Sincomavi

What Sincomavi does

Sincomavi (legal name: Sindicato do Comércio Varejista de Material de Construção, Maquinismos, Ferragens, Tintas, Louças e Vidros da Grande São Paulo) is a Brazilian trade union founded on October 18, 1934, that represents approximately 30,000 commercial establishments in the construction material, hardware, tools, paints, ceramics, glass, and machinery retail sectors across 30 cities in the Greater São Paulo Metropolitan Region (RMSP). The organization operates as a non-profit class association affiliated with FecomercioSP (parent federation) and CNC (national confederation), with a core mandate of labor representation, collective bargaining (Convenções Coletivas de Trabalho), legal advisory, and government advocacy before bodies such as the Ministry of Labor, SEFAZ, and labor courts.

Sincomavi's service portfolio includes legal advisory (Assessoria Jurídica), digital certificates via the Sincomavi Certifica program (partnered with Certisign), distance learning (EAD platform), professional training through Escola de Negócios, working groups (Grupos de Trabalho including GTBV), and reverse logistics coordination (Coleta Legal) supporting PNRS compliance. Recent product launches include the Simulador de Escala e Jornada (June 2026, a work-schedule planning tool for PEC 221/2019 adaptation) and Autodiagnóstico de NR-1 (July 2026, an occupational risk compliance self-assessment tool). The union also operates Sincomavi Alerta, a mobile-responsive legislative monitoring channel. Distribution is direct-to-member through phone, email, in-person at its São Paulo headquarters (Rua Boa Vista, 356), and digital channels including website, social media, webinars, and email newsletters.

The business model is funded by recurring membership contributions (contribuições) from represented establishments, supplemented by revenue from partnership commissions (Certisign, educational institutions) and training fees. The organization employs 11-50 staff and reports no external funding rounds or M&A activity. Its strategic focus is on regulatory advocacy (e.g., the Ação Civil Pública filed in June 2026 challenging NR-1 psychosocial risk provisions, supported by an STF suspension of related penalties) and incremental digital service expansion to deepen member value and retention.

Name

Sincomavi

Legal name

Sindicato do Comércio Varejista de Material de Construção, Maquinismos, Ferragens, Tintas, Louças e Vidros da Grande São Paulo

Website

https://sincomavi.org.br

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Sincomavi is a Brazilian trade union founded in 1934 that represents approximately 30,000 construction material, hardware, and tools retailers across 30 cities in Greater São Paulo, providing legal advisory, collective bargaining, training, and digital compliance tools to its member SMBs.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Union Membership Contributions: Sincomavi collects contributions (contribuições) from member establishments to fund its operations, legal services, training programs, and representation activities. The union also facilitates collective bargaining agreements for its represented sector.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Sincomavi is a trade union (Sindicato do Comércio Varejista de Material de Construção, Maquinismos, Ferragens, Tintas, Louças e Vidros da Grande São Paulo) representing approximately 30,000 construction material retail establishments across 30 cities in the Greater São Paulo metropolitan region. It provides legal advisory, collective bargaining negotiation, regulatory representation, training through its business school, digital tools for compliance, and partnership benefits to its member businesses. Founded in 1934, it operates as a class association affiliated with FecomercioSP and CNC.

Product overview

Sincomavi is a trade union (Sindicato do Comércio Varejista de Material de Construção, Maquinismos, Ferragens, Tintas, Louças e Vidros da Grande São Paulo) representing approximately 30,000 commercial establishments across 30 cities in the Metropolitan Region of São Paulo. Rather than a single software product, Sincomavi offers a portfolio of services including legal advisory, digital certificates (Sincomavi Certifica), distance learning (EAD/Ensino a Distância), business school training (Escola de Negócios), and digital tools. The digital tools portfolio includes the Simulador de Escala e Jornada for work schedule planning, Autodiagnóstico de NR-1 for occupational risk compliance assessment, Sincomavi Alerta for legislative alerts, Sincomavi.net for company advertising, and Coleta Legal for reverse logistics compliance. Additional services include working groups (Grupos de Trabalho), reverse logistics support (Logística Reversa), and partnership programs (Convênios e Parcerias). The organization also operates hotsites for specialized services including Certisign digital certificates, distance learning, legal collection, and company promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Sincomavi Alerta: A news indexing service that keeps merchants informed about legislative changes and movement in congress and government bodies.
• Sincomavi.net
• Sincomavi Certifica
• Coleta Legal
• Sincomavi Escola de Negócios

Products and services

• Assessoria Jurídica Legal advisory services provided to member companies covering labor law, tax, and regulatory compliance matters, including representation in labor disputes and collective bargaining.
• Sincomavi Certifica Digital certificate service offering preferential pricing on Certisign certificates including e-CNPJ, e-CPF, and NF-e for member businesses.
• Escola de Negócios Business school offering training programs and professional development for retail sector employees and managers, delivered through in-person sessions and distance learning.
• Ensino a Distância (EAD) Distance learning portal enabling students to participate in Sincomavi Business School training programs at their convenience without physical travel requirements.
• Coleta Legal Initiative to inform consumers and merchants about Voluntary Delivery Points (PEVs) located in 30 cities of the Metropolitan Region of São Paulo, supporting compliance with the National Solid Waste Policy (PNRS) reverse logistics requirements.
• Logística Reversa Reverse logistics services helping retailers comply with environmental obligations under the National Solid Waste Policy, including coordination of solid waste collection through Voluntary Delivery Points.
• Simulador de Escala e Jornada Free planning tool for business owners to simulate work schedules based on company characteristics, helping prepare for changes proposed in PEC 221/2019 regarding the gradual reduction of weekly work hours from 44 to 36 hours.
• Autodiagnóstico de NR-1 Free online self-diagnostic tool that helps retail business owners evaluate their company's compliance level with NR-1 requirements for occupational and psychosocial risk management through an objective questionnaire, providing a downloadable guide at the end.
• Sincomavi Alerta Responsive alert channel designed for smartphones to inform merchants about legislative changes and movements in congress, state assembly, city council, and autarchies affecting the retail segment.
• Sincomavi.net Platform for member companies to advertise their businesses through Sincomavi's channels, allowing merchants to list their contact information, websites, and social media.
• Convênios e Parcerias Program offering partnerships and agreements with various institutions including Terravis, Certisign, UNIB - Universidade Ibirapuera, Desenvolve SP, and Universidade Paulista providing member companies preferential pricing and benefits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FecomercioSP (Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo)coreStrategic or Co-development Partner · 26 June 2026FecomercioSP is the parent federation of which Sincomavi is an affiliated union. They work together on advocacy, legal actions (such as the Ação Civil Pública against NR-1 provisions), policy discussions, and joint events. Sincomavi participates in FecomercioSP initiatives and represents member interests at the federation level.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo)coreStrategic or Co-development PartnerNational confederation representing commercial sectors. Sincomavi participates in CNC discussions on national policies affecting retail trade, including tax reform and labor regulations. Joint efforts on reverse logistics and sectoral agreements.
• CertisignminorGTM or Marketing PartnerThrough the Sincomavi Certifica program, members receive preferential pricing on digital certificates (e-CNPJ, e-CPF, NF-e). This is a commercial partnership offering member benefits.
• TerravisminorGTM or Marketing PartnerFeatured as a partner/convenio on Sincomavi's partnership listings, providing services to member companies.
• Universidade Ibirapuera (Unib)minorGTM or Marketing PartnerEducational partnership offering Sincomavi members preferential conditions for university programs and educational services.
• Desenvolve SP – Agência de Desenvolvimento PaulistaminorGTM or Marketing PartnerDevelopment agency partnership providing members access to financing programs and business development resources offered by the São Paulo state government.
• Universidade Paulista (UNIP)minorGTM or Marketing PartnerEducational partnership offering Sincomavi members preferential conditions for educational programs.
• Coleta Legal (via Sincomavi initiative)minorOthersA Sincomavi initiative (www.coletalegal.org.br) that coordinates with consumers and traders to inform about Voluntary Delivery Points (PEVs) for reverse logistics. Joint effort with FecomercioSP and CNC to comply with PNRS requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sindicato do Comércio Varejista de Material de Construção de Minas Gerais: State-level Brazilian construction-material retail trade union serving Minas Gerais. Direct functional peer — same sector focus, same sindicato patronal legal structure, analogous membership, advocacy and collective bargaining services.
• Sindicato do Comércio Varejista de Material de Construção do Rio de Janeiro: State-level Brazilian construction-material retail trade union serving Rio de Janeiro. Direct peer to Sincomavi — identical constituency (construction material retailers), similar sindicato patronal mandate, but operating in a different geography.

Broad incumbents

• FecomercioSP: State-level federation of commerce, services and tourism of which Sincomavi is a directly affiliated union. Provides the broader umbrella and is the parent organization for Sincomavi's president; comparable as the higher-tier organization representing similar retail constituencies in São Paulo state.
• ABRAS (Associação Brasileira de Supermercados): Large Brazilian retail trade association (supermarkets/grocery). Comparable as a more established and broader-scope retail trade association operating nationally; demonstrates a more mature model Sincomavi could emulate in digital reach and partner monetization.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo): National confederation representing commercial sectors across Brazil, of which Sincomavi is an indirect affiliate. Comparable as the apex trade-body layer that performs national advocacy on the same retail constituencies Sincomavi represents at the regional level.
• CNI (Confederação Nacional da Indústria): National industry confederation. Comparable as a top-tier Brazilian confederation structure with affiliated state federations and unions; representative of the institutional architecture Sincomavi participates in through FecomercioSP and CNC.

Regional players

• SINDUSCON-SP (Sindicato da Indústria da Construção Civil do Estado de São Paulo): State-level construction industry union in São Paulo. Adjacent peer — same regional construction ecosystem and overlapping policy agenda, but represents industry/manufacturers rather than retailers; useful as a structural comparator and potential coalition partner.

Others

• Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas): Brazilian public-private entity supporting small businesses with training, advisory and digital tools. Comparable ecosystem participant that targets overlapping SMB retail constituencies with capacity-building services Sincomavi also delivers through Escola de Negócios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sincomavi
• Facebookfacebook.com/sincomavi
• LinkedInpt.linkedin.com/company/sincomavi
• Instagraminstagram.com/sincomavi_oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sincomavi