Immedium
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Immedium firmographics
Firmographics- Name
- Immedium
- Legal name
- Immedium, Inc.
- Website
- https://immedium.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Immedium industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book, Periodical, and Newspaper Merchant Wholesalers (424920), Book Retailers and News Dealers (459210)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Children’s Comics, Graphic Novels & Manga Publishing (MPAJAFAH)
- akta.pro secondary industries
- Western Comic Books Publishing (Superhero, Indie) (MPAJAGAB), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where Immedium is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Immedium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Direct Book Sales: Direct sales of books to individual consumers through website via PayPal, including autographed copies with free postcards. Also accepts mail orders with money orders or personal checks.
- Retail Book Distribution: Books distributed through Consortium to bookstores throughout the United States and Canada. Retailers can purchase through trade distributor or directly with credit application.
- Group/Organization Sales: Organizations ordering larger quantities for non-commercial or charitable purposes purchase directly from Immedium at special discounted rates.
- Poster and Merchandise Sales: Limited edition posters sold for $3.00 each plus shipping. Complimentary postcards included with online book orders.
- Licensing: Licensing of characters and properties for various uses including merchandise, promotional materials, and derivative products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard individual book price |
| Unit Pricing | Pay-as-you-go | Specialty book price |
| Unit Pricing | Pay-as-you-go | Poster price |
| Other | Pay-as-you-go | Group/organization discount pricing |
| Unit Pricing | Pay-as-you-go | Story of Series complete set |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Immedium product offering
Product offeringCore offering
Immedium is an independent publisher that creates and sells multicultural illustrated children's books organized into distinct series — including Tales from the Chinese Zodiac (12 zodiac animal titles), The Octonauts (which spawned a Netflix/Disney animated series), The Asian Hall of Fame educational series, Julie Black Belt, and the Awesome Asian Americans graphic novels. The company sells physical hardcover and paperback books directly to consumers via its website (PayPal) and through wholesale distribution to bookstores across North America, with select international distribution in Australia and beyond. Titles are often bilingual in English and Simplified Chinese, and the publisher also licenses its character IP for merchandise and promotional use.
Product overview
Immedium is a San Francisco-based children's book publisher founded in 2004 that creates illustrated books with multicultural and Asian-American themes. The company publishes multiple interconnected book series including Tales from the Chinese Zodiac (12 titles covering all zodiac animals), The Octonauts (origin of the animated series), The Asian Hall of Fame (educational series on Asian inventions), David Derrick's animal-themed picture books, Julie Black Belt martial arts stories, Justin Time animated TV tie-ins, and The Story of Chinese inventions series. The company also publishes art/culture photography books, graphic novels, and offers merchandise including posters, postcards, and free coloring pages. Immedium's titles are distributed through Consortium to bookstores and sold directly via PayPal on their website.
Differentiator
Problem solved
Functional benefit
Products and services
- Tales from the Chinese Zodiac Series A twelve-book annual illustrated children's series covering all Chinese zodiac animals (Dog, Pig, Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Sheep, Monkey, Rooster), with revised editions offering bilingual translations in Simplified Chinese for families and educators.
- The Octonauts Book Series Meomi's original four Octonauts picture books published by Immedium, which inspired the animated series broadcast globally and on Netflix; available individually and as a commemorative box set with bonus art poster.
- The Asian Hall of Fame Series Educational children's book series featuring Dao the red panda and characters Emma and Ethan traveling through time to learn about Asian inventions, including titles on Ramen, Fireworks and Gunpowder, Anime and Manga, Chess, and the upcoming K-pop.
- David Derrick Picture Books Children's picture books by DreamWorks animator David Derrick, including Sid the Squid and the Search for the Perfect Job, Animals Don't So I Won't, I'm the Scariest Thing in the Jungle, and Play with Your Food.
- Julie Black Belt Series Children's martial arts picture book series following Julie as she learns kung fu, written by Oliver Chin and illustrated by Charlene Chua.
- Justin Time Books Picture books based on the PBS Sprout animated TV show Justin Time, created by Brandon Scott and produced by Guru Studio, representing Immedium's first licensed publishing deal for the property.
- The Story of Series Children's educational series by Ying Chang Compestine about Chinese inventions, including The Story of Chopsticks, Noodles, Kites, and Paper, with bilingual Simplified Chinese editions.
- Desert to Dream Photography Book Arts and culture photography book by Barbara Traub documenting more than a decade of Burning Man celebrations, with contributions from Larry Harvey, Leonard Nimoy, and Lawrence Ferlinghetti; priced at $29.95 hardcover.
- Awesome Asian Americans Graphic Novel Series Non-fiction graphic novel series profiling trailblazing Asian Americans in various fields, with each profile presented in illustrated chapters.
- WonderBaby Children's Books Children's book series featuring WonderBaby as Immedium's mascot character.
- Posters and Postcards Limited edition posters and complimentary postcards featuring artwork from Immedium's popular book titles, sold individually and bundled with online orders.
Companies that use Immedium
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Immedium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Immedium partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Consortium Book DistributioncoreExclusive trade distributor to bookstores throughout the United States and Canada. Bookstores may open an account with Consortium to order Immedium titles. Located at 1045 Westgate Drive, Suite 90, Saint Paul, MN 55114-1065.
- John Reed BooksminorInternational distributor for Australia. Bookstores outside North America can order through John Reed Books.
- Guru StudiocoreGuru Studio created the Justin Time animated TV series. Immedium publishes books based on episodes from the show, representing the first licensed publishing deal for the property. The show airs on PBS Sprout, NBC Kids, and Disney Junior channels internationally.
- NetflixcoreNetflix broadcasts The Octonauts animated series. The Octonauts Ring of Fire movie on Netflix won a 2022 Emmy award. Immedium publishes the original Octonauts book series that inspired the animated TV show.
- Disney ChannelcoreThe Octonauts animated TV show is broadcast on Disney Channel in the USA and Disney Junior channels internationally (Australia, New Zealand, Germany, Italy, Canada).
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Immedium competitors and assessment
Company assessmentDirect peers
- Just Us Books: Independent publisher specializing in Black children's literature and multicultural titles. Comparable mission-driven small publisher focused on underrepresented voices in children's books.
- Sleeping Bear Press: Children's book publisher with focus on educational and culturally relevant titles for K-12 markets. Comparable in publishing multicultural educational children's content.
- Chin Music Press: Independent Pacific Northwest publisher focused on Asian-American voices and cross-cultural titles. Comparable niche publisher with similar Pacific Rim cultural positioning.
- Tuttle Publishing: Publisher specializing in Asian and Pacific Rim content, including children's books, language learning, and culture titles. Highly comparable to Immedium's Asian-American and Chinese Zodiac focus.
- Lee & Low Books: Independent publisher specializing in multicultural and diverse children's books, with extensive K-12 and library distribution. Most directly comparable to Immedium's mission of publishing multicultural children's literature with educational alignment.
- Papercutz: Publisher of all-ages graphic novels and children's comics, including licensed properties. Comparable to Immedium's children's comics/graphic novel publishing including The Octonauts and Awesome Asian Americans titles.
Broad incumbents
- Scholastic Graphix: Scholastic's children's graphic novel imprint, publisher of popular kids' comics series. Comparable children's graphic novel publishing category but operates at substantially larger scale as part of Scholastic.
- Kodansha Comics: Major English-language manga publisher with extensive catalog and distribution. Comparable in comics publishing space, especially relevant given Immedium's Discovery of Anime and Manga title.
- Yen Press: Major manga and graphic novel publisher with broader catalog than Immedium. Comparable in comics publishing category but at significantly larger scale.
Emerging players
- StarWalk Kids Media: Publisher and platform for children's educational content. Comparable as an educational children's publisher targeting schools and libraries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Immedium social profiles
Digital presenceImmedium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immedium leadership team
Management profileNumber of profiles
Profiles1 record
Immedium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immedium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immedium
What does Immedium do?
Immedium is an independent publisher that creates and sells multicultural illustrated children's books organized into distinct series — including Tales from the Chinese Zodiac (12 zodiac animal titles), The Octonauts (which spawned a Netflix/Disney animated series), The Asian Hall of Fame educational series, Julie Black Belt, and the Awesome Asian Americans graphic novels. The company sells physical hardcover and paperback books directly to consumers via its website (PayPal) and through wholesale distribution to bookstores across North America, with select international distribution in Australia and beyond. Titles are often bilingual in English and Simplified Chinese, and the publisher also licenses its character IP for merchandise and promotional use.
Is Immedium a public or private company?
Immedium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Immedium founded?
Immedium was founded in 2004. It employs 1 to 10 people.
Where is Immedium based?
Immedium is headquartered in San Francisco, United States, in the North America region.
How does Immedium make money?
Five revenue lines are on record. Direct Book Sales are the primary driver. The others are retail Book Distribution, group/Organization Sales, poster and Merchandise Sales and licensing.
Who are Immedium's main competitors?
Direct peers on record are Just Us Books, Sleeping Bear Press, Chin Music Press, Tuttle Publishing, Lee & Low Books and Papercutz. Broad incumbents are Scholastic Graphix, Kodansha Comics and Yen Press. StarWalk Kids Media is listed as an emerging player.
Does Immedium have an API?
No public API is recorded for Immedium.
What industry is Immedium in?
Immedium's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAH, Children’s Comics, Graphic Novels & Manga Publishing, with a secondary code of MPAJAGAB, Western Comic Books Publishing (Superhero, Indie). Its NAICS code is 424920 and its SIC code is 2731.