Greenwood & Black

What Greenwood & Black does

Greenwood & Black is a privately held, full-service boutique interior design studio headquartered in Denver, Colorado, with senior staff of four key personnel: a Principal & Design Director, Senior Architect, Senior Designer, and Studio Coordinator. The firm specializes in distinctive hospitality, clubhouse, resort, and spa properties across both national (US) and international (India) markets, serving enterprise clients through direct engagement, design competitions, and brand-affiliation referrals. Its core offering integrates interior architectural design (delivered by in-house licensed architects), concept-to-completion design documentation, and a turnkey Furniture, Fixtures & Equipment (FF&E) purchasing function that sources, ships, and installs globally — the studio operates as an "open invoice company," passing supplier invoices transparently to owners.

The studio differentiates through 3D graphics integrated across all design phases for client communication, a licensed-architect capability that enables interior detailing interlaced with finish selections, and an FF&E global purchasing department that ensures "design presented equals design delivered." The underlying technology stack is conventional CAD/3D visualization rather than proprietary software, and there is no API, SDK, or AI/ML component disclosed.

Revenue mechanics are entirely project-based professional services, with pricing negotiated per scope; no public pricing or revenue figures are disclosed. The go-to-market is enterprise field sales anchored by a portfolio of named marquee projects — ITC Grand Bharat (India, 5-star+, Starwood-affiliated, LEED-India Platinum, 2016 ASID Crystal Award winner), The Inverness Hotel (Destination Resorts), The Peery Hotel (Hilton Tapestry, National Historic Landmark), Bigelow Hotel & Residences (Ascend Collection, National Historic Landmark), Bluestem Hotel (Ascend Collection), The Cormorant boutique hotel, and DoubleTree Phoenix North. Brand affiliations with Ascend Collection, Hilton Tapestry, Starwood, and Destination Resorts provide a recurring referral pipeline. No funding rounds, parent company, M&A activity, or institutional ownership is disclosed; the firm appears to be founder/small-team owned.

Name

Greenwood & Black

Legal name

Greenwood & Black

Website

https://greenwoodandblack.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenwood & Black is a privately held, Denver-based boutique interior design studio delivering full-service design, licensed architectural detailing, and turnkey global FF&E purchasing for hospitality, clubhouse, resort, and spa properties across the US and India.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Hospitality interior design
• Hotel renovation services
• FF&E purchasing services
• Resort interior design
• Clubhouse interior design

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services: Full-service interior architectural design for hospitality, resort, clubhouse, and spa properties. Services include concept development, design documentation, construction administration, and turnkey FF&E purchasing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Greenwood & Black is a bespoke, full-service interior design studio that designs distinctive hospitality, clubhouse, resort, and spa properties. Services span concept development, interior architectural design (delivered by in-house licensed architects), design documentation, construction administration, and turnkey Furniture, Fixtures & Equipment (FF&E) purchasing with global sourcing and open-invoice transparency. 3D visualization is integrated across all design phases to communicate the project to clients.

Product overview

Greenwood & Black is a bespoke interior design studio offering a unified service platform centered on hospitality interior design services. The core offerings include full-service interior design for hospitality, clubhouse, resort and spa properties, supported by turnkey FF&E purchasing and licensed interior architectural design. The studio integrates 3D graphics throughout all design phases for visualization. Their project portfolio includes hotel renovation services spanning boutique properties (Bluestem Hotel, The Cormorant) to luxury resorts (ITC Grand Bharat) to historic renovations (Bigelow Hotel, The Peery Hotel, The Inverness Hotel). The company operates on a collaborative approach with owners and consultants from project inception through completion, emphasizing that design presented equals design delivered.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Services Full-service interior design for distinctive hospitality, clubhouse, resort, and spa properties across national and international markets, offering creative and practical solutions with a uniquely personal, collaborative approach from concept through completion.
• Interior Architectural Design
• Turnkey FF&E Purchasing
• Hotel Renovation Services

Quantifiable outcome

• Delivered ITC Grand Bharat with LEED-India Platinum certification
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Starwood Hotels & ResortscoreStrategic or Co-development PartnerGreenwood & Black designed the ITC Grand Bharat, a 5-star-plus resort that was part of the Starwood portfolio. The project was won through an international design competition and features 140 guest rooms, 15,000 sq ft spa, 30,000 sq ft golf course, and multiple dining venues.
• Destination ResortscoreStrategic or Co-development PartnerGreenwood & Black executed a full renovation of The Inverness Hotel in Englewood, Colorado, a property managed by Destination Resorts. The 4-star, AAA 4-Diamond property renovation was completed in phased stages in January 2015.
• Ascend CollectioncoreStrategic or Co-development PartnerGreenwood & Black has completed multiple Ascend Collection projects including Bluestem Hotel (Torrance, CA) and Bigelow Hotel (Ogden, UT). The studio handles full renovation and rebranding for these boutique properties.
• Hilton Tapestry CollectioncoreStrategic or Co-development PartnerGreenwood & Black renovated The Peery Hotel in Salt Lake City, Utah for the Hilton Tapestry Collection. Built in 1910 and a National Historic Landmark, the project included 73 guest rooms and public spaces, reopened in 2017.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Rockwell Group: Architecture and design firm with a robust hospitality practice covering hotels, restaurants, and resorts globally. Peer to G&B in creative-led hospitality interiors and FF&E-led delivery, with additional architecture depth and entertainment-sector adjacency.
• Bill Bensley: Award-winning luxury resort and hospitality design firm known for large-scale international projects across Asia and beyond. Mirrors G&B's resort-scale commissions, design competition wins, and sustainability credentials at larger scale.
• Pierre-Yves Rochon (PYR): Paris-based hospitality interior design firm specializing in luxury hotels and fine-dining venues worldwide. Directly comparable to G&B's luxury hospitality focus, international project pedigree, and bespoke studio model.
• Tara Bernerd & Partners: London-based interior design studio with strong hospitality and branded-residence practice serving international hotel operators. Comparable to G&B in boutique-led delivery, hospitality vertical focus, and luxury clientele.
• Wilson Associates: Long-established hospitality design firm (now part of HBA) known for luxury hotel interiors globally. Directly comparable to G&B in luxury hotel specialization, with a richer historic project roster and continental reach.
• Clodagh Design: Boutique interiors and wellness-led design firm with notable hospitality and spa credentials. Comparable to G&B's resort/spa focus and small-team bespoke studio approach, with adjacent wellness design specialization.
• Hirsch Bedner Associates (HBA): The largest hospitality-focused interior design firm globally, operating across luxury hotels and resorts worldwide with full design and FF&E services. Directly comparable to Greenwood & Black in both client base (hotel brands and ownership groups) and turnkey design-procurement model, but at substantially greater scale and geographic reach.
• Wimberly Allison Tong & Goo (WATG): Global architecture and design firm with deep hospitality and resort credentials including branding-led hotel design. Directly comparable to G&B's hospitality/resort focus and full interior architectural capabilities, at materially larger scale.
• Yabu Pushelberg: Boutique luxury design studio renowned for high-end hotel and resort interiors across Asia, Europe, and North America. Comparable to G&B in hospitality specialization, bespoke creative approach, and luxury credentials, but with significantly broader international project mix.

Broad incumbents

• Gensler: The world's largest architecture and design firm with a sizable hospitality practice serving global hotel brands and ownership groups. Comparable to G&B's hospitality offering but as a much broader incumbent with cross-sector scale rather than hospitality specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenwoodandBlack

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood & Black