Healthy Bones Australia
Healthy Bones Australia is a registered Australian non-profit founded in 2001 that promotes bone health awareness, education, and osteoporosis prevention through its Know Your Bones self-assessment tool, healthcare professional partnerships, and public health advocacy.
- Company typePrivate
- Founded2001
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Healthy Bones Australia does
Healthy Bones Australia is a registered Australian health non-profit (ABN 45 098 570 515, ACNC-registered charity) headquartered in Ultimo, NSW, operating under CEO Greg Lyubomirsky since 2015. Founded in 2001 (formerly Osteoporosis Australia), it serves as Australia's leading consumer body on bone health, focusing on awareness, education, prevention, and research advocacy targeting the more than 4.7 million Australians aged 50 and over affected by osteoporosis or osteopenia, plus younger populations at risk. Its stakeholders span patients, healthcare professionals, researchers, and policymakers.
Healthy Bones Australia firmographics
Firmographics- Name
- Healthy Bones Australia
- Legal name
- Osteoporosis Australia
- Website
- https://healthybonesaustralia.org.au
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Healthy Bones Australia is a registered Australian non-profit founded in 2001 that promotes bone health awareness, education, and osteoporosis prevention through its Know Your Bones self-assessment tool, healthcare professional partnerships, and public health advocacy.
- Ownership category
- akta.pro rank
Healthy Bones Australia industry classification
Industry- Product category
- Public Health Education Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where Healthy Bones Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Healthy Bones Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations: Tax-deductible donations from individuals supporting bone health awareness and programs. Donations can be made online (one-off or regular giving) or via EFT transfer.
- Fundraising Events: Fundraising through sporting events (fun runs, road races, cycling, walks), workplace events, and community fundraisers. Tax-deductible donations supporting national education programs, prevention initiatives, and bone research.
- Corporate Giving: Corporate support through workplace giving programs, company fundraising events, and pro bono professional services. Employers may dollar match contributions.
- Corporate Partnerships: Partnerships with pharmaceutical companies (Amgen, Theramex) and other organizations to improve bone health outcomes and BMD testing in Australia.
- Government Grants: Grant funding from the Federal Department of Health in support of national programs related to the National Strategic Action Plan for osteoporosis.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Healthy Bones Australia product offering
Product offeringCore offering
Healthy Bones Australia is a national non-profit that provides free bone health education and consumer-facing resources to Australians at risk of or living with osteoporosis and low bone density. Its core offering includes the Know Your Bones online self-assessment tool (developed with the Garvan Institute of Medical Research), downloadable fact sheets, consumer guides translated into eight languages, a bone density testing service locator, clinical guidelines for healthcare professionals, and a telephone helpline. The organization also operates community fundraising, research grant programs, and public awareness campaigns aimed at reducing the more than 193,000 broken bones per year attributed to poor bone health.
Product overview
Healthy Bones Australia (HBA), formerly Osteoporosis Australia, operates as a national non-profit organization providing consumer health education and bone health resources. The organization offers a unified platform of educational products and services centered around its Know Your Bones Tool (an online self-assessment developed in partnership with the Garvan Institute), comprehensive fact sheets, the Resource Hub containing various sub-products like the Youth Hub and Translated Resources, bone density testing locator services, healthcare professional education programs, and publications/reports including Community Risk Reports. These offerings work together to fulfill HBA's mission of reducing broken bones and improving bone health awareness across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Know Your Bones Tool Online self-assessment tool co-developed with the Garvan Institute of Medical Research that allows individuals to review their personal risk factors for poor bone health and receive a personalized report that can be discussed with their doctor.
- Fact Sheets Downloadable fact sheets covering calcium, vitamin D, exercise, protein, treatment, and medical conditions affecting bone health including osteoporosis, osteopenia, diabetes, coeliac disease, breast and prostate cancer, and thyroid conditions.
- Youth Hub Educational resource section for young adults covering peak bone mass, risk factors, and condition-specific information including pregnancy-associated osteoporosis and medication-related bone effects.
- Translated Resources Bone health consumer guides and fact sheets translated into eight languages including Arabic, Chinese (Simplified and Traditional), Greek, Italian, Punjabi, Spanish, Vietnamese, and Korean.
- Resource Hub Central knowledge base providing access to fact sheets, the Know Your Bones assessment tool, Youth Hub, helpful links, and translated resources for bone health education.
- Bone Density Testing Locator Interactive map-based service enabling users to search for Bone Density Testing sites and Hospital-based Fracture Liaison Services across Australia.
- Online Education for Healthcare Professionals Accredited and evidence-based online education programs designed for GPs, specialists, physiotherapists, and other healthcare professionals to improve knowledge of bone health and osteoporosis management.
- RACGP Clinical Guidelines Clinical guidelines for osteoporosis management and fracture prevention in postmenopausal women and men over 50, developed in partnership with the Royal Australian College of General Practitioners.
- Publications and Reports Strategic and burden of disease reports including the Community Risk Report, National Burden of Disease analyses, and the National Strategic Action Plan for Osteoporosis.
- Donation and Support Services Funding mechanisms including online donations, workplace giving, fundraising events, memorial giving, and bequest programs to support bone health programs and research.
- Consumer Webinars Educational webinar series featuring medical experts such as A/Prof Chiang and Dr Chen, providing consumers with information on osteoporosis management and bone health.
- Helpline Service Phone-based community support service on 1800 242 141 providing information and guidance about bone health and osteoporosis.
Quantifiable outcome
- 126,500+ Know Your Bones online self-assessments completed, providing population-level data on bone health risk factors
- +2 more outcomes
Companies that use Healthy Bones Australia
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
Healthy Bones Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Healthy Bones Australia partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- International Osteoporosis Foundation (IOF)coreGlobal alliance with the world's leading osteoporosis organization, contributing to international bone health initiatives and knowledge sharing.
- Australian and New Zealand Bone and Mineral Society (ANZBMS)corePartnership supporting bone research with the ANZBMS Research Fund, including joint clinical grant programs and young investigator travel awards.
- Garvan Institute of Medical ResearchcoreJoint development of the Know Your Bones online self-assessment tool, based on evidence from Garvan's long-standing study of osteoporosis in Australia.
- Research AustraliaminorAlliance member supporting health and medical research advocacy in Australia.
- Jean Hailes for Women's HealthminorAlliance partner providing easy-to-understand health information for women through every life stage.
- Pain AustraliaminorAlliance partner working to improve pain management and outcomes for Australians.
- SOS Fracture AlliancecorePartnership focused on secondary fracture prevention and launching National Clinical Standards for fracture liaison services.
- AmgencoreCorporate partner supporting the HBA-ANZBMS Clinical Grant Program and improving bone health outcomes in Australia.
- TheramexminorCorporate partner supporting bone health initiatives in Australia.
- BonebusminorCorporate partner supporting bone health awareness campaigns.
- Federal Department of HealthcorePartnership to improve Bone Mineral Density testing in Australia. Healthy Bones Australia acknowledges grant funding received from the Federal Department of Health in support of national programs related to the National Strategic Action Plan.
- King & Wood MallesonsminorIn-kind supporter providing pro bono professional services.
- RACGP (Royal Australian College of General Practitioners)corePartnership to develop clinical guidelines for osteoporosis management and fracture prevention in postmenopausal women and men over 50 years of age. 3rd edition released March 2024.
- Australian Dental AssociationminorPartner in developing consensus statement on medication-related ONJ (MRONJ) for GPs and dentists, released March 2026.
- Endocrine Society of AustraliaminorPartner in developing MRONJ consensus statement and supporting bone health guidelines.
- Australian Rheumatology AssociationminorPartner in MRONJ consensus statement development and grant assessment.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Healthy Bones Australia competitors and assessment
Company assessmentOthers
- Cancer Council Australia: Larger Australian health non-profit operating helpline, donations, research grants, and clinical guidelines. Useful scale benchmark for what a mature Australian disease-focused non-profit can achieve.
- Heart Foundation Australia: Major Australian non-profit delivering consumer education, HCP resources, government partnerships, and fundraising at national scale. Comparable operating model and funding mix to HBA but at materially larger scale.
Regional players
- Jean Hailes for Women's Health: Australian women's health non-profit and HBA alliance partner offering consumer education, translated resources, and clinical engagement across life stages. Comparable scale, GTM, and Australian footprint.
- National Osteoporosis Foundation of South Africa: South Africa's national osteoporosis non-profit providing education, screening guidance, and consumer awareness. Same disease focus and non-profit structure as HBA, but serves a different geography.
- Arthritis Australia: Australian national non-profit focused on musculoskeletal conditions, providing consumer education, HCP resources, and research funding. Closely adjacent disease area (musculoskeletal) with the same non-profit, awareness-driven operating model.
Direct peers
- Osteoporosis Canada: Canada's national bone health non-profit, providing risk assessment tools, patient education, and clinical guidelines (including the well-known FRAX-aligned resources). Comparable mission, GTM, and product mix to HBA.
- Royal Osteoporosis Society: UK national charity dedicated to bone health and osteoporosis, offering consumer information, helpline services, and clinical resources. Closest functional analog to HBA in another geography, with a similar mix of awareness campaigns, HCP education, and research grants.
- American Bone Health: US-based non-profit promoting bone health through education, risk assessment, and community programs for both consumers and clinicians. Directly comparable as a peer-disease awareness and self-assessment organization.
- Bone Health and Osteoporosis Foundation: US national non-profit focused on osteoporosis awareness, education, and policy advocacy. Operates a similar model of clinical guidelines, consumer resources, professional education, and a helpline that mirrors HBA's service stack.
Broad incumbents
- International Osteoporosis Foundation: Global umbrella organization of which HBA is an IOF member; sets World Osteoporosis Day programming and coordinates international policy. Broader global mandate than HBA but operates the same awareness-and-policy playbook.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Healthy Bones Australia social profiles
Digital presenceHealthy Bones Australia compliance and trust
Trust signalCompliance1 record
Healthy Bones Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthy Bones Australia leadership team
Management profileNumber of profiles
Profiles4 records
Healthy Bones Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthy Bones Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthy Bones Australia
What does Healthy Bones Australia do?
Healthy Bones Australia is a national non-profit that provides free bone health education and consumer-facing resources to Australians at risk of or living with osteoporosis and low bone density. Its core offering includes the Know Your Bones online self-assessment tool (developed with the Garvan Institute of Medical Research), downloadable fact sheets, consumer guides translated into eight languages, a bone density testing service locator, clinical guidelines for healthcare professionals, and a telephone helpline. The organization also operates community fundraising, research grant programs, and public awareness campaigns aimed at reducing the more than 193,000 broken bones per year attributed to poor bone health.
Is Healthy Bones Australia a public or private company?
Healthy Bones Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Healthy Bones Australia founded?
Healthy Bones Australia was founded in 2001. It employs 1 to 10 people.
Where is Healthy Bones Australia based?
Healthy Bones Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Healthy Bones Australia make money?
Five revenue lines are on record. Donations are the primary driver. The others are fundraising Events, corporate Giving, corporate Partnerships and government Grants.
Who are Healthy Bones Australia's main competitors?
Others on record are Cancer Council Australia and Heart Foundation Australia. Regional players are Jean Hailes for Women's Health, National Osteoporosis Foundation of South Africa and Arthritis Australia. Direct peers are Osteoporosis Canada, Royal Osteoporosis Society, American Bone Health and Bone Health and Osteoporosis Foundation. International Osteoporosis Foundation is listed as a broad incumbent.
Does Healthy Bones Australia have an API?
No public API is recorded for Healthy Bones Australia.
What industry is Healthy Bones Australia in?
Healthy Bones Australia's product category is Public Health Education Services. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical). Its NAICS code is 624190 and its SIC code is 8300.