Domaines Zniber

What Domaines Zniber does

Domaines Zniber is a Moroccan agro-industrial group founded in 1956 by Brahim Zniber in Ait Harzallah, at the foot of the Middle Atlas Mountains, and currently operates as a subsidiary of Diana Holding. The company runs a fully integrated agricultural production system spanning R&D (including an In-Vitro laboratory for plant variety development), nursery production, cultivation, industrial processing, and marketing. Operations are distributed across six Moroccan production zones — Meknès, Berkane, Agadir, Moulay Bouselham, Saiss, and Grand Gharb — with leadership under second-generation President Rita Maria Zniber and a workforce in the 1,001–5,000 range.

The group produces a diversified portfolio across six business lines: citrus (including Berkane Clementine with Protected Geographical Identification status), rosaceae fruits (peaches, nectarines, apples grown across 1,200+ ha), berries (strawberries, raspberries, blueberries, blackberries on 200 ha), extra virgin olive oil from Picholine, Koroneiki, and Arbosana varieties at La Mâassera Brahim Zniber, certified nursery seedlings (over 3 million plants/year capacity) at Pépinière Zniber, and 100% natural organic compost (10,000 tonnes/year) at Compost Zniber. It holds an unusually deep certification stack — ISO 9001, GlobalGAP, Fairtrade/Max Havelaar, Tesco, Sedex, BRC, IFS, SGF, EUREPGAP, Leaf, and Organic (AB) — qualifying its produce for the most demanding European and UK retailer supplier lists.

Domaines Zniber operates as a B2B agricultural exporter with quote-based pricing and no public revenue disclosure. Products are sold internationally across Africa, Asia, North America, Europe, the Middle East, and Russia, with berries quasi-exclusively reserved for the British market. The company markets citrus under the Zniber, Pasha, and Queen Berkane sub-brands and sells some rosaceae fruits domestically in Morocco. A multi-year industrial investment program of nearly 1 billion MAD — including 30 million EUR committed to a state-of-the-art citrus packing station in the Oriental region — is currently underway, alongside an In-Vitro-based partnership model with international nurseries for patented variety multiplication.

Name

Domaines Zniber

Legal name

Domaines Zniber

Website

https://domaineszniber.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Domaines Zniber is a Moroccan agro-industrial group founded in 1956 that produces and exports citrus, rosaceae fruits, berries, and extra virgin olive oil to international markets through fully integrated farming, nursery, and packaging operations across multiple Moroccan production zones.

Ownership category

akta.pro rank

Product category

Fresh Fruit and Agro-Industrial Production

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Nursery and Floriculture Production (11142)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

akta.pro secondary industries

Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH), Digestate & Compost Product Processing, Marketing & Distribution (Soil Amendments, Mulch) (EUAIAEAE)

Keywords

• Fresh fruit production
• Citrus export
• Extra virgin olive oil
• Certified plant nursery
• Organic compost

Headquarters

HQ city

Meknès

HQ country

Morocco

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Fresh Fruits Export: Primary revenue from growing and exporting fresh fruits including citrus, rosaceae fruits, and berries to international markets. Berries are quasi-exclusively exported to the British market.
2. Olive Oil Sales: Premium extra virgin olive oil production at La Mâassera Brahim Zniber, primarily destined for export to international markets.
3. Certified Plant Sales: Sale of certified fruit seedlings including olives, rosaceae, citrus, vines and other fruit species. Annual production capacity of more than 3 million plants.
4. Organic Compost Sales: Production and sale of 100% natural organic compost with diversified formulations suited to different plantations. Capacity of 10,000 tons per year.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Domaines Zniber is an integrated Moroccan agro-industrial producer that cultivates, conditions, and exports citrus (Berkane Clementine under PGI, oranges), rosaceae fruits (peaches, nectarines, apples), berries (strawberries, raspberries, blueberries, blackberries), and extra virgin olive oil. It also operates an approved nursery producing more than 3 million certified plants annually and a 10,000-ton/year organic compost platform, with sales channels spanning local Moroccan markets and international export.

Product overview

Domaines Zniber operates as an integrated agricultural group founded in 1956, offering a diversified portfolio of fruit and agricultural products. The portfolio consists of six main product lines: Citrus (clementines and oranges with PGI certification), Rosaceae Fruits (peaches, nectarines, apples), Berries (strawberries, raspberries, blueberries, blackberries), Extra Virgin Olive Oil, Nursery (certified seedlings with In-Vitro laboratory), and Compost (organic fertilizer). These products are produced across multiple Moroccan regions (Berkane, Agadir, Saïss, Gharb, Meknès) and supported by integrated industrial facilities including packaging stations and cold storage, with the entire value chain from R&D to marketing managed internally.

Differentiator

Problem solved

Functional benefit

Brands

• Zniber: Citrus brand marketed under the Zniber name at the Berkane Packaging Station.
• Pasha
• Queen Berkane

Products and services

• Citrus (Agrumes) Citrus fruits including Berkane Clementine (protected by a PGI label) and oranges, cultivated across the Berkane and Grand Gharb regions of Morocco and conditioned through the Berkane Packaging Station (50,000 sqm, 5,200-ton refrigeration, 500 tons/day conditioning). Sold under brands Zniber, Pasha, and Queen Berkane to international and domestic buyers.
• Rosaceae Fruits Stone fruits and apples including peaches, nectarines, and apples grown across more than 1,200 hectares, conditioned at the Ait Harzallah station with 7,500 tons of refrigeration capacity, sold into both Moroccan local markets and international markets.
• Berries (Fruits Rouges) Berries including strawberries, raspberries, blueberries, and blackberries grown on 200 hectares in Agadir (Canary Island greenhouses) and Moulay Bouselham (net houses), almost exclusively reserved for export, particularly to the British market.
• Extra Virgin Olive Oil Premium extra virgin olive oil produced at La Mâassera Brahim Zniber in the Meknès region from Picholine, Koroneiki, and Arbosana varieties using an environmentally respectful cold pressing system, primarily destined for export to international markets.
• Zniber Nursery (Pépinière Zniber) Certified seedling production facility approved by the Moroccan Ministry of Agriculture, producing over 3 million plants annually including olives, rosaceae, citrus, vines, and other fruit species. Operates an In-Vitro laboratory for R&D and partners with international nurseries to multiply their patented fruit varieties.
• Compost Zniber 100% natural organic compost produced at the Saïss platform since 2004, with a 25,000 m² footprint and annual capacity of 10,000 tons, with diversified formulations adjusted to different plantation types and primarily composed of raw materials from the group's arboricultural and olive-growing operations.

Quantifiable outcome

• 10,000 tons/year organic compost production capacity
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• International Nurseries (Unnamed)coreStrategic or Co-development PartnerSeveral international nurseries have partnered with Zniber Nursery to develop and multiply their patented fruit varieties. This collaboration leverages Zniber's In-Vitro laboratory capabilities and approved status by the Moroccan Ministry of Agriculture. Zniber Nursery is considered one of the leading nurseries in Morocco.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berry Gardens: UK berry grower-marketing cooperative supplying British retailers with strawberries, raspberries, and blueberries — directly comparable as the principal UK-channel counterpart to Domaines Zniber's British-market berry exports.
• Sovena: Portuguese olive oil producer and bottler with vertically integrated groves, milling, and international distribution — a direct functional peer to La Mâassera Brahim Zniber in the branded, export-oriented extra virgin olive oil category.
• Driscoll's: Global market leader in berries (strawberries, raspberries, blueberries, blackberries) and the principal competitor in the very category where Domaines Zniber's berry segment is positioned, including in the UK retail channel.
• Delassus Group: Leading Moroccan exporter of citrus, tomatoes, and fresh produce, with a comparable multi-region, multi-crop footprint and similar reliance on EU and UK retail customers — the closest domestic peer to Domaines Zniber's fruit export model.
• Azura Group: Morocco-based producer and exporter of tomatoes, fresh produce, and aromatic herbs with vertically integrated production and European retail distribution — comparable as a Moroccan agri-industrial exporter serving international fresh produce customers.
• Borges International: Spanish olive oil and Mediterranean food company with own-grove sourcing, milling, and global branded distribution — a direct competitor in extra virgin olive oil for international retail and foodservice channels.

Broad incumbents

• Lesieur Cristal: Major Moroccan food manufacturer (oils, condiments, couscous) with domestic dominance and export reach; a broader Moroccan food incumbent that overlaps with Domaines Zniber's olive oil and grocery distribution footprint.
• Dole plc: Global fresh produce company operating across citrus, berries, and deciduous fruit into European, North American, and Asian markets — a broad incumbent that competes with Domaines Zniber in international retail fresh produce supply.
• Deoleo: World's largest olive oil bottler (Bertolli, Carapelli, Carbonell), sourcing globally and selling to international retailers — a broader incumbent against whom Domaines Zniber's premium extra virgin olive oil competes for shelf space.
• Bonduelle: Global leader in processed and fresh vegetables with Mediterranean sourcing and European retail contracts — a broader incumbent in fresh produce retailing that competes for similar European buyer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DomainesZ
• YouTubeyoutube.com/channel/UCDs77FhCAht-IjSSLtdlNcw
• Facebookweb.facebook.com/LesDomainesZniber
• Instagraminstagram.com/domaineszniber

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaines Zniber