. Offers first orientative session free and 80% discount ($10,000 CLP per session) on subsequent sessions. Members can invite up to 5 family members to access this benefit. Sessions are reimbursable through health plans or supplementary insurance.
• Academia Gustavo Borges / SwiimcolorscoreStrategic or Co-development PartnerLicensed swimming teaching methodology created by Olympic swimmer Gustavo Borges. The Swiimcolors system provides complete pedagogical and operational systematization for swimming instruction, with color-coded levels (White to Gold), digital evaluation platform, and motivational elements for children. Includes exclusive digital platform for tracking student progress.
• WelboxminorGTM or Marketing PartnerDiscount platform partnership offering exclusive deals and benefits for Club Recrear members. Accessed through member portal with special pricing on products and services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Club Deportivo Universidad Católica: Chilean sports and social club offering multi-sport facilities including gym, swimming, courts, and group programming to members in Santiago; comparable membership-based multi-sport model but anchored in a sports organization rather than standalone fitness brand.
• Stade Français Chile: Chilean multi-sport social club in Santiago offering tennis, padel, swimming, gym, and social facilities — operates on a membership basis with a similar mix of sports and family programming, but with a more traditional country-club format.

Direct peers

• Smart Fit Chile: Brazilian-founded, publicly listed fitness chain (Smart Fit) operating high-volume, low-cost gyms across Chile; competes on subscription fitness in the same Santiago market with strong brand awareness and pricing pressure on mid-tier plans.
• Bodytech: Latin American fitness chain (originating in Colombia) operating in Chile with multiple locations; comparable multi-format offering including gym, group classes, and personal training, positioned similarly as a multi-location subscription club.
• Gold's Gym Chile: Franchised global fitness brand operating in Chile with gym and group class programming; competes in the same subscription-based fitness category, though typically with a less family/recreation focus than Recrear.
• Pacific Fitness Club: Chilean premium fitness club with multiple locations, offering gym, swimming, group classes, and family programming — comparable mid-to-premium positioning to Club Recrear in the Santiago market.
• Sportlife: Chilean fitness club chain operating multiple premium-format locations across Santiago and other major Chilean cities, offering gym, group classes, swimming, and multi-tier memberships — directly comparable to Club Recrear's positioning in the Chilean family-oriented fitness segment.

Broad incumbents

• McFit: European low-cost fitness chain operating large-format gyms; provides a benchmark for high-volume, low-price subscription models that compete with Recrear's lower-tier plans (Full Gimnasio Prime).
• Fitness First Latin America: Global premium fitness brand with presence in selected Latin American markets; comparable premium subscription positioning and multi-format offering (gym, classes, pools) overlapping Recrear's Gold/Platinum tiers.

Emerging players

• O2 Fitness Club: Chilean fitness club with multiple Santiago locations offering gym, group classes, and family-friendly programming; comparable mid-market positioning with overlapping geographic coverage in southern Santiago.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/clubrecrear
• LinkedInlinkedin.com/company/recrear-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Recrear