The Bone Clinic

What The Bone Clinic does

The Bone Clinic Pty Ltd is a Queensland-based private healthcare provider founded in 2015 by Professor Belinda Beck, operating what it describes as the first dedicated bone, muscle and joint health service in Australia. The clinic delivers an integrated care pathway that combines DXA bone density scanning and REMS (Radiofrequency Echographic Multi Spectrometry) diagnostic assessment with supervised, graduated exercise classes (Beginners, Pre-ONERO, and ONERO), dietitian consultations, and ongoing patient education under a 12-month supervised journey managed by accredited exercise physiologists. The company's core product is the trademarked ONERO® programme (registered trademark #1694648), a high-intensity resistance and impact exercise protocol derived from the LIFTMOR randomised controlled trial conducted at Griffith University and published in the Journal of Bone Mineral Research in 2018; case study data documents lumbar spine BMD increases of 5-9% and reversal of osteoporosis diagnoses in some patients.

The business operates two complementary revenue streams. First, a direct-to-consumer clinic and training facility network across Queensland (Coorparoo headquarters, Wavell Heights, Carina, Bundaberg, Southport, with Maroochydore transitioned to a licensee operator in 2025), where clients pay per class via an online booking system, with Medicare rebates available on eligible assessments and private health receipts provided for longer-term programmes. Second, a B2B licensing channel via the ONERO Academy — an ESSA-accredited self-paced online certification platform — through which exercise physiologists and physiotherapists across Australia are trained and certified as ONERO coaches. Strategic positioning is anchored by ONERO®'s inclusion in the Clinical Standards for the Prevention of Osteoporotic Fractures in Australia, endorsed by 25 professional organisations and recognised by Healthy Bones Australia.

The company is privately held with no identified external investors or institutional funding, and is led by Prof Beck alongside a small multidisciplinary team of dietitians, exercise physiologists, and operational staff. Marketing relies on website content, case studies, monthly free information sessions, and the Better Bone Health Podcast, with patient referrals supported by Medicare rebate pathways and clinician networks.

Name

The Bone Clinic

Legal name

The Bone Clinic Pty Ltd

Website

https://theboneclinic.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bone Clinic is a Queensland-based private healthcare provider operating the trademarked ONERO® evidence-based exercise programme for osteoporosis and osteopenia, serving at-risk patients through owned clinics and a nationwide licensee network of certified exercise professionals.

Ownership category

akta.pro rank

Product category

Osteoporosis and Bone Health Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Osteoporosis treatment
• Bone health services
• Exercise therapy
• DXA bone density
• Falls prevention

Headquarters

HQ city

Coorparoo

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Services - Class Fees: Clients pay for individual exercise classes (Beginners, Pre-ONERO®, ONERO®) via online booking system. Payments made at time of booking. Class structure involves 2 sessions per week. Medicare and private health rebates may apply.
2. ONERO® Licensing - Academy Courses: Exercise professionals pay to access the ONERO Academy for certification to deliver the ONERO® programme. The self-paced online coursework includes lecture by Professor Belinda Beck, training on reading bone density scans, setup guidance, and client monitoring. Creates revenue stream from licensees across Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Bone Clinic is an integrated bone, muscle and joint health service that delivers evidence-based exercise therapy (the trademarked ONERO® programme), DXA bone density scanning, REMS bone assessment, dietitian-led dietary guidance and falls-prevention training from a single clinic location, with additional training facilities across Queensland. It also operates the ONERO Academy, an ESSA-accredited online certification platform that licenses the ONERO® programme to exercise professionals across Australia.

Product overview

The Bone Clinic operates as a health service providing integrated bone, muscle and joint health care. The core product is the ONERO® program, an evidence-based high-intensity exercise program for osteoporosis prevention and treatment. Supporting services include Beginners and Pre-ONERO classes for progressive skill development, DXA bone density scans for diagnosis and monitoring, dietary guidance from dietitians, and the ONERO Academy platform for certifying external exercise professionals as ONERO coaches. The company also offers online class booking via its Client Portal and educational content through the Better Bone Health Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• ONERO®: Evidence-based high intensity exercise programme designed specifically to prevent osteoporotic fracture by stimulating bone development and preventing falls. Developed from the LIFTMOR study conducted at Griffith University and endorsed by Healthy Bones Australia.

Products and services

• ONERO® Programme High-intensity, resistance and impact exercise programme designed to strengthen bone and muscle in people at risk of osteoporotic fracture; evidence-based on the LIFTMOR study published in the Journal of Bone Mineral Research (2018); endorsed by Healthy Bones Australia and part of the Clinical Standards for the Prevention of Osteoporotic Fractures in Australia; trademark #1694648. Delivered twice weekly over a 12-month supervised journey under an assigned Accredited Exercise Physiologist.
• Beginners Class Entry-level training class where all new clients commence training at The Bone Clinic; introduces techniques required to undertake ONERO® training and, after 8 classes, clients are assessed and assigned to Pre-ONERO® or ONERO® based on ability. No joining or exit fees; clients must attend baseline assessment before beginning training.
• Pre-ONERO® Class Intermediate skills-development class for individuals who do not yet have the necessary ability (coordination, spatial awareness, range of motion, pelvic floor control) required to safely participate in ONERO®; only bookable if assigned by an Exercise Physiologist.
• DXA Bone Density Scanning Bone density testing using Dual-energy X-ray Absorptiometry (DXA) technology, forming part of the initial assessment and ongoing monitoring of bone health for The Bone Clinic's clients.
• Dietitian-led Dietary Guidance Nutritional counselling and dietary advice provided by The Bone Clinic's dietitians, including assessment of calcium intake and personalised nutrition plans for bone health.
• ONERO Academy Certification Self-paced online certification platform for exercise professionals to become accredited ONERO® coaches; accredited by Exercise and Sport Science Australia (ESSA) and recognised by Osteoporosis Australia; includes lectures by Professor Belinda Beck, training on reading bone density scans, space setup guidance, and client monitoring skills.

Quantifiable outcome

• Lumbar spine BMD increased up to 8.9% in case studies
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Journal of Bone Mineral ResearchcoreStrategic or Co-development Partner · 1 January 2018Peer-reviewed publication of LIFTMOR trial results in Journal of Bone Mineral Research (2018), establishing evidence base for ONERO programme.
• Griffith UniversitycoreStrategic or Co-development PartnerResearch partnership with Griffith University where LIFTMOR clinical trial was conducted under supervision of Prof Belinda Beck. Prof Beck is Professor in School of Health Sciences & Social Work and member of Menzies Health Institute Queensland at Griffith University Gold Coast campus.
• Healthy Bones Australia (formerly Osteoporosis Australia)coreStrategic or Co-development PartnerEndorsement of ONERO programme as evidence-based exercise therapy for osteoporosis. Prof Beck serves on Medical and Scientific Advisory Committee of Healthy Bones Australia.
• Exercise Science and Sport of Australia (ESSA)coreStrategic or Co-development PartnerONERO Academy accredited by ESSA. Prof Beck Chairs the Research Committee of ESSA. Clinic employs ESSA accredited Exercise Scientists and Exercise Physiologists.
• International Osteoporosis Foundation (IOF)minorStrategic or Co-development PartnerIOF logo displayed on website indicating partnership/affiliation for osteoporosis awareness and research.
• Jessica Ebbersten (Maroochydore Licensee)minorChannel Partner/ Reseller/ DistributorLong-standing coach who purchased Maroochydore training facility to operate independently as ONERO licensee.
• ONERO Academy LicenseescoreChannel Partner/ Reseller/ DistributorLicensed professionals across Australia who complete ONERO Academy certification to deliver ONERO programme in their own practices/facilities.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Back In Motion Health Group: Australia's largest physiotherapy franchise network, providing exercise-based therapy across musculoskeletal conditions. Comparable as an allied-health clinic chain that delivers supervised exercise programmes on a recurring-fee basis and operates in similar Medicare/private health funding environment.
• Qscan Radiology Clinics: Queensland-based radiology provider offering DXA bone density scans among other imaging services. Comparable because DXA scanning is a core diagnostic step used by The Bone Clinic's ONERO® intake process and overlap in the osteoporosis referral pathway is direct.

Broad incumbents

• UCB Australia (Evenity / romosozumab): Markets Evenity (romosozumab), an anabolic osteoporosis therapy targeting post-menopausal women. Comparable as a high-profile pharmacological alternative that competes for physician prescribing preference in the same osteoporosis patient population ONERO® addresses.
• Mater Health Services (Queensland): Large private hospital and outpatient network headquartered in Brisbane that delivers allied health, rehabilitation and specialist services across Queensland. Comparable as a broad incumbent outpatient services provider that could acquire or partner with specialty bone-health clinics to expand its service lines.
• Amgen Australia (Prolia / Xgeva): Maker of denosumab (Prolia/Xgeva), the leading pharmacological treatment for osteoporosis. Comparable as a competing intervention for the same patient population, capturing share of osteoporosis treatment spend against exercise-based alternatives such as ONERO®.
• Healius Limited (Lumus Imaging / QML): Large ASX-listed healthcare operator with extensive Australian imaging and pathology networks that include DXA bone densitometry. Comparable as a broad incumbent offering bone density diagnostic services across geographies far beyond The Bone Clinic's Queensland footprint.

Others

• International Osteoporosis Foundation: Global NGO driving osteoporosis awareness, research funding and clinical frameworks. Comparable as the international umbrella body whose clinical guidelines influence whether programmes like ONERO® are adopted in markets The Bone Clinic could expand into.
• ESSA (Exercise & Sports Science Australia): Peak professional body accrediting exercise physiologists and exercise scientists in Australia. Comparable because ESSA accreditation underpins both The Bone Clinic's staff credentials and the ONERO Academy licensee certification pathway.
• Healthy Bones Australia (Osteoporosis Australia): National non-profit advocacy body for osteoporosis awareness, prevention and treatment. Comparable as a stakeholder in osteoporosis care pathways that has actively endorsed ONERO® and shapes GP referral behavior into programmes like The Bone Clinic's.

Emerging players

• StrongBones Programme (UK / BoneHealth Naturally): International community-based exercise programmes targeting osteoporosis and bone density improvement. Comparable as a competing evidence-led exercise protocol that could compete with ONERO® in markets outside Australia if commercialised more aggressively.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theboneclinic
• LinkedInlinkedin.com/company/the-bone-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bone Clinic