Smart Fit Chile

What Smart Fit Chile does

Smart Fit Chile is the Chilean operating subsidiary of Smart Fit, a Brazilian-headquartered low-cost gym chain that has expanded across more than 15 Latin American country markets. In Chile, the company operates over 100 gym locations across 12 regions, including Santiago (the Metropolitana region accounts for the majority of sites), Concepción, Antofagasta, Valparaíso, Temuco, Puerto Montt, Chillán, Rancagua, Iquique, Arica, La Serena, and Curicó/Talca. The core product is monthly gym access, sold through three subscription tiers: Plan Black (premium multi-gym access across 2,000+ Latin America locations with a 12-month commitment, CLP $34,900/month list), Plan Fit (single-gym flexibility, CLP $25,900/month), and Plan Smart (single-gym basic, CLP $26,900/month). Pricing varies by location, and promotional discounts (e.g., 50% off for initial months) and first-month-free offers are standard acquisition tools. Annual matriculation fees and one-time enrollment charges add incremental revenue.

Beyond physical access, Smart Fit Chile runs an integrated product ecosystem. The Smart Fit App delivers personalized workout plans, class bookings, and membership management. Smart Fit Coach (coach.smartfit.cl) is a subscription add-on providing periodic video-call coaching with certified trainers and/or nutritionists. Smart Fit Body (body.smartfit.com/cl) is a subscription add-on offering 12 bioimpedance weigh-ins with body composition results delivered through the app. Proprietary group fitness classes — including Ritmos, FitDance, Smart Fight, Smart HIIT, Smart Hit, Smart Cross, Smart Bike, and Abdominales — are offered across locations. The "Smart Help Button" on equipment provides an in-gym safety feature. A B2B corporate agreements channel (Convenios Corporativos / Convenios Empresas) sells employee wellness programs to Chilean employers at negotiated rates.

Go-to-market is hybrid: a self-serve online signup funnel (website and app), a dedicated corporate sales team for enterprise agreements, and physical retail sales at gym locations. Marketing channels include the website, Smart Fit App, organic social media, pre-sale campaigns for new openings, blog/news content, and the Fit Friend referral program. The parent company in Brazil provides brand, technology infrastructure, and operating playbook, while Smart Fit Chile localizes execution across site selection, staffing, and pricing. No AI/ML capabilities, patents, certifications, or proprietary technology beyond the app and bioimpedance hardware are disclosed.

Name

Smart Fit Chile

Legal name

Smart Fit

Website

https://smartfit.cl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fitness Centers & Gyms

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industry

Weight Gain & Muscle-Building Nutrition (HSADAFAC)

Keywords

• Gym memberships
• Fitness centers
• Group fitness classes
• Personal training
• Corporate wellness programs

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Monthly recurring subscription fees for gym access across three plan tiers: Black (premium, all locations), Fit (single gym), and Smart (single gym). Plan Black includes 12-month commitment with discounted promotional rates. Plans Fit and Smart have no contract commitment.
2. Enrollment and Annual Fees: One-time enrollment fees and annual matriculation charges upon membership signup. Example: Matrícula anual $26,800 at some locations.
3. Smart Fit Coach: Additional coaching service with periodic video calls with specialized teachers and/or nutritionists for personalized training and meal plans
4. Smart Fit Body: Bioimpedance body composition measurement services including 12 weigh-ins with complete results delivered via app
5. Corporate Agreements: Special corporate plans (Convenios Corporativos) for business clients offering employee wellness benefits
6. Combo Plans: Combined Coach + Body subscription packages at discounted rates

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Smart Fit Chile operates a chain of over 100 physical gym locations across Chile offering tiered monthly membership plans (Plan Black for premium multi-gym Latin America access, Plan Fit and Plan Smart for single-gym access). The offering includes access to fitness equipment, group fitness classes (Ritmos, FitDance, Smart Fight, Smart HIIT, Smart Bike, etc.), and is complemented by a mobile app, virtual personal training service (Smart Fit Coach), and bioimpedance body composition analysis (Smart Fit Body).

Product overview

Smart Fit Chile operates a gym chain with three membership tiers: Plan Black (premium, multi-gym access across Latin America), Plan Fit (flexible single-gym access), and Plan Smart (single-gym basic access). The ecosystem includes Smart Fit App (mobile training platform with personalized plans), Smart Fit Coach (video-call-based personal training and nutrition service), and Smart Fit Body (bioimpedance body composition analysis). Group fitness classes such as Ritmos, FitDance, Smart Fight, Smart HIIT, and Smart Bike are available across locations.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Fit Coach: Personal training and nutrition consultation service via periodic video calls with specialized teachers and/or nutritionists.
• Smart Fit Body

Products and services

• Plan Black

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Corporate Employers (Convenios Corporativos)coreChannel Partner/ Reseller/ DistributorCorporate partnerships offering employee wellness programs. Companies can provide gym membership benefits to employees at special corporate rates. The program includes Plan Black benefits for corporate members including access to 2,000+ gyms, group classes, and first-tier equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anytime Fitness: Global 24/7 franchise gym model present in Chile and across Latin America. Comparable to Smart Fit in its broad footprint, multi-tier membership structure and emphasis on accessibility.
• Sportlife (now part of Bodytech): Chilean fitness chain offering multi-tier memberships, group classes and personal training, now part of Bodytech. Closest head-to-head competitor to Smart Fit in Chilean mid-tier gym segment.
• Bodytech: Largest fitness chain in the Andean region (Colombia, Chile, Peru) operating membership-based gyms with group classes, personal training and digital services. Direct competitor to Smart Fit in Chile following its acquisition of Sportlife.

Broad incumbents

• Planet Fitness: U.S.-based low-cost gym incumbent with growing international footprint. Closely comparable business model to Smart Fit in price positioning, membership structure and group class value proposition.
• Basic-Fit: Europe's largest low-cost fitness chain. Directly comparable to Smart Fit on unit-economics-driven low-cost positioning, multi-tier memberships and broad group class catalogue.
• Gold's Gym: Established global fitness brand with franchised clubs in Latin America. Overlaps with Smart Fit in mid-to-premium membership tiers and group class offerings.
• Fitness First: Premium global fitness chain with multi-tier memberships and group classes. Comparable to Smart Fit's Plan Black tier on premium positioning, premium equipment and full-service amenities.
• McFit: European low-cost gym pioneer with large-scale urban locations. Comparable to Smart Fit on affordable membership pricing and high-density fitness centre operations.

Regional players

• Energy Fitness: Chilean gym chain focused on Santiago and surrounding regions, offering membership-based access to equipment and group classes. Comparable to Smart Fit's mid-tier Fit and Smart plans in price positioning.
• Pacific Fitness: Chile-based low-cost fitness chain competing in the same price band as Smart Fit's Plan Fit/Smart, primarily across the Santiago metropolitan area and select regional cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/smartfit
• YouTubeyoutube.com/@smartfit
• Facebookfacebook.com/smartfit
• LinkedInlinkedin.com/company/smartfit-chile
• Instagraminstagram.com/smartfit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Fit Chile